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For informntion: S II\'ION FRA SER UN I VEnS IT Y THINK ING OF THE WORLO ( • rUB 330-4 1 PUBUCATiON DESIG:-l IN TR,\:\iSITfON CALENDAR INFORMATION SIMON FRASER UNIVERSITY NEW CO URSE PR OPOSAL CO W"5e N umber : Puh 33ov6,.ctlil H ow.s::fL.Q Course Tille: Publi cation Design in T l'an s it ion CaJcndal'Descr iption Page! l¥hich ojyoW'1wescnt CFLfncully have thc expel'lisc to offer this cow'se? Required Readings The Book Publishing Industry, 2nd edition, Albert Greco, (Lawrence Erlbaum, 2004) ISBN: 9780805848533 Why We Buy: The Science ofShopping--Updated and Revisedfor the Internet, the Global Consumer, and Beyond, Paco Underhill (Simon & Schuster, 2008) ISBN: 9781416595243 The Perilous ...
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