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w'scs

?

If

so,

pleasc

spc

c

ify_

?

·ft-

C

6~120";

"I

'

Ye

s

.

CMNS

4

72

.

\ourse

cr

c:

dit

S

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be g

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all

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o

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date:

2010

/

11

C

al

enda

r,

Resource Implications:

---

Pub 350-4 Marketing for Publishers

Note: Senate has approved (S.93-11) that

no

new course should be approved by Senate until

funding has been

committedfor necessary library materials. Each new course proposal must be

accompanied

by

a

library report and,

if

appropriate, confirmation thatfunding arrangements

have been addressed.

On the basis that we are teaching this content at the Masters level and that CMNS 472 Books,

Markets,

and Readers has been offered for the past decade, we anticipate the Library collection to

be sufficient. A confirming evaluation by the

SFU Library is now in place.

Provide details

on

how existing instructional resources will be redistributed

to

accommodate

this

new course. For instance, will another course be eliminated or will the frequency of offering

of other courses be reduced; are there changes

in

pedagogical style

or

class sizes that allow for

this additional course offering.

There

will

be a reallocation of instructional resources within FCAT to allow this course to be

offered.

Does this course require specialized space 01' equipment not readily available

in

the department

or university, and

if

so,

how will these resources be provided?

No.

Does this course require computing 1'esources? (e.g. hardware, software, network wiring, use of

computer laboratory space) and

if

so, describe how they will be provided.

No.

Rowland Lorimer, Director,

Master

of Publishing

date

}

~

c--'

J3.z.. 0 _______ _

Chair, Faculty of Cmn, Art and Tech

Chair

Undergraduate Curriculum Committee

SCUS

date

date

Illustrative Course outline Attached

---

Pub 350-4 Marketing for Publishers

Pub 350: Marketing for Book Publishers

Department: Master of Publishing program

Location: Harbour Centre

Prerequisite: 60 credit hours

Credit Hours: 4

Instructor: Industry professional

Calendar Description

An

exploration and application of marketing concepts to book publishing. Concepts and skills

taught focus on differentiation

of product categories and markets, and the creation of a marketing

strategy for existing

or new publications. Includes consideration of reading trends for all

publication forms.

Course Overview

The trade book markets is a puzzle. How can publishers continue to bring quality writing to

readers when industry studies estimate

that only one in ten books makes money? Students will be

asked to solve this puzzle by evaluating and implementing case studies of contemporary

marketing practices in

an attempt to overcome these stark economics. The course is divided into

three sections: an analysis of the major changes \\>ithin the book market and the reading audience

that make profitability so difficult to achieve;

the rise of the blockbuster marketing techniques

developed as response to these challenging economics; and finally, an extended overview

of other

marketing strategies

that attempt to rectify limitations of blockbuster marketing. Industry

observers claim the instability within

the publishing world is caused because there are "no

formulas for success." Students will try to find just such a marketing formula.

Required Readings

The Book Publishing Industry, 2nd edition,

Albert Greco, (Lawrence Erlbaum, 2004) ISBN: 978-

0805848533

Why We Buy: The Science ofShopping--Updated and Revisedfor the Internet, the Global

Consumer,

and Beyond,

Paco Underhill (Simon

&

Schuster, 2008) ISBN: 978-

14

16595

243

The Perilous Trade: Book Publishing in Canada, 1946-2006,

Roy McSkimming, (McClelland

&

Stewart, 2007) ISBN: 978-0771054945

Blockbusters and Trade Wars: Popular Culture in a Globalized World,

Peter S. Grant and Chris

Wood, (Douglas

&

McIntyre, 2005) ISBN: 978-1553651086

Long Tail: Revised

&

Updated: Why the future of business

is

selling less of more,

Chris

Anderson, (Hyperion,

2008) ISBN: 978-0470379288

lndie Publishing: How To Design and Publish Your Own Book,

Ellen Lupton, (Princeton

Architectural

Press, 2008) ISBN: 978-1568987606

Course Delivery Formats

Lecture/seminar

---

Pub 350-4 Marketing for Publishers

Grading

Mid-Term Assignment 20%

End of Term Essay 30%

In-Class Presentation 10%

Class Participation 10%

Final In- Class Test 30%

Attendance

of a minimum of 10 classes is required to pass this course.

Marks awarded in this course

are expected to correspond to established university-wide practices

in both their levels

and their distribution. In addition, the course will also follow Policy T10.02

with respect to "Intellectual

Honesty" and "Academic Discipline." For further details, please refer

to the current

SFU calendar and the section entitled "General Regulations."

Class Schedule

Course outline:

Unit 1: "Publishing Problematics": The course will begin with an overview ofthe major

changes to the book industry

and to the reading habits of consumers that has made trade

publishing such a risky proposition. The survey will historically trace the rise

of quasi-

monopolistic book chains,

the exponential growth of online and digital book sales, the demands of

mass merchant and price club retailers, the demise

of the traditional media outlets for book

promotion, the expanding market

share of multinational/multimedia entertainment

companies and the threat they represent to domestic publishers and the onset

of "consumer

choice fatigue" in which readers face an every expanding array of new entertainment choices

while over

200,000 new books are brought into the Canadian market every year.

The New York

Times

estimates that there is new fiction title published every half an hour, and when only one

tenth

of these books are profitable, marketers face some very hard choices. Each of these fea tures

is framed as a "problematic" because each is highly contentious and can potentially help our

hinder the creation of quality publishing.

Students will analyse these debates to assess what they

reveal about the role and status

of the print culture in our society.

Unit 2: The Blockbuster: one of the most widely adopted marketing strategies to deal with

these

"publishing problema tics" has been the deployment of blockbuster marketing techniques

that maximize the number

of retail channels that sell product in a highly compressed time frame

to a mass audience while supported by highly concentrated earned

and paid media and multi-

media co-promotion. The class will study the rise

and development of the blockbuster within the

specific context

of the marketing for the

Harry Potter

and Stephenie Meyer's series and examine

to what extent do they conform to a pure blockbuster formula.

Unit 3: The World Beyond the Blockbuster: Blockbuster techniques have been criticized

both for their effectiveness

and their long-term cultural impact and so in the final unit, students

will examine alternative marketing strategies using industry test cases of branded publishing,

"long tail" marketing to aggregated online communities, sustained backlist imprint marketing,

publicly subsidized marketing

and finally the emergence in the last decade of a viable self-

publishing model

that calls into question the need for the traditional industry apparatus of

publishers, professional marketers

and book retailers.

The Economist

magazine recently opined that in looking

at the future of books, there will be only two given

constants; writers and readers, everything else is open for debate.

CMNS 472-2 will go the heart

of this debate.

---

P

UB355

-4

!

Onl

in

e

Marketing

for

Publishers

Calenda

r

Infonnahon:

SIMON

F

RASER

UNIVERSITY

NEW

COURSE PROPOSAL

Course Number: Pub 355 Credit

I

-

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,

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Title,

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(f COlH'

?

outline

to

this

proposal.

Explores

the

formula

ti

on

and analysis

o

f

ma

rk

e

tin

g goa

l

s

th

e

evolving realm o

f

on

lin

e

promotion

and

marketing.

Emph

as

i

s

i

s give

n to

approaches

t

o

me

as

u

rement o

f

effect;

im

p

l

eme

ntation

and

campaig

n m

anageme

nt;

finding

and

nurturing audiences

a

nd

co

nv

e

r

sa

ti

ons;

brandin

g

;

forecas

tin

g

and

bud

ge

tin

g.

Prerequisitc(s):

60 credit

h

oms

CO

-I'equisitc(s)

(if

any):

n

o

n

e

Special Instructions (if any): n

one

Course(s) to be

dropped if this

course is approved

(if

any):

Rationalefor

Introciuction

of this

Course:

Will

111

is be

a

"elluirecl

01'

elective

COlll'se

in

th

e

cUl"1-iculwn? PI'obable enrolmenl

wilen oJfer

e

d?

Know

l

edge of

the

t

echniques

f

o

r

onlin

e

marketing of

books and

magazines

i

s emerging as a

specia

liz

ed

field

n

ecessary

to the

survival of publishing enterpr

i

ses.

This

co

ur

se

is

an

e

l

ec

ti

ve.

Exp

e

cted enrolme

nt

is

40

t

o 50 students per offering.

Scheduling ancI Registrution

Info"mation

,

Indieute semestcr and

yeClr

this

course

would lleft"st

offe"cd

and

picmneclfl"cqucllcy

of

offering thcl'caftel'.

Fir

s

t

offer

in

g would

b

e

F

a

ll

2010.

1¥llich

oJYOlLl'

p"esent

CFLfncu

lty

IIClve the

expc,.tise

to

ojJ'cI'

t"lds

cOUl'se?

H

l

iIlthe

CO

Ul'SC

be

tauglll

by

sessional

OI'limiled-tcnTt instl"llCto,'s?

Ma

xw

ell

; T

o be

t

aug

h

t by se

s

s

i

ona

l

s or fac

ult

y

as available

.

.r

1,.e

there

uny

propos

ed

sl

udentf

ccs

associuted wilh Ods

cow'se

other

t/t(lIlluition

Jees?

None.

Docs

lhis

course

duplicCll'e lhe

content

oj a previously apP"oved cOW-sc to

such

un

cx

l

cn

llhat

s

lud

en

t

s

sho

uld

nol

recciue

cI'cditfol'

both

courses?

If

so,

please

specify.

N

o.

---

PUB355-4/ Online Marketing for Publishers

Effective date:

2010/11 Calendar.

Resource Implications:

Note: Senate has approved (S.93-11) that

no

new course should be approved by

Senate untilfunding has been committed/or necessary library materials. Each

new course proposal must be accompanied by a library report and, if appropriate,

c01tfirmation tltatfunding arrangements have been addressed.

On the basis that we are teaching this content at the Masters level and that CMNS 472 Books,

Markets,

and Readers has been offered for the past decade, we anticipate the Library collection to

be sufficient. A confirming evaluation by the

SFU Library is now in place.

Provide details

on

how existing instructional resources will be redistributed to

accommodate this new course. For instance, will another course be eliminated

or

will thejrequency

0/

offering of other courses

be

reduced;

are

there changes

in

pedagogical style or class sizes that allow/or this additional course offering.

This course will be taught by industry professionals serving as sessionals in the same manner that

other publishing courses have been taught in the School of Communication. There will be a

reallocation

of instructional resources within FCAT to allow this course to be offered.

Does this course require specialized space or equipment not readily available

in

the department

or university, and

if

so, how will these resources be provided?

No.

Does this course require computing resources? (e.g. hardware, software, network wiring, use of

computer laboratory space) and

if

so,

describe how they will be provided.

No.

Approvals:

Rowland Lorimer, Director,

Master

of Publishing

~

Chair, Faculty of

'--

Cmn, Art

.

~--------

and Tech Chair

Undergraduate Curriculum Committee

SCUS

date

date

TIlustrative Course outline Attached

---

J

PUB

375-4

l'Ilagaz

in

c

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sh

in

g

Calef/dC/I"

fn[onnation

:

SIMO

N

FR

ASER

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IVER

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NEW

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umber: Pub

375

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ell

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I

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A practical

co

ur

s~

cover

in

g core

i

ss

ue

s

in

ma

gazine

publishing

. T

op

i

cs

include

bu

s

in

ess

b

est

p

ractices, marketin

g,

adve

rti

s

ing and c

ir

culation,

edi

t

or

ial \

;sion,

o

nlin

e

and

di

g

it

a

l

publi

s

hi

n

g,

d

esig

n

and

packa

g

in

g

.

Prcrcquisilc(s: 60

c,

'c

dit hoUl'

s

C

O-I'

c

qui

s

itc(s)

(if

any):

N

onc.

S

p

ecia

l In

str

u

ct

ion

s

(if

an

y

):

No

ne.

C

oursc(

s

)

to be (II-opped if thi

s

cour

se

i

s

approved (if

an

y

):

none

(to

be

cross-listed with

CMNS 3

7

5

HaUoHt/leJo!'

Introductioll

OfOlis

Course:

Will

this

b

e

(f

l'

cq

uil'

c

d

01' elective

co

w's

e

in th

e

c

urri

c

ulum? Probable

enrolment wlt

e

n

offe

r

e

d

?

lI

'

I

agaz

in

e

pub

li

shing

i

s

a

biUioll plus-donar

en

t

erp

ri

se

in

C

anada

wi

th

ove

r 2,000

titl

es

c

urr

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lltly

operating

.

Magazine

publishing assists co

mmuniti

es

t

o

ar

ti

c

u

late

th

eir

ex

i

s

t

e

n

ce and their

i

ss

li

es

in the Canadian

s

ocial fabric

by

bringing

idea

s,

opi

ni

o

n

s,

and

r

ea

liti

es

forward

int

o

public

v

i

e

w

.

Thi

s

is a

key course

t

o

any

publi

s

hin

g

program

m

ea

nt

t

o

appea

l

to

th

ose s

tud

en

t

s

inter

ested

i

n

p

e

ri

od

ical

s

.

It

will

be

an

e

l

ec

tiv

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ur

se

.

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nr

olment

will b

e

at

l

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ast 60

s

tud

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p

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ring.

Sc

h

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and

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Information.

Indi

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(Iud

year thi

s

course

would

b

eji

l'

s

l

offe

l

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d

and planncdjl'cljU

C

Ii

C

Y

of

offering

thel.cliflcr.

First

offe

rin

g

w

o

uld

b

e

Fall 2010.

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would

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t

once each summer.

l

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pl'cse

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erL

fa

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course?

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ill

the

co

urse b

e

louyhl

by

s

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<;siollol

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instrucLol..

<;?

L

orimer, Sc

h

e

ndlin

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r,

I\'fa

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el

l.

Th

e

course

will

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t

aught

b

y

indu

s

tr

y

m

e

m

bers

serving

as

sess

ionals

as

CMNS

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ha

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be

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ose

d

sludentfees

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ssocin

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s

co

w'

sc

oth

e

rlhan

luitionfees?

None.

Docs

thi

s

co

w'se

duplicat

e

lh

e

c

ont

en

t-ofu

p,'evioHslv lLJlIJl'oved

course

to

such

un

e.Y

l

en

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sll

ld

e

nts

s

hould

nol

receive

c

l'

c

dilfol" b

o

Lh

co

w'

ses?

If

so

,

please

spec

ify,

Yes

,

It i

s

p

l

opose

d that

It

becross

-h

s

t

e

d

w1t

h

Cl\

I

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date:

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11

Ca

lendar.

j

R

CSO

lll

'CC

IlUpl

icatio

n

s:

Note:

Se

nate has app

mved (S

.

93-

11

)

that no

new

co

w'se

should be approved

by

Senate

1111/

if

fund

in

g

ha

s

been

cOll1m

ill

cdjol

'

ne

cessary

library matel'ia/s

.

Each

new

course

proposal

must

be accomp(mi

e

d by a library report (/nd,

if

appr

op

"iate,

confi

rm

atioll

that funding arrQlIg

eme

n

Is

have

been

ad(f,.cssed.

On

th

e

basi

s

that we

ar

c

t

e

a

c

hing this

conte

n

t at

th

e

Mas

t

e

rs l

evel

and

th

at CMNS

375

Ma

gaz

ine P

ubl

ishing

ha

s

\)ec

ll

offered

f

or

th

e

past decad

e,

w

e

ant

i

cipa

t

e

th

e

Li

br

ar

y co

ll

ect:o

n t

o

be

s

uffi

cie

nt.

A

co

nfirmin

g

ev

aluati

on by

th

e S

FU

L

i

brary i

s

now

in

pla

ce.

---

PUB 375-4 Magazine Publishing

Page 2of6

Provide details

on

how existing instructional resources will be redistributed to accommodate this new course.

For

instance, will another course be eliminated

or

will the frequency of offering of other courses be reduced; are there

changes in pedagogical style

or

class sizes that allow for this additional course offering.

This course will be taught by industry professionals serving as sessionals in the same manner that other publishing

courses have

been taught in the School of Communication. There will be a reallocation of instructional resources within

FCAT to allow this course to be offered.

Does this course require specialized space

or

equipment not readily available in the department

or

university, and

if

so,

how will these resources be provided?

No.

Does this course require computing resources? (e.g. hardware, software, network wiring, use of computer laboratory

space)

and if so, describe how they will be provided.

The course will use the Publishing Lab at Harbour Centre.

Approvals:

Rowland Lorimer, Director,

Master

of Publishing

date

7

Chair, Faculty of Cmn, Art and Tech

Undergraduate Curriculum Committee

date

Illustrative

Course outline Attached

Chair

SCUS

date

---

Pub

450~4

Th

e B

u

siness o

f

B

oo

k Publi

s

h

in

g

Ca

lendar

In{01'11Iatioll;

SIMON FRASER

UNIVERSITY

NEW

C

O

U

RSE PROPOSAL

Course Number:

Pub 450

Credit

HoUl's

l.......4...-

C

ourse Title: The Rusiness of Bool

,;

Publi

s

hing:

I

S\(/

Course

Description

(fOl'

Ca

l

endar).

A

tta

c

h

a

co

ur

se

outline

L

o

tllis p,

.

opo

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al.

Th

i

s

course examine

s

bu

s

i

ne

ss

practices with

in

b

oo

k publi

s

hing

fi

r

m

s,

I

t

e

mph

as

i

zes

finan

c

ial

p

l

a

nnin

g

and

o

p

e

rati

o

n

s,

acqui

s

iti

o

n

s,

m

a

rk

e

tin

g

a

n

d

promotion

.

i'l'cl'cquisit

e(s): 75

credit

hours

C

o~requisite(s)

(if

,.Illy):

none

Special

In

struct

i

ons

(if an

y):

none

C

ourse(s)

to

bc

d

l'upped

if this

co

ur

se

is appro

ve

d

(if

.any): non

e

RationalefOJ'

lnll

'o

duction

of

til

is

C01U'SC:

Will

th

is

be

a

l'equil'ecl

aI

'

e

l

cc

tivc

course

in

LI

re

cU1'1'ieulum?

p,'obabl

e

em'olment

wit

e

n offered?

No

publi

s

h

e

r

c

an

o

p

e

rate w

ith

o

u

t

kn

ow

l

edge ofb

l

lsin

css

dynami

cs

.

Thi

s

course

provides

th;)t

fo

undati

o

n. Th

e course w

ill

be

an

elec

t

iv

e

.

Sc

heduling

and

R

e

g

i

s

trn

tion Inf

ol'

l1HIl"i

on,

Indicate

semes

t

e

l'

and y

e

ar thi

s

co

ur

se

UJou

ld

b

e

fil'st

off

e

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cd

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plonn

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g would

b

e

F

a

ll

2010. Init

ia

ll

y

it

wo

uld

be

tau

g

ht

once

per

ye

a

r

.

Which ofyoll1' pf

.

e

sc

ntCFLfacult

.

y

llO

ve

!I,

C

c:rpel'

Li

se

to off

e

l'

thi

..,

co

w'

sc?

'

Will

til

e

cou

rse

be

tau

gh

t

by

sess

iOl1al

ol'limitcd~t

e

rlll

in

s

truct

O

l'

s?

Lorimer.

It

will be

tau

g

ht

by industry

prof

ess

i

o

na

l

s se

r

v

in

g as

sessiona

l

s

.

A

"e

tTter

'c

any

Pf

'opo..,cd

sludcnlIee

s

associcilecIwil

h

this

CO

Ul'

SC

O

LllCf'

!lIOn tui

tion

fee

s

?

No

n

e.

Does this

cow

'

sc

cIupli

ca

te

the

conlent

o/ll

pI

'cv

iously approved

cO

Ul'

se

to

sHch

an

ex

t

e

nt

that

stud

e

nt

s s

houicIn

ot

r

eceive

cI'edi

lfOl

'

both

eo

w

'ses?

If

so,

please

,"

Jlccify,

•

'J.

'

) t..

J

C')

{,

0

0

Y

es

,

CMNS

4

7

'

1

.

S

tudent

s s

h

o

uld

n

ot

re

ce

iv

e cred

it f

o

r bot

h

co

urs

es.

Our

und

e

r

s

tanding

i

s

that

CMN

S

will drop

CJ\

'

I

NS

4

7

4.

EffecNv

e

dnl

e:

20.10

/

11

Ca

l

endar',

Resollrce

Impli

cat

i

o

n

s:

Note:

Senate

ha

s a

ppr

oued

(S.9

.1~lJ)

tir

at no

ne

w co

ur

se

should

b

e

a

ppJ-

oued

by

Se

nate

until

funding

has

been

committed/or

ne

cess

ary lib,

'a;

'

y

IIwt

e

rials. Each /l

e

w

cow'se proposal

must

be

---

Pub 450-4 The Business of Book Publishing

20£3

accompanied by

a

library report and,

if

appropriate, confirmation that funding arrangements

have been addressed.

On the basis that we are teaching this content at the Masters level and that CMNS 474 has been

offered for

the past decade, our estimate is that all the required materials are available online and

in

the library. Course is already being taught. A confirming evaluation by the SFU Library is now

in place.

Provide details

on

how existing instructional resources will be redistributed

to

accommodate

this new

course.

For instance, will another course be eliminated

or

will the frequency of offering

of other courses be reduced; are there changes

in

pedagogical style

or

class sizes that allow for

this additional course offering.

This course will be taught by industry professionals serving as sessionals in the same manner that

other publishing courses have been taught in the School of Communication. CMNS 474, we

understand, will

be withdrawn. There will be a reallocation of instructional resources within

FCAT to allow this course to be offered.

Does this course require specialized space

or

equipment not readily available

in

the department

or

university, and

if

so,

how will these resources be provided?

No.

Does this course require computing resources? (e.g. hardware, software, network wiring, use of

computer laboratory space) and

if

so,

describe how they will be provided.

No.

A:~~

~.-

_

/

~

c:--.

'~

-:--- __ ---:---:-- __

Rowland Lorimer, Director,

Chair, Faculty of Cmn, Art and Tech

Chair

Master

of Publishing

Undergraduate Curriculum Committee

SCUS

.~.

tCt,

,

)Goi

date

date

Illustrative Course outline Attached

---

.I

PUB 477 Publishing Practicum

Calendar Information;

SIMON FRASER UNIVERSITY

NEW COURSE PROPOSAL

Course Number: Pub 477 Credit Hours: 4

Course Title: Publishing Practicum

Course Description (for Calendar). Attach

a

course outline

to

this proposal.

A practicum in which students have the opportunity to work in an applied publishing setting. The

practicum

will provide an opportunity for the student to learn about book, magazine, or electronic

publishing.

Prerequisite(s): At least eight credit hours of upper levels publishing courses and permission of

the instructor.

Co-requisite(s) (ifany): None.

Special Instructions

(if

any): Students may enroll a maximum of twice in this course.

Course(s) to be dropped ifthis course is approved (if any): None.

Rationalefor Introduction of this Course; Will this be

a

required or elective course

in

the curriculum? Probable enrolment when offered?

This course gives students a chance to gain practical experience in publishing. Industry hosts will

sign a letter of agreement

that ensures student involvement with such publishing functions as

manuscript evaluation, editorial, production, design, permissions, contracts, sales, marketing,

metadata provision, file preparation,

and printing. A work report, detailing the experience gained

will be a course requirement. The experience of the internship in the Master of Publishing

program will assist in the administration of this course. The course will also assist in the

transition

of students from university to the workplace.

Scheduling and Registration Iriformation. Indicate semester and year this course

would befirst offered and plannedfrequency of offering thereafter.

First possible offering will be Fall 2010. Following the model of co-op, the program will seek out

opportunities for practica and make them available to students, normally, in every semester.

Which of

your

present CFLfaculty have the expertise to offer this course? lVill the

course be taught by sessional or limited-term instl"tLctors?

All faculty are capable of supervising a publishing practicum. Supervising faculty will include

faculty appointed to the program including adjunct faculty.

Are there any proposed studentfees associated with this

course

other than tuition

fees?

None.

Does tltis

course

duplicate the content of

a

previously approved

course

to such

an

extent tltat students should not receive creditfor both courses? Ijso, please

specify.

---

PUll

4n

Publishing

Pra

ct

i

cu

m

~o.

Effective

elat

e

:

:.10J

O/

11

Cu

/

e

ndm',

Rcsolll

'

cC

h

np

li

c

atinn

s:

Note:

Senate has

0pjJmued (5.93-

11

)

that

no

new course

sh

ould

be

approu

ed

by Senate until

fu

ndin

g

lias been

co

mmitt

edjor

neces

sa

ry

library

mat

e

rial

s

. Each n

ew co

ur

se P"opos

af mu

st

be

accompanied

by

a

librar

y

report and,

if

appropr

i

a

t

e,

confirmation

thatfulldill

g

QlTongemen

t

s

have been addressed.

Our

es

t

imat

e

i

s

tha

t

all

th

e

r

e

quir

e

d m

a

t

e

ria

l

s

n

r

e

a

vai

i

ab

l

e on

lin

e

and

in th

e

li

b

rar

y.

A

co

nfirmin

g

eva

luati

o

n

by th

e SFU

Li

brar

y

i

s

now in

pla

ce.

Pro

vi

d

e de

t

a

il

s

all

how

exist

i

ng

i

ns

t

ructional

resources will

be redis

t

ributed to

accommodate

this

new

cou

r

se.

For instance

,

will anothel'

course be e

liminat

ed

or

will

thej"cquclIcy

of offer

in

g

of other

courses

be

reduced; are

th

e

r

e

changes

in

pedagogical

sty

l

e

or

class

sizes

that

allow

for

thi

s additiona

l

co

ur

se

offering.

Th

e

w

o

rk

req

u

ired o

f

fa

c

ult

y

will

be minim

a

l

.

Th

e

r

e

will b

e

a

r

ea

ll

oca

ti

on

of

in

s

tru

c

t

i

o

n

al

r

eso

ur

c

e

s

within FCA

T

t

o

a

ll

ow

thi

s

co

urse

t

o

b

e of

f

ere

d.

Does

this

course

requite

spec

i

a

li

zed

spac

e

01"

eq

uipm

e

n

t

n

ot

r

ead

ily

available

in

th

e

departm

en

t

0

1'

univ

e

rsity,

(Ind

(f

s

o

,

how will

these r

eso

ur

ces

b

e

provided?

No.

Do

es

thi

s

co

ur

se

reqllire

comp

uting

r

eso

u

rces?

(e

.

g.

hard

ware,

software

,

ne

t

work

wiring,

use

oj

compilte

riab

orato

ry

space)

and

if

so,

d

esc"

i

be

how

th

ey

w

ill

be

p,

.ov

i

ded.

No

.

R

ow

l

and

L

o

r

im

e

r

,

D

i

rector,

Ma

s

t

e

r

o

f Publi

s

h

i

n

g

date

/

,

~

,-=.~

C

hair

,

Fa

c

ult

y o

f

C

mn

,

Art

a

n

d Tec

h

U

nd

e

r

gradua

t

e

C

u

r

ri

cu

lum

Co

mm

i

tt

ee

I

e,

dat

e

1II1lstratlv

e

CO

li

"

se

Oll

tlin

e

A Itaclted

Cha

ir

SC

U

S

date

,

---

•

PUB 4

7

8

Publishin

g

W

o

rksh

o

p

Calendar

Infol'manon:

STMON

F

RASER

UNIVERSITY

NEW COURSE

PROPQSAL

Course Nmnbcr:

Pub

478 Credit

Hout's

'----4-

C

ourse Title: Publishing \

'

Vol'kshop

I

5\/

Course

Desc1"iption (for

Calendcu.). Alineli

a

cow'sc

outline to

this p,.oposal.

An advanced wo

r

ks

h

op o

n

the

publ

i

shing proces

s

focu

se

d on appli

e

d research.

Prcrcquisite(s):

At least eight credit

h

o

urs of

up

p

e

r divi

s

i

on PUB courses and perm

i

ssion

of

th

e instructor.

Co~rcqllisitc(s)

(ifany);

None

.

Special

In

st

ructions

(if

any):

Stud

e

nts may enroll a

maximum

of

tivice

i

n

this

course.

Coursc(s)

to be dropped if this

course

is

approved

(if

any);

We

understand

CM

N

S will

drop CMNS 478.

RaLionalcJor Introduction oj Lhis

Course:

Willlhis

IJC a

"cqui"cd

aI'

elective

course

in tlte

cur1'iculum?

Probable

enrolment when

offered

?

Research

and/or

applied

project

s

provid

e

the

opportunity for students

to

l

e

arn

publishin

g

dynamics

and apply

research

skills.

Th

e

y also assis

t i

n the

transition

from

univ

e

rsit

y

to the

workpla

ce

.

Sc1lCduling amI

Regist/'cllion Infc)f.mation. Indicate

seme!.teJ'

and year this

coursc

would

befi1'st

offcred

and

plannecl}l'equency

of offCJ'illfJ

th

e

1.eaftm..

T

h

e

first

po

s

sib

l

e offering will

be

Fa1\201o

.

The course will b

e

offered

normally

at least once

e

vely

two

years.

It

is expe

c

ted

that the

course will b

e

offer

e

d

whe

n

it can

be integrat

e

d

with

th

e

r

es

earc

h

,

t

eac

hin

g or services

activiti

e

s of faculty

memb

e

rs.

i"'hich

of

yow'

present

C

FLfaculty have th

e

cxpeJ'lise

to

offel" this

course?

''''illille

c

ow's

c

be taught

by

...

c

...

sional

01"

limiled-lel'm

instruciOl's?

All

faculty

ar

e

ea

pablc

of

t

ea

c

h ing thi

s

c

o

ur

s

e

.

$11 per

v

i

s

i ng

facul

t

y

will include f

a

culty

a ppointed

to

the

progr

a

m

including

adjunct

faculty.

Arc

there

any proposed

stuclentfecs associclled

with thi

s

cow'se

oth

e

r than

lltition

fees?

N

o

n

e

.

Does this

course

duplicat

e

tlw

c

ontent

afa

pI'c

v

iously

apJ)J'oved

course

to

such

an

e

xtcnt

tllut

srudents

should

1I0t1'CCeiVC

cl'cclitfol'

both

cOW'scs?

If

so,

pl

easc

SPCC"lifl

.

~C'

''

~

b

Z

S<)Cj

)/

Y

e

s,

\

MNS 4

7

8

.

S

tu

dent

s

s

h

ould n

o

t

r

ece

i

ve

cr

e

d

i

t f

o

r b

o

th

co

u

rses.

Q

UI'

und

e

r

s

tanding i

s

t

hat

CMNS will drop this course.

---

PUB 478 Publishing Workshop

2of3

Effective date:

2010/11

Calendar.

Resource Implications:

Note: Senate has approved (S.93-11) that

no

new course should be approved by Senate until

funding has been committed

for necessary library materials. Each new course proposal must be

accompanied

by

a

library report and,

if

appropriate, confirmation thatjimding arrangements

have been addressed.

Our estimate is that the collection built for the Master of Publishing program is sufficient to our

needs. Course is already being taught. A confirming evaluation by the SFU Library is now in place.

Provide details

on

how existing instructional resources will be redistributed

to

accommodate

this

new course. For instance, will another course be eliminated

or

will the frequency of offering

of other courses be reduced; are there changes

in

pedagogical style

or

class sizes that allow for

this

additional

course offering.

The course will only be taught when it can be integrated ,,\lith the research, teaching or service

interests

and activities of a faculty member.

Does this course require specialized space

or

equipment not readily available in the department

or

university, and

if

so, how will these resources be provided?

No.

Does this course require computing resources? (e.g. hardware, software, network wiring, use of

computer laboratory space) and

if

so, describe how they will be provided.

No.

Rowland Lorimer, Director,

Master of Publishing

frJV Y

/0

7

date

I

-

~ .~-:----~---

Chair, Faculty of Cmn, Art and Tech

Chair

Undergraduate Curriculum Committee

SCUS

date

date

Illustrative Course outline Attached

---

Senate Committee on

Undergraduate studies

COURSE CHANGE/DELETION FORM

Existing Course Number: IAT 201

Existing Title: Human Computer Interaction and Cognition

Please check appropriate revision(s):

Course Number:

Credit Hours:

Description:

Prerequisite:

_L

Course deletion:

FROM:

Prerequisite: 24 units

TO:

Title:

Vector:

(Lect/SemlTutlLab )

Prerequisite: 24 units, including

at least one lower division

W'

course

If

Title Chang§, indicate:

N/A

a) Long Title for calendar/schedule:

max~

100 characters, including spaces/punctuation:

b) Short Title for enrollment/transcript: max. 30 characters, including spaces/punctuation:

RATIONALE:

Most

students entering

this

course have taken the Tech One cohort program, which includes

a

'W course. Some students enter without Tech One, and without a

W'

course, and this

compromises the ability to effectively use writing as a core class activity.

This

change has been discussed and approved at the SlAT UCC.

If

this course replicates the content of a previously approved course to the extent that students

should not receive credit for both courses, this should be noted in the prerequisite.

Effective term and year:

Fall 2010

---

MEMO

Office of the Dean

TASC28800

8888 University Drive

Burnaby Be

V5A lS6

T 778-782-8790

F 778-782-8789

www.fqt.s(u.q

fcatinfo@sfu.ca

SCUS 10-09b

FACULTY OF COMMUNICATION, ART AND TECHNOLOGY

TO:

J 0

Hinchl irFe, Secretary

Senate Committee on Undergraduate Studies

FROM:

Alison Beale, Chair

/

5\()

Faculty of Communication, Art and Technology

Undergraduate Curriculum Committee

RE:

Pre-requisite change - SlAT (lAT 201)

DATE:

December 15, 2009

On December 10,2009, the Faculty of Communication, Art and

Technology Undergraduate Curriculum Committee approved the

following pre-requisite change passed by the School of

Interactive Arts

&

Technology UCC on November 4, 2009:

• Change the pre-requisite for lAT 201 From "completion of

24 units" to "completion of 24 units including a lower

division W course",

Would you please place this item on the agenda of the next

meeting of SCUS.

Thank you,

Alison Beale

Chair, FCAT

VCC

:sam

Att.

51.\10N I'RASIlR UNIVERSITY

THINKING OF THE WOR ",