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S74-163.pdf
Handle: Document-363431
Owner: Lougheed, Pat (User-147, patl:ADSFU)DS
Monday, July 12, 2010 12:11:03 AM PDT
Monday, July 12, 2010 12:11:34 AM PDT
Modified By: Lougheed, Pat (User-147, patl:ADSFU)DS
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  • New York: Wiley, 1968.
  • (c) and W.F.
  • Massy, "Market Segmentation and the Effectiveness of a Brand's Price and Dealing Policies," Journal of Business, XXXVIII (Apri 1965), 186-200.
  • and B.C.
  • Hamm, "Canonical Rnalysls of Relations Between Socioeconomic Risk and Personal Influence in Purchase Decisions," Journal of Marketing Research, VI (August 1969), 351-54.
  • Pressemier, E.R., and D. tigert, "Personality Activity and Attitude Predictors of Consumer Behavior, " in J.S. Wright and J.L. Goldstucker, eds., New Ideas for Successful Marketing, pp. Page 7. Sonquist, J.A., Multivariate Model Building: The Validation of a Search Strategy, Ann Arbor, Mich.: University of Michigan, Institute for Social ...
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