1. Sses^m^^

S.12-104
SFU
OFFICE OFTIII • YICI'.-PRKSIDI'.NT,ACADKMIC AND l'ROYOS'I
University Drive, Burnaby, BC
Canada \'5A 1S6
TEL: 778.782.3925
FAX: 778.782.5876
vpacad@sfu.ca
www.sfa.ca/vpacademic
MEMORANDUM
ATTENTION
FROM
RE:
Senate
date
May 1,2012
Jon Driver, Vice-President, Academic and
pages
1/1
Provost, and Chair, SCUP
Faculty of Communication, Art and Technology: Full Program Proposal for Simon Fraser
University-Communication University of China, Master of Arts Double Degree Program^ in
Global Communications in the School of Communication (SCUP 12-07)
,
At its April 11, 2012 meeting SCUP reviewed and approved the Full Program Proposal for Simon Fraser
University-Communication University
of China, Master of Arts Double Degree Program in Global
Communications in the School of Communication within the Faculty of Communication, Art and
Technology, effective Fall 2013.
Motion:
That Senate approve and recommend to the Board of Governors the Full Program Proposal for Simon
Fraser University-Communication University of China, Master of Arts Double Degree Program in Global
Communications in the School of Communication within the Faculty of Communication, Art and
Technology, effective Fall 2013.
end.
c: S. Gunstcr
Y. Zhao
SIMON FRASER UNIVERSITY
ENGAGING THE WORLD

MEMO
Dean of
Graduate Studies
Maggie Benston
Student Services Centre
1100
Bumaby BC V.sA 1S6
Canada
I v.(. \.»IM< I •»»'
University Drive
Bumaby BC V>A iSr,
Canada
SFU
SCUP 12-07
TO:SCUP
TEL
FROM
Wade Parkhouse, Dean, Graduate Studies
\ 0>
RE SFU-Communication University of China Master of Arts Double Degree
Program in Global Communications full program proposal
[GS2011.10]
CC
Marek Matala
DATE March 30, 2012
At its meeting of 5 March, 2012, the SGSC approved the following full program
proposal for an SFU-Communication University of China Master of Arts Double
Degree Program in Global Communications and is forwarding it to SCUP for
consideration:
Faculty of
Communication, Art and Technology
a. School of Communication (CMNS)
[GS2011.10]
Full Program Proposal: SFU-Communication University of China Master of Arts
Double Degree Program in Global Communications
Courses to be offered:
(thenew course proposals willgo to the April 16, 2012 SGSC meeting)
CMNS 844-5 CMNS and Global Power Shifts
CMNS 894-5 MA Extended Essay (for SFU-CUC double degree students)
Senators wishing to consult a more detailed report of curriculum revisions
may do so by going to Docushare:
https://docushare.sfu.ca/dsweb/View/Collection-12682
If you are unable to access the information, please call 778-782-3168 or email
shclley gair@sfu.ca.

SFU-Communication University of China Master of Arts Double Degree
Program in Global Communications
2011, April 11
GS 2011.10 Notice of Intent (N.O.I.) to SGSC
2011, May 4
SCUP 11-19 Notice
of Intent to SCUP
2012,
Mar 5
GS2011.10 Full Program Proposal to SGSC
2012, April
Full Program Proposal to SCUP
New Courses to SCUP for information:
CMNS 844-5 CMNS and Global Power Shifts
CMNS 894-5 MA Extended Essay (for SFU-CUC double
degree students)

Full Program Proposal
SFU-Communication University
of China Master of Arts Double Degree Program in Global Communications
March 29,2012
Executive Summary
The School of Communication at Simon Fraser University (SFU) proposes to offer an MA. Double Degree
Program in Global Communications with the School of Television and Journalism at the Communication
University
of China (CUC), Beijing. A memorandum from the Dean of Graduate Studies to the Senate
Graduate Studies Committee
of June 2010 (Appendix C attached) provides a rationale for the double degree
designation and the requirements for this degree. It should be noted that requirements for the
MA. double
degree are greater than those for the MA. in Communication at SFU, for example, but are not as great as two
separate MA. degrees.
The double degree will be recognized in parchments from both institutions. Each partner institution will
recruit students for the program. All students will spend their first academic year at SFU and the second
academic year at CUC, during the normal academic terms of each institution.
The language of instruction in both years will be English. Students will be jointly supervised by an instructor
from each institution.
The intended start date will be September 2013.
Rationale
Thisdegreeprogram buildson the strength andreputation of SFU'sSchool of Communication in the political
economic,policy,technological, social and culturaldimensions of globalizing communications, and on its
long-standing and substantive intellectual engagements withChina. Thisengagement waspioneered by the
late Professor DallasSmythe,one of the School'sfounders in the early 1970s,and is carriedon currently in
the work of Professor Yuezhi Zhao, who is both a Tier 1 Canada Research Chair at SFU (2011-18) and the
Changjiang Visiting Chairat the CUC(2009-2012). Otherfaculty in the School haveresearched and
published on communication in China. A substantial number currently conduct research andteaching on
other countriesand worldregions,including Korea,Japan,Sri Lanka,India, Myanmar,Australia,Western
Europe, Ghana, Central America, and the UnitedStates.
The Communication Universityof China is the premierteaching and researchinstitutionin the
communication field in China, and has stronglinks to the Chinesecommunication and culturalindustries.
Entrance to its programs is extremely competitive. TheCUChasidentified SFU'sSchool of Communication
as an established partnerthrough which its students canstudy global communications in all its institutional
and socio-cultural dimensions in an environment providing access to excellent instruction and the global
Students mustcomplete ALLrequirements at bothpartner institutions to be awarded the two parchments of
the double degree. The two extended essays requiredfor this double degree are each longer in word-lengththan
the extended essaysin SFU'sMA. in Communication extended essayoption.Students will NOTbe eligible to
graduate from SFUwith an MA. in Communication on completion of thefirstyear's(SFU-based) requirements.

researchnetworksof its faculty. Studentsrecruitedthrough SFU Communication will have an exceptional
opportunity to studycommunications in a well-resourced institution in China whichofferscoursesin the
institutional,socio-cultural and productive dimensions of a widerange of communication forms and
processes, and also provides access to Chinese and pan-Asiancommunicationand cultural industries.
All students will benefit from the cohort nature of the program, which will foster cross-cultural experience
and cooperative learning.SFU Communication will benefitfromthe presence of these students,and from
faculty exchanges and related collaborative research activities.
Program Design
1. Credential to be Awarded
Graduates of the MA. in Global Communications will receive an MA. in Communication from
SFU and an MA. in International Communication from the CUC.
2. Location and Minimum Residency Requirements
The locations
of instruction will be the SFU Bumaby and Vancouver campuses, and the CUC
campus, Beijing. In the first year students will be in residence at SFU for three semesters (12
months). In the second year they will be in residence at CUC for the two terms of its 10-month
academic year (September-January, and mid- February to the end of June).
3.Faculty
Most faculty teaching in the MA. in Global Communications will be drawn from the School of
Communication at SFU and the School of Television and Journalism, at the CUC. A list of SFU
Communication Faculty who may teach and supervise in the double degree is in Appendix B. Over
the life
of the program visiting faculty from other institutions and faculty from other SFU and CUC
departments may be invited to guest lecture, teach courses or offer supervision to students.
The Director of the School of Communication will ensure that Faculty teaching commitments in the
program do not reduce resources to other programs of the School. More effective use of teaching
resources may be a result of higher enrolments in some existing graduate courses.
4. Program Administrative Staff
Both SFU and CUC will appoint Program Directors, and will provide students with advising to
support their academic programs and meet their needs as international students at the host
university. In addition CUC will send at its cost a junior faculty member to accompany students
while they are in Vancouver and to serve as a visiting scholar.
At SFU a faculty member will be appointed academic Program Director and will be responsible for
overall administration of the program at SFU and coordination with CUC counterparts.
Responsibilities will include recruitment and admissions, program and course planning, coordination
of student supervision, supervision of the Program Manager, general responsibility for applying

relevant SFU policies, coordinating with the School of Communication Graduate Program Chair, and
reporting to the Director of the School, Faculty Associate Dean for Graduate Studies and Dean of
Graduate Studies.
A half-time staff Program Manager position will be created. Responsibilities will include support
for recruitment, admissions, planning and budgeting; student advising; creation
of recruitment and
other publicity materials and website management; planning of activities such as faculty visits to
the CUC and program field trips and field placements, and other related duties.
5. Office and computer/ equipment requirements
An office for the Program Manager and additional computer and media equipment for student use
in field research and for some coursework will be required. See Appendix D Budget Notes.
6. Description
of the proposed program
Aims,goals and/or objectives:
The degree will serve students recruited by both institutions
domestically and internationally. The program will recruit highly qualified international students
through SFU'sSchool of Communication who would not otherwise have access to study in China, and
students will be recruited through the CUC who will gain access to SFU in its Canadian setting and
the access it provides to the broader world. Through the program's advanced study of globalized
communications, its cultural experience and acquisition/enhancement of language competence in two
countries, and field experience, students will be prepared for research, innovation and leadership in
global communicationsin university,industry,governmentand NGO settings.
Anticipated contribution to the mandate and strategic plan ofthe institution:
This degree program
will contribute to the internationalization goals of the School of Communication and of SFU; will
connect the university to the community through the field placement of students in local cultural
and media companies,institutions and NGOs; will encourage innovations in the content and
methodology of graduateteachingin the Schoolof Communication; will foster research
collaboration and professional development amongparticipating faculty; will offer enhanced
opportunities for formal andpeer-to-peer learning for students in the MA. andPhD. Programs in
Communication at SFU; will raise the profile of the School of Communication as a significant
centre for research and graduate teaching on global communications.
Areas ofStudy
AtSFU: theories andconcepts in global communications; political economy andpolicy dimensions
of globalizing communications; communication, development, andglobal social justice; methods of
research on mediaandglobal communications; otherresearch areas in theSchool of Communication.
At CUC: communicationand Chinese societyin theoreticaland historical contexts; Chinese and
Asianregional communications andcultural industries, markets and regulatory environments;
introduction to basic production techniques andprocesses in a widerangeof "old" and "new",as
well as informational and entertainment media forms; Chinese politics, economy, society, and
culture.

7. Admissions
Studentswill apply directlyto the programthroughan admissions committeeat SFU chaired by the
ProgramDirector(and consisting of the Director and one or two faculty members in the Schoolof
Communication), or through the CUC graduate admission process.
Following acceptance by the home institutiona second selection process in consultation with the
partnerinstitution will establish the final list of admitted students. There will be a maximum of ten
students admittedper institution per year in the "steady state" anticipatedto be achievedby the 5
year. (See Budget)
Admissionrequirements at the partner university: Following initial acceptance by a "home"
institution (SFU or CUC) students must also be accepted by the admissions committee of the partner
institution as follows, and recommended for admission to the partner university.
Students admitted by SFU must meet the following requirements for admission to the CUC:
a) Meet CUC admissions standards for international students
b) Submit 3 letters of recommendation, undergraduate transcript and copy of
degree certificate, and a 500-600 word essay in English on goals and plans
for study
c) Oral interview (via Skype or similar means) with members of CUC faculty
d) At least one writing sample of work in English
Note: CUC standard admission requirements are waived as follows:
Grade 8 Mandarin requirement waived
National and local entrance exams waived
Students admitted by CUC must meet the following requirements for admission to
SFU:
a) Meet SFU entrance requirements
b) Meet SFU admission requirements for English Language proficiency.
c) Provide 3 letters of recommendation and transcriptsfrom previous degree(s)
in English, and a 2-3 page essay in English on proposed goals and plans for study.
d) Oral interview (via Skype or similar means) with membersof SFU faculty
e) Submit at least one writing sample in English
Admission Timeline: Students will apply to the home institution by December 15, with admissions
decision by home institution made by mid February and admissions decision by partner institution
made by the end of March. Offer of admissions will be made by the home institution no later than
April 1 and students are expected to respond by April 15. Admissions will be finalized by June 1.

8. Degree Requirements
Students admitted to the
MA. Double Degree in Global Communications will complete four
graduate courses at SFU in the first year, and four graduate courses at CUC in the second year (SFU
and CUC course credits are not equivalent). Students will write a field report at each university,
based on field experience in the host environment. Students will also complete two extended essays,
one at each university, under the supervision of a faculty member of that university.
The
field report
will take the form of a critical essay (15-20 pages) on the experience of the field
placement. The field placement will involve
either
a work project or assignment undertaken for a host
organization,
or
a policy investigation involving observation and field interviews with relevant
organizations. Students will spend at least two weeks or equivalent time in the "field" under the
supervision of a faculty member who will provide guidance and assess the completed report.
2
At SFU the field experience and report will be organized as one of the four courses. The Program
Director will be responsible for coordinating the course, obtaining course ethics clearance, and
ensuring student placement or contact with external organizations. Institutions and organizations
where students may be placed for field experience while at SFU include Heritage Canada, Fairchild
Media, CBC, the Tyee, the Asia-Pacific Foundation, Women in View, W2, and other communication,
culturalindustry, social media and public interestorganizations and companies. Facultyin the School
of Communication will draw on their extensive links to the media, cultural industries and policy
agencies and their experience in supervising field-related graduatestudentresearchto guide and
supervise this work.
The
extended essays
submitted at both institutions will normally be in the range of 35- 40 pages each
(maximum 10 thousand words in English). They will be assessed jointly by the student'sSFU
supervisor and CUCsupervisor. At the endof the summer termat SFUandthe summer termat CUC,
students will make oral presentations based on their essays. There is however no requirementfor an
oral examination of extended essays. A non-credit summer colloquium at SFU in the first
year will provide guidance for the preparation of the essays and a forum for discussion,essay
presentations,and occasional lecturesfrom faculty and visitors.
Ingeneral,graduate coursework willbeorganized to provide conceptual, theoretical andpractical
background preparation for the research
required for the projector essays.However, projects or
essayscompleted as part of regular
coursework mustbe significantly deepened or enhanced to meet
the extended essays requirement.
SFU Mandarin Language requirement:
All students admitted to SFU as "home" university must complete two semesters of non-credit
instructionin conversationalMandarinduring their year at SFU. This requirementwill be waived if
students can a) demonstrate basic knowledge of spoken Mandarin through an oral interview or
CMNS 881-5 Research Intemship (Work and study in an approved professional setting) will be used for
this course, or a new graduate course may be proposed.

b) provide proof of having successfullycompleted an approved course of instruction in
basic oral Mandarin.
Degreeprogramscheduleand general requirements (appliesto all students admitted by SFU and by
CUC):
Year 1 Simon Fraser University (27 SFU credits)
Semester 1
Onecompulsory cohortcourse(e.g.Communication and GlobalPowerShifts)for 5 credits.
One student-choice course, for 5 credits
One approved non-credit Mandarin course if required.
Semester 2
One student - choice course for 5 credits
One field research course: placement and report for 5 credits
One approved non-credit Mandarin course if required
Semester 3
One extended essay for 5 credits.
Colloquium for 2 credits (pass/fail)
Year 2 Communication University of China (38 CUC credits—not equivalent to
SFU's)
Term 1 (Sept. 1-Jan. 31)
Three core program courses for 15 credits
Term 2 (Mid-February to end of June, with additional residency optional through
July)
One course 4 credits (student choice of an academic course or media production course)
One field placement and report for 7 credits
One extended essay for 12 credits
Proposed Course Workat both Institutions:
Courses to be completed at SFU will include:
1) One of the following three potential"core" program courses to be developed by faculty members
on the basis of developing areas of teaching:
Communication and Global Power Shifts (offered alternately by Yuezhi
Zhao and Dal Yong Jin)
Issues in Global Communications and Cultural Policies (offered by Alison Beale or by
Catherine Murray)
3
By years 4 or 5 of the program, dependingon enrolmentsand the related need to add graduate course
offerings, the compulsory cohort course requirementmay be raised from one to two courses.

Communications and Global Social Justice (new graduate course to be developed and
alternately taught by Enda Brophy and Katherine Reilly)
2) Two elective courses to be selected from a wide range of new (as above) and existing regular and
special topic graduate courses offered in the current graduate curriculum. Examples of relevant
existing courses that will fulfill the breadth requirement of the program at SFU include: CMNS
801 - Design and Methodology in Communication Research; CMNS 802 - History of
Communication Theory; CMNS 815 - Technology and Society; CMNS 820 - Communication,
Media and the Concept
of the "Public"; CMNS 830 - Popular Culture and Media Theory; and
CMNS 845 - Communication and Development. Special topics courses currently on the offer
include Race and Media, Envisioning World Images, Visualization and Visual Culture, Radical
Media, Nature/Culture/Environmental Communication, Surveillance and New Media, and
Communication/Negotiation/Dialogue.
3) Field research and report (as above)
Core program courses to be completed at CUC include:
Media and Chinese Society: Theory, History, and Practice
Chinese Communication Industries, Markets and Regulations
Comparative Asian Media Systems and Regional Markets
To meet the CUC breadthrequirements of the program, all studentsmust completean additional4 units
that consist of either a survey course on mediaproductiontechniquesand processes or a course on
Chinesepolitics, economy, cultureand societyas specifiedby CUC.
9. Student Supervision
All studentswill have an SFU supervisorand a CUC supervisorselectedon the basis of the student's
area of interest at the time of admission. Both extended essays will be evaluated by both supervisors.
10. Fees
Terms 1-3at SFU:$3,866.67 per term.An additional activity fee of $2,500per studentfor field
trips, etc. will also be charged.
Fees: Year 2 Communication University of China
Feesof RMB 45,000 (Yuan),currently approximately $7,200will be chargedby CUC to all
students admitted through SFU.
SFU'sSchool of Communication is committed to offering threeentrance scholarships of $23,000 (for
SFU tuition in Year 1 and CUC tuition in Year 2) per year to new students.

Appendix A
Background to the Proposed Program
This proposal marks a major step in the pedagogical innovation and internationalization of SFU
Communication's graduate program, which has an outstanding track record in placing graduates in positions
in universities, governments, industries, as well as civil society organizations in a wide range
of
communication fields. Throughout its history, SFU Communication's graduate program has established a
strong international reputation for drawing its student population from around the world and for providing a
varied, broad, and cutting-edge curriculum dedicated to expand students' intellectual and cultural horizons
and the development of global citizens who will put their education to work in progressive and meaningful
causes. This proposed program responds to growing demands for graduate studies in the rapidly
expanding communication fields by domestic and international students, demands for a wider range of
graduate education experience in an increasingly globalized communications environment, as well as
SFU's strategy to internationalize its curriculum. In addition to the value-added nature of its bi-national
and bi-cultural design, the proposed program's combination of research and professional orientation not only
offers a new and hybrid degree option between the current
MA. and PhJD. programs, but also is highly
complementary to these programs. As rapid social transformations in China draw growing attention from
the global community, it is also expected that the program will attract existing media professionals and
free-lance media producers who wish to expand their knowledgebase and develop more specialized skills.
In 2004, the importance of internationalization and developing relations with the CUC for the School of
Communication were recognized in its Self-Study document for the External Review as a "key direction for
planning and implementation" as follows: "continuing expansion of international initiatives including
curriculum development and course offerings for the new Communication University of China (CUC); field
schools in China and India; research partnerships with CUC; ongoing CEDA-funded project with the
University of Ghana; student and faculty exchanges with a numberof Europeaninstitutions."
That SFU, with its Pacific Coast location and which boasts Western Canada's most well- established
graduate program in communication studies, should be Canada's pioneer in proposing a double-degree
program in global communications is not incidental. In fact, the proposal culminates many years of
institutional engagements and academic exchanges between SFU and CUC. SFU communication faculty
members Dallas Smythe, Williams Leiss and Robert Anderson visited China and CUC -
formerly
known as the Beijing Broadcast Institute - in the early 1970s and 1980s respectively. A general MOU
for collaboration betweenSFU and CUC was signedin 2001. Subsequently, Dr. Zhengrong Hu, current CUC
VP Academic who is also responsible for international collaboration, spent a year at SFU's School of
Communication as a visiting scholar, while Dr. Martin Laba, former Director of SFU's School of
Communication, visited CUC three times between 2005 and 2009. Meanwhile, Dr. Yuezhi Zhao, who counts
both CUC and SFU as her alma maters, has persistently promoted SFU-CUC academic exchanges from the
bottom up through her frequent academic visits to CUC and her sponsorship of long and short-term CUC
visiting scholars and doctoral students. In November 2009, SFU and CUC "refreshed" its 2001 MOU on the
occasion of a high-level CUC delegation visit to SFU. This has been followed by a number of high-level
visits, meetings and discussions since early 2010, including a visit by former SFU President Michael
Stevenson to CUC on April 30, 2010, a visit by CUC's VP Yuan Jun to SFU on June 11, 2010, the visit
by SFU FCAT Dean Cheryl Geisler and current SFU Communications Director Alison Beale to CUC
between July 28 and 31, 2010, and in September2010, the visit by CUC President Su Zhiwu.

Most recendy, SFU President Andrew Petter visited CUC on July 6, 2011 and affirmed with President Su their
commitment to collaborate through this program. In short, this proposed MA. program, along with a
companion Canada-China Communication Research Forum, has emerged as the focal piece of collaboration both
universities are committed to pursue.
Extensive consultation and research work has also been conducted toward the development of this proposal.
Within SFU, this has involved consultation with the developers of the SFU- Zhejiang University double-degree
programs in computer sciences; outside SFU, this has involved informal consultations and interviews
conducted by Dr. Yuezhi Zhao in December 2010 with the Deans and Directors of a number of journalism and
communication schools in China, including the Director
of Hong Kong Baptist University's School of
Journalism, which offers a wide range of professional MA. programs in the field. Invaluable lessons have
also been learned from personal interviews conducted by Dr. Yuezhi Zhao with the Program Directors and
key course instructors of a pioneering program of this kind, the double degree MA. program in Global
Media and Communications offered by Fudan University and the London School of Economics and Political
Sciences.

Appendix B: List of Faculty who will teach/supervise in the SFU/CUC MA. Double Degree Program
in Global Communications
Peter Anderson
-
Associate Professor
Areas
of specialization:
Telecommunication& broadcasting policy; technology; communication and development; communication
to mitigate disasters.
Ellen Balka -
Full Professor
Areas
of specialization:
Science, technology and society studies; critical perspectives on large scale computing
systems (cyberinfrastructural studies), especially in health settings and genomics; information and
communication technologies in health care; end user involvement
Alison Beale - Full Professor
Areas
of specialization:
Communication theory & technology issues; film & video; cultural policy; feminist analysis.
Enda Brophy
-
Assistant Professor
Areas of specialization:
Political economy ofcommunication; communication and social change; autonomist marxism; labour,
employment and collective organizing in the media, communication and cultural industries; call centre studies.
Peter Chow-White - Assistant Professor
Areas of specialization:
New media & technology; race; culture; genomics; bioethics;health; informationsociety; encoding.
Zoe Druick
-
Associate Professor
Areas of specialization:
Documentary and reality-based media; cultural industries; media theory.
Andrew Feenberg
-
Full Professor
Areas of specialization:
Criticaltheoryof technology; Marcuse & Heidegger; technology studies; onlinecommunity; onlineeducation.
Shane Gunster - Associate Professor
Areas of specialization:
Environmental communication, especiallymedia coverage and advocacy communication around climate
change; political communication,including conservativepolitical discourse; advertising and consumer
culture; critical theory, especially the Frankfurt School.
Robert Hackett - Full Professor
Areas of specialization:
Media democratization; political communication;journalism studies; news media & social movements;
peace, war and media.
/O

Linda Harasim
-
Full Professor
Areas of specialization:
Social media and the Knowledge Society; online collaborative learning, online community, theory of
knowledge building, learning analytics, discourse analysis of online communication, and qualitative
research methods for social media and online communication.
Dal Yong Jin - Assistant Professor
Areas of specialization:
Globalization, political economy, new media and online gaming, media industries and policies,
transnational cultural Studies.
Jan Marontate - Associate Professor
Areas of specialization:
Art worlds; innovation; cultural heritage; cultural policy; social studies
oftechnology & culture;
interdisciplinary networks of collaboration
&
French social theory.
Kirsten McAllister - Associate Professor
Areas
of specialization:
Cultural memory, visual studies, diaspora and "racialization," displacement and political violence, refugee
Studies and Japanese Canadian studies, photography, memorials, film/video, spatial analysis, fieldwork
and interviews.
Catherine Murray - Full Professor
Areas of specialization:
Culturalparticipation and creativelabour;culturalinfrastructure and creativecities; cultural/creative economy
and industries; cultural governance and especially broadcast policy; commimicationrights and global trade;
and research design in cultural policy evaluation.
Stuart Poyntz - Assistant Professor
Areas of specialization:
Children'sandyouthmediaculture, history of media literacy, gender andyouthbelonging; criticaltheories of
the
public sphere and the philosophy of communication; transformative pedagogical theories andpractices,
digital media technologies and youth media production.
Katherine Rettly - Assistant Professor
Areas
of specialization:
Global social networks,communicationrights, socialjustice, humanrights and citizenship.
Richard Smith
-
FuU Professor
Areas of specialization:
Technology& social inclusion;public surveillance; games/online communities; the
wireless information society.
Yuezhi Zhao
-
FuU Professor
Areas of specialization:
Communication and Global Power Shifts; Comparative Global News Analysis; Media and Democracy;
Chinese Communication Institutions and Cultural Industries; Communication, Political Development, and
Social Transformation in China.
ii

SFU
Dean of Graduate Studies
Appendix C
Maggie Benston Student
Services Centre 1100
TEL
778.782.3042
report-
dgs@sfu.ca
8888 University Drive
Bumaby, BC
Canada V5A
1S6
FAX
778.782.3080
www.sfu.ca/Dea
n- GradStudies
MFMORANMIM
ATTENTION SGSC
date
June 8,2010
from
Wade Parkhouse, Dean, Graduate Studies
PAGES 1/2
RE:
Joint and Double Graduate Degrees
I have briefly summarized the material on joint, joint (dual) and double degrees for the purposes of setting a
framework for the development of graduate joint and double degrees at SFU. While the intention of developing
this framework is to clearly articulate SGSC'sexpectations for international partnerships, the principles apply
to internal programs as well as with Canadian partners. Essentially in the case of a joint degree, the student
completes one body of work equivalent to one degree but at two institutions and can be awarded one or two
parchments usually recognizing that jointly-awarded degree program. This is essentially what happens in our
MDM graduate program with UBC, Emily Carr and
BCTT. Alternatively, a student can complete a double
degree, as is the case of the UG DDP with ZU in which the student completes two-degree programs and
receives two parchments, and neither parchment recognizes the other institution. In these cases, they do
complete substantive additional requirements in excess of either program individually but less than the total
requirements of both programs.
International Graduate Joint (Dual) and Double Degrees
The rationale for developingjointly awarded graduatedegrees with internationalpartners is to foster
internationalization of graduateresearch programs and enhancestudentmobility and exchange- both key
drivers in the globalizationof research education.Collaborativedegree programs lead to a more sustainable
type of relationship than manyother internationalization strategies and bring importantacademic benefits.The
benefits include: international student mobility;knowledgetransfer; international research collaboration;
recognition of partner university qualifications in other countries; employment prospects for students; research
as a career for high caliber students; enhanced recruitmentof excellent graduate students; access to additional
sources of student financial support.
12

Types of Collaborative Programs
It is imperative to recognize that the terminology used to refer to collaborative programs can be confusing and
unclear. The following definitions reflect the terminology that is slowly being adopted by the Canadian
Association of Graduate Studies and proposed by the Universities 21 Jointly-awarded PhD project partners that
includes UBC and McGill, and other institutions from Australia, China, Hong Kong, India, Ireland, Japan,
Mexico, New Zealand, Singapore, South Korea, Sweden, United Kingdom, and USA.
A jointly-awarded degree program awards one qualification upon completion
ofthe collaborative program
requirements established by the partner institutions.
In this case, the student receives one degree, awarded
and jointly recognized by both institutions. This may be one or two parchments but each parchment clearly
states the award is a "joint" and awarded for one piece of work. A jointly-awarded degree is normally
completed in the same period of time as a degree from either partner institution and normally requires a
relatively minor amount of additional scholarly activity and/or courses to be taken. When two parchments are
awarded, each recognizing the other institution, it is sometimes referred to as a "dual degree".
Ajointly-awarded degreeis a qualification conferred upona studenton completion of a collaborative
program established by the partner institutions and is characterized by:
meeting the academic requirements of both universities;
agreement regarding a lead institution;
joint supervision;
a single degree awarded for one thesis/dissertation;
parchment(s) issued which indicate thatthere hasbeen jointsupervision andthata portion of the work
was completed at the partner institution.
In Contrast:
A double degree program awards two individual qualifications upon completion of the collaborative
program requirements established bythetwopartner institutions.
Inthiscase, thestudent receives two
degrees awarded separately by two different institutions foronepiece of work. Theamount of scholarly
activity, courses taken, andtheduration of thestudy aremore extensive than either single degree program in
order to meet the requirements of both the partners but less than the sum of both degree programs
requirements. A double degree is two qualifications conferred upon a student oncompletion ofa collaborative
program established by the partnerinstitutions and is characterized by:
meeting the academic requirements of both institutions;
agreement thatthe amount of scholarly activity, courses taken, andtheduration
of the study are more extensivethan eithersingledegreeprogramin order to meet
the requirements of both the partnersbut less thanthe sum of both degree
programs requirements.
joint supervision;
two degrees awarded for one thesis/dissertation;
separateparchments from the partner institutions.
13

Modelswillvarybetweeninstitutions/countries butquestions regarding accreditation, recognition, quality
assuranceand legitimacymust be addressed. It shouldbe recognized that governmentapprovalfor jointly-
awarded degreesis requiredin countries whereuniversities are not autonomous (suchas China).In these
countries, the inclusion of a note recognizingthe partner institutionon the parchment of joint degree
programs where separate parchments are to be awarded may not be possible.
The individual partnership agreements must address detailson residency requirements; tuition and other fees;
studentfinancial support;funding arrangements for travel of the students,supervisors,and examiners; student
insurancecoverage;visa requirements, admission requirements and application process; supervisory practice;
copyright; authorship; intellectual property; annualprogress evaluations; thesissubmission and examination
procedures; and others as needed.
14

Appendix D
Budget notes:
Important features of the budget projections include calculation of proportional costs to the School of
Communication of office and technical staff time and overhead, costs for a half- time administrator/student
advisor, and program promotion and travel costs. Three TA appointments of PhD 5 Bus each are included so
that 3
TAs may be hired to assist as academic writing advisors who will assist both double degree candidates
and students in the CMNS MA. and PhD programs with advanced academic writing of essays, reports, theses
and work intended for publication. Three tuition bursaries per year are included. An additional staff office and
computing and media production resources have been included to meet the needs
of the program without
drawing on existing School of Communication resources. Faculty salary costs are calculated in terms of the
number of courses offered by CMNS faculty to the program in a given year, plus time dedicated to
supervision, and a course release for the Program Director. By year 5, the
replacement
cost for this teaching
will be equivalent to a full-time faculty appointment at the Full Professor level and the School will require an
additional faculty line if full enrolment projections are reached. In the first few years of the program costs will
exceed revenues significantly.
Application will be made to the Vice PresidentAcademic for bridging funds so that the revenue shortfall and
the real costs of startup of the program are not borne by the School of Communication. In additionto shortfalls
indicatedin the budget projectionsfor the first two years whenstudents are present, the School will require
startup funds for recruitment in the firstyearfollowing approval of theprogram of approximately $55,000.00,
to cover the program manager salary, marketing/recruitment costs and supplies. Please see the Budget
Summary for details. The School Director andMAin Global Communications Director willbe responsible for
monitoring the budget and expensesassociated withthe degreeprogramon an annualbasis.
15

Appendix E: Calendar Description for the Proposed Program
SFU-Communication University of China Master of Arts Double Degree Program in Global Communications
School ofCommunication I Faculty ofCommunication, Artand Technology
Simon Fraser University Calendar 2013 Fall
Students in this two-year graduate double degree program (GDDP),jointly developed by Simon Fraser
University and the CommunicationUniversity of China (CUC),China, will acquire two graduate degrees.
Graduates will receive a master of arts (MA) degree from Simon Fraser University, and a master of arts (MA)
degree from the CommunicationUniversity of China. All students will spend their first academic year at SFU
and the second academic year at CUC, during the normal academic terms of each institution.
The language of instruction at both Simon Fraser University and the Communication University of China is
English.
Areas of Study
At SFU: theories and concepts in global communications; political economy and policy dimensions of globalizing
communications; communication, development, and global social justice; methods of research on media and
global communications; other research areas in the School of Communication.
At CUC: communication and Chinese society in theoretical and historical contexts; Chinese and Asian regional
communications and cultural industries, markets and regulatory environments; introduction to basic production
techniques and processes in a wide range of "old" and "new", as well as informational and entertainment media
forms; Chinese politics, economy, society, and culture.
Admission Requirements
Students will apply directly to the program through an admissions committee at SFU chaired by the GDDP
Program Director or through the CUC graduate admission process. Students will be admitted to one university, and
then recommended for admission to the other university.
To qualify for admission, students must satisfy the usual admission requirements as specified by each university.
The university of first admission will be referred to as the student's 'home'university. Students whose home
university is Simon Fraser University are called SFU students while those whose home university is
Communication University of China are called CUC students.
Followingacceptance by the home university a secondselection processin consultationwith the partner university
will establish the final list of admitted students.
In addition to general university admission requirements, including English language proficiency requirements,
students admitted by SFU must meet the following admission requirements:
1. An application form (available on line - http://www.sfu.ca/gradstudents/applicants/index.html1) along with
the application fee ($90 CAN for students with Canadian transcripts or $125 CAN for students with
international transcripts)
2. Three letters of recommendation,at least one of which should be written by somebody who is familiar with
the applicant's academic work
3. All official post-secondarytranscripts in sealed envelopesand copies of post secondary degree certificates
4.
A 500-600 word essay in English on goals and plans for study, together with an account of relevant
academic and professional background
5.
Submit at least one writing sample in English
In addition, SFU students must meet CUC admissions standards for international students and pass an oral interview
(via Skype or similar means) with members of CUC faculty. However, the following CUC standard admission
requirements will be waived for SFU students:
1. Grade 8 Mandarin requirement
2. National and local entrance exams
16

Students admitted by CUC must meet the following requirements for admission to SFU:
1. Meet
SFU entrance requirements
2. Meet
SFU admission requirements for English Language proficiency
3. Provide three letters
of recommendation and transcripts from previous degree(s) in English and a 500-600
word essay in English on proposed goals and plans for study
4. Oral interview (via Skype or similar means) with members of SFU faculty
5. Submit at least one writing sample in English
Admission Timeline: Students will apply to the GDDP Program Coordinator at the home university by December
15, with admissions decision by home university made by mid February and admissions decision by partner
university made by the end of March. Offer of admissions will be made by the home university no later than April
1 and students are expected to respond by April 15. Admissions will be finalized by June 1.
Program Withdrawal
A student admitted to SFU for the GDDP may withdraw from the program and transfer to the SFU MA in
Communication only with the approval of the SFU Communication graduate studies committee.
Time Limits
Under normal circumstances, the time limit to complete this program is within two calendar years, and no longer
than four calendar years (as per SFU general graduate regulations).
Supervisory Committee
Eachstudent willbe supervised by a supervisory committee consisting of a seniorsupervisor fromeitheruniversity
and at least one faculty member from the other university.
Program Requirements
Students mustcomplete 27 unitsat SFUand 38 Units at CUC(SFU andCUCcredits are not equivalent).
Allstudents mustcomplete CMNS 844-5: Communication andGlobal Power Shifts as coreprogram course, oneof
the following Group 1 or Group 2 courses,and one of following Group3 courses:
Group 1 Surveys ofHistory and Theory
This course group contains survey courses thatdefine andmap thefield and expose students to faculty interests and
research programs.
CMNS 800-5 Contemporary Approaches in CommunicationStudies
CMNS 802-5 History of Communication Theory
CMNS 804-5 Seminar in Advanced Communication Theory
Group 2 Research Design and Methods
This coursegroup containsresearch methodsand methodology coursesthat help with researchprojects.
CMNS 801-5 Design and Methodology in Communication Research
CMNS 805-5 Communication Research Methods and Techniques
17

Group 3 Research Area Courses
This course group contains the school's various research area and selected topics courses.
CMNS 815-5 Social Construction of Communication Technologies
CMNS 820-5 Communication, Media and the Concept of the "Public"
CMNS 830-5 Popular Culture and Media Theory
CMNS 840-5 Political Economy
of Communications
CMNS 845-5 Communication and Development
CMNS 855-5 Selected Topics in Communication Studies
CMNS 856-4 Graduate Seminar
CMNS 857-5 Selected Topics in Communication Studies
CMNS 858-5 Selected Topics in Communication Studies
CMNS 859-5 Acoustic Dimensions of Communications
All students must complete the following three core program courses at CUC for a total of 15 units:
Media and Chinese Society: Theory, History, and Practice
Chinese Communication Industries, Markets and Regulation
Comparative Asian Media Systems and Regional Markets
To meet the breadth requirements of the program, all students must complete an additional 4 units that consist
of
either a survey course on media production techniques and processes or a course on Chinese politics, economy,
culture and society as specified by CUC.
Extended Essay Requirement
All students will complete two extended essays, one at each university, under the supervision of a faculty
member
of that university. The
extendedessays
submitted at both institutions will normally be in the range of 35-
40 pages each (maximum 10 thousand words in English). They will be assessed jointly by the student'sSFU
supervisor and CUC supervisor. At the end of the summer term at SFU and the spring term at CUC, students will
make oral presentations based on their essays. There is however no requirement for an oral examination of
extended essays. A summer colloquium (CMNS 860-2) at SFU in the first year will provide guidance for the
preparation of the essays and a forum for discussion, essay presentations, and occasional lectures from faculty
and visitors. At SFU, students complete the extended essay requirement by enrolling in CMNS 894-5.
Field Placement Requirement
All Students are required to complete two field placements,one at each university, leading to the submission of a
field report to each university.
Thefield
report
will take the form of a critical essay (15-20 pages) on the
experience of the field placement. The field placement will involve
either
a work project or assignment
undertaken for a host organization,
or
a policy investigation involving observation and field interviews with
relevant organizations. Students will spend at least two weeks or equivalent time in the "field" under the
supervision of a faculty member who will provide guidance and assess the completed report. At SFU, students
complete the field placement requirement by enrolling in CMNS 881-5.
SFU Mandarin Language
Requirement
All students admitted to SFU as "home" university must complete two semesters of non-credit instruction in
conversational Mandarin during their year at SFU. This requirement will be waived if students can either
demonstrate basic knowledge
of spoken Mandarin through an oral interview or provide proof of having
successfully completed an approved course of instruction in basic oral Mandarin.
18

Tuition
Fees
When a student is resident at Simon Fraser University, the student pays per-semester tuition fees to Simon Fraser
University. When a student is resident at the Communication University
of China, the student pays per-term
tuition fees to the Communication University of China.
19

SFU
SIMON FRASER UNIVERSITY
THINKING OF THE WORLD
Faculty:
Proposed Program:
A Financial Analysis - Proposed Program
School of Communication FCAT
SFU-CUC M.A. Double Degree in Global Communication
Revenues:
8
12
15
Tuition & Other fees
Overhead rate
Provincial Grant
Tuition Fees
Flow thru of grant and fees
Supplementary Fees
Other Revenue
Private Donation
Total Revenues
3
i
140,000
92,800
158,304.00
20,000
210,000
139,200
237,456.00
30,000
262,500
174,000
296,820.00
37,500
0.32
350,000
277,240
426,523.20
50,000
-
178,304
267,456
334,320 |
|
476,523
Expenses:
Teaching Resources
z
Continuing Faculty
Yearl
57,000
0
12,918 |
6,308
3,846
32,000
20,717
18,531
16,850
10,488
20,000
69,000
4,167
5,000
Year 2
57,000
0
12,918 |
6,308
3,846
32,000
20,717
18,531
16,850
10,488
30,000
69,000
4,167
5,000
Year 3
76,000
0
19,377 |
|
6,308
3,846
32,000
25,360
18,531
16,850
10,488
37,500
69,000
4,167
5,000
Steady State
131,670
0
19,377
6,308
3,846
32,000
35,938
18,531
16,850
10,488
50,000
69,000
4,167
5,000
Limited Term / Sessionals
T. A.s (writing tutor)
Other teaching support (lab support)
Other Staffing Resources
Clerical support
Other staff support (program manager)
Benefits
Operating Expenses
Marketing & Promotions
Travel
Materials & Supplies
Other (hospitality &field trips)
Scholarships, Bursaries &Awards
ITsupport costs (lab equipment & maintenance)
Library
Total Expenses
276,824
286,824
324,426
403,174
Revenues less Expenses
(98,520)
(19,368)
9,894
73,349
%Q

B Capital and Space Requirements
Capital Costs
New Space Requirements
Renovations to existing space
Yean
Year 2
C Notes & Assumptions
1 Space requirements: an officefor the program manager, and working space for a minimumof 10 graduate students.
U
Year 3
Steady State
Yes

SIMON FRASER UNIVERSITY
DEAN OF GRADUATE STUDIES
New Graduate Course Proposal Form
PROPOSED COURSE
Program feg. ECON)
CMNS
Course Title (max 80 characters)
Communication and Global Power Shifts
Number leg. 810]
844
Short Title(appears on transcripts, max 25 characters)
CMNS and Global Power Shifts
Units leg.4) 5
Course Description for SFU Calendar D see attached document • Learning outcomes identified
Thiscourse examines the mutual/constitutive relationship betweenrapidly transforming global communication systems and
shifting structures of global politica!economic and cultural power. Competing claims of global power shifts - between the
West and the Rest, between labor and capital, and between establshed institutions and networked "multitudes" - are
analyzed in relation to enduring patterns and emerging dynamics in global communications.
Available Course Components:
QLecture
B Seminar
D Laboratory
DPracticum
D Online
D
^Qj^-^^ftOC
Grading Basis
C!Graded
•Satisfactory/Unsatisfactory
n InProgress/Complete
Prerequisites (ifany] D sec attached document
None
• This proposed course is combined with an undergrad course: Course number and units:
Additional course requirements for graduate students
• See attacheddocument (i( this spaceis insufficient)
Campus at which course willbe offered [check all that apply) • Burnaby B Vancouver • Surrey
DGNW •.
Estimated enrolment
10-20
Date of initial offering
Fall 2013
Course delivery (eg. 3 hrs/week for 13weeks!
3
hrs/week for 13 weeks
Justification D See attached document
This course is created lo meet the core course requirement of the newly developed SFU-CUC
Double Degree M.A. Program in Global Communications, to be launched in Fall 2013.
na» RESOURCES
Ifadditional resources are required to offer this course, the department proposing the course should be prepared to
provide information on the sourcelsl ofthose additional resources.
Faculty memberls)whowill normally teach this course
B information abouttheircompetency to teach the course is appended
Yuezhi Zhao, Katharine Reilly and Dal Yong Jin
_^__^__
Number of additional faculty members required in order to offer this course
Additionalspace required in order to offer this course
O see attached document
None -- all that is required is a regular seminar room
Additionalspecialized equipment required in order to offer this course
Dsee attached document
None
Additional Libraryresources required (append details]
• Annually $.
None
*Z-2__
• One-time $_
3->

PROPOSED COURSE from first page
Program leg.ECQNlCMNS
Cours* titui (max 80 characters)
ConTniujtJcatlon and Global Power Sfifte
Number (eg.810) 844
Units(eg.4) 5
••» APPROVAL SIGNATURES
When a department proposesa newcourse ft must first be sent tothe dwbsrf each faculty graduetoprogram
committee where there might be an overlapin course content.The chairswillindicatethat overlapconcerns have
been dealtwith bysigning the appropriate spaceor viaa separatememoore-mail(attached to this form].
The new course proposal must also be sent to the Libraryfor a reporton libraryresources.
Once overlap concerns have been dealt with, signatures Indicateapprovalby the department,
home faculty and
Senate Graduate Studies Committee.
Ottwr Faculties
The signaturels) betowindicatethat the Dean(s)or designateof other Faculties affected bythe proposednew course
supports) the approvalof the new course.
Name of faculty
Signatureof Dean or Designate
Data
Departmental Approval InorMtepartmentaUred faculties neednotsign)
Deportment Graduate Program Committee
Shane Gunster
Department Chair
Alison Beate
Sgnatur
Sgnstui
Date
Afoyz^aof*.
?^A^
Date
fV\*|2. 2-7,
Eo«Z.
Faculty Approval
Facuttyapprovalmdicates that aUthe necesaaryceu^
Faculty/Department commrta to providing the required Library funds andenyothernecessary resources.
FfecultyGraduate Program Committee
MarekHatala
Senate Graduate Studies Gommitt&a
SGSC approvalindicatesthatthe Library,
course proposals are sent to Senate for
Senate 6nsduate Studies Committee
""/^ef^/t.
:has been seen, and all resource issues dealt with. Onceapproved, new
ion.
Signature
Date
••^ CONTACT
Upon approval ofthecourse, theDean ofGraduate Studies officewill consult with thedepartment or school regarding
othercourse attributes thatmayberequired to enable the properentry ofthenewcourse inthestudentrecord system.
Deportment / School
I
Program
Contact name
Contact email
23
<^B
-J>

SCHOOL OF COMMUNICATION
CMNS 844-5
Communication and Global Power Shifts
Professor Yuezhi Zhao
Fall 2013
Email: yyhao@sfu.ca
Downtown Day
Phone: 778.782.4916
This course examinesthe mutuallyconstitutiverelationship betweenrapidly transforming global
communication systems and shifting structures ofglobalpoliticaleconomic and culturalpower.
Competingclaims ofglobalpower shifts - betweenthe West andthe Rest, between labor andcapital,
and between established institutions and networked "multitudes" - are analyzed in relation to enduring
patternsand emerging dynamics in global communications.
The firstpart ofthe courseaddresses conceptual issuesand provides historical, theoretical, as well as
contemporary politicaleconomic and policy overviews. The secondpartfocuses on the multifaceted
intersections ofan evolving geopolitics ofinformation andongoing processes of stale transformation,
market integration, and social struggles in andthrougha wide range ofcormnunication forms, processes,
andpractices in differentworld regions. The course demonstrates that competingclaimsofglobal power
shifts are not necessarily mutually exclusive. Rather,they intersectin complex ways to define the new
dynamics ofpower in the current era, asvarioussocial forces fightout theirvisions and stakes in a
crises-ladenglobalorderboth within and beyond nation-stateandvariousotherboundaries.
Course Texts:
A. Mattelart,
Mopping WorldCommunication: War, Progress, Culture
(Minnesota, 1994)
P. Chakravartty and Y. Zhao (eds.),
Global Communications: Towarda Transcultural Political
Economy
(Rowman & Littlefield, 2008)
Ho-Fung Hung,
China andthe Transformation ofGlobal Capitalism
(Johns Hopkins, 2009)
R- Mackmnon,
Consent oftheNetworked: The Worldwide Strugglefor Internet Freedom
(Basic Books,
2012)
D. Schiller,
Digital Depression (forthcoming)
Additional required readings willbe made available through acourse wM. Seealso theappendix.
Course Requirements:
Seminar Participation and Presentation
30%
^>£
^^
Mid-term Short-Paper and/or Book Review
20%
o\^*~C^_—^>
Term PaperProposal
10%
Term Paper SubstantiveLit Review orResearchPaper
40%
The schoolexpects that the
grades awarded in this coursewill bear some reasonable relation to
established university-wide practices withrespect to bothlevels and distribution ofgrades. In addition,
The Schoolwill follow Policy S10.01 with respectto AcademicIntegrity, andPoliciesS10.02, S 10.03
andSI 0.04 asregards Student Discipline (note: as ofMay 1,2009the previous T10 series ofpolicies
covering Intellectual Honesty (T10.02) andAcademic Discipline (T10.03) havebeenreplaced withthe
new S10 series ofpolicies).
^
31

^s
Seminar Topics and Reading Schedule
Parti
Week 1: Introduction: Communication, Power, and the Problematic ofthe Global
James F. Hoge Jr.,"A Global Power Shift in the Making."
ForeignAffairs
July/August 2004.
Armand Mattelart,
Mapping World Communication,
Prefaces and Part I, War.
Week 2: Global Capitalism, Propaganda, and Anti-Systemic Movements between the Hot and
Cold Wars: Power Shifts from Capital to Labor and from Colonizers to Colonized
Armand Mattelart,
Mapping World Communication,
Part n, Progress
Revolutionary Left Movement, "On Journalism and Objectivity" (Chile, 1971), in Armand
Mattelartand Seth Siegelaub (eds.),
Communication andClass Struggle, An Anthology in 2
Volumes
(hrternational General, 1979), Volume 1, pp. 130-135.
Michael Parenti,
Blackshirts& REDS: Rational Fascism and the OverthrowofCommunism
(San
Francisco: City Lights, 1997), Chapter 1, "Rational Fascism," pp. 1-22.
PatriciaMazepa, "Democracy of, in and Through Communication: Struggles around Public
Service in Canadain the First Half ofthe Twentieth Century;*
Info
9:2/3 (2007), 45-56.
Week 3: Information, Culture, and the Implosion ofMass-based and State Power-Oriented Social
Movements in the Global East and Global South
Armand Mattelart,
Mapping World Communication,
Part in, Culture
Yuezhi Zhao,"Sustaining and Contesting Revolutionary Legacies in Media andIdeology",in
Sebastian Heilmann and Elizabeth J. Perry (eds.),
Chairman Mao's Invisible Hand: The Political
FoundationsofAdaptive Governance in China
(Cambridge: Harvard University Press, 2011), pp.
201-236.
Week 4: Commimication, NeoHberal Globalization, and the Rise ofthe Warfare State
• Dan Schiller, "The Militarization ofUS Communications", in Janet Wasko, Graham Murdock,
and Helena Sousa (eds.),
HandbookofPoliticalEconomy ofCommunication
(BlackweU, 2010).
Sunera Thobani, "Gender and Empire: VeBomentariesandthe War on Terror,"in
Global
Communications,
pp. 219-242.
Week 5: Commimication, Economic Crisis, and the Transformation ofGlobal Capitalism
Peter Dicken,
Global Shift: The Changing Global Economic Map,
5* Edition, 2007.
Price WaterCoopers,
The Worldin2050: The Accelerating Shift ofGlobalEconomic Power:
Challenges andOpportunities\
http://wvw.pwc.corn/en_GX/gx/v^
jan-2011.pdf.
Ho-Fung Hung,
Chinaand the Transformation ofGlobal Capitalism,
Introduction and Chapters
1-5.
Dan Schiller,
Digital Depression.
f
2zT

^
Week 6: NWICO, WSIS, and Start All Over Again? The Evolving Regime of Global
Communication and Culture Regulation and PoBcy-Makmg
Kaarle Nordenstreng, "Free Flow Doctrine in Global Media Policy", in Robin Mansell and Marc
Raboy (eds.),
The Handbook ofGlobalMediaand Communication Policy
(Blackwell, 2011).
JaneKelsey, "GlobalizationofCultural Policy-Makingand the Hazards ofLegal Seduction," in
GrahamMurdoch and Janet Wasko,
Media in theAge ofMarketization
(Cresskill, Hampton
Press, 2007), pp. 151-187.
• Andrew Calabreseand Marco Briziarelli, "Policy Imperialism: Bilateral Trade Agreements as
Instruments ofMedia Governance," in Robin Mansell andMarcRaboy (eds.),
The Handbookof
GlobalMediaand Communication Policy
(Blackwell, 2011).
LiCongjun, "Toward a New World Media Order",
Wall StreetJournal,
June 1,2011.
http-y/onlme.wsj.com
Week 7: Consent ofthe Networked? "Twitter Revolutbriaries, and Digital Prosumer
Commodities, and the Struggle for Internet Freedom
Rebecca Mackinnon,
Consent
ofthe Networked: The Worldwide Strugglefor Internet Freedom,
(Basic Books, 2012)
ChristianFuchs, "Reloading DallasSmythe"
Triple
C, formcoming.
Partn
Week 8: Al Jazeera, Pan-Arab Media, and the Reconfiguration of State Power in the Middle East
Mohammed El Oifi, Qatar, Growth and Diversification: What to do aboutAl-Jazeera?
Le Monde
diplomatique,
http^/monded^plo.corja/2011/09/13alja2eera.
Marwan Kraidy,"The Rise ofTransnational MediaSystems: Implications ofPan-Arab Media
for Comparative Research,"in DanielC. Hallinand Paolo Mancini(eds.),
Comparative Media
Systems Beyond the Western World
(Cambridge, 2011).
HelgaTawil Souri, "Move on Bangalore, HereComes.. .Palestine? WesternFundingand
'InternetDevelopment" inthe Shrinking Palestinian State," in Paula Chakravartty andYuezhi
Zhao (eds.),
Global Communications.
Week 9: Noltywood, Bollywood, and Beyond: Local and Global Sites of Power in Media
Production, Distribution, Consumption, and Technological Innovation
• Ted Magder and Jonathan Burston,'^
the North American Entertainment Economy", in Vincent Mosco andDan Schiller(eds.),
Continental Order? Networking North Americafor Cybercapitalism
(Lanbam & Littlefield,
2001).
Sujata Moorti, "Transnational Brides: Wedding Magazines andthe Invention of a Cosmopolitan
IndianTradition,"in Michael CurtinandHermanShan, ReorientGlobalCommunication:
Boatema Boateng, "Local and Global Sites
ofPower in the Circulation ofGhanian Admkra", in
Paula Ghakravartty andYuezhi Zhao (eds.),
GlobalCommunications,
pp. 163-188.
JIT
Zfo

^7
Yuezhi Zhao,"China'sPursuits ofIndigenous Innovation in Information Technology
Developments: Hopes, Follies and Uncertainties,"
Chinese Journal ofCommunication,
Vol. 3,
No. 3 (September 2010), 266-289.
Week 10: The Rise ofChina or "Crrimerica''
or
BRICS? Communication and New Dynamics of
(Trans)-national (Disintegration
John Gulick, "Smo-Russian Geoeconomic Integration: An Alternative to Chinese Hegemony on
a Shinking Planet", Chapter 7 of Ho-Fung Hung,
China andthe Transformation ofGlobal
Capitalism.
OlessiaKoltsova,"Media, State, andResponses to Globalization in Post-Communist Russia," in
Paula Chakravartty and Yuezhi Zhao (eds.),
Global Communications,
pp. 51-74.
• Yuezhi Zhao, "Conununication, the Nexus of Class and Nation, and Global Divides: Reflections
on China'sPost-Revolutionary Experiences",
Nordicom Review,
Jubilee Issue (Vol. 30, June
2009), pp. 91-104.
Wanning Sun, "Mission Impossible? Soft Power, Communication Capacity, andthe
GlobalizationofChinese Media,"
International Journal ofCommunication
4(2010), 54-72.
Week 11: Chinese Labor Struggles, the UJS. Labor Movement, Falun Gong Media, and Human
Rights Activism: Antagonisms and Affinities in the Global Media
Stephanie Luce and Edna Bonacich, "China and the U.S. LaborMovement5',and Beverly J.
Silver and Lu Zhang, "China as an Emerging EpicenterofWorld Labor Unrest," Chapter8 and
Chapter9, Ho-Fung Hung,
Chinaand the Transformation ofGlobal Capitalism.
• Yuezhi Zhao andRobert Duffy, Yuezhi Zhao andRobert Duffy, "Short-Ch^
CommunicationofLaborStruggles in China,"in Catherine McKercher and Vincent Mosco
(eds.),
Knowledge Workers in theInformation Society
(Lanham, MD: Lexington Books, 2007),
pp. 229-247.
Yuezhi Zhao,"Falun Gong,Identity, andthe Struggle for Meaning insideand outside China," in
James Curran and Nick Couldry (eds.),
Contesting MediaPower: AlternativeMedia in a
Networked Society
(Lanharn: Rowman & Litdefield, 2003), pp. 209-224.
• BanySautrnanandYanHaux)ng,"The<Righ^
Prize,"
Positions
195 (Fall 2011), pp. 682-613.
Week 12: From Globo to Telesure: Communication, Regional Integration, and Post-Neoliberal
Latin America's"Pink Revolution"
Robert Dufiry andBob Everton, "Media, Democracy, and the State in Venezuela's'Bolivarian
Revolution'/*in Paula Chakravartty andYuezhi Zhao(eds.),
GlobalCommunications,
pp. 113-
140.
Afonso deAlbuquerque, "On Models andMargins: Comparative Media Models Viewed from a
Brazillian Perspective," in Darnel C. Hallin and Paolo Mancini (eds.),
Comparative Media
Systems beyondthe Western World
(Cambridge, 2011), pp. 72-95.
Glauco Arbix and Scott B. Martin, "Beyond Developmentalismand Market Fundamentalism in
Brazil: Inclusionary State Activism without Statism,"
http://www.kw.wisc.edu/gls^
>K
%7

Week 13: Media
in
Sub-Sahara Africa: What Next after Neoliberal Globalization?
• Amin Alhassan, Communication and the PostcolonialNation-State: A New Political Economic
Research Agenda," in Mehdi Semati,
New Frontiers in International Communication Theory
(Rowman
&
Littlefield, 2004), pp. 55-70.
AruW-Martins Aginam, "Media in 'Globalizing'Africa: What Prospect fox Democratic
Communication?" in Robert
A.
Hackett and Yuezhi Zhao (eds.),
DemocratizingGlobal Media-
One World, ManyStruggles
(Rowman & Littlefield,2005), pp.
121-142.
• Vamsee Juluri,"Where the Global Meets the Local: South African Youth and Their Experience
of Global Media,"in PatrickMurphy and
Marvvan
Kraidy
{eds.),GlobalMediaStudies:
Ethnographic Perspectives
(London: Routledge,
2003).
Jr
2S
^

2-1
Appendix: Suggested Readings for Book Review and Research Paper
Alrniron, Nuria (2010)
Journalism in Crisis: Corporate Media and Financialization.
Creskill,
NJ: Hampton Press.
Boyd-Barrett, Oliver (ed),
Communications Media Globalization and Empire
(Eastleigh, John
libbey Publishing, 2006)
Chakravartty, Paulaand Y. Zhao (eds.),
GlobalCommunications: Towarda Transcultural
Political Economy
(Rowman
&
Lhtlefield, 2008)
Clarke, Judith,and Michael Bromley (eds.),
International News in the Digital Age: East-West
Perceptions ofa New World Order
(Routledge, 2012).
Des Freedman,
ThePolitics ofMedia Policy.
Cambridge: Polity Press,2008.
Eyal, Gil, Ivan Szelenyi and EleanorTownsley,
Making CapitalismWithoutCapitalists: The
New RulingElites in Eastern Europe
(London:Verso, 1998).
Graham, Stephen,and Simon Marvin,
Splintering Urbanism: NetworkedInfrastructures,
Technological Mobilities and the Urban Condition
(London, Routledge,2001).
Hackett, Robert, and Yuezhi Zhao (eds.),
Democratizing Global Media: One World, Many
Struggles
(Lanham: Rowman & Littlefield, 2005)
Hallin, Daniel, C and P. Mancini,
Comparative MediaSystems beyondthe Western World
(Cambridge, 2011)
Hallin, Daniel,C, Paolo Mancini,
Comparative Media Systems
(Cambridge, 2004)
Harvey, David,
A BriefHistory ofNeoliberalism
(Oxford: Oxford Umversity Press,2005).
Herman, Edward, and Robert McChesney,
The Global Media: The New MissionariesofGlobal
Capitalism
(London: CasselL, 1997).Iwabuchi, Koichi,
Recentering Globalization: Popular
Cultureand Japanese Transnationalism
(Duke Umversity Press,2002).
Jin, Dal Yong,
Global Media Convergence and
Cultural Transformation: EmergingSocial
Patterns andCharacteristics
(Hershey, PA:Lriformation Science Reference,2011).
Koltsova, Olessia,
News Media and Power in Russia
(Routledge, 2006)
Lule, Jack,
Globalization
and Media
(Rowman & Lhtlefield, 2012)
McPhail,Thomas,
Global Communications:
Theories, Trends and Stakeholders
(Blackwell,
2010).
Mansell, Robin, and Marc Raboy,
TheHandbookofGlobalMedia and Communication Policy
(Blackwell, 2011)
Martin-Barbero, Jusus,
Communication, Culture and Hegemony: From the Media to Mediations,
Trans. Elizabeth Fox and Robert
A.
White (Newbury Park, Sage, 1991).
Mattelart, Armand, and Seth Siegelaub(eds.),
Communication and Class Struggle, AnAnthology
m 2 Volumes
(International General, 1979).
Miller, Toby, et al,
Global Hollywood 2
(London: BFI, 2006).
Mosco,Vincent, and Dan Schiller (eds.),
Continental Order? Integrating NorthAmericafor
Cybercapitalism
(Lanham: Rowman
&
Littlefield, 2001).
Murdoch, Graham,and Janet Wasko,
Media in theAge ofMarketization
(Cresskill, Hampton
Press, 2007).
Murphy, Patrick,and Kraidy, Marwan,
GlobalMedia Studies: Ethnographic Perspectives
(London: Routledge, 2003).
Paterson, Chris andAnnabelle Srebenry, International Newsinthe 2151 Century (Hampton,
Pendakur,Majraiath,
Indian Popular Cinema: Industry, Ideology and Consciousness
(Hampton
Press, 2003).
*r
z?

3o
Perelman, Michael,
Steal ThisIdea
(New York: Palgrave Macmillan,2002).
Pradip, Thomas, and Jan Servaes (eds.),
Intellectual Property Rightsand Communications in
Asia- Conflicting Traditions
(Sage, 2006).
Prashad, Vijay,
The DarkerNations: A People'sHistory ofthe ThirdWorld
(The New Press,
2007).
Preston,William, Jr., Edward S. Herman and HerbertI. Schiller,
The UnitedStates and Unesco:
1945-1985
(University ofMinnesota Press, 1989).
Robinson, Piers,
The CNN Effect: TheMyth ofNews, ForeignPolicy, and Intervention
(Routledge, 2007).
Robinson,William,
A Theory ofGlobalCapitalism: Production, Class, andState in a
Transnational World{John
Hopkins,2004).
Schiller, Dan.
Howto
Think AboutInformation
(Urbana: University ofIllinois Press,2007).
Schiller, HerbertL,
Mass Communication and the AmericaEmpire,
Second Edition (Boulder:
Westview Press, 1992).
Serb, Philip,
TheAl Jazeera Effect: HowtheNew GlobalMediaAre Reshaping WorldPolitics
(Potomac Books, 2008).
Simpson, Christopher, Science
ofCoercion: Communication Research & Psychological Warfare
1945-1960
(Oxford University Press, 1994).
Skair, Leslie,
TheTransnational Capitalist
Class (Blackwell, 2001)
Sparks, Colin,
Globalization, Development and the Mass Media
(Sage, 2007).
Sparks, Colin, with Anna Reading,
Communism, Capitalism and the MassMedia
(London: Sage,
1998).
Sussman, Gerald, and John A. Lent,
Global Productions: Labour in the Makingofthe
"Information Society"
(Cresskill,NJ.: Hampton Press, 1998).
Symthe, Dallas,
Dependency Road: Communication, Capitalism, Consciousness andCanada
(Norwood, NJ: Ablex, 1981).
Thussu, Daya,
International Communication: Continuity and Change,
2nd Ed. (Arnold, 2006).
Vincent, Richard, C, Kaarie Nordenstreng and Michael Traber (eds.),
Toward Equity in Global
Communication: MacBride Update
(Hampton Press, 1999).
Wasko, Janet,GrahamMurdock, and Helena Sousa,
The Handbook ofPolitical Economyof
Communication
(Blackwell, 2011).
Winant, Howard,
The World Isa Ghetto: Race andDemocracy since World War U
(Basic
Books, 2001).
Winseck,I>wayne, andDalYong
Tin, The Political Economies ofMedia: The Transformation of
the Global Media Industries
(London: Bloomsbury, 2011).
Winseck,Dwayne, andRobert M. Pike,
Communication andEmpire: Media, Markets, and
Globalization, 1780-1930
(Durham: Duke University Press, 2007).
Witheford, Nick-Dyer,
Cyber-Marx: Cycles andCircuits ofStruggle inHigh-Technology
Capitalism
(University ofIllinois Press,2000).
Zayani, Mohamed (ed.),
The AlJazeera Phenomenon: CriticalPerspectives on New Arab Media
(Paradigm Books, 2005).
Zhao, Yuezhi,
Communication in China: PoliticalEconomy, Power, andConflict
(Lanham &
Lhtlefield, 2008).
^
3o

3r
SIMON FRASER UNIVERSITY
DEAN OF GRADUATE STUDIES
-ftfe
New Graduate Course Proposal Form
PROPOSED COURSE
Program teg.ECOfOQMNS
Number (eg.810) g94
Units leg.4)5
ay $or SFU-CUC double degree students)
ShortTide(appears on transcripts,max 25 characters]
MA Extended Essay
Descrietipajbr SFU Calendar
D see attacheddocument
D Learning outcomes identified
Available Course Components:
D Lecture
D Seminar O Laboratory
•Practtcum
D Online
O.
Grading Basis
D Graded
• Satisfactory/Unsatisfactory
B InProgress/Compbte
PrerequisitesOfany) D see attached document
D This proposedcourse is combinedwithanundergrad course:Coursenumberandunits:
Additionalcourse requirementsforgraduate students
• See attacheddocument(ifthis space is insufficient]
Campusat which course will be offered(checkallthat apply) D Bumaby D Vancouver Q Surrey DGNW B
WPc
Estimated enrolment
Date of initial offering
September 2013
Coursedelivery(eg.3 hrs/week for 13weeks]
rVsn^e expended essay is one of tr« capstone requlremer^
Double MA in Global
Communications. The full program proposalis currently underconsideration by the Senate Graduate
Stucfies Committee. As with the existing extended essays option for CMNS MA students, the
extended
essay does not require a formal defence.
••» RESOURCES
Ifadditional resources are required to offer this course, the department proposing the course should be preparedto
provideinformation on the sourcets) of those additional resources.
Faculty membertsl who w&l normallyteach this course
D information abouttheir competencyto teach the course is appended
AH faculty in the School of Communication.
Numberof additionalfaculty members required inorder to offer this course
None.
Additional space required in order to offerthis course D see attached document
Nona
Additionalspecialized equipment required in order to offer this course
Dsee attached document
None.
Additional Lfl>rary resources required(append details)
DAwtuauy$_
None.
31
D One-time $_
^<Oi

3^
•VB> PROPOSED COURSE from
first page
tAt">$<'•'
Program leg. BCOWCMNS
Number (eg. 810)R£cf
S?4
Units (eg. 4)-|0
Sses^m^^
••» APPROVAL SIGNATURES
When a department proposes a new course it must first be sent tothe chairsof each facultygraduate program
committee where there might be an overlap incourse content The chairswill indicate that overlapconcerns have
been dealt with bysigningthe appropriate space or viaa separatememo ore-mail (attachedto this form).
The new course proposal must also be sent to the Library fora report on library resources.
Onceoverlap concerns havebeendealtwith, signatures indicate approval bythe department home faculty and
Senate Graduate Studies Committee.
Other Faculties
The signature^] belowindicate that the Deenls] or designate of otherFaculties affected bythe proposed new course
supportls) the approval of the new course.
Name of Faculty
Signature of Oaanor Designate
Date
DepartmentalApproval (non-departmentalized faculties need notsign]
Sfgnature^L^gl
Department Graduate Program Committee
Shane^Qunsfer
Department Chair
ABsonBeale
Signature -
S"
S^-A-^
Date
28-March-2012
Date
28-March-2012
FacultyApproval
Facultyapprovalindicatesthat all the necessary course contentand overlap concerns have been resolved,andthat the
Faculty/Department commits to providingthe required Library fundsand anyother necessary resources.
Faculty Graduate Program Committee
MarekHatala-
Senate Graduate Studies Committee Approval
SGSCapprovalindicates that the Libraryreport has been seen, and all resourceissues deBltwith. Onceapproved,new
course proposals are sent to Senate for information.
y&^:
Date
M
^
Senate Graduate Studies Committee
Signature
Date
Mb* CONTACT
Upon approval of the course,the Dean of Graduate Studiesoffice willconsult withthe departmentorschoolregarding
other course attributes that may be required to enable the properentry of the new course inthe student recordsystem.
Department /School / Program
School of Communication
Contact name
Lucie MenkveW
Contact email
merikveld@sfu.ca
32-

3/28/12
SFU Connect
^
'-•
SFU Connect
sheilagh@sfu.ca
Fwd: new course proposals from CMNS
From
: Marek Hatala <mhatala@sfu.ca>
Wed, Mar 28, 2012 09:54 AM
Subject:
Fwd: new course proposals from CMNS
To :Sheilagh MacDonald <sheilagh@sfu.ca>
Cc
: Marek Hatala <mhatala@sfu.ca>, Shane Gunster
<sgunster@sfu.ca>
FYI... Marek
Begin forwarded message:
From:
Ivana Niseteo <i niseteo(5)sfu.ca>
Subject: Re: new course proposals from CMNS
Date:
28 March, 2012 9:48:36 AM PDT
To: Marek Hatala <mhatala(5)sfu.ca>
Cc:
Todd Mundle <tmundle(o)sfu.ca> Sylvia Roberts <sroberts(5)sfu.ca>
Dear Marek,
I have reviewed three course proposals for which you requested library'reports:
CMNS 844: Communication and Global Power Shifts
CMNS>96 & CMNS 897 : MA Extended Essay or Project
and have detemiined that no additional library resources arc required to support them They
are now added to the Libran' Course Assessments
page http://www.lib.sfu.ca/collections/course-assessments . and this will be
adequate proof of library sign-off.
Best regards,
Ivana
rvrvrvr>jrvrvr\jrvrvr>urvrvrvrK)rvr</rvrurvrururijruru
Ivana Niseteo, MA, MLIS
Collections Librarian
Liaison Librarian for Linguistics, French, Humanities, French Cohort in Arts
Bennett Library, Simon Fraser University
Tel: 778.782.6838 |
Fax: 778.782.6926 | iniseteo(5)sfu.ca
https://connect.sfu.ca/zimbra/h'printmessage?id=164529
J&—
33

3/28/12
SFU Connect
From:
"Marek Hatala" <mhatala(5)sfu.ca>
To: "Ivana Niseteo" <iniseteo@sfu,ca>
Cc: "Marek Hatala" <m hatala® sfu.ca>. "Todd Mundle" <tmundle@sfu.ca>.
"Shane Gunster" <sgunster(5)sfu.ca>. "Shane Plante" <spa61@sfu.ca>.
"Sheilagh MacDonald" <sheilagh(5)sfu.ca>
Sent:
Wednesday, March 21, 2012 2:38:08 PM
Subject:
new course proposals from CMNS
Hi Ivana,
Iattach the proposal for three new graduate courses that need the library check,
two are reallythe thesis courses with no prescribed academic readings, one is a
full blown course.
Thanks,
Marek
Dr. Marek Hatala
:: Associate Professor and Acting Associate Dean for Graduate Studies
:: School of Interactive Arts and Technology, Faculty of Communication, Art &
Technology
:: SIMON FRASER UNIVERSITY, 250-13450 102 Ave., Surrey, BC V3T0A3,
Canada
:: Email: mhatala® sfu.ca. Web: http://www.sfu.ca/~mhatala/
:: Phone: 1.778.782.7431, Fax: 1.778.782.7478
https://connect.sfu.ca/zimbra/h/printmessage?id= 164529
.-2/2""
3V

SFU Connect
3S"
3/26/12
SFU Connect
sheilagh@sfu.ca
new course proposal from CMNS
From
: Marek Hatala <mhatala@sfu.ca>
Subject:
new course proposal from CMNS
To :fgsc-list@sfu.ca
Cc
: Marek Hatala <mhatala@sfu.ca>
To associate deans:
Wed, Mar 21, 2012 02:40 PM
M
attachments
attached is a new course CMNS 844-5. Please check with your faculties for possible
overlaps.
Thank you,
Marek
Dr. Marek Hatala
: Associate Professor and Acting Associate Dean for Graduate Studies
: School of Interactive Arts and Technology, Faculty of Communication, Art & Technology
: SIMON FRASER UNIVERSITY, 250-13450 102 Ave., Surrey, BC V3T 0A3, Canada
: Email: mhatala@sfu.ca, Web: http://www.sfu.ca/~mhatala/
: Phone: 1.778.782.7431, Fax: 1.778.782.7478
£3
•ED
6.1 - cmns 844 course proposal.pdf
173
KB
6.1 - New Course Proposal - CMNS 844.pdf
322
KB
https://connect.sfu.ca/zimbra/h/printmessage?id=163901
•3-r
-m—

MEMO
Dean of
Graduate Studies
S IR I i: I AMUR I ss
Maggie Benston Student
Services Centre 1100
Burnaby BC V>A
1S6
Canada
MAII.INC ADDUESS
8888 University Drive
Burnaby BC VsA iS6
Canada
SFU
SCUP 11-19
TO Senate Commillee on University Priorities
TEL
FROM
Wade Parkhouse, Dean. Graduate Studies
0^^ok3~^-<
RE Faculty Communication. Art and Technology: Notice of Intent for
SFU/CUC
Masters Degree in Global Communications
[GS2011.10]
CC R. Wakkary
DATE April 15, 2011
At its meeting of 11 April 2011, SGSC reviewed the "Notice of Intent'*for a Masters
degree in Communication and is recommending it to SCUP.
a. School of Communication
1)
Notice of Intent (N.O.I): SFU/Universityof China (CUC), Beijing
MA in Global Communications (Double Degree)
UNIVERSITY
THINKING OF THE WORLD
3t

SFU
I'VICl.TYi )I-iM\i\j!\;f;\:-!(;\,
\\{\
\\L;. ri:i:i ;\, j|.« :i;y
Office of the Dean
MEMORANDUM
TASC2 3300
SSSS L'r.iversir; Drive. Burnaby, EC
Canada V'5A1S6
ATTENTION
Wade Parkhouse, Dean
ex
Graduate Studies
from
Ron Wakkary, Associate Dean, Faculty of
Communication, Art andTechnology
SFU-CUC - Notice of Intent
RE:
TEL 7-8.-S2.S:90
PAX -7S.7S2.37S9
DATE
March 24,2011
PAGES
15
fcacr.fo@sfu.ca
wrww.fcat4tu.ca
MAS
Ik
2011
STUDIES OWfiii'"
The following change was approved at the FCAT GSC meeting on March 11th, 2011.
1) CUC-Notice of Intent (CMNS)
The School of Communication at Simon Fraser University (SFU) proposes to offer a
double degree M.A. program in Global Communications with the School of Television
and Journalism at the Communication University of China (CUC), Beijing.
Please consider this item for the agenda ofthe April 11th SGSC meeting.
Thank you for your attention to this matter.
Ron Wakkary
Associate Dean of Graduate Studies, FCAT
Chair, FCAT GSC
cc: Jan Marontate, Graduate Chair, School of Communication
/end
RW/ld
SIMON FWASUB UNIVERSITY
rxiNKiNi:
:•<• thi
>.'••-,.
3-7

Notice of Intent
SFU-CUC M.A. Double Degree Program in Global Communications
School of Communication
March 7,2011
Executive Summary:
The School of Communication at Simon Fraser University (SFU) proposesto offer a double
degree M.A. program in Global Communications with the School of Television and Journalism
at the Communication University of China (CUC), Beijing.
The double degree will be recognized in parchments from both institutions. Each partner
institution will recruit students for the program. All students will spend theirfirst academic year
at SFU and the second academic year at CUC, during the normal academicterms of each
institution.
The language of instruction in both years will be English. Students will be supervised by
instructors from both institutions.
The intended start date will be September 2012.
Rationale:
This degree program builds on the strength and reputation of SFU's School of Communication in
studies in the political economy, policy, technological, social and cultural dimensions
of
globalizing communications. The School also has long-standing and substantial intellectual
engagements with China in general and the CUC in particular, pioneered by the late Dallas
Smythe and retired faculty member Patricia Howard as early as the early 1970s and carried on in
the
work of current faculty members such as Yuezhi Zhao and Robert Anderson. Currently,
Canada Research Chair Yuezhi Zhao also holds a Chinese Ministry of Education appointed
visiting professorship at the CUC. The CUC is the premier teaching and research institution in
the communication field in China, with strong links to China's communication and cultural
industries. The CUC has identified SFU Communication as an established partner through which
its students can study global communications in all its institutional and socio-cultural dimensions
in an environment providing access to excellent instruction and the established global research
networks of its faculty. Students recruited through SFU Communication will have an exceptional
opportunity to study communications both at SFU and in China in a well-resourced institution
which not only offers exceptional opportunities for studying the institutional, socio-cultural, as
well as productive dimensions of a wide range of global communication forms and processes,
but also provides access to Chinese and pan-Asian communication and cultural industries. All
students will benefit from the cohort nature
of the program which will foster cross-cultural
experience and collaborative learning.
ST
38r

Program Design:
1. Credential to be awarded:
The MA in Global Communications is a double master's degree. Graduates will receive
an MA in Communication from SFU and an MA in International Communication from
the CUC uponcompletion of the two-yearprogram.They will receive a parchment from
each institution.
2. Location
The locations will be the Burnaby and Vancouver campuses of SFU, and the CUC
campus, Beijing.
3. Faculty:
The Faculty of Communication. Art and Technology
4. Program administrative staff
There will be a program director at each institution, and each institution will provide
orientation and support for students in the visiting cohort.
5. Anticipated program start date:
September 2012
6. Description of the proposed program:
*
Aims, goals and/or objectives:
The degree will serve students recruited by each institution
domestically and internationally. The program will offer a cross-cultural curriculum that
integrates academic studies and field-based research, and will offer opportunities for media
production. Graduates will be prepared for leadership in global communication positions in
industry, government and NGOs, as well as for doctoral study.
^Anticipatedcontributionto the mandate and strategic plan of the institution:
This degree
program will contribute significantly to the internationalization goals of SFU as well as to
innovations in the content and methodology of graduate teaching at SFU.
*Areas
ofStudy:
At SFU: theories and concepts in global media and communications; political economy and
policy of globalizing communication and cultural industries; technological, social and cultural
dimensions of globalization; information technologies, communication, development, and global
social justice; methods of research on media and global communications.
3<?

At CUC: globalizing communication and Chinese society in theoretical and historical contexts;
Chinese and Asian
regional communication and cultural industries, markets and regulatory
environments; introduction to basic production techniques and processes in a wide range of "old"
and "new", as well as informational and entertainment media forms; Chinese politics, economy,
and culture.
^Admissions:
Students will apply directly to the program through an admissions committee of the SFU School
of Communication or if applying through the CUC, to its graduate admission process. Following
initial recommendation by the home institution, a second selection process to include an
interview in consultation with the partner institution will establish the
final list of students
recdinTnerrde'dTor admission. The Offlceof the Dean of Graduate Studies at the home institution
will make the final admission offers to students.
In addition to meeting the academic requirements for admission to SFU, studentsneed to meet
the minimum English Language admission requirements at SFU in orderto be eligible for
recommendation for admission to the Dean of Graduate Studies.
A non-credit conversational Mandarin course or equivalent will be required to be completed by
non-Mandarin -speaking students by the end of their second year in the program.
*Student Supervision:
Each student will be supervised by a supervisory committee consisting of a senior supervisor at the
home institution and at least one other faculty member at the partner institution.
^Completion Requirements
Students will complete a total of 30 SFU course credits in the first year.This includes 15 course
credits, 10 credits for an extended essay and 5 credits for a field
report.
1) Course Requirements: Students admitted to the SFU/CUC Double MA. Degree in Global
Communications will complete three graduate courses for a total of 15 SFU course
credits in the first year and 19 CUC course credits in the second year (course credits at
SFU and CUC are not of equivalent value).
2) Extended Essay Requirements: Students will complete two extended essays or projects
for the equivalent of 10 SFU course credits each, one at the home institution and one at
the partner institution, under the supervision of a faculty mernber-in each institution.
3) Field Experience Requirements: Students are required to complete two field reports based
on field experience at each institution, one in the first yearat SFU and one in the second
year at CUC. The field report to be completed at SFU in
the. first year is for 5 SFU credits.
The field experience may involve a projectfor a communication industry client, policy
investigation, or similar. It includes a placement of two weeks in duration under the

supervision of SFU faculty in the first year and CUC faculty in the second year. These
faculty will also assess the students' field reports.
4) Residence Requirements: Students will be in residence
for 3 semesters at SFU
(September to August) and 2 terms at CUC (September to June).
*Funding and tuitionfees:
First year tuition fee at SFU, calculated at$450 dollars per credit, will be $13,500. (In the second
year, fees for study at CUC for students admittedthrough SFU will be 45000 RMB,
approximately 6000-7000 Canadian dollars.)
As this is a cost-recovery program, students will not be eligible for
Graduate Fellowships and
Teaching or Research Assistantships available to regularstudents in the SFU Communication
Graduate Program. However, strong efforts will be made to establish scholarships and
bursaries
for students admitted to this program.
^ExpectedEnrollment:
We are aiming at admitting a total of 10-12 students, that is, between 5 to 6
students from each institution, into the program in the first year, with the objective of reaching a
maximum of twenty students per year as the program establishes itself. Every effort will be made to
ensure that each institution recruits equal numbers of students. A maximum cap of ten students per
institution per year will be maintained.
*Policies
on faculty appointments:
No changes.
*Policies on student evaluation:
No changes.
^Policies on program assessment:
No changes.
*Level
ofsupport and recognition from other post-secondary institutions (including plans for
admissions and transfers) and relevant regulatory or professional bodies:
Support from other
institutions (except CUC) is not required.
^Evidence of Labor Market Demands and Student Interests:
The proposed program responds to
increasing labor market demands for communication policy makers, media industry leaders,
researchers both within and outside the academy, as well as media professionals with
global
perspectives, international experience, and understanding of regional political economy and
culture. SFU will be able to recruit students from across Canada and from other countries. The
School of Communication has historically been attractive to international students as well as
domestic ones. An informal survey of SFU and overseas students confirmed significant student
interests in the program.
^Relatedprograms in other British Columbia post-secondary institutions:
The SFU/CUC program
will be unique in British Columbia. Due to its unique features, including its combination of
Canadian and Chinese locations, its integration of theoretical studies, field-related research, and
hand-on production training, as well as its reasonable projected fees, the SFU/CUC program will

be able to compete successfully with othercollaborative degrees such as the Fudan
University/LSE double MA degree in Global Media and Communication.
6. Contact Information
Yuezhi Zhao, School of Communication, vzhao(g'sfu.ca
Jan Marontate, Graduate Program Chair, School of Communication, jan_marontate@sfu.ca
Alison Beale, Director, School of Communication, beale@sfu.ca
H2-

Additional Information Required by SFU
A. Contact information for faculty members responsible for program development
Please see above.
B. Summary of requirements for graduation (courses, projects/thesis etc.)
The courses, extended essays, and field
report requirements to be completed by students at each
institution, plus the intensive cross-cultural and cross institutional experience gained through the
the program, are equivalent to the normal course and extendedessay requirements for the M.A.
degree in at SFU, andthe normal course andthesis requirements forthe M.A. degree at CUC.
C. Summary ofresources (faculty members, space, equipment)required to implementthe
program
Faculty:
The SFU/CUC double degree MA program will draw on existing Faculty, and
occasional Visiting Scholars,in the School of Communication.The Director of the School will
ensure that Faculty teaching commitments in the program do notreduce resources available to
the regular MA, or undergraduate teaching in Communication. In fact, the courses to be offered
in the SFU/CUC MA will be available to students admitted to the regular MA, and regular
graduate courses will be available as credits as part of the SFU/CUC MA program. Thus, more
effective use of existing resources will be made, and options
for students in the regular MA
program will beextended. As the program proceeds, an evaluation of teaching needs will be
conducted and additional hiring may be considered, in the context of the School's Faculty needs.
Staff.
The program will require a part-time coordinator who will be responsible for recruitment,
admissions and overall administration. Student fees and a fundraising program will enhance the
School'sability to hire in the future to meet the needs of the program as well as the School of
Communication's staff and faculty complement.
Space and equipment:
The program will not require additional space or equipment.
D. Brief description of anyprogram and associated resources that will be reduced oreliminated
when the new programs areintroduced
None
E. List of faculty members who will be teaching/supervising, what percentage of their teaching
will be devoted to the program, and theirareas of research specialization.
All research faculty members will be responsible to the program as they are to the regular
graduate programs atthe School of Communication. Three faculty members (Canada Research
Chair Yuezhi Zhao, Assistant Professor D. Jin, and Assistant Professor K. Reilly) areinterested
in developing new graduate courses in global communications.
F. For a program where the intention is to charge a premium fee, a budget (to be provided).
H3>

Appendix 1
Background to the Proposed Program
This proposal marks a major step in the pedagogical innovation and internationalization of
SFUCommunication'sgraduate program, which has an outstanding track-record in placing
graduates in positions in universities, governments, industries, as wellas civil society
organizations in a
wide range of communication fields. Throughout its history, SFU
Communication'sgraduate programhas established a strong international reputation for
drawing its studentpopulation from around the world and for providing a varied, broad,and
cutting-edge curriculum dedicated to expand students' intellectual and cultural horizons and
the development of global citizens who will put their education to workin progressive and
meaningful causes. This proposed program responds to growing demands for graduate
studies in the rapidlyexpandingcommunication fields by domestic and international
students, demands for a wider range of graduate education experience in an increasingly
globalizedcommunications environment, as well as SFU's strategytointernationalize its
curriculum. In addition to the value-added nature of its bi-national and bi-cultural
curriculum design, the proposed program'scombination of research and professional
orientation will not only offer a new and hybrid degree option between the current M.A. and
Ph.D. programs, but also will be highly complementary and beneficial to these programs. As
rapid social transformations in China and the rest of Asia draw growing attention from the
global community, it is also expected that the program will attract existing media
professionals and free-lance media producers who wish to expand their knowledge base and
develop more specialized skills.
This proposal culminates many years of institutionalengagements and academic exchanges
between SFU and CUC. SFU communication faculty members Dallas Smythe and Patricia
Howard, who conducted research and study in China in the early 1970s, were among
Canada's academic pioneers in China, while faculty members Williams Leiss and Robert
Anderson visited CUC - formerly known as the Beijing Broadcast Institute as early as 1982.
The first comprehensive bilateral collaboration MOU between SFU and CUC was signed in
2001. Subsequently, Dr. Zhengrong Hu, current CUC VP responsible for international'
collaboration, spent a year at SFU's School of Communication as a visiting scholar between
2002 and 2003. The CUC has seriously "invested" in this relationship by not only sending
its own delegations to visit SFU, but also sponsoring visits by SFU officials. In particular,
Dr. Martin Laba, former Director of SFU'sSchool of Communication, make two CUC-
sponsored official visits, one as an invited guest to CUC's50th Anniversary Celebrations in
2004 and another as an invited guest to CUC's 55th Anniversary Celebrations in 2009.
Meanwhile, Dr. Yuezhi Zhao, who counts both CUC and SFU as her alma maters, has
persistently promoted SFU-CUC academic exchanges from the bottom up through her
frequent academic visits to CUC and her sponsorship of a numberof long and short-term
CUC visiting scholars and doctoral students. Dr. Zhao has been a CUC adjunct professor
since 2005, and she received a Chinese Ministry of Education Changjiang Scholar Lecture
Professor Award at the CUC in 2009.
W

In November 2009, SFU and CUC "refreshed" its 2001 MOU on the occasion of a high-
level CUC delegation visit to SFU. This has since been followed by a number of high-level
visits, meetings and discussions among a wide range of faculty members and administrators
from the two universities. These have included a visit by former SFU President Michael
Stevenson to CUC on April30,2010, a visitby CUCVP Yuan Jun to SFU on June 11,2010,
the visit of a SFU FCAT delegation led by Dean Cheryl Geisler between July 28 and31,
2010, and the visit by CUC President Su Zhiwu to SFU in September 2010. The proposed
M.A. program, along withacompanion Canada-China communication research forum, has
emerged as the focal piece of collaboration both universities are committed to pursue as a
result of this intensified exchanges. Notable milestones in the development of this proposal
include:
o
October 2009: SFU Professor Yuezhi Zhao and CUC Professor Yuejie Lei of the
School of Television and Journalism at CUC first discussed the idea of a SFU-CUC
joint M.A. program in Beijing. Yuezhi Zhao subsequently submitteda proposal
outlining this program and other potential forms of SFU-CUC collaboration to
Martin Laba, then Director of SFU's School of Communication, and William
Radford, Director of SFU Internationalization. Both expressed strong support for this
proposal in principle.
© November 2009: the proposed program was identified as a prioritized area of
collaboration on the occasion of the visit to SFU by a CUC delegation led Chairman
of University Council Li Peiyuan, and included ProfessorYuejie Lei.
August 2010: the basic structure of the proposed program was developedin extended
discussions at CUC between members of a SFU delegation led by FCAT Dean
Cheryl Geisler and included FCAT Associate Dean Alison Beale and SFU
Internationalization Director William Radford and a wide range of relevant CUC
administrators and faculty members.
©
September 2010: further details of the proposed program were discussed at SFU
during a meeting between members
of a CUC delegation led by CUC President Zu
Zhiwu, and relevant SFU administrators, including Dr. Wade Parkhouse, Dean of
SFU Graduate Studies, Dr. William Radford, Director of SFU Internationalization,
FCAT Dean Cheryl Geisler, FCAT Associate Dean Ron Wakkary, School of
Communication Director Alison Beale, Graduate Program Chair Jan Marantate, and
Yuezhi Zhao.
« October 2010-February 2011: FCAT Associate Dean Ron Wakkary, Alison Beale,
Jan Marontate and Yuezhi Zhao from SFU Communication met three times to
discuss the proposed program. Dr. Alison Beale and Dr. Yuezhi Zhao briefed
members of SFU Communication Graduate Studies Committee on the evolving
proposal and solicited the inputs
of committee members.
December 2010: Yuezhi Zhao, during her visit to CUC and in her capacity as both a
SFU faculty member and the CUC's Changjiang scholar, had extensive discussions
VfT

with CUC President Su Zhiwu, CUC VP Hu Zhengrong, as well as top
administrators at CUC's Graduate Studies and CUC's School of Journalism and
Television regarding the proposed program and itsimplementation atCUC.
Extensive consultations with relevant peers in the field and research work on comparable
programs have also been conducted toward the development of this proposed program.
Within SFU, this has involved consultations with the developers of the SFU-Zhejiang
University double-degree
programs in computersciences; outsideSFU, this has involved
informal consultations and interviews conducted by Yuezhi Zhao in December 2010 with
the Deans and Directors of anumberof journalism andcommunication schools in China,
including the Directorof Hong Kong Baptist University's Schoolof Journalism, which
offers a wide range of professional M.A. programs in the field. Invaluable lessons have also
been learned from personal interviews conducted by Yuezhi Zhao with the program
coordinators and key course instructors of a pioneering program of this kind, the double
degree M.A. program in Global Media and Communications offered by Fudan University
and the London School of Economics and Political Sciences.
K
H*o

Appendix 2: Proposed Course Work at both Institutions
Courses to be completed at SFU will include:
1) Two "core" program courses such as:
©
Political Economy
of Global Communications
©
Global Communications Governance and Cultural Policies
©
Communications and Global Social Justice
These "core" courses will be specifically designed for this program on the basis of the
School's existing graduate courses, including, but not limited to, CMNS 840: Political
Economy of Communication, CMNS 858: Issues in Communication and Culture Policy, and
CMNS 845: Communication and Development.
2) One "elective" course to be selected from a wide range of existing regular and
special topic graduate courses offered in the current graduate curriculum.
Relevant regular courses include:
CMNS 801 - Design and Methodology in Communication Research
©
CMNS 815 - Technology and Society
©
CMNS 830 - Popular Culture and Media Theory
CMNS 820 - Journalism and the Public Sphere
CMNS 845/Pol 861 - Communication and Development
Relevant Special topics courses currently on the offer include:
• Race and Media
©
Envisioning World Images
©
Visualization and Visual Culture
©
Radical Media, Nature/Culture/Environmental Communication
• Surveillance and New Media
©
Communication/Negotiation/Dialogue
Proposed courses to be completed at CUC include:
1) The following three "core" program courses:
Media and Chinese Society: Theory, History, and Practice
© Chinese CommunicationIndustries, Markets and Regulations
©
Comparative Asian Media Systems and Regional Markets
2) One of the following two courses:
..•-^Survey of Media Pr^duction-Technimiesjnd Processes/
*
Introduction to Chinese Language, Culture and Society
Hi

Appendix 3
Results of Market Survey of Potential Students
It
is taken for granted that this program will be enthusiastically embraced by students
from within mainland China. Informal consultations by Dr. Yuezhi Zhao in China with
current graduate students and faculty members confirmed both the intellectual appeal of this
proposed program and its affordability to a growing number of Chinese students.
Consequently, this market survey was directed at potential students outside mainland China.
Conducted in Canada, Taiwan and Singapore, and directed at the 3rd and 4th year students
registered in the Communication related disciplines and courses, the results of this survey
are very encouraging. Students showed a strong interest in this program, while also
expressed high expectations on a program of this kind. It should be noted that the survey
was designed on the basis of an earlier draft proposal, which conceived the program in the
more specialized field of Global Communication Policy.
At SFU, we surveyed students in CMNS 346, Communication and Development and
CMNS 443, Comparative Asian Media Systems. CMNS 346, which focused on competing
development paradigms on international communication, and CMNS 443, which
emphasized upon the post-colonial neo-liberalization
of media industries in Asia, share
common international interests and regional favors with the SFU-CUC program. There are
52 students from both courses participating in this survey. In addition, the survey randomly
picked up 12 SFU Communication alumni including 2 participants who have prepared to
apply for SFU Communication'sexisting MA program in the fall of 2011. That brought the
total of 64 valid responses in Canada. The survey was conducted at the classes and also via
emails during the 1st and 2nd weeks ofDecember of2010.
This survey, admittedly limited both in its reach and methodology, had also aimed at
potential international students outside
of Canada and China. In Taiwan, the survey reached
communication students at 2 public universities, National Chengchi University and National
Chung Cheng University, and 2 privateuniversities, Fu-Jen University and Tamkang
University. Rather than targeting at particular communication classes, the 60 students who
completed the survey were contacted by their respective students associations via emails in
different universities. In addition, another 6 students from Singapore also participated in this
survey; they were studyingat NanyangTechnological University and SIM University. This
yielded a total of 66 valid responses in bothcountries. Thesurvey was conducted during the
3rd and 4th weeks of December 2010.
The survey questionnaire was simple and straightforward. The students were asked to
answer two following yes and no questions.
1. The Schoolof Communication at Simon Fraser University (SFU) plans to offer a
MA in Global Communication Policy in partnership with the Communication
University of China (CUC), Beijing. This unique 16-month MA programwill offer
courses on global communication policy studies and provideaccess to the North
American, Chinese, and pan-Asian communication and cultural industries. Students
V8-

will complete 8 months (two semesters) of coursework andintemship/fieldwork at
SFU and another 8 months of study and internship/fieldwork at CUC. The language
of instruction in both years will be English. Instead of a thesis,the culminating work
will consist of an extended essay of 25-30 pages and a fieldwork/policy study report
of 10-15 pages. Graduates will be awarded a double degree, with one parchment
from SFU and one from CUC. Graduates will be prepared to assume leadership
positions in communication industries, governments and NGOs, as well as pursue
doctoral studies. The average annual tuition fee is estimated to be aroundCAD
10,000.
If graduate school is your goal, would you consider applying for this SFU-CUC MA
Degree program?
2. Do you think any
of your peers would be interested in this particular program?
The quantitative result of the survey from both inside and outside of Canada showed
encouraging signs for the potential popularity of the SFU-CUC program. For the first
question, 65 percent (42 out of 64 students) of the SFU Communication students and alumni
answered that they would consider applying for the program if they plan to attend graduate
school. The percentage of the same answer from Taiwanese and Singaporean students was
even higher, at 69 percent (46 out of 66). Thus, the average was 67.5 percent. As for the
second question, at SFU, 84 percent (33 out
of 39) of the students who had responded to this
question thought that their peers would be interested in this program. The number showed in
Taiwan and Singapore combined was 83 percent (50 out of 66 answers). The average was
83.5 percent.
This survey also brought additional bonus qualitative responses which further confirmed
the potential appealing of the program. And some of the answers offer valuable inputs for
program design. The following is brief summary of the comments.
In general, there were a number of reasons that students found the SFU-CUC program
pertinent and attractive:
1. Its Double Degree nature and its Canada and China locations.
2. Its affordability in comparison to most professional programs.
3. Its relatively shorter duration in comparison to most existing MA programs which
would take 24 months to complete the degree.
However, it is particularly interesting to note that manystudents consider this program
as a note-worthy option because they had certainly taken into account of China's growing
influence on international political economy. "TheChina factor" would make this program a
timely and pragmatic choice for prospective students.
Selected answers:
AT
W

"Given therising power of China and its defining role in aspects of the global
economyand politics, such as MA program, offered by SFU-CUC, privileging a dual
experience in communication policy is undeniably appealing. In addition, the notion
of a double degree coupled with the understanding that classes will be conduced in
English, would makethis
course an eligiblechoice for Canadian students. Therefore,
when applying for graduate school, I would definitely consider SFU-CUC MA
Degree program as an interesting and feasible."
© "With the increase in globalization particularly immigration, I see this program
being very successful. Especially seeing how Chinahasbecome an economic
powerhouse in recent times. Therefore, the availability of the program shouldbe
well receipted."
© "This SFU-CUC program sounds very appealing, particularly, becauseit is a double
MA degree
from both SFU Canada and CUC China. In addition, the tuition fee is
affordable compared to most MBA programs."
"This does seem to be a valuable opportunity to study communications abroad and in
a unique setting. I think that this program should be made available."
"This sounds very interesting and I think I might pursuethis in the future.. .not right
now. Chinese government would love people with such insight."
©
"Yes, I would like to apply for it. Because I think [they] are two of the top
universities in this field. It sounds very beneficial to my academic
career. Also the
double degree is an appealing part of my decision."
"I don't plan to attend grad school, but this program seems more interest since it
consists fieldwork done in 2 different countries. Having an opportunity to study (&
obtain 2 degrees) in different countries is good!"
©
"Yes, I think that it would be a good opportunity for me to widen my perspective on
this field
of study."
©
"Yes, I would definitely take it into consideration. It's got a greatlength-16 month is
perfect for people who prefer shorter period of pursuing a MA degree."
"Yes, I would consider it. It is appealing because this program is shorterthan other
MA programs which are great as the cost will be relatively less. Taking courses in 2
different countries is a very unique experience. Having a dual degree sounds very
cool to me."
It is clearthat some students had expected the "applied oriented" nature of the program
and the industrial experiences that this degree would offer. They simply thought that the
unique setting of this program lied on the mternship/fieldwork opportunities provided in
Canada and China.
5T3

Selected answers:
"I'll
consider it, because this program seems more interesting thanthe regular
CMNS MA courses. Having access to industries and practical projects done in 2
countries are great experiences."
© "More details needed, i.e. sample course and education approach (academia vs.
hands-on projects). I have talked to severalCMNS major andmost of us feel that
•SFU needs more hands-on courses to help us build ourportfolio to enter the
workforce. Competing w/BCIT students who haveextensive portfolio!"
© "I would consider it as there are chances in 2 countries for internship experience."
« "The internships andfieldwork in 2 countries would add valueto my CV."
Given the students' current understanding, they thought that their peers would consider
this program as many of them are self-conscious transnational class which would appreciate
the international prospectthis program would offer. And
again, "the China factor" would be
appealing for many.
Selected answers:
©
"Many of my peers in their current BA Communication program have expressed
keen interest in approaching graduate research on an international context. As such,
this SFU-CUC program would bridge these budding interests with the opportunity of
tangible international experience. Moreover, my Singaporean-Chinesepeers, given
their geographical proximity to China and bearing a cultural affinity with the
Chinese, would value this MA program for its applicability. Overall, with our
policies and economyinvariably affectedby globalization, the promise of a globalor
international experience would be one of the most appealing factors for my peers.
Thus, I would say that my peers would be interested in this unique program."
©
"Yes, I would consider this MA Degree program as 1find global communications
interesting, and believe my peers would as well."
© "Yes, I think many of my peers would be interested in this program.
1) A double degree from both SFU and CUC is veryappealing and it gives the
capacity to look for jobs or to continue education in both countries.
2) I have many Chinese friends whose goal is to get an MA degree, and it is what
their parents are willing to invest. What are the minimum requirements for
admission?
3) Communication has become a popular subject in the educational institutions in
China in recent years. CUC even changed their name to respond to the trend, not
to mention a number of universities in China have opened a communication
major. There is no question that this MA program will be successful in recruiting
AT
SI

Chinese students. But in Canada the regular MA in Communication is less
expensive and, as a result, I don't think it willattract as many Canadian students.
4) The cost for the program is affordable compared to most MBAprograms.
5) SFU and CUC arereputable universities. Theyare widely recognized in China."
"I would need moreinformation to consider application for this program, but I think
that a lot of people would be interested in such as program, since thereis a wide
interest in global communication policy and SFU'scommunication program is
popular."
"I know many students who are interested in school exchanging programs and the
fact that it is held in Beijing, China is quite an attraction to many."
©
"Personally, I am really interested. I think people, who are bilingual (English and
Chinese), and Communication or Political Science major, especially concentrated on
global communication policy studies, culture studies, and international political
economy studies, will take time to consider this program."
Many tried to acquire further information regarding the application processes and
requirements, the approach of the courses, as well as issues concerning studying in China.
Selected answers:
"I
would consider it, but I want to know more about the type of communication
stream this program focuses on before getting more interested. What schools of
thought will it use?"
©
"Personally, I am not sure
if I will apply for this program or not. Graduate school is
my goal, but I want to study the subjects and do the research that I am interested in. I
have many questions about this program and I don't know if it will meet my goal.
1) My research interest focuses on more culture studies and media. Studying solely
communication policy seems to be less attractive to me. If you have intended courses
for this program, I can assess it better.
2) What is the language of teaching? English and Chinese or only English?
3) Is the first 8 month spending at SFU and the second 8 months spending at CUC?
4) What kind of internship/ fieldwork will this program provide?
5) Communication and democracy are very closely related. How much tolerance and
freedom of criticism do students have? Is this program attempting to be in the "safe
area" of studying communication policy?"
"I would also like to ask few questions about the program, please. Thank you.
1) What is this program's availability regarding international students?
2) 'Whatkind of subjects will I leam in this program?
3) How do I apply?

In short, this surveygenerated enthusiastic responses. In addition, Dr. AlbertWei-Min
Tang, Director of AcademicExchange Center andOffice of International Education atFu-
Jen University in Taipei, expressed strong interested in the possibility of developing a
similar
dual degree program between SFU andFu-Jen University. This further confirmed
the intellectual appeal of the proposed program.

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