Sses^m^^

S.12-104

SFU

OFFICE OFTIII • YICI'.-PRKSIDI'.NT,ACADKMIC AND l'ROYOS'I

University Drive, Burnaby, BC

Canada \'5A 1S6

TEL: 778.782.3925

FAX: 778.782.5876

vpacad@sfu.ca

www.sfa.ca/vpacademic

MEMORANDUM

ATTENTION

FROM

RE:

Senate

date

May 1,2012

Jon Driver, Vice-President, Academic and

pages

1/1

Provost, and Chair, SCUP

Faculty of Communication, Art and Technology: Full Program Proposal for Simon Fraser

University-Communication University of China, Master of Arts Double Degree Program^ in

Global Communications in the School of Communication (SCUP 12-07)

At its April 11, 2012 meeting SCUP reviewed and approved the Full Program Proposal for Simon Fraser

University-Communication University

of China, Master of Arts Double Degree Program in Global

Communications in the School of Communication within the Faculty of Communication, Art and

Technology, effective Fall 2013.

Motion:

That Senate approve and recommend to the Board of Governors the Full Program Proposal for Simon

Fraser University-Communication University of China, Master of Arts Double Degree Program in Global

Communications in the School of Communication within the Faculty of Communication, Art and

Technology, effective Fall 2013.

end.

c: S. Gunstcr

Y. Zhao

SIMON FRASER UNIVERSITY

ENGAGING THE WORLD

MEMO

Dean of

Graduate Studies

Maggie Benston

Student Services Centre

1100

Bumaby BC V.sA 1S6

Canada

I v.(. \.»IM< I •»»'

University Drive

Bumaby BC V>A iSr,

Canada

SFU

SCUP 12-07

TO:SCUP

TEL

FROM

Wade Parkhouse, Dean, Graduate Studies

\ 0>

RE SFU-Communication University of China Master of Arts Double Degree

Program in Global Communications full program proposal

[GS2011.10]

Marek Matala

DATE March 30, 2012

At its meeting of 5 March, 2012, the SGSC approved the following full program

proposal for an SFU-Communication University of China Master of Arts Double

Degree Program in Global Communications and is forwarding it to SCUP for

consideration:

Faculty of

Communication, Art and Technology

a. School of Communication (CMNS)

[GS2011.10]

Full Program Proposal: SFU-Communication University of China Master of Arts

Double Degree Program in Global Communications

Courses to be offered:

(thenew course proposals willgo to the April 16, 2012 SGSC meeting)

CMNS 844-5 CMNS and Global Power Shifts

CMNS 894-5 MA Extended Essay (for SFU-CUC double degree students)

Senators wishing to consult a more detailed report of curriculum revisions

may do so by going to Docushare:

https://docushare.sfu.ca/dsweb/View/Collection-12682

If you are unable to access the information, please call 778-782-3168 or email

shclley gair@sfu.ca.

SFU-Communication University of China Master of Arts Double Degree

Program in Global Communications

2011, April 11

GS 2011.10 Notice of Intent (N.O.I.) to SGSC

2011, May 4

SCUP 11-19 Notice

of Intent to SCUP

2012,

Mar 5

GS2011.10 Full Program Proposal to SGSC

2012, April

Full Program Proposal to SCUP

New Courses to SCUP for information:

CMNS 844-5 CMNS and Global Power Shifts

CMNS 894-5 MA Extended Essay (for SFU-CUC double

degree students)

Full Program Proposal

SFU-Communication University

of China Master of Arts Double Degree Program in Global Communications

March 29,2012

Executive Summary

The School of Communication at Simon Fraser University (SFU) proposes to offer an MA. Double Degree

Program in Global Communications with the School of Television and Journalism at the Communication

University

of China (CUC), Beijing. A memorandum from the Dean of Graduate Studies to the Senate

Graduate Studies Committee

of June 2010 (Appendix C attached) provides a rationale for the double degree

designation and the requirements for this degree. It should be noted that requirements for the

MA. double

degree are greater than those for the MA. in Communication at SFU, for example, but are not as great as two

separate MA. degrees.

The double degree will be recognized in parchments from both institutions. Each partner institution will

recruit students for the program. All students will spend their first academic year at SFU and the second

academic year at CUC, during the normal academic terms of each institution.

The language of instruction in both years will be English. Students will be jointly supervised by an instructor

from each institution.

The intended start date will be September 2013.

Rationale

Thisdegreeprogram buildson the strength andreputation of SFU'sSchool of Communication in the political

economic,policy,technological, social and culturaldimensions of globalizing communications, and on its

long-standing and substantive intellectual engagements withChina. Thisengagement waspioneered by the

late Professor DallasSmythe,one of the School'sfounders in the early 1970s,and is carriedon currently in

the work of Professor Yuezhi Zhao, who is both a Tier 1 Canada Research Chair at SFU (2011-18) and the

Changjiang Visiting Chairat the CUC(2009-2012). Otherfaculty in the School haveresearched and

published on communication in China. A substantial number currently conduct research andteaching on

other countriesand worldregions,including Korea,Japan,Sri Lanka,India, Myanmar,Australia,Western

Europe, Ghana, Central America, and the UnitedStates.

The Communication Universityof China is the premierteaching and researchinstitutionin the

communication field in China, and has stronglinks to the Chinesecommunication and culturalindustries.

Entrance to its programs is extremely competitive. TheCUChasidentified SFU'sSchool of Communication

as an established partnerthrough which its students canstudy global communications in all its institutional

and socio-cultural dimensions in an environment providing access to excellent instruction and the global

Students mustcomplete ALLrequirements at bothpartner institutions to be awarded the two parchments of

the double degree. The two extended essays requiredfor this double degree are each longer in word-lengththan

the extended essaysin SFU'sMA. in Communication extended essayoption.Students will NOTbe eligible to

graduate from SFUwith an MA. in Communication on completion of thefirstyear's(SFU-based) requirements.

researchnetworksof its faculty. Studentsrecruitedthrough SFU Communication will have an exceptional

opportunity to studycommunications in a well-resourced institution in China whichofferscoursesin the

institutional,socio-cultural and productive dimensions of a widerange of communication forms and

processes, and also provides access to Chinese and pan-Asiancommunicationand cultural industries.

All students will benefit from the cohort nature of the program, which will foster cross-cultural experience

and cooperative learning.SFU Communication will benefitfromthe presence of these students,and from

faculty exchanges and related collaborative research activities.

Program Design

1. Credential to be Awarded

Graduates of the MA. in Global Communications will receive an MA. in Communication from

SFU and an MA. in International Communication from the CUC.

2. Location and Minimum Residency Requirements

The locations

of instruction will be the SFU Bumaby and Vancouver campuses, and the CUC

campus, Beijing. In the first year students will be in residence at SFU for three semesters (12

months). In the second year they will be in residence at CUC for the two terms of its 10-month

academic year (September-January, and mid- February to the end of June).

3.Faculty

Most faculty teaching in the MA. in Global Communications will be drawn from the School of

Communication at SFU and the School of Television and Journalism, at the CUC. A list of SFU

Communication Faculty who may teach and supervise in the double degree is in Appendix B. Over

the life

of the program visiting faculty from other institutions and faculty from other SFU and CUC

departments may be invited to guest lecture, teach courses or offer supervision to students.

The Director of the School of Communication will ensure that Faculty teaching commitments in the

program do not reduce resources to other programs of the School. More effective use of teaching

resources may be a result of higher enrolments in some existing graduate courses.

4. Program Administrative Staff

Both SFU and CUC will appoint Program Directors, and will provide students with advising to

support their academic programs and meet their needs as international students at the host

university. In addition CUC will send at its cost a junior faculty member to accompany students

while they are in Vancouver and to serve as a visiting scholar.

At SFU a faculty member will be appointed academic Program Director and will be responsible for

overall administration of the program at SFU and coordination with CUC counterparts.

Responsibilities will include recruitment and admissions, program and course planning, coordination

of student supervision, supervision of the Program Manager, general responsibility for applying

relevant SFU policies, coordinating with the School of Communication Graduate Program Chair, and

reporting to the Director of the School, Faculty Associate Dean for Graduate Studies and Dean of

Graduate Studies.

A half-time staff Program Manager position will be created. Responsibilities will include support

for recruitment, admissions, planning and budgeting; student advising; creation

of recruitment and

other publicity materials and website management; planning of activities such as faculty visits to

the CUC and program field trips and field placements, and other related duties.

5. Office and computer/ equipment requirements

An office for the Program Manager and additional computer and media equipment for student use

in field research and for some coursework will be required. See Appendix D Budget Notes.

6. Description

of the proposed program

Aims,goals and/or objectives:

The degree will serve students recruited by both institutions

domestically and internationally. The program will recruit highly qualified international students

through SFU'sSchool of Communication who would not otherwise have access to study in China, and

students will be recruited through the CUC who will gain access to SFU in its Canadian setting and

the access it provides to the broader world. Through the program's advanced study of globalized

communications, its cultural experience and acquisition/enhancement of language competence in two

countries, and field experience, students will be prepared for research, innovation and leadership in

global communicationsin university,industry,governmentand NGO settings.

Anticipated contribution to the mandate and strategic plan ofthe institution:

This degree program

will contribute to the internationalization goals of the School of Communication and of SFU; will

connect the university to the community through the field placement of students in local cultural

and media companies,institutions and NGOs; will encourage innovations in the content and

methodology of graduateteachingin the Schoolof Communication; will foster research

collaboration and professional development amongparticipating faculty; will offer enhanced

opportunities for formal andpeer-to-peer learning for students in the MA. andPhD. Programs in

Communication at SFU; will raise the profile of the School of Communication as a significant

centre for research and graduate teaching on global communications.

Areas ofStudy

AtSFU: theories andconcepts in global communications; political economy andpolicy dimensions

of globalizing communications; communication, development, andglobal social justice; methods of

research on mediaandglobal communications; otherresearch areas in theSchool of Communication.

At CUC: communicationand Chinese societyin theoreticaland historical contexts; Chinese and

Asianregional communications andcultural industries, markets and regulatory environments;

introduction to basic production techniques andprocesses in a widerangeof "old" and "new",as

well as informational and entertainment media forms; Chinese politics, economy, society, and

culture.

7. Admissions

Studentswill apply directlyto the programthroughan admissions committeeat SFU chaired by the

ProgramDirector(and consisting of the Director and one or two faculty members in the Schoolof

Communication), or through the CUC graduate admission process.

Following acceptance by the home institutiona second selection process in consultation with the

partnerinstitution will establish the final list of admitted students. There will be a maximum of ten

students admittedper institution per year in the "steady state" anticipatedto be achievedby the 5

year. (See Budget)

Admissionrequirements at the partner university: Following initial acceptance by a "home"

institution (SFU or CUC) students must also be accepted by the admissions committee of the partner

institution as follows, and recommended for admission to the partner university.

Students admitted by SFU must meet the following requirements for admission to the CUC:

a) Meet CUC admissions standards for international students

b) Submit 3 letters of recommendation, undergraduate transcript and copy of

degree certificate, and a 500-600 word essay in English on goals and plans

for study

c) Oral interview (via Skype or similar means) with members of CUC faculty

d) At least one writing sample of work in English

Note: CUC standard admission requirements are waived as follows:

•

Grade 8 Mandarin requirement waived

•

National and local entrance exams waived

Students admitted by CUC must meet the following requirements for admission to

SFU:

a) Meet SFU entrance requirements

b) Meet SFU admission requirements for English Language proficiency.

c) Provide 3 letters of recommendation and transcriptsfrom previous degree(s)

in English, and a 2-3 page essay in English on proposed goals and plans for study.

d) Oral interview (via Skype or similar means) with membersof SFU faculty

e) Submit at least one writing sample in English

Admission Timeline: Students will apply to the home institution by December 15, with admissions

decision by home institution made by mid February and admissions decision by partner institution

made by the end of March. Offer of admissions will be made by the home institution no later than

April 1 and students are expected to respond by April 15. Admissions will be finalized by June 1.

8. Degree Requirements

Students admitted to the

MA. Double Degree in Global Communications will complete four

graduate courses at SFU in the first year, and four graduate courses at CUC in the second year (SFU

and CUC course credits are not equivalent). Students will write a field report at each university,

based on field experience in the host environment. Students will also complete two extended essays,

one at each university, under the supervision of a faculty member of that university.

The

field report

will take the form of a critical essay (15-20 pages) on the experience of the field

placement. The field placement will involve

either

a work project or assignment undertaken for a host

organization,

a policy investigation involving observation and field interviews with relevant

organizations. Students will spend at least two weeks or equivalent time in the "field" under the

supervision of a faculty member who will provide guidance and assess the completed report.

At SFU the field experience and report will be organized as one of the four courses. The Program

Director will be responsible for coordinating the course, obtaining course ethics clearance, and

ensuring student placement or contact with external organizations. Institutions and organizations

where students may be placed for field experience while at SFU include Heritage Canada, Fairchild

Media, CBC, the Tyee, the Asia-Pacific Foundation, Women in View, W2, and other communication,

culturalindustry, social media and public interestorganizations and companies. Facultyin the School

of Communication will draw on their extensive links to the media, cultural industries and policy

agencies and their experience in supervising field-related graduatestudentresearchto guide and

supervise this work.

The

extended essays

submitted at both institutions will normally be in the range of 35- 40 pages each

(maximum 10 thousand words in English). They will be assessed jointly by the student'sSFU

supervisor and CUCsupervisor. At the endof the summer termat SFUandthe summer termat CUC,

students will make oral presentations based on their essays. There is however no requirementfor an

oral examination of extended essays. A non-credit summer colloquium at SFU in the first

year will provide guidance for the preparation of the essays and a forum for discussion,essay

presentations,and occasional lecturesfrom faculty and visitors.

Ingeneral,graduate coursework willbeorganized to provide conceptual, theoretical andpractical

background preparation for the research

required for the projector essays.However, projects or

essayscompleted as part of regular

coursework mustbe significantly deepened or enhanced to meet

the extended essays requirement.

SFU Mandarin Language requirement:

All students admitted to SFU as "home" university must complete two semesters of non-credit

instructionin conversationalMandarinduring their year at SFU. This requirementwill be waived if

students can a) demonstrate basic knowledge of spoken Mandarin through an oral interview or

CMNS 881-5 Research Intemship (Work and study in an approved professional setting) will be used for

this course, or a new graduate course may be proposed.

b) provide proof of having successfullycompleted an approved course of instruction in

basic oral Mandarin.

Degreeprogramscheduleand general requirements (appliesto all students admitted by SFU and by

CUC):

Year 1 Simon Fraser University (27 SFU credits)

Semester 1

•

Onecompulsory cohortcourse(e.g.Communication and GlobalPowerShifts)for 5 credits.

•

One student-choice course, for 5 credits

•

One approved non-credit Mandarin course if required.

Semester 2

•

One student - choice course for 5 credits

•

One field research course: placement and report for 5 credits

•

One approved non-credit Mandarin course if required

Semester 3

•

One extended essay for 5 credits.

•

Colloquium for 2 credits (pass/fail)

Year 2 Communication University of China (38 CUC credits—not equivalent to

SFU's)

Term 1 (Sept. 1-Jan. 31)

•

Three core program courses for 15 credits

Term 2 (Mid-February to end of June, with additional residency optional through

July)

•

One course 4 credits (student choice of an academic course or media production course)

•

One field placement and report for 7 credits

•

One extended essay for 12 credits

Proposed Course Workat both Institutions:

Courses to be completed at SFU will include:

1) One of the following three potential"core" program courses to be developed by faculty members

on the basis of developing areas of teaching:

•

Communication and Global Power Shifts (offered alternately by Yuezhi

Zhao and Dal Yong Jin)

•

Issues in Global Communications and Cultural Policies (offered by Alison Beale or by

Catherine Murray)

By years 4 or 5 of the program, dependingon enrolmentsand the related need to add graduate course

offerings, the compulsory cohort course requirementmay be raised from one to two courses.

•

Communications and Global Social Justice (new graduate course to be developed and

alternately taught by Enda Brophy and Katherine Reilly)

2) Two elective courses to be selected from a wide range of new (as above) and existing regular and

special topic graduate courses offered in the current graduate curriculum. Examples of relevant

existing courses that will fulfill the breadth requirement of the program at SFU include: CMNS

801 - Design and Methodology in Communication Research; CMNS 802 - History of

Communication Theory; CMNS 815 - Technology and Society; CMNS 820 - Communication,

Media and the Concept

of the "Public"; CMNS 830 - Popular Culture and Media Theory; and

CMNS 845 - Communication and Development. Special topics courses currently on the offer

include Race and Media, Envisioning World Images, Visualization and Visual Culture, Radical

Media, Nature/Culture/Environmental Communication, Surveillance and New Media, and

Communication/Negotiation/Dialogue.

3) Field research and report (as above)

Core program courses to be completed at CUC include:

•

Media and Chinese Society: Theory, History, and Practice

•

Chinese Communication Industries, Markets and Regulations

•

Comparative Asian Media Systems and Regional Markets

To meet the CUC breadthrequirements of the program, all studentsmust completean additional4 units

that consist of either a survey course on mediaproductiontechniquesand processes or a course on

Chinesepolitics, economy, cultureand societyas specifiedby CUC.

9. Student Supervision

All studentswill have an SFU supervisorand a CUC supervisorselectedon the basis of the student's

area of interest at the time of admission. Both extended essays will be evaluated by both supervisors.

10. Fees

Terms 1-3at SFU:$3,866.67 per term.An additional activity fee of $2,500per studentfor field

trips, etc. will also be charged.

Fees: Year 2 Communication University of China

Feesof RMB 45,000 (Yuan),currently approximately $7,200will be chargedby CUC to all

students admitted through SFU.

SFU'sSchool of Communication is committed to offering threeentrance scholarships of $23,000 (for

SFU tuition in Year 1 and CUC tuition in Year 2) per year to new students.

Appendix A

Background to the Proposed Program

This proposal marks a major step in the pedagogical innovation and internationalization of SFU

Communication's graduate program, which has an outstanding track record in placing graduates in positions

in universities, governments, industries, as well as civil society organizations in a wide range

communication fields. Throughout its history, SFU Communication's graduate program has established a

strong international reputation for drawing its student population from around the world and for providing a

varied, broad, and cutting-edge curriculum dedicated to expand students' intellectual and cultural horizons

and the development of global citizens who will put their education to work in progressive and meaningful

causes. This proposed program responds to growing demands for graduate studies in the rapidly

expanding communication fields by domestic and international students, demands for a wider range of

graduate education experience in an increasingly globalized communications environment, as well as

SFU's strategy to internationalize its curriculum. In addition to the value-added nature of its bi-national

and bi-cultural design, the proposed program's combination of research and professional orientation not only

offers a new and hybrid degree option between the current

MA. and PhJD. programs, but also is highly

complementary to these programs. As rapid social transformations in China draw growing attention from

the global community, it is also expected that the program will attract existing media professionals and

free-lance media producers who wish to expand their knowledgebase and develop more specialized skills.

In 2004, the importance of internationalization and developing relations with the CUC for the School of

Communication were recognized in its Self-Study document for the External Review as a "key direction for

planning and implementation" as follows: "continuing expansion of international initiatives including

curriculum development and course offerings for the new Communication University of China (CUC); field

schools in China and India; research partnerships with CUC; ongoing CEDA-funded project with the

University of Ghana; student and faculty exchanges with a numberof Europeaninstitutions."

That SFU, with its Pacific Coast location and which boasts Western Canada's most well- established

graduate program in communication studies, should be Canada's pioneer in proposing a double-degree

program in global communications is not incidental. In fact, the proposal culminates many years of

institutional engagements and academic exchanges between SFU and CUC. SFU communication faculty

members Dallas Smythe, Williams Leiss and Robert Anderson visited China and CUC -

formerly

known as the Beijing Broadcast Institute - in the early 1970s and 1980s respectively. A general MOU

for collaboration betweenSFU and CUC was signedin 2001. Subsequently, Dr. Zhengrong Hu, current CUC

VP Academic who is also responsible for international collaboration, spent a year at SFU's School of

Communication as a visiting scholar, while Dr. Martin Laba, former Director of SFU's School of

Communication, visited CUC three times between 2005 and 2009. Meanwhile, Dr. Yuezhi Zhao, who counts

both CUC and SFU as her alma maters, has persistently promoted SFU-CUC academic exchanges from the

bottom up through her frequent academic visits to CUC and her sponsorship of long and short-term CUC

visiting scholars and doctoral students. In November 2009, SFU and CUC "refreshed" its 2001 MOU on the

occasion of a high-level CUC delegation visit to SFU. This has been followed by a number of high-level

visits, meetings and discussions since early 2010, including a visit by former SFU President Michael

Stevenson to CUC on April 30, 2010, a visit by CUC's VP Yuan Jun to SFU on June 11, 2010, the visit

by SFU FCAT Dean Cheryl Geisler and current SFU Communications Director Alison Beale to CUC

between July 28 and 31, 2010, and in September2010, the visit by CUC President Su Zhiwu.

Most recendy, SFU President Andrew Petter visited CUC on July 6, 2011 and affirmed with President Su their

commitment to collaborate through this program. In short, this proposed MA. program, along with a

companion Canada-China Communication Research Forum, has emerged as the focal piece of collaboration both

universities are committed to pursue.

Extensive consultation and research work has also been conducted toward the development of this proposal.

Within SFU, this has involved consultation with the developers of the SFU- Zhejiang University double-degree

programs in computer sciences; outside SFU, this has involved informal consultations and interviews

conducted by Dr. Yuezhi Zhao in December 2010 with the Deans and Directors of a number of journalism and

communication schools in China, including the Director

of Hong Kong Baptist University's School of

Journalism, which offers a wide range of professional MA. programs in the field. Invaluable lessons have

also been learned from personal interviews conducted by Dr. Yuezhi Zhao with the Program Directors and

key course instructors of a pioneering program of this kind, the double degree MA. program in Global

Media and Communications offered by Fudan University and the London School of Economics and Political

Sciences.

Appendix B: List of Faculty who will teach/supervise in the SFU/CUC MA. Double Degree Program

in Global Communications

Peter Anderson

Associate Professor

Areas

of specialization:

Telecommunication& broadcasting policy; technology; communication and development; communication

to mitigate disasters.

Ellen Balka -

Full Professor

Areas

of specialization:

Science, technology and society studies; critical perspectives on large scale computing

systems (cyberinfrastructural studies), especially in health settings and genomics; information and

communication technologies in health care; end user involvement

Alison Beale - Full Professor

Areas

of specialization:

Communication theory & technology issues; film & video; cultural policy; feminist analysis.

Enda Brophy

Assistant Professor

Areas of specialization:

Political economy ofcommunication; communication and social change; autonomist marxism; labour,

employment and collective organizing in the media, communication and cultural industries; call centre studies.

Peter Chow-White - Assistant Professor

Areas of specialization:

New media & technology; race; culture; genomics; bioethics;health; informationsociety; encoding.

Zoe Druick

Associate Professor

Areas of specialization:

Documentary and reality-based media; cultural industries; media theory.

Andrew Feenberg

Full Professor

Areas of specialization:

Criticaltheoryof technology; Marcuse & Heidegger; technology studies; onlinecommunity; onlineeducation.

Shane Gunster - Associate Professor

Areas of specialization:

Environmental communication, especiallymedia coverage and advocacy communication around climate

change; political communication,including conservativepolitical discourse; advertising and consumer

culture; critical theory, especially the Frankfurt School.

Robert Hackett - Full Professor

Areas of specialization:

Media democratization; political communication;journalism studies; news media & social movements;

peace, war and media.

Linda Harasim

Full Professor

Areas of specialization:

Social media and the Knowledge Society; online collaborative learning, online community, theory of

knowledge building, learning analytics, discourse analysis of online communication, and qualitative

research methods for social media and online communication.

Dal Yong Jin - Assistant Professor

Areas of specialization:

Globalization, political economy, new media and online gaming, media industries and policies,

transnational cultural Studies.

Jan Marontate - Associate Professor

Areas of specialization:

Art worlds; innovation; cultural heritage; cultural policy; social studies

oftechnology & culture;

interdisciplinary networks of collaboration

French social theory.

Kirsten McAllister - Associate Professor

Areas

of specialization:

Cultural memory, visual studies, diaspora and "racialization," displacement and political violence, refugee

Studies and Japanese Canadian studies, photography, memorials, film/video, spatial analysis, fieldwork

and interviews.

Catherine Murray - Full Professor

Areas of specialization:

Culturalparticipation and creativelabour;culturalinfrastructure and creativecities; cultural/creative economy

and industries; cultural governance and especially broadcast policy; commimicationrights and global trade;

and research design in cultural policy evaluation.

Stuart Poyntz - Assistant Professor

Areas of specialization:

Children'sandyouthmediaculture, history of media literacy, gender andyouthbelonging; criticaltheories of

the

public sphere and the philosophy of communication; transformative pedagogical theories andpractices,

digital media technologies and youth media production.

Katherine Rettly - Assistant Professor

Areas

of specialization:

Global social networks,communicationrights, socialjustice, humanrights and citizenship.

Richard Smith

FuU Professor

Areas of specialization:

Technology& social inclusion;public surveillance; games/online communities; the

wireless information society.

Yuezhi Zhao

FuU Professor

Areas of specialization:

Communication and Global Power Shifts; Comparative Global News Analysis; Media and Democracy;

Chinese Communication Institutions and Cultural Industries; Communication, Political Development, and

Social Transformation in China.

SFU

Dean of Graduate Studies

Appendix C

Maggie Benston Student

Services Centre 1100

TEL

778.782.3042

report-

dgs@sfu.ca

8888 University Drive

Bumaby, BC

Canada V5A

1S6

FAX

778.782.3080

www.sfu.ca/Dea

n- GradStudies

MFMORANMIM

ATTENTION SGSC

date

June 8,2010

from

Wade Parkhouse, Dean, Graduate Studies

PAGES 1/2

RE:

Joint and Double Graduate Degrees

I have briefly summarized the material on joint, joint (dual) and double degrees for the purposes of setting a

framework for the development of graduate joint and double degrees at SFU. While the intention of developing

this framework is to clearly articulate SGSC'sexpectations for international partnerships, the principles apply

to internal programs as well as with Canadian partners. Essentially in the case of a joint degree, the student

completes one body of work equivalent to one degree but at two institutions and can be awarded one or two

parchments usually recognizing that jointly-awarded degree program. This is essentially what happens in our

MDM graduate program with UBC, Emily Carr and

BCTT. Alternatively, a student can complete a double

degree, as is the case of the UG DDP with ZU in which the student completes two-degree programs and

receives two parchments, and neither parchment recognizes the other institution. In these cases, they do

complete substantive additional requirements in excess of either program individually but less than the total

requirements of both programs.

International Graduate Joint (Dual) and Double Degrees

The rationale for developingjointly awarded graduatedegrees with internationalpartners is to foster

internationalization of graduateresearch programs and enhancestudentmobility and exchange- both key

drivers in the globalizationof research education.Collaborativedegree programs lead to a more sustainable

type of relationship than manyother internationalization strategies and bring importantacademic benefits.The

benefits include: international student mobility;knowledgetransfer; international research collaboration;

recognition of partner university qualifications in other countries; employment prospects for students; research

as a career for high caliber students; enhanced recruitmentof excellent graduate students; access to additional

sources of student financial support.

Types of Collaborative Programs

It is imperative to recognize that the terminology used to refer to collaborative programs can be confusing and

unclear. The following definitions reflect the terminology that is slowly being adopted by the Canadian

Association of Graduate Studies and proposed by the Universities 21 Jointly-awarded PhD project partners that

includes UBC and McGill, and other institutions from Australia, China, Hong Kong, India, Ireland, Japan,

Mexico, New Zealand, Singapore, South Korea, Sweden, United Kingdom, and USA.

A jointly-awarded degree program awards one qualification upon completion

ofthe collaborative program

requirements established by the partner institutions.

In this case, the student receives one degree, awarded

and jointly recognized by both institutions. This may be one or two parchments but each parchment clearly

states the award is a "joint" and awarded for one piece of work. A jointly-awarded degree is normally

completed in the same period of time as a degree from either partner institution and normally requires a

relatively minor amount of additional scholarly activity and/or courses to be taken. When two parchments are

awarded, each recognizing the other institution, it is sometimes referred to as a "dual degree".

Ajointly-awarded degreeis a qualification conferred upona studenton completion of a collaborative

program established by the partner institutions and is characterized by:

meeting the academic requirements of both universities;

agreement regarding a lead institution;

joint supervision;

a single degree awarded for one thesis/dissertation;

parchment(s) issued which indicate thatthere hasbeen jointsupervision andthata portion of the work

was completed at the partner institution.

In Contrast:

A double degree program awards two individual qualifications upon completion of the collaborative

program requirements established bythetwopartner institutions.

Inthiscase, thestudent receives two

degrees awarded separately by two different institutions foronepiece of work. Theamount of scholarly

activity, courses taken, andtheduration of thestudy aremore extensive than either single degree program in

order to meet the requirements of both the partners but less than the sum of both degree programs

requirements. A double degree is two qualifications conferred upon a student oncompletion ofa collaborative

program established by the partnerinstitutions and is characterized by:

meeting the academic requirements of both institutions;

agreement thatthe amount of scholarly activity, courses taken, andtheduration

of the study are more extensivethan eithersingledegreeprogramin order to meet

the requirements of both the partnersbut less thanthe sum of both degree

programs requirements.

joint supervision;

two degrees awarded for one thesis/dissertation;

separateparchments from the partner institutions.

Modelswillvarybetweeninstitutions/countries butquestions regarding accreditation, recognition, quality

assuranceand legitimacymust be addressed. It shouldbe recognized that governmentapprovalfor jointly-

awarded degreesis requiredin countries whereuniversities are not autonomous (suchas China).In these

countries, the inclusion of a note recognizingthe partner institutionon the parchment of joint degree

programs where separate parchments are to be awarded may not be possible.

The individual partnership agreements must address detailson residency requirements; tuition and other fees;

studentfinancial support;funding arrangements for travel of the students,supervisors,and examiners; student

insurancecoverage;visa requirements, admission requirements and application process; supervisory practice;

procedures; and others as needed.

Appendix D

Budget notes:

Important features of the budget projections include calculation of proportional costs to the School of

Communication of office and technical staff time and overhead, costs for a half- time administrator/student

advisor, and program promotion and travel costs. Three TA appointments of PhD 5 Bus each are included so

that 3

TAs may be hired to assist as academic writing advisors who will assist both double degree candidates

and students in the CMNS MA. and PhD programs with advanced academic writing of essays, reports, theses

and work intended for publication. Three tuition bursaries per year are included. An additional staff office and

computing and media production resources have been included to meet the needs

of the program without

drawing on existing School of Communication resources. Faculty salary costs are calculated in terms of the

number of courses offered by CMNS faculty to the program in a given year, plus time dedicated to

supervision, and a course release for the Program Director. By year 5, the

replacement

cost for this teaching

will be equivalent to a full-time faculty appointment at the Full Professor level and the School will require an

additional faculty line if full enrolment projections are reached. In the first few years of the program costs will

exceed revenues significantly.

Application will be made to the Vice PresidentAcademic for bridging funds so that the revenue shortfall and

the real costs of startup of the program are not borne by the School of Communication. In additionto shortfalls

indicatedin the budget projectionsfor the first two years whenstudents are present, the School will require

startup funds for recruitment in the firstyearfollowing approval of theprogram of approximately $55,000.00,

to cover the program manager salary, marketing/recruitment costs and supplies. Please see the Budget

Summary for details. The School Director andMAin Global Communications Director willbe responsible for

monitoring the budget and expensesassociated withthe degreeprogramon an annualbasis.

Appendix E: Calendar Description for the Proposed Program

SFU-Communication University of China Master of Arts Double Degree Program in Global Communications

School ofCommunication I Faculty ofCommunication, Artand Technology

Simon Fraser University Calendar 2013 Fall

Students in this two-year graduate double degree program (GDDP),jointly developed by Simon Fraser

University and the CommunicationUniversity of China (CUC),China, will acquire two graduate degrees.

Graduates will receive a master of arts (MA) degree from Simon Fraser University, and a master of arts (MA)

degree from the CommunicationUniversity of China. All students will spend their first academic year at SFU

and the second academic year at CUC, during the normal academic terms of each institution.

The language of instruction at both Simon Fraser University and the Communication University of China is

English.

Areas of Study

At SFU: theories and concepts in global communications; political economy and policy dimensions of globalizing

communications; communication, development, and global social justice; methods of research on media and

global communications; other research areas in the School of Communication.

At CUC: communication and Chinese society in theoretical and historical contexts; Chinese and Asian regional

communications and cultural industries, markets and regulatory environments; introduction to basic production

techniques and processes in a wide range of "old" and "new", as well as informational and entertainment media

forms; Chinese politics, economy, society, and culture.

Admission Requirements

Students will apply directly to the program through an admissions committee at SFU chaired by the GDDP

Program Director or through the CUC graduate admission process. Students will be admitted to one university, and

then recommended for admission to the other university.

To qualify for admission, students must satisfy the usual admission requirements as specified by each university.

The university of first admission will be referred to as the student's 'home'university. Students whose home

university is Simon Fraser University are called SFU students while those whose home university is

Communication University of China are called CUC students.

Followingacceptance by the home university a secondselection processin consultationwith the partner university

will establish the final list of admitted students.

In addition to general university admission requirements, including English language proficiency requirements,

students admitted by SFU must meet the following admission requirements:

1. An application form (available on line - http://www.sfu.ca/gradstudents/applicants/index.html1) along with

the application fee ($90 CAN for students with Canadian transcripts or $125 CAN for students with

international transcripts)

2. Three letters of recommendation,at least one of which should be written by somebody who is familiar with

the applicant's academic work

3. All official post-secondarytranscripts in sealed envelopesand copies of post secondary degree certificates

A 500-600 word essay in English on goals and plans for study, together with an account of relevant

academic and professional background

Submit at least one writing sample in English

In addition, SFU students must meet CUC admissions standards for international students and pass an oral interview

(via Skype or similar means) with members of CUC faculty. However, the following CUC standard admission

requirements will be waived for SFU students:

1. Grade 8 Mandarin requirement

2. National and local entrance exams

Students admitted by CUC must meet the following requirements for admission to SFU:

1. Meet

SFU entrance requirements

2. Meet

SFU admission requirements for English Language proficiency

3. Provide three letters

of recommendation and transcripts from previous degree(s) in English and a 500-600

word essay in English on proposed goals and plans for study

4. Oral interview (via Skype or similar means) with members of SFU faculty

5. Submit at least one writing sample in English

Admission Timeline: Students will apply to the GDDP Program Coordinator at the home university by December

15, with admissions decision by home university made by mid February and admissions decision by partner

university made by the end of March. Offer of admissions will be made by the home university no later than April

1 and students are expected to respond by April 15. Admissions will be finalized by June 1.

Program Withdrawal

A student admitted to SFU for the GDDP may withdraw from the program and transfer to the SFU MA in

Communication only with the approval of the SFU Communication graduate studies committee.

Time Limits

Under normal circumstances, the time limit to complete this program is within two calendar years, and no longer

than four calendar years (as per SFU general graduate regulations).

Supervisory Committee

Eachstudent willbe supervised by a supervisory committee consisting of a seniorsupervisor fromeitheruniversity

and at least one faculty member from the other university.

Program Requirements

Students mustcomplete 27 unitsat SFUand 38 Units at CUC(SFU andCUCcredits are not equivalent).

Allstudents mustcomplete CMNS 844-5: Communication andGlobal Power Shifts as coreprogram course, oneof

the following Group 1 or Group 2 courses,and one of following Group3 courses:

Group 1 Surveys ofHistory and Theory

This course group contains survey courses thatdefine andmap thefield and expose students to faculty interests and

research programs.

•

CMNS 800-5 Contemporary Approaches in CommunicationStudies

•

CMNS 802-5 History of Communication Theory

•

CMNS 804-5 Seminar in Advanced Communication Theory

Group 2 Research Design and Methods

This coursegroup containsresearch methodsand methodology coursesthat help with researchprojects.

•

CMNS 801-5 Design and Methodology in Communication Research

•

CMNS 805-5 Communication Research Methods and Techniques

Group 3 Research Area Courses

This course group contains the school's various research area and selected topics courses.

•

CMNS 815-5 Social Construction of Communication Technologies

•

CMNS 820-5 Communication, Media and the Concept of the "Public"

•

CMNS 830-5 Popular Culture and Media Theory

•

CMNS 840-5 Political Economy

of Communications

•

CMNS 845-5 Communication and Development

•

CMNS 855-5 Selected Topics in Communication Studies

•

CMNS 856-4 Graduate Seminar

•

CMNS 857-5 Selected Topics in Communication Studies

•

CMNS 858-5 Selected Topics in Communication Studies

•

CMNS 859-5 Acoustic Dimensions of Communications

All students must complete the following three core program courses at CUC for a total of 15 units:

•

Media and Chinese Society: Theory, History, and Practice

•

Chinese Communication Industries, Markets and Regulation

•

Comparative Asian Media Systems and Regional Markets

To meet the breadth requirements of the program, all students must complete an additional 4 units that consist

either a survey course on media production techniques and processes or a course on Chinese politics, economy,

culture and society as specified by CUC.

Extended Essay Requirement

All students will complete two extended essays, one at each university, under the supervision of a faculty

member

of that university. The

extendedessays

submitted at both institutions will normally be in the range of 35-

40 pages each (maximum 10 thousand words in English). They will be assessed jointly by the student'sSFU

supervisor and CUC supervisor. At the end of the summer term at SFU and the spring term at CUC, students will

make oral presentations based on their essays. There is however no requirement for an oral examination of

extended essays. A summer colloquium (CMNS 860-2) at SFU in the first year will provide guidance for the

preparation of the essays and a forum for discussion, essay presentations, and occasional lectures from faculty

and visitors. At SFU, students complete the extended essay requirement by enrolling in CMNS 894-5.

Field Placement Requirement

All Students are required to complete two field placements,one at each university, leading to the submission of a

field report to each university.

Thefield

report

will take the form of a critical essay (15-20 pages) on the

experience of the field placement. The field placement will involve

either

a work project or assignment

undertaken for a host organization,

a policy investigation involving observation and field interviews with

relevant organizations. Students will spend at least two weeks or equivalent time in the "field" under the

supervision of a faculty member who will provide guidance and assess the completed report. At SFU, students

complete the field placement requirement by enrolling in CMNS 881-5.

SFU Mandarin Language

Requirement

All students admitted to SFU as "home" university must complete two semesters of non-credit instruction in

conversational Mandarin during their year at SFU. This requirement will be waived if students can either

demonstrate basic knowledge

of spoken Mandarin through an oral interview or provide proof of having

successfully completed an approved course of instruction in basic oral Mandarin.

Tuition

Fees

When a student is resident at Simon Fraser University, the student pays per-semester tuition fees to Simon Fraser

University. When a student is resident at the Communication University

of China, the student pays per-term

tuition fees to the Communication University of China.

SFU

SIMON FRASER UNIVERSITY

THINKING OF THE WORLD

Faculty:

Proposed Program:

A Financial Analysis - Proposed Program

School of Communication FCAT

SFU-CUC M.A. Double Degree in Global Communication

Revenues:

Tuition & Other fees

Overhead rate

Provincial Grant

Tuition Fees

Flow thru of grant and fees

Supplementary Fees

Other Revenue

Private Donation

Total Revenues

140,000

92,800

158,304.00

20,000

210,000

139,200

237,456.00

30,000

262,500

174,000

296,820.00

37,500

0.32

350,000

277,240

426,523.20

50,000

178,304

267,456

334,320 |

476,523

Expenses:

Teaching Resources

Continuing Faculty

Yearl

57,000

12,918 |

6,308

3,846

32,000

20,717

18,531

16,850

10,488

20,000

69,000

4,167

5,000

Year 2

57,000

12,918 |

6,308

3,846

32,000

20,717

18,531

16,850

10,488

30,000

69,000

4,167

5,000

Year 3

76,000

19,377 |

6,308

3,846

32,000

25,360

18,531

16,850

10,488

37,500

69,000

4,167

5,000

Steady State

131,670

19,377

6,308

3,846

32,000

35,938

18,531

16,850

10,488

50,000

69,000

4,167

5,000

Limited Term / Sessionals

T. A.s (writing tutor)

Other teaching support (lab support)

Other Staffing Resources

Clerical support

Other staff support (program manager)

Benefits

Operating Expenses

Marketing & Promotions

Travel

Materials & Supplies

Other (hospitality &field trips)

Scholarships, Bursaries &Awards

ITsupport costs (lab equipment & maintenance)

Library

Total Expenses

276,824

286,824

324,426

403,174

Revenues less Expenses

(98,520)

(19,368)

9,894

73,349

B Capital and Space Requirements

Capital Costs

New Space Requirements

Renovations to existing space

Yean

Year 2

C Notes & Assumptions

1 Space requirements: an officefor the program manager, and working space for a minimumof 10 graduate students.

Year 3

Steady State

Yes

SIMON FRASER UNIVERSITY

DEAN OF GRADUATE STUDIES

New Graduate Course Proposal Form

PROPOSED COURSE

Program feg. ECON)

CMNS

Course Title (max 80 characters)

Communication and Global Power Shifts

Number leg. 810]

844

Short Title(appears on transcripts, max 25 characters)

CMNS and Global Power Shifts

Units leg.4) 5

Course Description for SFU Calendar D see attached document • Learning outcomes identified

Thiscourse examines the mutual/constitutive relationship betweenrapidly transforming global communication systems and

shifting structures of global politica!economic and cultural power. Competing claims of global power shifts - between the

West and the Rest, between labor and capital, and between establshed institutions and networked "multitudes" - are

analyzed in relation to enduring patterns and emerging dynamics in global communications.

Available Course Components:

QLecture

B Seminar

D Laboratory

DPracticum

D Online

^Qj^-^^ftOC

Grading Basis

C!Graded

•Satisfactory/Unsatisfactory

n InProgress/Complete

Prerequisites (ifany] D sec attached document

None

• This proposed course is combined with an undergrad course: Course number and units:

Additional course requirements for graduate students

• See attacheddocument (i( this spaceis insufficient)

Campus at which course willbe offered [check all that apply) • Burnaby B Vancouver • Surrey

DGNW •.

Estimated enrolment

10-20

Date of initial offering

Fall 2013

Course delivery (eg. 3 hrs/week for 13weeks!

hrs/week for 13 weeks

Justification D See attached document

This course is created lo meet the core course requirement of the newly developed SFU-CUC

Double Degree M.A. Program in Global Communications, to be launched in Fall 2013.

na» RESOURCES

Ifadditional resources are required to offer this course, the department proposing the course should be prepared to

provide information on the sourcelsl ofthose additional resources.

Faculty memberls)whowill normally teach this course

B information abouttheircompetency to teach the course is appended

Yuezhi Zhao, Katharine Reilly and Dal Yong Jin

_^__^__

Number of additional faculty members required in order to offer this course

Additionalspace required in order to offer this course

O see attached document

None -- all that is required is a regular seminar room

Additionalspecialized equipment required in order to offer this course

Dsee attached document

None

Additional Libraryresources required (append details]

• Annually $.

None

*Z-2__

• One-time $_

3->

PROPOSED COURSE from first page

Program leg.ECQNlCMNS

Cours* titui (max 80 characters)

ConTniujtJcatlon and Global Power Sfifte

Number (eg.810) 844

Units(eg.4) 5

••» APPROVAL SIGNATURES

When a department proposesa newcourse ft must first be sent tothe dwbsrf each faculty graduetoprogram

committee where there might be an overlapin course content.The chairswillindicatethat overlapconcerns have

been dealtwith bysigning the appropriate spaceor viaa separatememoore-mail(attached to this form].

The new course proposal must also be sent to the Libraryfor a reporton libraryresources.

Once overlap concerns have been dealt with, signatures Indicateapprovalby the department,

home faculty and

Senate Graduate Studies Committee.

Ottwr Faculties

The signaturels) betowindicatethat the Dean(s)or designateof other Faculties affected bythe proposednew course

supports) the approvalof the new course.

Name of faculty

Signatureof Dean or Designate

Data

•

Departmental Approval InorMtepartmentaUred faculties neednotsign)

Deportment Graduate Program Committee

Shane Gunster

Department Chair

Alison Beate

Sgnatur

Sgnstui

Date

Afoyz^aof*.

?^A^

Date

fV\*|2. 2-7,

Eo«Z.

Faculty Approval

Facuttyapprovalmdicates that aUthe necesaaryceu^

Faculty/Department commrta to providing the required Library funds andenyothernecessary resources.

FfecultyGraduate Program Committee

MarekHatala

Senate Graduate Studies Gommitt&a

SGSC approvalindicatesthatthe Library,

course proposals are sent to Senate for

Senate 6nsduate Studies Committee

""/^ef^/t.

:has been seen, and all resource issues dealt with. Onceapproved, new

ion.

Signature

Date

••^ CONTACT

Upon approval ofthecourse, theDean ofGraduate Studies officewill consult with thedepartment or school regarding

othercourse attributes thatmayberequired to enable the properentry ofthenewcourse inthestudentrecord system.

Deportment / School

Program

Contact name

Contact email

<^B

-J>

SCHOOL OF COMMUNICATION

CMNS 844-5

Communication and Global Power Shifts

Professor Yuezhi Zhao

Fall 2013

Email: yyhao@sfu.ca

Downtown Day

Phone: 778.782.4916

This course examinesthe mutuallyconstitutiverelationship betweenrapidly transforming global

communication systems and shifting structures ofglobalpoliticaleconomic and culturalpower.

Competingclaims ofglobalpower shifts - betweenthe West andthe Rest, between labor andcapital,

and between established institutions and networked "multitudes" - are analyzed in relation to enduring

patternsand emerging dynamics in global communications.

The firstpart ofthe courseaddresses conceptual issuesand provides historical, theoretical, as well as

contemporary politicaleconomic and policy overviews. The secondpartfocuses on the multifaceted

intersections ofan evolving geopolitics ofinformation andongoing processes of stale transformation,

market integration, and social struggles in andthrougha wide range ofcormnunication forms, processes,

andpractices in differentworld regions. The course demonstrates that competingclaimsofglobal power

shifts are not necessarily mutually exclusive. Rather,they intersectin complex ways to define the new

dynamics ofpower in the current era, asvarioussocial forces fightout theirvisions and stakes in a

crises-ladenglobalorderboth within and beyond nation-stateandvariousotherboundaries.

Course Texts:

A. Mattelart,

Mopping WorldCommunication: War, Progress, Culture

(Minnesota, 1994)

P. Chakravartty and Y. Zhao (eds.),

Global Communications: Towarda Transcultural Political

Economy

(Rowman & Littlefield, 2008)

Ho-Fung Hung,

China andthe Transformation ofGlobal Capitalism

(Johns Hopkins, 2009)

R- Mackmnon,

Consent oftheNetworked: The Worldwide Strugglefor Internet Freedom

(Basic Books,

2012)

D. Schiller,

Digital Depression (forthcoming)

Additional required readings willbe made available through acourse wM. Seealso theappendix.

Course Requirements:

Seminar Participation and Presentation

30%

^>£

Mid-term Short-Paper and/or Book Review

20%

o\^*~C^_—^>

Term PaperProposal

10%

Term Paper SubstantiveLit Review orResearchPaper

40%

The schoolexpects that the

grades awarded in this coursewill bear some reasonable relation to

established university-wide practices withrespect to bothlevels and distribution ofgrades. In addition,

The Schoolwill follow Policy S10.01 with respectto AcademicIntegrity, andPoliciesS10.02, S 10.03

andSI 0.04 asregards Student Discipline (note: as ofMay 1,2009the previous T10 series ofpolicies

covering Intellectual Honesty (T10.02) andAcademic Discipline (T10.03) havebeenreplaced withthe

new S10 series ofpolicies).

Seminar Topics and Reading Schedule

Parti

Week 1: Introduction: Communication, Power, and the Problematic ofthe Global

•

James F. Hoge Jr.,"A Global Power Shift in the Making."

ForeignAffairs

July/August 2004.

•

Armand Mattelart,

Mapping World Communication,

Prefaces and Part I, War.

Week 2: Global Capitalism, Propaganda, and Anti-Systemic Movements between the Hot and

Cold Wars: Power Shifts from Capital to Labor and from Colonizers to Colonized

•

Armand Mattelart,

Mapping World Communication,

Part n, Progress

•

Revolutionary Left Movement, "On Journalism and Objectivity" (Chile, 1971), in Armand

Mattelartand Seth Siegelaub (eds.),

Communication andClass Struggle, An Anthology in 2

Volumes

(hrternational General, 1979), Volume 1, pp. 130-135.

•

Michael Parenti,

Blackshirts& REDS: Rational Fascism and the OverthrowofCommunism

(San

Francisco: City Lights, 1997), Chapter 1, "Rational Fascism," pp. 1-22.

•

PatriciaMazepa, "Democracy of, in and Through Communication: Struggles around Public

Service in Canadain the First Half ofthe Twentieth Century;*

Info

9:2/3 (2007), 45-56.

Week 3: Information, Culture, and the Implosion ofMass-based and State Power-Oriented Social

Movements in the Global East and Global South

•

Armand Mattelart,

Mapping World Communication,

Part in, Culture

•

Yuezhi Zhao,"Sustaining and Contesting Revolutionary Legacies in Media andIdeology",in

Sebastian Heilmann and Elizabeth J. Perry (eds.),

Chairman Mao's Invisible Hand: The Political

FoundationsofAdaptive Governance in China

(Cambridge: Harvard University Press, 2011), pp.

201-236.

Week 4: Commimication, NeoHberal Globalization, and the Rise ofthe Warfare State

• Dan Schiller, "The Militarization ofUS Communications", in Janet Wasko, Graham Murdock,

and Helena Sousa (eds.),

HandbookofPoliticalEconomy ofCommunication

(BlackweU, 2010).

•

Sunera Thobani, "Gender and Empire: VeBomentariesandthe War on Terror,"in

Global

Communications,

pp. 219-242.

Week 5: Commimication, Economic Crisis, and the Transformation ofGlobal Capitalism

•

Peter Dicken,

Global Shift: The Changing Global Economic Map,

5* Edition, 2007.

•

Price WaterCoopers,

The Worldin2050: The Accelerating Shift ofGlobalEconomic Power:

Challenges andOpportunities\

http://wvw.pwc.corn/en_GX/gx/v^

jan-2011.pdf.

•

Ho-Fung Hung,

Chinaand the Transformation ofGlobal Capitalism,

Introduction and Chapters

1-5.

•

Dan Schiller,

Digital Depression.

2zT

Week 6: NWICO, WSIS, and Start All Over Again? The Evolving Regime of Global

Communication and Culture Regulation and PoBcy-Makmg

•

Kaarle Nordenstreng, "Free Flow Doctrine in Global Media Policy", in Robin Mansell and Marc

Raboy (eds.),

The Handbook ofGlobalMediaand Communication Policy

(Blackwell, 2011).

•

JaneKelsey, "GlobalizationofCultural Policy-Makingand the Hazards ofLegal Seduction," in

GrahamMurdoch and Janet Wasko,

Media in theAge ofMarketization

(Cresskill, Hampton

Press, 2007), pp. 151-187.

• Andrew Calabreseand Marco Briziarelli, "Policy Imperialism: Bilateral Trade Agreements as

Instruments ofMedia Governance," in Robin Mansell andMarcRaboy (eds.),

The Handbookof

GlobalMediaand Communication Policy

(Blackwell, 2011).

•

LiCongjun, "Toward a New World Media Order",

Wall StreetJournal,

June 1,2011.

http-y/onlme.wsj.com

Week 7: Consent ofthe Networked? "Twitter Revolutbriaries, and Digital Prosumer

Commodities, and the Struggle for Internet Freedom

•

Rebecca Mackinnon,

Consent

ofthe Networked: The Worldwide Strugglefor Internet Freedom,

(Basic Books, 2012)

•

ChristianFuchs, "Reloading DallasSmythe"

Triple

C, formcoming.

Partn

Week 8: Al Jazeera, Pan-Arab Media, and the Reconfiguration of State Power in the Middle East

•

Mohammed El Oifi, Qatar, Growth and Diversification: What to do aboutAl-Jazeera?

Le Monde

diplomatique,

http^/monded^plo.corja/2011/09/13alja2eera.

•

Marwan Kraidy,"The Rise ofTransnational MediaSystems: Implications ofPan-Arab Media

for Comparative Research,"in DanielC. Hallinand Paolo Mancini(eds.),

Comparative Media

Systems Beyond the Western World

(Cambridge, 2011).

•

HelgaTawil Souri, "Move on Bangalore, HereComes.. .Palestine? WesternFundingand

'InternetDevelopment" inthe Shrinking Palestinian State," in Paula Chakravartty andYuezhi

Zhao (eds.),

Global Communications.

Week 9: Noltywood, Bollywood, and Beyond: Local and Global Sites of Power in Media

Production, Distribution, Consumption, and Technological Innovation

• Ted Magder and Jonathan Burston,'^

the North American Entertainment Economy", in Vincent Mosco andDan Schiller(eds.),

Continental Order? Networking North Americafor Cybercapitalism

(Lanbam & Littlefield,

2001).

•

Sujata Moorti, "Transnational Brides: Wedding Magazines andthe Invention of a Cosmopolitan

IndianTradition,"in Michael CurtinandHermanShan, ReorientGlobalCommunication:

•

Boatema Boateng, "Local and Global Sites

ofPower in the Circulation ofGhanian Admkra", in

Paula Ghakravartty andYuezhi Zhao (eds.),

GlobalCommunications,

pp. 163-188.

JIT

Zfo

•

Yuezhi Zhao,"China'sPursuits ofIndigenous Innovation in Information Technology

Developments: Hopes, Follies and Uncertainties,"

Chinese Journal ofCommunication,

Vol. 3,

No. 3 (September 2010), 266-289.

Week 10: The Rise ofChina or "Crrimerica''

BRICS? Communication and New Dynamics of

(Trans)-national (Disintegration

•

John Gulick, "Smo-Russian Geoeconomic Integration: An Alternative to Chinese Hegemony on

a Shinking Planet", Chapter 7 of Ho-Fung Hung,

China andthe Transformation ofGlobal

Capitalism.

•

OlessiaKoltsova,"Media, State, andResponses to Globalization in Post-Communist Russia," in

Paula Chakravartty and Yuezhi Zhao (eds.),

Global Communications,

pp. 51-74.

• Yuezhi Zhao, "Conununication, the Nexus of Class and Nation, and Global Divides: Reflections

on China'sPost-Revolutionary Experiences",

Nordicom Review,

Jubilee Issue (Vol. 30, June

2009), pp. 91-104.

•

Wanning Sun, "Mission Impossible? Soft Power, Communication Capacity, andthe

GlobalizationofChinese Media,"

International Journal ofCommunication

4(2010), 54-72.

Week 11: Chinese Labor Struggles, the UJS. Labor Movement, Falun Gong Media, and Human

Rights Activism: Antagonisms and Affinities in the Global Media

•

Stephanie Luce and Edna Bonacich, "China and the U.S. LaborMovement5',and Beverly J.

Silver and Lu Zhang, "China as an Emerging EpicenterofWorld Labor Unrest," Chapter8 and

Chapter9, Ho-Fung Hung,

Chinaand the Transformation ofGlobal Capitalism.

• Yuezhi Zhao andRobert Duffy, Yuezhi Zhao andRobert Duffy, "Short-Ch^

CommunicationofLaborStruggles in China,"in Catherine McKercher and Vincent Mosco

(eds.),

Knowledge Workers in theInformation Society

(Lanham, MD: Lexington Books, 2007),

pp. 229-247.

•

Yuezhi Zhao,"Falun Gong,Identity, andthe Struggle for Meaning insideand outside China," in

James Curran and Nick Couldry (eds.),

Contesting MediaPower: AlternativeMedia in a

Networked Society

(Lanharn: Rowman & Litdefield, 2003), pp. 209-224.

• BanySautrnanandYanHaux)ng,"The<Righ^

Prize,"

Positions

195 (Fall 2011), pp. 682-613.

Week 12: From Globo to Telesure: Communication, Regional Integration, and Post-Neoliberal

Latin America's"Pink Revolution"

•

Robert Dufiry andBob Everton, "Media, Democracy, and the State in Venezuela's'Bolivarian

Revolution'/*in Paula Chakravartty andYuezhi Zhao(eds.),

GlobalCommunications,

pp. 113-

140.

•

Afonso deAlbuquerque, "On Models andMargins: Comparative Media Models Viewed from a

Brazillian Perspective," in Darnel C. Hallin and Paolo Mancini (eds.),

Comparative Media

Systems beyondthe Western World

(Cambridge, 2011), pp. 72-95.

•

Glauco Arbix and Scott B. Martin, "Beyond Developmentalismand Market Fundamentalism in

Brazil: Inclusionary State Activism without Statism,"

http://www.kw.wisc.edu/gls^

Week 13: Media

Sub-Sahara Africa: What Next after Neoliberal Globalization?

• Amin Alhassan, Communication and the PostcolonialNation-State: A New Political Economic

Research Agenda," in Mehdi Semati,

New Frontiers in International Communication Theory

(Rowman

Littlefield, 2004), pp. 55-70.

•

AruW-Martins Aginam, "Media in 'Globalizing'Africa: What Prospect fox Democratic

Communication?" in Robert

Hackett and Yuezhi Zhao (eds.),

DemocratizingGlobal Media-

One World, ManyStruggles

(Rowman & Littlefield,2005), pp.

121-142.

• Vamsee Juluri,"Where the Global Meets the Local: South African Youth and Their Experience

of Global Media,"in PatrickMurphy and

Marvvan

Kraidy

{eds.),GlobalMediaStudies:

Ethnographic Perspectives

(London: Routledge,

2003).

2-1

Appendix: Suggested Readings for Book Review and Research Paper

Alrniron, Nuria (2010)

Journalism in Crisis: Corporate Media and Financialization.

Creskill,

NJ: Hampton Press.

Boyd-Barrett, Oliver (ed),

Communications Media Globalization and Empire

(Eastleigh, John

libbey Publishing, 2006)

Chakravartty, Paulaand Y. Zhao (eds.),

GlobalCommunications: Towarda Transcultural

Political Economy

(Rowman

Lhtlefield, 2008)

Clarke, Judith,and Michael Bromley (eds.),

International News in the Digital Age: East-West

Perceptions ofa New World Order

(Routledge, 2012).

Des Freedman,

ThePolitics ofMedia Policy.

Cambridge: Polity Press,2008.

Eyal, Gil, Ivan Szelenyi and EleanorTownsley,

Making CapitalismWithoutCapitalists: The

New RulingElites in Eastern Europe

(London:Verso, 1998).

Graham, Stephen,and Simon Marvin,

Splintering Urbanism: NetworkedInfrastructures,

Technological Mobilities and the Urban Condition

(London, Routledge,2001).

Hackett, Robert, and Yuezhi Zhao (eds.),

Democratizing Global Media: One World, Many

Struggles

(Lanham: Rowman & Littlefield, 2005)

Hallin, Daniel, C and P. Mancini,

Comparative MediaSystems beyondthe Western World

(Cambridge, 2011)

Hallin, Daniel,C, Paolo Mancini,

Comparative Media Systems

(Cambridge, 2004)

Harvey, David,

A BriefHistory ofNeoliberalism

(Oxford: Oxford Umversity Press,2005).

Herman, Edward, and Robert McChesney,

The Global Media: The New MissionariesofGlobal

Capitalism

(London: CasselL, 1997).Iwabuchi, Koichi,

Recentering Globalization: Popular

Cultureand Japanese Transnationalism

(Duke Umversity Press,2002).

Jin, Dal Yong,

Global Media Convergence and

Cultural Transformation: EmergingSocial

Patterns andCharacteristics

(Hershey, PA:Lriformation Science Reference,2011).

Koltsova, Olessia,

News Media and Power in Russia

(Routledge, 2006)

Lule, Jack,

Globalization

and Media

(Rowman & Lhtlefield, 2012)

McPhail,Thomas,

Global Communications:

Theories, Trends and Stakeholders

(Blackwell,

2010).

Mansell, Robin, and Marc Raboy,

TheHandbookofGlobalMedia and Communication Policy

(Blackwell, 2011)

Martin-Barbero, Jusus,

Communication, Culture and Hegemony: From the Media to Mediations,

Trans. Elizabeth Fox and Robert

White (Newbury Park, Sage, 1991).

Mattelart, Armand, and Seth Siegelaub(eds.),

Communication and Class Struggle, AnAnthology

m 2 Volumes

(International General, 1979).

Miller, Toby, et al,

Global Hollywood 2

(London: BFI, 2006).

Mosco,Vincent, and Dan Schiller (eds.),

Continental Order? Integrating NorthAmericafor

Cybercapitalism

(Lanham: Rowman

Littlefield, 2001).

Murdoch, Graham,and Janet Wasko,

Media in theAge ofMarketization

(Cresskill, Hampton

Press, 2007).

Murphy, Patrick,and Kraidy, Marwan,

GlobalMedia Studies: Ethnographic Perspectives

(London: Routledge, 2003).

Paterson, Chris andAnnabelle Srebenry, International Newsinthe 2151 Century (Hampton,

Pendakur,Majraiath,

Indian Popular Cinema: Industry, Ideology and Consciousness

(Hampton

Press, 2003).

Perelman, Michael,

Steal ThisIdea

(New York: Palgrave Macmillan,2002).

Pradip, Thomas, and Jan Servaes (eds.),

Intellectual Property Rightsand Communications in

Asia- Conflicting Traditions

(Sage, 2006).

Prashad, Vijay,

The DarkerNations: A People'sHistory ofthe ThirdWorld

(The New Press,

2007).

Preston,William, Jr., Edward S. Herman and HerbertI. Schiller,

The UnitedStates and Unesco:

1945-1985

(University ofMinnesota Press, 1989).

Robinson, Piers,

The CNN Effect: TheMyth ofNews, ForeignPolicy, and Intervention

(Routledge, 2007).

Robinson,William,

A Theory ofGlobalCapitalism: Production, Class, andState in a

Transnational World{John

Hopkins,2004).

Schiller, Dan.

Howto

Think AboutInformation

(Urbana: University ofIllinois Press,2007).

Schiller, HerbertL,

Mass Communication and the AmericaEmpire,

Second Edition (Boulder:

Westview Press, 1992).

Serb, Philip,

TheAl Jazeera Effect: HowtheNew GlobalMediaAre Reshaping WorldPolitics

(Potomac Books, 2008).

Simpson, Christopher, Science

ofCoercion: Communication Research & Psychological Warfare

1945-1960

(Oxford University Press, 1994).

Skair, Leslie,

TheTransnational Capitalist

Class (Blackwell, 2001)

Sparks, Colin,

Globalization, Development and the Mass Media

(Sage, 2007).

Sparks, Colin, with Anna Reading,

Communism, Capitalism and the MassMedia

(London: Sage,

1998).

Sussman, Gerald, and John A. Lent,

Global Productions: Labour in the Makingofthe

"Information Society"

(Cresskill,NJ.: Hampton Press, 1998).

Symthe, Dallas,

Dependency Road: Communication, Capitalism, Consciousness andCanada

(Norwood, NJ: Ablex, 1981).

Thussu, Daya,

International Communication: Continuity and Change,

2nd Ed. (Arnold, 2006).

Vincent, Richard, C, Kaarie Nordenstreng and Michael Traber (eds.),

Toward Equity in Global

Communication: MacBride Update

(Hampton Press, 1999).

Wasko, Janet,GrahamMurdock, and Helena Sousa,

The Handbook ofPolitical Economyof

Communication

(Blackwell, 2011).

Winant, Howard,

The World Isa Ghetto: Race andDemocracy since World War U

(Basic

Books, 2001).

Winseck,I>wayne, andDalYong

Tin, The Political Economies ofMedia: The Transformation of

the Global Media Industries

(London: Bloomsbury, 2011).

Winseck,Dwayne, andRobert M. Pike,

Communication andEmpire: Media, Markets, and

Globalization, 1780-1930

(Durham: Duke University Press, 2007).

Witheford, Nick-Dyer,

Cyber-Marx: Cycles andCircuits ofStruggle inHigh-Technology

Capitalism

(University ofIllinois Press,2000).

Zayani, Mohamed (ed.),

The AlJazeera Phenomenon: CriticalPerspectives on New Arab Media

(Paradigm Books, 2005).

Zhao, Yuezhi,

Communication in China: PoliticalEconomy, Power, andConflict

(Lanham &

Lhtlefield, 2008).

SIMON FRASER UNIVERSITY

DEAN OF GRADUATE STUDIES

-ftfe

New Graduate Course Proposal Form

PROPOSED COURSE

Program teg.ECOfOQMNS

Number (eg.810) g94

Units leg.4)5

ay $or SFU-CUC double degree students)

ShortTide(appears on transcripts,max 25 characters]

MA Extended Essay

Descrietipajbr SFU Calendar

D see attacheddocument

D Learning outcomes identified

Available Course Components:

D Lecture

D Seminar O Laboratory

•Practtcum

D Online

Grading Basis

D Graded

• Satisfactory/Unsatisfactory

B InProgress/Compbte

PrerequisitesOfany) D see attached document

D This proposedcourse is combinedwithanundergrad course:Coursenumberandunits:

Additionalcourse requirementsforgraduate students

• See attacheddocument(ifthis space is insufficient]

Campusat which course will be offered(checkallthat apply) D Bumaby D Vancouver Q Surrey DGNW B

WPc

Estimated enrolment

Date of initial offering

September 2013

Coursedelivery(eg.3 hrs/week for 13weeks]

rVsn^e expended essay is one of tr« capstone requlremer^

Double MA in Global

Communications. The full program proposalis currently underconsideration by the Senate Graduate

Stucfies Committee. As with the existing extended essays option for CMNS MA students, the

extended

essay does not require a formal defence.

••» RESOURCES

Ifadditional resources are required to offer this course, the department proposing the course should be preparedto

provideinformation on the sourcets) of those additional resources.

Faculty membertsl who w&l normallyteach this course

D information abouttheir competencyto teach the course is appended

AH faculty in the School of Communication.

Numberof additionalfaculty members required inorder to offer this course

None.

Additional space required in order to offerthis course D see attached document

Nona

Additionalspecialized equipment required in order to offer this course

Dsee attached document

None.

Additional Lfl>rary resources required(append details)

DAwtuauy$_

None.

D One-time $_

^<Oi

•VB> PROPOSED COURSE from

first page

tAt">$<'•'

Program leg. BCOWCMNS

Number (eg. 810)R£cf

S?4

Units (eg. 4)-|0

Sses^m^^

••» APPROVAL SIGNATURES

When a department proposes a new course it must first be sent tothe chairsof each facultygraduate program

committee where there might be an overlap incourse content The chairswill indicate that overlapconcerns have

been dealt with bysigningthe appropriate space or viaa separatememo ore-mail (attachedto this form).

The new course proposal must also be sent to the Library fora report on library resources.

Onceoverlap concerns havebeendealtwith, signatures indicate approval bythe department home faculty and

Senate Graduate Studies Committee.

Other Faculties

The signature^] belowindicate that the Deenls] or designate of otherFaculties affected bythe proposed new course

supportls) the approval of the new course.

Name of Faculty

Signature of Oaanor Designate

Date

•

DepartmentalApproval (non-departmentalized faculties need notsign]

Sfgnature^L^gl

Department Graduate Program Committee

Shane^Qunsfer

Department Chair

ABsonBeale

Signature -

S^-A-^

Date

28-March-2012

Date

28-March-2012

FacultyApproval

Facultyapprovalindicatesthat all the necessary course contentand overlap concerns have been resolved,andthat the

Faculty/Department commits to providingthe required Library fundsand anyother necessary resources.

Faculty Graduate Program Committee

MarekHatala-

Senate Graduate Studies Committee Approval

SGSCapprovalindicates that the Libraryreport has been seen, and all resourceissues deBltwith. Onceapproved,new

course proposals are sent to Senate for information.

y&^:

Date

Senate Graduate Studies Committee

Signature

Date

Mb* CONTACT

Upon approval of the course,the Dean of Graduate Studiesoffice willconsult withthe departmentorschoolregarding

other course attributes that may be required to enable the properentry of the new course inthe student recordsystem.

Department /School / Program

School of Communication

Contact name

Lucie MenkveW

Contact email

merikveld@sfu.ca

32-

3/28/12

SFU Connect

'-•

SFU Connect

sheilagh@sfu.ca

Fwd: new course proposals from CMNS

From

: Marek Hatala <mhatala@sfu.ca>

Wed, Mar 28, 2012 09:54 AM

Subject:

Fwd: new course proposals from CMNS

To :Sheilagh MacDonald <sheilagh@sfu.ca>

: Marek Hatala <mhatala@sfu.ca>, Shane Gunster

<sgunster@sfu.ca>

FYI... Marek

Begin forwarded message:

From:

Ivana Niseteo <i niseteo(5)sfu.ca>

Subject: Re: new course proposals from CMNS

Date:

28 March, 2012 9:48:36 AM PDT

To: Marek Hatala <mhatala(5)sfu.ca>

Cc:

Todd Mundle <tmundle(o)sfu.ca> Sylvia Roberts <sroberts(5)sfu.ca>

Dear Marek,

I have reviewed three course proposals for which you requested library'reports:

CMNS 844: Communication and Global Power Shifts

CMNS>96 & CMNS 897 : MA Extended Essay or Project

and have detemiined that no additional library resources arc required to support them They

are now added to the Libran' Course Assessments

page http://www.lib.sfu.ca/collections/course-assessments . and this will be

adequate proof of library sign-off.

Best regards,

Ivana

rvrvrvr>jrvrvr\jrvrvr>urvrvrvrK)rvr</rvrurvrururijruru

Ivana Niseteo, MA, MLIS

Collections Librarian

Liaison Librarian for Linguistics, French, Humanities, French Cohort in Arts

Bennett Library, Simon Fraser University

Tel: 778.782.6838 |

Fax: 778.782.6926 | iniseteo(5)sfu.ca

https://connect.sfu.ca/zimbra/h'printmessage?id=164529

J&—

3/28/12

SFU Connect

From:

"Marek Hatala" <mhatala(5)sfu.ca>

To: "Ivana Niseteo" <iniseteo@sfu,ca>

Cc: "Marek Hatala" <m hatala® sfu.ca>. "Todd Mundle" <tmundle@sfu.ca>.

"Shane Gunster" <sgunster(5)sfu.ca>. "Shane Plante" <spa61@sfu.ca>.

"Sheilagh MacDonald" <sheilagh(5)sfu.ca>

Sent:

Wednesday, March 21, 2012 2:38:08 PM

Subject:

new course proposals from CMNS

Hi Ivana,

Iattach the proposal for three new graduate courses that need the library check,

two are reallythe thesis courses with no prescribed academic readings, one is a

full blown course.

Thanks,

Marek

Dr. Marek Hatala

:: Associate Professor and Acting Associate Dean for Graduate Studies

:: School of Interactive Arts and Technology, Faculty of Communication, Art &

Technology

:: SIMON FRASER UNIVERSITY, 250-13450 102 Ave., Surrey, BC V3T0A3,

Canada

:: Email: mhatala® sfu.ca. Web: http://www.sfu.ca/~mhatala/

:: Phone: 1.778.782.7431, Fax: 1.778.782.7478

https://connect.sfu.ca/zimbra/h/printmessage?id= 164529

.-2/2""

SFU Connect

3S"

3/26/12

SFU Connect

sheilagh@sfu.ca

new course proposal from CMNS

From

: Marek Hatala <mhatala@sfu.ca>

Subject:

new course proposal from CMNS

To :fgsc-list@sfu.ca

: Marek Hatala <mhatala@sfu.ca>

To associate deans:

Wed, Mar 21, 2012 02:40 PM

attachments

attached is a new course CMNS 844-5. Please check with your faculties for possible

overlaps.

Thank you,

Marek

Dr. Marek Hatala

: Associate Professor and Acting Associate Dean for Graduate Studies

: School of Interactive Arts and Technology, Faculty of Communication, Art & Technology

: SIMON FRASER UNIVERSITY, 250-13450 102 Ave., Surrey, BC V3T 0A3, Canada

: Email: mhatala@sfu.ca, Web: http://www.sfu.ca/~mhatala/

: Phone: 1.778.782.7431, Fax: 1.778.782.7478

£3

•ED

6.1 - cmns 844 course proposal.pdf

173

6.1 - New Course Proposal - CMNS 844.pdf

322

https://connect.sfu.ca/zimbra/h/printmessage?id=163901

•3-r

-m—

MEMO

Dean of

Graduate Studies

S IR I i: I AMUR I ss

Maggie Benston Student

Services Centre 1100

Burnaby BC V>A

1S6

Canada

MAII.INC ADDUESS

8888 University Drive

Burnaby BC VsA iS6

Canada

SFU

SCUP 11-19

TO Senate Commillee on University Priorities

TEL

FROM

Wade Parkhouse, Dean. Graduate Studies

0^^ok3~^-<

RE Faculty Communication. Art and Technology: Notice of Intent for

SFU/CUC

Masters Degree in Global Communications

[GS2011.10]

CC R. Wakkary

DATE April 15, 2011

At its meeting of 11 April 2011, SGSC reviewed the "Notice of Intent'*for a Masters

degree in Communication and is recommending it to SCUP.

a. School of Communication

Notice of Intent (N.O.I): SFU/Universityof China (CUC), Beijing

MA in Global Communications (Double Degree)

UNIVERSITY

THINKING OF THE WORLD

SFU

I'VICl.TYi )I-iM\i\j!\;f;\:-!(;\,

\\{\

\\L;. ri:i:i ;\, j|.« :i;y

Office of the Dean

MEMORANDUM

TASC2 3300

SSSS L'r.iversir; Drive. Burnaby, EC

Canada V'5A1S6

ATTENTION

Wade Parkhouse, Dean

Graduate Studies

from

Ron Wakkary, Associate Dean, Faculty of

Communication, Art andTechnology

SFU-CUC - Notice of Intent

RE:

TEL 7-8.-S2.S:90

PAX -7S.7S2.37S9

DATE

March 24,2011

PAGES

fcacr.fo@sfu.ca

wrww.fcat4tu.ca

MAS

2011

STUDIES OWfiii'"

The following change was approved at the FCAT GSC meeting on March 11th, 2011.

1) CUC-Notice of Intent (CMNS)

The School of Communication at Simon Fraser University (SFU) proposes to offer a

double degree M.A. program in Global Communications with the School of Television

and Journalism at the Communication University of China (CUC), Beijing.

Please consider this item for the agenda ofthe April 11th SGSC meeting.

Thank you for your attention to this matter.

Ron Wakkary

Associate Dean of Graduate Studies, FCAT

Chair, FCAT GSC

cc: Jan Marontate, Graduate Chair, School of Communication

/end

RW/ld

SIMON FWASUB UNIVERSITY

rxiNKiNi:

:•<• thi

>.'••-,.

3-7

Notice of Intent

SFU-CUC M.A. Double Degree Program in Global Communications

School of Communication

March 7,2011

Executive Summary:

The School of Communication at Simon Fraser University (SFU) proposesto offer a double

degree M.A. program in Global Communications with the School of Television and Journalism

at the Communication University of China (CUC), Beijing.

The double degree will be recognized in parchments from both institutions. Each partner

institution will recruit students for the program. All students will spend theirfirst academic year

at SFU and the second academic year at CUC, during the normal academicterms of each

institution.

The language of instruction in both years will be English. Students will be supervised by

instructors from both institutions.

The intended start date will be September 2012.

Rationale:

This degree program builds on the strength and reputation of SFU's School of Communication in

studies in the political economy, policy, technological, social and cultural dimensions

globalizing communications. The School also has long-standing and substantial intellectual

engagements with China in general and the CUC in particular, pioneered by the late Dallas

Smythe and retired faculty member Patricia Howard as early as the early 1970s and carried on in

the

work of current faculty members such as Yuezhi Zhao and Robert Anderson. Currently,

Canada Research Chair Yuezhi Zhao also holds a Chinese Ministry of Education appointed

visiting professorship at the CUC. The CUC is the premier teaching and research institution in

the communication field in China, with strong links to China's communication and cultural

industries. The CUC has identified SFU Communication as an established partner through which

its students can study global communications in all its institutional and socio-cultural dimensions

in an environment providing access to excellent instruction and the established global research

networks of its faculty. Students recruited through SFU Communication will have an exceptional

opportunity to study communications both at SFU and in China in a well-resourced institution

which not only offers exceptional opportunities for studying the institutional, socio-cultural, as

well as productive dimensions of a wide range of global communication forms and processes,

but also provides access to Chinese and pan-Asian communication and cultural industries. All

students will benefit from the cohort nature

of the program which will foster cross-cultural

experience and collaborative learning.

38r

Program Design:

1. Credential to be awarded:

The MA in Global Communications is a double master's degree. Graduates will receive

an MA in Communication from SFU and an MA in International Communication from

the CUC uponcompletion of the two-yearprogram.They will receive a parchment from

each institution.

2. Location

The locations will be the Burnaby and Vancouver campuses of SFU, and the CUC

campus, Beijing.

3. Faculty:

The Faculty of Communication. Art and Technology

4. Program administrative staff

There will be a program director at each institution, and each institution will provide

orientation and support for students in the visiting cohort.

5. Anticipated program start date:

September 2012

6. Description of the proposed program:

Aims, goals and/or objectives:

The degree will serve students recruited by each institution

domestically and internationally. The program will offer a cross-cultural curriculum that

integrates academic studies and field-based research, and will offer opportunities for media

production. Graduates will be prepared for leadership in global communication positions in

industry, government and NGOs, as well as for doctoral study.

^Anticipatedcontributionto the mandate and strategic plan of the institution:

This degree

program will contribute significantly to the internationalization goals of SFU as well as to

innovations in the content and methodology of graduate teaching at SFU.

*Areas

ofStudy:

At SFU: theories and concepts in global media and communications; political economy and

policy of globalizing communication and cultural industries; technological, social and cultural

dimensions of globalization; information technologies, communication, development, and global

social justice; methods of research on media and global communications.

3<?

At CUC: globalizing communication and Chinese society in theoretical and historical contexts;

Chinese and Asian

regional communication and cultural industries, markets and regulatory

environments; introduction to basic production techniques and processes in a wide range of "old"

and "new", as well as informational and entertainment media forms; Chinese politics, economy,

and culture.

^Admissions:

Students will apply directly to the program through an admissions committee of the SFU School

of Communication or if applying through the CUC, to its graduate admission process. Following

initial recommendation by the home institution, a second selection process to include an

interview in consultation with the partner institution will establish the

final list of students

recdinTnerrde'dTor admission. The Offlceof the Dean of Graduate Studies at the home institution

will make the final admission offers to students.

In addition to meeting the academic requirements for admission to SFU, studentsneed to meet

the minimum English Language admission requirements at SFU in orderto be eligible for

recommendation for admission to the Dean of Graduate Studies.

A non-credit conversational Mandarin course or equivalent will be required to be completed by

non-Mandarin -speaking students by the end of their second year in the program.

*Student Supervision:

Each student will be supervised by a supervisory committee consisting of a senior supervisor at the

home institution and at least one other faculty member at the partner institution.

^Completion Requirements

Students will complete a total of 30 SFU course credits in the first year.This includes 15 course

credits, 10 credits for an extended essay and 5 credits for a field

report.

1) Course Requirements: Students admitted to the SFU/CUC Double MA. Degree in Global

Communications will complete three graduate courses for a total of 15 SFU course

credits in the first year and 19 CUC course credits in the second year (course credits at

SFU and CUC are not of equivalent value).

2) Extended Essay Requirements: Students will complete two extended essays or projects

for the equivalent of 10 SFU course credits each, one at the home institution and one at

the partner institution, under the supervision of a faculty mernber-in each institution.

3) Field Experience Requirements: Students are required to complete two field reports based

on field experience at each institution, one in the first yearat SFU and one in the second

year at CUC. The field report to be completed at SFU in

the. first year is for 5 SFU credits.

The field experience may involve a projectfor a communication industry client, policy

investigation, or similar. It includes a placement of two weeks in duration under the

supervision of SFU faculty in the first year and CUC faculty in the second year. These

faculty will also assess the students' field reports.

4) Residence Requirements: Students will be in residence

for 3 semesters at SFU

(September to August) and 2 terms at CUC (September to June).

*Funding and tuitionfees:

First year tuition fee at SFU, calculated at$450 dollars per credit, will be $13,500. (In the second

year, fees for study at CUC for students admittedthrough SFU will be 45000 RMB,

approximately 6000-7000 Canadian dollars.)

As this is a cost-recovery program, students will not be eligible for

Graduate Fellowships and

Teaching or Research Assistantships available to regularstudents in the SFU Communication

Graduate Program. However, strong efforts will be made to establish scholarships and

bursaries

for students admitted to this program.

^ExpectedEnrollment:

We are aiming at admitting a total of 10-12 students, that is, between 5 to 6

students from each institution, into the program in the first year, with the objective of reaching a

maximum of twenty students per year as the program establishes itself. Every effort will be made to

ensure that each institution recruits equal numbers of students. A maximum cap of ten students per

institution per year will be maintained.

*Policies

on faculty appointments:

No changes.

*Policies on student evaluation:

No changes.

^Policies on program assessment:

No changes.

*Level

ofsupport and recognition from other post-secondary institutions (including plans for

admissions and transfers) and relevant regulatory or professional bodies:

Support from other

institutions (except CUC) is not required.

^Evidence of Labor Market Demands and Student Interests:

The proposed program responds to

increasing labor market demands for communication policy makers, media industry leaders,

researchers both within and outside the academy, as well as media professionals with

global

perspectives, international experience, and understanding of regional political economy and

culture. SFU will be able to recruit students from across Canada and from other countries. The

School of Communication has historically been attractive to international students as well as

domestic ones. An informal survey of SFU and overseas students confirmed significant student

interests in the program.

^Relatedprograms in other British Columbia post-secondary institutions:

The SFU/CUC program

will be unique in British Columbia. Due to its unique features, including its combination of

Canadian and Chinese locations, its integration of theoretical studies, field-related research, and

hand-on production training, as well as its reasonable projected fees, the SFU/CUC program will

be able to compete successfully with othercollaborative degrees such as the Fudan

University/LSE double MA degree in Global Media and Communication.

6. Contact Information

Yuezhi Zhao, School of Communication, vzhao(g'sfu.ca

Jan Marontate, Graduate Program Chair, School of Communication, jan_marontate@sfu.ca

Alison Beale, Director, School of Communication, beale@sfu.ca

H2-

Additional Information Required by SFU

A. Contact information for faculty members responsible for program development

Please see above.

B. Summary of requirements for graduation (courses, projects/thesis etc.)

The courses, extended essays, and field

report requirements to be completed by students at each

institution, plus the intensive cross-cultural and cross institutional experience gained through the

the program, are equivalent to the normal course and extendedessay requirements for the M.A.

degree in at SFU, andthe normal course andthesis requirements forthe M.A. degree at CUC.

C. Summary ofresources (faculty members, space, equipment)required to implementthe

program

Faculty:

The SFU/CUC double degree MA program will draw on existing Faculty, and

occasional Visiting Scholars,in the School of Communication.The Director of the School will

ensure that Faculty teaching commitments in the program do notreduce resources available to

the regular MA, or undergraduate teaching in Communication. In fact, the courses to be offered

in the SFU/CUC MA will be available to students admitted to the regular MA, and regular

graduate courses will be available as credits as part of the SFU/CUC MA program. Thus, more

effective use of existing resources will be made, and options

for students in the regular MA

program will beextended. As the program proceeds, an evaluation of teaching needs will be

conducted and additional hiring may be considered, in the context of the School's Faculty needs.

Staff.

The program will require a part-time coordinator who will be responsible for recruitment,

admissions and overall administration. Student fees and a fundraising program will enhance the

School'sability to hire in the future to meet the needs of the program as well as the School of

Communication's staff and faculty complement.

Space and equipment:

The program will not require additional space or equipment.

D. Brief description of anyprogram and associated resources that will be reduced oreliminated

when the new programs areintroduced

None

E. List of faculty members who will be teaching/supervising, what percentage of their teaching

will be devoted to the program, and theirareas of research specialization.

All research faculty members will be responsible to the program as they are to the regular

graduate programs atthe School of Communication. Three faculty members (Canada Research

Chair Yuezhi Zhao, Assistant Professor D. Jin, and Assistant Professor K. Reilly) areinterested

in developing new graduate courses in global communications.

F. For a program where the intention is to charge a premium fee, a budget (to be provided).

H3>

Appendix 1

Background to the Proposed Program

This proposal marks a major step in the pedagogical innovation and internationalization of

SFUCommunication'sgraduate program, which has an outstanding track-record in placing

graduates in positions in universities, governments, industries, as wellas civil society

organizations in a

wide range of communication fields. Throughout its history, SFU

Communication'sgraduate programhas established a strong international reputation for

drawing its studentpopulation from around the world and for providing a varied, broad,and

cutting-edge curriculum dedicated to expand students' intellectual and cultural horizons and

the development of global citizens who will put their education to workin progressive and

meaningful causes. This proposed program responds to growing demands for graduate

studies in the rapidlyexpandingcommunication fields by domestic and international

students, demands for a wider range of graduate education experience in an increasingly

globalizedcommunications environment, as well as SFU's strategytointernationalize its

curriculum. In addition to the value-added nature of its bi-national and bi-cultural

curriculum design, the proposed program'scombination of research and professional

orientation will not only offer a new and hybrid degree option between the current M.A. and

Ph.D. programs, but also will be highly complementary and beneficial to these programs. As

rapid social transformations in China and the rest of Asia draw growing attention from the

global community, it is also expected that the program will attract existing media

professionals and free-lance media producers who wish to expand their knowledge base and

develop more specialized skills.

This proposal culminates many years of institutionalengagements and academic exchanges

between SFU and CUC. SFU communication faculty members Dallas Smythe and Patricia

Howard, who conducted research and study in China in the early 1970s, were among

Canada's academic pioneers in China, while faculty members Williams Leiss and Robert

Anderson visited CUC - formerly known as the Beijing Broadcast Institute as early as 1982.

The first comprehensive bilateral collaboration MOU between SFU and CUC was signed in

2001. Subsequently, Dr. Zhengrong Hu, current CUC VP responsible for international'

collaboration, spent a year at SFU's School of Communication as a visiting scholar between

2002 and 2003. The CUC has seriously "invested" in this relationship by not only sending

its own delegations to visit SFU, but also sponsoring visits by SFU officials. In particular,

Dr. Martin Laba, former Director of SFU'sSchool of Communication, make two CUC-

sponsored official visits, one as an invited guest to CUC's50th Anniversary Celebrations in

2004 and another as an invited guest to CUC's 55th Anniversary Celebrations in 2009.

Meanwhile, Dr. Yuezhi Zhao, who counts both CUC and SFU as her alma maters, has

persistently promoted SFU-CUC academic exchanges from the bottom up through her

frequent academic visits to CUC and her sponsorship of a numberof long and short-term

CUC visiting scholars and doctoral students. Dr. Zhao has been a CUC adjunct professor

since 2005, and she received a Chinese Ministry of Education Changjiang Scholar Lecture

Professor Award at the CUC in 2009.

In November 2009, SFU and CUC "refreshed" its 2001 MOU on the occasion of a high-

level CUC delegation visit to SFU. This has since been followed by a number of high-level

visits, meetings and discussions among a wide range of faculty members and administrators

from the two universities. These have included a visit by former SFU President Michael

Stevenson to CUC on April30,2010, a visitby CUCVP Yuan Jun to SFU on June 11,2010,

the visit of a SFU FCAT delegation led by Dean Cheryl Geisler between July 28 and31,

2010, and the visit by CUC President Su Zhiwu to SFU in September 2010. The proposed

M.A. program, along withacompanion Canada-China communication research forum, has

emerged as the focal piece of collaboration both universities are committed to pursue as a

result of this intensified exchanges. Notable milestones in the development of this proposal

include:

October 2009: SFU Professor Yuezhi Zhao and CUC Professor Yuejie Lei of the

School of Television and Journalism at CUC first discussed the idea of a SFU-CUC

joint M.A. program in Beijing. Yuezhi Zhao subsequently submitteda proposal

outlining this program and other potential forms of SFU-CUC collaboration to

Martin Laba, then Director of SFU's School of Communication, and William

Radford, Director of SFU Internationalization. Both expressed strong support for this

proposal in principle.

collaboration on the occasion of the visit to SFU by a CUC delegation led Chairman

of University Council Li Peiyuan, and included ProfessorYuejie Lei.

•

August 2010: the basic structure of the proposed program was developedin extended

discussions at CUC between members of a SFU delegation led by FCAT Dean

Cheryl Geisler and included FCAT Associate Dean Alison Beale and SFU

Internationalization Director William Radford and a wide range of relevant CUC

administrators and faculty members.

September 2010: further details of the proposed program were discussed at SFU

during a meeting between members

of a CUC delegation led by CUC President Zu

Zhiwu, and relevant SFU administrators, including Dr. Wade Parkhouse, Dean of

SFU Graduate Studies, Dr. William Radford, Director of SFU Internationalization,

FCAT Dean Cheryl Geisler, FCAT Associate Dean Ron Wakkary, School of

Communication Director Alison Beale, Graduate Program Chair Jan Marantate, and

Yuezhi Zhao.

« October 2010-February 2011: FCAT Associate Dean Ron Wakkary, Alison Beale,

Jan Marontate and Yuezhi Zhao from SFU Communication met three times to

discuss the proposed program. Dr. Alison Beale and Dr. Yuezhi Zhao briefed

members of SFU Communication Graduate Studies Committee on the evolving

proposal and solicited the inputs

of committee members.

•

December 2010: Yuezhi Zhao, during her visit to CUC and in her capacity as both a

SFU faculty member and the CUC's Changjiang scholar, had extensive discussions

VfT

with CUC President Su Zhiwu, CUC VP Hu Zhengrong, as well as top

administrators at CUC's Graduate Studies and CUC's School of Journalism and

Television regarding the proposed program and itsimplementation atCUC.

Extensive consultations with relevant peers in the field and research work on comparable

programs have also been conducted toward the development of this proposed program.

Within SFU, this has involved consultations with the developers of the SFU-Zhejiang

University double-degree

programs in computersciences; outsideSFU, this has involved

informal consultations and interviews conducted by Yuezhi Zhao in December 2010 with

the Deans and Directors of anumberof journalism andcommunication schools in China,

including the Directorof Hong Kong Baptist University's Schoolof Journalism, which

offers a wide range of professional M.A. programs in the field. Invaluable lessons have also

been learned from personal interviews conducted by Yuezhi Zhao with the program

coordinators and key course instructors of a pioneering program of this kind, the double

degree M.A. program in Global Media and Communications offered by Fudan University

and the London School of Economics and Political Sciences.

H*o

Appendix 2: Proposed Course Work at both Institutions

Courses to be completed at SFU will include:

1) Two "core" program courses such as:

Political Economy

of Global Communications

Global Communications Governance and Cultural Policies

Communications and Global Social Justice

These "core" courses will be specifically designed for this program on the basis of the

School's existing graduate courses, including, but not limited to, CMNS 840: Political

Economy of Communication, CMNS 858: Issues in Communication and Culture Policy, and

CMNS 845: Communication and Development.

2) One "elective" course to be selected from a wide range of existing regular and

special topic graduate courses offered in the current graduate curriculum.

Relevant regular courses include:

•

CMNS 801 - Design and Methodology in Communication Research

CMNS 815 - Technology and Society

CMNS 830 - Popular Culture and Media Theory

•

CMNS 820 - Journalism and the Public Sphere

•

CMNS 845/Pol 861 - Communication and Development

Relevant Special topics courses currently on the offer include:

• Race and Media

Envisioning World Images

Visualization and Visual Culture

Radical Media, Nature/Culture/Environmental Communication

• Surveillance and New Media

Communication/Negotiation/Dialogue

Proposed courses to be completed at CUC include:

1) The following three "core" program courses:

•

Media and Chinese Society: Theory, History, and Practice

Comparative Asian Media Systems and Regional Markets

2) One of the following two courses:

..•-^Survey of Media Pr^duction-Technimiesjnd Processes/

Introduction to Chinese Language, Culture and Society

Appendix 3

Results of Market Survey of Potential Students

is taken for granted that this program will be enthusiastically embraced by students

from within mainland China. Informal consultations by Dr. Yuezhi Zhao in China with

current graduate students and faculty members confirmed both the intellectual appeal of this

proposed program and its affordability to a growing number of Chinese students.

Consequently, this market survey was directed at potential students outside mainland China.

Conducted in Canada, Taiwan and Singapore, and directed at the 3rd and 4th year students

registered in the Communication related disciplines and courses, the results of this survey

are very encouraging. Students showed a strong interest in this program, while also

expressed high expectations on a program of this kind. It should be noted that the survey

was designed on the basis of an earlier draft proposal, which conceived the program in the

more specialized field of Global Communication Policy.

At SFU, we surveyed students in CMNS 346, Communication and Development and

CMNS 443, Comparative Asian Media Systems. CMNS 346, which focused on competing

development paradigms on international communication, and CMNS 443, which

emphasized upon the post-colonial neo-liberalization

of media industries in Asia, share

common international interests and regional favors with the SFU-CUC program. There are

52 students from both courses participating in this survey. In addition, the survey randomly

picked up 12 SFU Communication alumni including 2 participants who have prepared to

apply for SFU Communication'sexisting MA program in the fall of 2011. That brought the

total of 64 valid responses in Canada. The survey was conducted at the classes and also via

emails during the 1st and 2nd weeks ofDecember of2010.

This survey, admittedly limited both in its reach and methodology, had also aimed at

potential international students outside

of Canada and China. In Taiwan, the survey reached

communication students at 2 public universities, National Chengchi University and National

Chung Cheng University, and 2 privateuniversities, Fu-Jen University and Tamkang

University. Rather than targeting at particular communication classes, the 60 students who

completed the survey were contacted by their respective students associations via emails in

different universities. In addition, another 6 students from Singapore also participated in this

survey; they were studyingat NanyangTechnological University and SIM University. This

yielded a total of 66 valid responses in bothcountries. Thesurvey was conducted during the

3rd and 4th weeks of December 2010.

The survey questionnaire was simple and straightforward. The students were asked to

answer two following yes and no questions.

1. The Schoolof Communication at Simon Fraser University (SFU) plans to offer a

MA in Global Communication Policy in partnership with the Communication

University of China (CUC), Beijing. This unique 16-month MA programwill offer

courses on global communication policy studies and provideaccess to the North

American, Chinese, and pan-Asian communication and cultural industries. Students

V8-

will complete 8 months (two semesters) of coursework andintemship/fieldwork at

SFU and another 8 months of study and internship/fieldwork at CUC. The language

of instruction in both years will be English. Instead of a thesis,the culminating work

will consist of an extended essay of 25-30 pages and a fieldwork/policy study report

of 10-15 pages. Graduates will be awarded a double degree, with one parchment

from SFU and one from CUC. Graduates will be prepared to assume leadership

positions in communication industries, governments and NGOs, as well as pursue

doctoral studies. The average annual tuition fee is estimated to be aroundCAD

10,000.

If graduate school is your goal, would you consider applying for this SFU-CUC MA

Degree program?

2. Do you think any

of your peers would be interested in this particular program?

The quantitative result of the survey from both inside and outside of Canada showed

encouraging signs for the potential popularity of the SFU-CUC program. For the first

question, 65 percent (42 out of 64 students) of the SFU Communication students and alumni

answered that they would consider applying for the program if they plan to attend graduate

school. The percentage of the same answer from Taiwanese and Singaporean students was

even higher, at 69 percent (46 out of 66). Thus, the average was 67.5 percent. As for the

second question, at SFU, 84 percent (33 out

of 39) of the students who had responded to this

question thought that their peers would be interested in this program. The number showed in

Taiwan and Singapore combined was 83 percent (50 out of 66 answers). The average was

83.5 percent.

This survey also brought additional bonus qualitative responses which further confirmed

the potential appealing of the program. And some of the answers offer valuable inputs for

program design. The following is brief summary of the comments.

In general, there were a number of reasons that students found the SFU-CUC program

pertinent and attractive:

1. Its Double Degree nature and its Canada and China locations.

2. Its affordability in comparison to most professional programs.

3. Its relatively shorter duration in comparison to most existing MA programs which

would take 24 months to complete the degree.

However, it is particularly interesting to note that manystudents consider this program

as a note-worthy option because they had certainly taken into account of China's growing

influence on international political economy. "TheChina factor" would make this program a

timely and pragmatic choice for prospective students.

Selected answers:

•

"Given therising power of China and its defining role in aspects of the global

economyand politics, such as MA program, offered by SFU-CUC, privileging a dual

experience in communication policy is undeniably appealing. In addition, the notion

of a double degree coupled with the understanding that classes will be conduced in

English, would makethis

course an eligiblechoice for Canadian students. Therefore,

when applying for graduate school, I would definitely consider SFU-CUC MA

Degree program as an interesting and feasible."

being very successful. Especially seeing how Chinahasbecome an economic

powerhouse in recent times. Therefore, the availability of the program shouldbe

well receipted."

MA degree

from both SFU Canada and CUC China. In addition, the tuition fee is

affordable compared to most MBA programs."

•

"This does seem to be a valuable opportunity to study communications abroad and in

a unique setting. I think that this program should be made available."

•

"This sounds very interesting and I think I might pursuethis in the future.. .not right

now. Chinese government would love people with such insight."

"Yes, I would like to apply for it. Because I think [they] are two of the top

universities in this field. It sounds very beneficial to my academic

career. Also the

double degree is an appealing part of my decision."

•

"I don't plan to attend grad school, but this program seems more interest since it

consists fieldwork done in 2 different countries. Having an opportunity to study (&

obtain 2 degrees) in different countries is good!"

"Yes, I think that it would be a good opportunity for me to widen my perspective on

this field

of study."

"Yes, I would definitely take it into consideration. It's got a greatlength-16 month is

perfect for people who prefer shorter period of pursuing a MA degree."

•

"Yes, I would consider it. It is appealing because this program is shorterthan other

MA programs which are great as the cost will be relatively less. Taking courses in 2

different countries is a very unique experience. Having a dual degree sounds very

cool to me."

It is clearthat some students had expected the "applied oriented" nature of the program

and the industrial experiences that this degree would offer. They simply thought that the

unique setting of this program lied on the mternship/fieldwork opportunities provided in

Canada and China.

5T3

Selected answers:

•

"I'll

consider it, because this program seems more interesting thanthe regular

CMNS MA courses. Having access to industries and practical projects done in 2

countries are great experiences."

hands-on projects). I have talked to severalCMNS major andmost of us feel that

•SFU needs more hands-on courses to help us build ourportfolio to enter the

workforce. Competing w/BCIT students who haveextensive portfolio!"

« "The internships andfieldwork in 2 countries would add valueto my CV."

Given the students' current understanding, they thought that their peers would consider

this program as many of them are self-conscious transnational class which would appreciate

the international prospectthis program would offer. And

again, "the China factor" would be

appealing for many.

Selected answers:

"Many of my peers in their current BA Communication program have expressed

keen interest in approaching graduate research on an international context. As such,

this SFU-CUC program would bridge these budding interests with the opportunity of

tangible international experience. Moreover, my Singaporean-Chinesepeers, given

their geographical proximity to China and bearing a cultural affinity with the

Chinese, would value this MA program for its applicability. Overall, with our

policies and economyinvariably affectedby globalization, the promise of a globalor

international experience would be one of the most appealing factors for my peers.

Thus, I would say that my peers would be interested in this unique program."

"Yes, I would consider this MA Degree program as 1find global communications

interesting, and believe my peers would as well."

1) A double degree from both SFU and CUC is veryappealing and it gives the

capacity to look for jobs or to continue education in both countries.

2) I have many Chinese friends whose goal is to get an MA degree, and it is what

their parents are willing to invest. What are the minimum requirements for

admission?

3) Communication has become a popular subject in the educational institutions in

China in recent years. CUC even changed their name to respond to the trend, not

to mention a number of universities in China have opened a communication

major. There is no question that this MA program will be successful in recruiting

Chinese students. But in Canada the regular MA in Communication is less

expensive and, as a result, I don't think it willattract as many Canadian students.

4) The cost for the program is affordable compared to most MBAprograms.

5) SFU and CUC arereputable universities. Theyare widely recognized in China."

•

"I would need moreinformation to consider application for this program, but I think

that a lot of people would be interested in such as program, since thereis a wide

interest in global communication policy and SFU'scommunication program is

popular."

•

"I know many students who are interested in school exchanging programs and the

fact that it is held in Beijing, China is quite an attraction to many."

"Personally, I am really interested. I think people, who are bilingual (English and

Chinese), and Communication or Political Science major, especially concentrated on

global communication policy studies, culture studies, and international political

economy studies, will take time to consider this program."

Many tried to acquire further information regarding the application processes and

requirements, the approach of the courses, as well as issues concerning studying in China.

Selected answers:

•

would consider it, but I want to know more about the type of communication

stream this program focuses on before getting more interested. What schools of

thought will it use?"

"Personally, I am not sure

if I will apply for this program or not. Graduate school is

my goal, but I want to study the subjects and do the research that I am interested in. I

have many questions about this program and I don't know if it will meet my goal.

1) My research interest focuses on more culture studies and media. Studying solely

communication policy seems to be less attractive to me. If you have intended courses

for this program, I can assess it better.

2) What is the language of teaching? English and Chinese or only English?

3) Is the first 8 month spending at SFU and the second 8 months spending at CUC?

4) What kind of internship/ fieldwork will this program provide?

5) Communication and democracy are very closely related. How much tolerance and

freedom of criticism do students have? Is this program attempting to be in the "safe

area" of studying communication policy?"

•

"I would also like to ask few questions about the program, please. Thank you.

1) What is this program's availability regarding international students?

2) 'Whatkind of subjects will I leam in this program?

3) How do I apply?

In short, this surveygenerated enthusiastic responses. In addition, Dr. AlbertWei-Min

Tang, Director of AcademicExchange Center andOffice of International Education atFu-

Jen University in Taipei, expressed strong interested in the possibility of developing a

similar

dual degree program between SFU andFu-Jen University. This further confirmed

the intellectual appeal of the proposed program.