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s
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s
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Moti
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Senate
approve
and
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e
Board
of Gove
r
no
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s
the Full
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MEMORANDUM
ATTENTION
FROM
RE:
SCUP 11-09
OFFICE OF THE ASSOCIATE VICE-PRESIDENT, ACADEi\fIC AND
ASS OC LA.. TE PROVOST
8888 University Drive,
Burnaby, BC
Canada
V5A 1 S6
TEL: 778.782.4636
F
~X:
778.782.5876
Senate Committee on University Priorities
DATE
Bill I<tane, Chair
PAGES
Senate Committee on Undergraduate Studies
Faculty of Business Administration (SCUS 11-09) (0.)
avpcio@sfu.ca
\V\vw.sfu.ca/ vpacademic
February
3, 2011
1/1
Action undertaken by the Senate Committee on Undergraduate Studies at its meeting of February 3,
2011, gives rise to the following recommendations:
Motion:
That SCUP approve and recommend to Senate the Full Program Proposal: Certificate
in
Business Technology Management within the Faculty of Business Administration effective
Fall
2011.
The relevant documentation for revie\v
by
SCUP is attached.
SIMON FRASER UNIVERSITY
THINKING OF THE WORLD
z
SCUS 11-09a
Program Proposal: Certificate
in
Business. TecliDology Managemenf-
Faculty of Business Administration
FaDl011
1. Credential
to
be awarded, including the level and category of the degree and the specific
discipline or field
of study;
Certificate
in
Business
Technology
Management,
Bachelor
of
Business
Administration
program
2. Location of program, including justification for program site
SFU, Burnaby and Surrey campuses
3.
Faculty(ies),
Department(s),
or
School(s)
offering
the
certificate;
The
Faculty
of
Business
Administration
4. Anticipated program
start
date;
Fa1l2011
5.
Description
of
proposed
program:
a) Aims, goals and/or objectives;
The Faculty of Business Administration (FBA) proposes to offer an Wldergraduate Certificate in
Business
Technology Management earned through a combination of existing courses. Students
will
be required
to
complete 28 units to achieve the certificate. These units are not
in
addition to
the
current requirements for a BBA degree, so with planning this certificate
will
not extend the
time
for graduation. The 28 units are earned through the completion of 9 courses across two
concentrations inside the Faculty of Business, along with a course
in
either Computing Science
or Interactive
Arts
and Technology. This certificate will provide benefits for students in being
able
to
use credits earned
in
the certificate towards a Canadian BTM certification program that is /
CUtTeD.t1y
in
development.
It
will also provide recognition of SFU' s leadership
in
innovative
programs.
This proposal is designed
to
provide an incentive to business students to consider elements of
information systems, innovation
and
technology leadership in their training. Students who are
interested
in
more substantial technological components of their education will be encouraged to
opt for existing programs such as the
Joint Major in Information Systems in Business
Administration and Computing Science
or the
Joint Major in Business Administration and
Interactive Arts and Technology.
3
b) Anticipated contribution to the mandate and strategic plan of the institution
Weare proposing this interdisciplinary certificate
in response to two driving forces:
1) The low levels of productivity in the Canadian labour force
2) The demonstrated need of companies for employees who combine business and
technology
knowledge
According to a 2008 report from the Conference Board of Canada
1
,
Canada's productivity ranks
12th
among the 17 OECD nations with a growth rate of
-.9%.
The conference Board reported that
fum-specific factors, including human capital and innovation, drives productivity and stated that
"Investment in machinery and equipment
-
particularly information and communications
technology-
is
associated with the adoption and diffusion of the latest state-of-the-art
technologies, which in turn boost
productivity".
The proposed certificate teaches students about innovation. leadership. and implementation of
change
in
organizations, especially in the infonnation and communications technology (lCT)
The Canadian Coalition for Tomorrow)s ICT Skills (www.ccict.ca) is a group of large Canadian
companies
2
that has asked the universities for support in developing professionals with skills in
both business and ICT
3
•
Members of the Coalition include Bell Canada, Royal Bank, Bank of
Montreal, Scotia Bank, RIM, Deloitte, Weston, McCain, IBM, Cisco, SAP, Manulife, and
Accenture. Participating Canadian Universities include McGill, Queens,
U
of Toronto,
U
of
Western Ontario, Waterloo, U of Calgary, U of Alberta, Memorial, Acadia, UQAM, York,
Ryerson
and McMaster.
The Canadian Coalition (CCICT) has emphasized that ICT skills are decreasingly about
traditional programming and increasingly about new careers for professionals
who display
business leadership and are capable
of driving innovation through technology. This view is
supported the Skills Framework for the Information Age
(www.sfia.org.lI~J4
which was
developed in the
UK.
The proposed certificate incomorates a comprehensive set of knowledge and skills in ICT
within the BBA degree.
It also fulfills the set of Learning Outcomes identified by the
eCleT.
and will give graduates preferential access to these companies when they are hiring.
c) Target audience
http://www.conferenceboard.ca/hcp/details/economy/measuring-pl.odUt..1 .
1=,.
','
2
List of participating companies include 29 national employers, 13 subject matter experts and 16
Canadian universities. The list can be found at: www.ccict.ca/members.htlld
3 Securing Our Future: Components of a Comprehensive IT Workforce
'rie~elopment
http://www.ccict.caireports.
hunl .
4 For more infonnation about SFIA see
http://en.wikipedia.org/wiki/Skills Framework for the Illtbnllation
Al'l,
The target audience is undergraduate Business students who want
to use
this certificate to signal
their interest in leading innovation through technology
in
organizations .
d) Content and summary of requirements for graduation
The Management Information Systems (MIS)
area
in the Faculty of Business Administration
went through a significant redesign in 2008 that resulted in changes to the curriculum. These
changes included the addition of BUS 361
Project Managerrzent
and the redesign of BUS 362
Business Process Analysis,
BUS 462
Business Intelligence,
BUS 464
Database Management and
IS Audit,
BUS 466
Web Enabled Business
and BUS 468
Managing Information Technology for
Business Value.
These updated courses fit well as a core
in
the BTM program. The MIS Area
found no significant learning objectives that are not covered by the certificate program as
currently
defined.
Coones to be Completed
All of the following courses should be completed for a total of 28 units. These courses have, as a
minimum, 60 credit hours and BUS 360 - Business Communication as a prerequisite.
Coune
Hrs
ConcentratioDl
Course
Name
Sehool
CMPT
3 Computer Science
Introduction
to the Internet and World Wide
165
Web
or
3 Interactive
Arts
IAT201
and Technology
Human Computer Interaction and Cognition
BUS 338
3
Entrepreneurship
Understanding Technological Innovation
&
Innovation
BUS 361
3
MIS
Project Management
BU8362
4
MIS
Business Process Analysis
BUS 462
3
MIS
Business Intelligence
BUS 464
3
MIS
Data Management and Infonnation Systems
Audit
BUS 466
3
MIS
Web-enabled Business
BUS 468
3
MIS
Managing Infonnation Technology for
Business
Value
BUS 486
3
Entrepreneurship
Leadership
&
Innovation
e) Delivery methods
Since the program is based upon existing courses and programs, the standard delivery methods
~y
in
place for on-campus education will be used.
f)
Linkages between the learning outcomes and the curriculum design, including an indication
whether a work experience/work place tenn is required for degree completion.
The courses selected course designs fulfill the overall learning objectives for the Business
Technology Management as set
by the CCleT. A visual model of these learning objectives is
provided in the figure below. The certificate will not require work experience for degree
completion.
Area
Types
Knowledge Areas
Integrative
Integrative
(1t)
Pmcesses, Pro)ects and
Change "'"
I
Core
Tec:hnololl!/
In
Business "'"
I '
FOlIldation
au.iness~
II
Tec:hnology~
I:
PenoneJ
and
bIIerpersonaI."
I LJ
g)
Distinctive characteristics
The
Certificate in Business Technology Management will provide benefits for students, the
Management Infonnation Systems area, and the Faculty
of Business Adluinistration.
Students
This certificate will provide students with fonnal recognition
of their development of skills
identified as relevant
by the CCICT. The appendix includes a letter written by the current
President
of the Management lnfonnation Systems Association (MlSA -
I,' I,'. \' , ,. ' .
; • ; ')
student club demonstrating student support for the certificate program. The program will
encourage students to participate in
ICf industry initiatives, increase their exposure to the leT
industry and to prepare for further development through professional designations within the
industry such as the
Project Management Professional certification offered by the Project
Management Institute (www.pmi.org). or the Certified Business Analysis Professional
certification offered through the International Institute
of Business Analysts (-.'- .. " ,
. J
Management Infonnation Systems (MIS) Area
The BTM certificate program will be accredited
by the national organization representing lCT
professionals, the Canadian Information Processing Society
(www.cinti,l!l~)
and will provide
recognition for the
SFU MIS area among local employers. This will allow the developluent of a
supportive Advisory Board and stronger linkages with local industry. Students will see a clear
pathway from school to career and enrolment
in the MIS and the Entrepreneurship and
Innovation courses will increase.
We have an accomplished group of faculty in place within the
Faculty
of Business Administration to accommodate increased demand.
Faculty
of Business Administration
Business professionals who understand infonnation and communication technologies and who
are able to recognize and lead opportunities for innovation in business are critical to Canadian
productivity. Implementing the certificate program
will allow the FBA to further its goal of
innovation
in
program development and in graduating business professionals who lead
innovation.
Evidence
for the demand for these professionals is evidenced
by
employment within the
reT
industry that has increased 10.4% from 2002 to 2008. The delivery of services takes up the
majority of the growth in the industry (see graph below). The certificate program would be a
unique opportunity
for FBA students that will further the FBA' s goals of promoting innovation
and strengthening its reputation as an irmovative leader
in
providing unique and effective
programs
for its students.
Indexed Growth ill Employment by leT Segment
2002.2008 (2002=100)
120
110
+------.-:-4-=--:;:":'".
-.~------
90
+---.....--..,.------,----.j--.------- ..
-~
2002
2003
2004
2005
2006
2007
20D8!
i
___ :eT Ma.'IUt.3C[unng
--.-A-- leT
$l!I\u:e~
..... 1(1
\o\o:,QleS31
,.~
1
L- __
~==================~-~~===.--~-~=----
http://www.ic.gc.ca/eic/site/ict-tic.nsf/eng/h
it05840.html
h) Anticipated completion time in years or semesters
Students are required
to complete a minimum of28 units (typically 9 courses).
These units
are not in addition to their current requirements, so with careful planning this
certificate
will not extend the time for graduation. Units applied for the certificate may also
count toward students' concentrations.
i) Enrolment plan for the length of the program
Participating undergraduate students
will have Business attached to their program plan, either
through a major, joint major, or honors.
j) Policies on student evaluation
As per general regulations of the University, and the Faculty of Business Administration.
k)
Policies on faculty appointments (minimum qualifications)
Continuing faculty
will hold a PhD or equivalent.
I) Policies on program assessment
All academic units
at SFU are subject to external review every six years. AACSB and Equis
accreditation require additional assessment of assurance of learning, community involvement,
and attainment
of mission every 5 years.
m) Level
of support and recognition from other post-secondary institutions, (including plans for
admissions and transfer within the British Columbia post-secondary education system) and
relevant regulatory or professional bodies, where applicable.
This certificate is optional for any student already accepted into the Faculty
of Business
Administration.
n) Evidence of student interest and labour market demand
A notice
of the potential certificate has been posted on the BBA website and students have
expressed interest. A meeting with industry leaders
and the Faculty of Business identified a need
for some method of recognizing students' activities
in
this area.
0) Summary of resources required and available to implement the program
No extra resources required for implementing certificate. All
coW'Ses exist and are offered
regularly. Resources already in place.
p) Brief description of any program and associated resources that will be reduced or eliminated
when the
new program is introduced (if applicable)
None
q) List of faculty members teaching/supervising, what percentage of their teaching will be
devoted
to
the program, and their areas of specialization
Current faculty
in
the Faculty of Business Administration who will teach courses in Business
include (but
are not limited to):
• Drew
Parker, Associate Professor, Information Systems
• Peter Tingling, Assistant Professor, Sustainability and Information Systems
•
Andrew Gemino, Associate Professor, Information Systems
• Blaize Reich, Professor, Information Systems
•
Jan Kietzmann, Assistant Professor, Infonnation Systems
• Olga Volkoff. Associate Professor, Information Systems
• Michael Brydon, Associate Professor, Information Systems
• Nilesh Saraf, Assistant Professor, Information Systems
r) For a program where the intention is
to
charge a premium fee, a budget developed
in
collaboration with the dean of the faculty
Not applicable - not a program.
No change
in
existing fees.
s) Related programs
in
your own or other British Columbia post-secondary institutions.
None
6. Contact information of the institutional contact person
in
case more information
Dr.
Andrew
Gemino,
Associate
Dean,
Faculty
of
Business
Administration,
778-782-3653
7. In addition, attach the documentation used for internal approval; alternatively, provide a link
to
a website where this information is available. Normally, the Senate materials descnDing
the FPP may be used for this purpose and will be provided by the office of the A VP A to the
DQAB.
In an October 19,2010 UCC meeting, Faculty of Business Administration's UCC committee
members, passed a motion of creating a Certificate in Business Management Technology.
Minutes of the meeting are securely located on the Faculty of Business Administration
SUPPORTING DOCUMENTS:
Letters
of
Industry
Support
Letter
of Student Support
Calendar
language
(attachment)
g
Certificate in Business Technology Management
Faculty of Business Administration
Simon
Fraser
University
Calendar
2011-2012
Program Requirements
Students complete a
minimum of 28 units (9 courses), earned through a combination of existing courses
across
two Business concentrations
eMPT 165-3 Introduction
to the Internet and World Wide Web (or IAT 201-3 Human Computer
Interaction and Cognition)
BUS 338-3 Understanding Technological Innovation
BUS 361-3 Project Management
BUS 362-4 Business Process Analysis
BUS 462-3 Business Intelligence
BUS 464-3 Data Management and Information systems Audit
BUS 466-3 Web-enabled Business
BUS 468-3 Managing Information Technology for Business Value
BUS 486-3 Leadership
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Vanc:olMlt. Be. VSM
4X5
Tel.phone: (604) 678
.7805
Facsimile: (604) 678 .7220
kegan.adams@beR.ca
Thursday. January 13. 2011
To:
Blaize Horner Reich
RBe Professor of Technology and Innovation
Segal Graduate School of Business
Simon Fraser University
Subject: Certificate in Business Technology Management
The Intent of this oorrespondence is to oonflrm Bell's active support for the proposed Certificate in
Business Technology Management and my participation in the program by chairing the Advisory Council.
Bell believes the program will make a significant contribution towards addressing the challenge of training
professionals for the Information and Communication Technology (ICT) industry.
8ell. like other leading national organizations. recognizes that a skilled work force has become
increasingly important to it's, and Canada's future success.
Good Luck during the proposal review process. Please do not hesitate to request further illustration of
Bell's support for the program and the Canadian Coalition for Tomorrow's leT Skills 'WIII,': "".
•
Sincerely,
Kegan Adams
General Manager. Bell Business Markets
17-
Management Information Systems
ASSQt
Simon Fraser University
Contact us
www.sfubusiness.ca/MISA
Burnaby.
BC. V5A 156
misa-info@sfu.ca
----------~()~----
February 1,2010
Dr. Andrew Gemino
Faculty
of
Business
Administration
Simon
Fraser
University
8888 University Drive
Burnaby, Be, V5A IS6
Dear Dr. Andrew Gemino:
On behalf of Simon Fraser University's Management Information Systems Association
(MISA), I strongly support the Certifict e in
1m
s
i ress
Technology Management (BTM)
proposed by the Faculry of Business Administration.
From the information presented to us, we feel the BTM program will further strengthen
the Management lnfonnation Systems concentration. The program fit
~rfe::t
ly in rur
association's objectives of promoting the MIS concentration and enhancing the learning
of future professionals.
Thank you
for involving our association in the development of this program. We look
forward to offering our support in any manner possible.
Sincerely,
AwinYe
President
2009-2010
Management
Information
Systems
Association
13
