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()FFICE ()F THE ASS()CIATE VICE-PR.ESIDENT, ACADEMIC AND
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8888 University Drive,
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TEL: 778.782.4636
FAX: 778.782.5876
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MEMORANDUM
ATTENTION
Senate Committee on University
Priorities
DATE
December 3, 2010
FROM
RE:
Bill Krane, Chair
Senate Committee on
Undergraduate Studies
PAGES
1/1
Faculty of Communication, Art and Technology (SCUS 10-59a)
Action undertaken
by
the Senate Committee on Undergraduate Studies at its meeting of
December
2,2010, gives rise to the following recommendation:
Motion:
That
SCUP approve the Full Program Proposal for the Minor in Print and Digital
Publishing
in the Publishing Program within the Faculty of Communication, Art
and Technology effective September 2011.
The relevant documentation for review
by
SCUP is attached.
SIMON FRASER UNIVERSITY
THINKING OF THE WORLD
MEMO
Office of the Dean
TASC28800
8888 University Drive
Burnaby
Be
VSA lS6
T 778-782-8790
www.feat.sfu.ca
fc ati nfo@sfu.ca
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, SCUS 10-59a
FACULTY OF COMMUNICATION. ART AND TECHNOLOGY
TO:
Bill Krane, Chair
Senate Committee on Undergraduate Studies
FROM:
DD Kugler, Chair
Faculty of Communication, Art and
Te~hnology
Undergraduate Curriculum Committee
RE:
FPP: Minor in Print and Digital Publishing
DATE:
November 19, 2010
On November 18, 2010, the Faculty of Communication, Art and
Technology Undergraduate Curriculum Committee approved the
following FPP passed by the Publishing Program:
• FPP: Minor in Print and Digital Publishing
Would you please place this item on the agenda of the next
meeting of SCUS?
DlgltaI!vsigned
by
DDKugier
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Kugler.
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Date:
2010.11.19
16;27:00 «00'
DK:sam
Att.
SIMON fRASER UNIVERSITY
THINKING OF THE WORLD
Print and Digital Publishing Minor Proposal -- Publishing program
Minor in Print and Digital Publishing
Publishing Program
Faculty of Communication, Art and Technology
Simon Fraser University
July 19,
2010
Credential to be awarded
B.A. (Bachelor of Arts) Minor: Print and Digital Publishing
Location
SFU Harbour Centre
School
I
faculty offering program
Publishing ProgramlFaculty of Communication, Art and Technology
Anticipated program start date
September 2011
Description of proposed program
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A print and digital publishing minor encompassing writing, editing, design, technology,
law, policy and business dynamics focused on book, magazine and online publishing.
This program has been developed following an agreement, between the
School of
Communication and the Publishing program, that the Publishing program should take
administrative responsibility for the publishing minor. The proposed minor is being
brought forward to replace the existing minor in publishing currently offered by the
School of Communication. Certain courses are cross-listed.
Aims, goals and/or objectives
The aim of this program is to provide students with the skills, information, and
conceptual understanding that
is part of book, magazine, and online publishing inclusive
of writing, editing, design, production, business processes, copyright and contracts,
history, policy, and evolving technology. At the same time the courses
of the minor gives
students a broad appreciation
of the interaction of publishing with culture, education and
society.
Anticipated contribution to the mandate and strategic plan of the institution
In
keeping with the established record of the Master of Publishing program, this minor in
publishing program is designed to be unequalled in quality in Canada. It draws upon
innovative teaching and learning techniques developed by the
MPub as well as its
Summer Publishing Workshops. It is founded on the innovative applied and basic
research program already established by the Master
of Publishing program. The program
is multidisciplinary, drawing from writing and rhetoric, editing and applied linguistics,
Print and Digital Publishing Minor Proposal -- Publishing program
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design, information and communication technology, law, cultural policy, and associated
foundational knowledge and professional practices. In embracing the world
of the digital,
the program
is positioned to take advantage of the emerging demand for the re-invention
of the publishing milieu, a milieu that marries the depth and satisfaction of book
publishing, with the aesthetics and community-building role
of magazines, and the
technological innovations now underway in scholarly journal pUblishing.
While teaching writing and publishing skills, the program challenges students to critically
evaluate and generate new publishing genres, forms and technologies. The program also
engages students in legal issues that touch on their personal media consumption practices
where copyright restrictiveness exists in some tension with technological capability.
The Master
of Publishing program has distinguished itself in a number of ways that are
reflected in the proposed Minor in
Print and Digital Publishing. In addition to seminars
and lecture/tutorial formats, the MPub has pioneered group project courses out
of which
are created documents that serve as a portfolio for students. The extensive use
of
publishing professionals as adjunct instructors and evaluators of student projects ties the
program to the industry, ensuring its relevance and engaging the industry in educating its
successors. Most notably, the MPub has been effective and efficient by employing a
cohort model and a standard set
of courses for all students. The founding of CCSP Press
as a lab for research and innovation - it has already published
The Surface of Meaning,
Robert Bringhurst's critically acclaimed, prize-winning volume about the history
of book
design in Canada - adds immeasurably to the capacity to teach both skills and innovation.
The
Press serves the Minor in the same capacity. While it cannot be expected that the
Minor have the same level
of success injob placement as the Masters - where 90 percent
of graduates are working in publishing within a year of graduation - the same emphasis
are placed on blending employment-relevant learning with adaptable analytical skills.
The involvement
of professionals, teaching shoulder to shoulder with scholars brings
immediacy and practicality to the classroom resulting in a high morale, culturally
engaged and vibrant unit in which students are challenged - and given the skills and
understanding - to invent the future. The MPub also provides an orientation to Western
publishing to
Shanghai and Beijing publishers by means of seminars and interaction with
local publishers thereby bringing the local and global publishing world
to Simon Fraser
University's doorstep.
The
MPub and Summer Workshops publishing programs have established Simon Fraser
as the leading university in Canada for publishing education. The Minor extends our
effort with considerably added commitment to the undergraduate level.
In
addition to the above complementarity to the Academic Vision Statement of SFU, the
proposed Minor in
Print and Digital Publishing fits into the professional orientation of the
Harbour Centre campus.
It is compatible with co-op and field placements. It
complements the three other FCA T programs: the interactive media, design, and
technology programs in the
School for Interactive Arts and Technology; the broad,
Print and Digital Publishing Minor Proposal -- Publishing program
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critical orientation to all media of the School of Communication; and the various cultural
industry areas such as film studies in the School for the Contemporary Arts.
Target audience
The program is targeted at students who wish to participate in the creative economy, a
sector that now accounts for
7.4
percent of GDP. It is designed to appeal to those with a
love
of textual and allied media in their existing and evolving forms and those who have
a talent for language, design, technology or business. When offered within the School
of
Communication, the Minor
in
Publishing had a history of high enrolments, approximately
1,400 each year equivalent to approximately 50 FTEs. The program assists in the
preparation
of students for the workforce, for the Master of Publishing, and for advanced
scholarl y inquiry and research.
Content
The Minor provides the foundation for students to take jobs in publishing or allied
cultural industries, to pursue advanced professional education,
or to pursue further
publishing and cultural industries inquiry.
Publishing studies include six main content areas:
• publishing as an integrative activity that exists in partnership with the efforts
of creators,
• professional writing,
• editing,
• design,
• technology, and
• operational and legal practice.
Attention
is given to the dynamics of each of three publishing media and to the main
sectors within those media forms.
books
• trade (including fiction, drama, poetry, non-fiction)
• mass market paperback
• scholarly
• children's books
• reference
• educational
• graphica
magazines and other periodicals
• consumer (lifestyle, city, regional, niche, guides, special interest)
• professional
• business
• scientific, technical and medical journals
• social science and humanties journals
• literary and cultural
• farm
Print and Digital Publishing Minor Proposal -- Publishing program
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online and electronic
• book publishers' websites
• newspaper and magazine websites
• online magazines, e.g., The Tyee
• ebooks
• author websites
• blogs, wilds etc.
• e-paper and e-ink forms
Should the opportunity to add courses arise, the lower division courses will concentrate
on explorations and basic principles and build from foundations in a wide variety
of
disciplines including literature, communication, graphic design, law, and technology.
Upper division courses of the program focus on applications and the integration of
knowledge into projects. Partly in preparation for work environments, students are given
opportunities to participate in integrative projects
of their choice, concentrating on
editing, design, technology, or publishing.
The curriculum has been designed in consultation and interaction with publishing
professionals.
It aims to work with professional organizations such as the Editors'
Association
of Canada, the Society for Technical Communication, and the Society of
Graphic Designers of Canada.
Program detail:
The following has been adapted from the current publishing minor offered by the School
of Communication. Non-PUB items bolded are new elements and should not be balded in
the calendar.
Publishing Minor Program
Publishing Program
I
Faculty of Communication, Art and Technology
Simon Fraser University Calendar
2011-2012
This minor has an applied orientation and it is targeted at students with declared majors
in other subjects, especially English, interactive arts, and communication. The program
focusses on foundational skills, understanding, and appreciation
of the various
components of publishing of books, magazines, and journals, in print and in the online
environment. Courses encompass writing, editing, design, technology, policy, copyright,
marketing, management, and publishing
as an integration within a framework of cultural
production and the dynamics
of the creative sector of the economy. Completion of this
minor is an asset for students who wish to acquire skills to work in the publishing
or
related industries or are intending to undertake a master of publishing degree.
Admission is subject to enrolment limitations.
Print and Digital Publishing Minor Proposal -- Publishing program
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Entry requirements:
Applicants must have a minimum 2.50 cumulative grade point average (CGPA) or
transfer grade point average
(GP A) upon completion of lower division requirements. A
minimum 2.50 CGPA is required to remain in good standing. Those who do not maintain
this requirement may be dropped from the program, but may apply for readmission at a
later date.
Lower level requirements:
Completion of at least 12 credits of lower division courses selected from the following
list, each with a C- grade or better:
CMNS 110-3 Introduction to Communication Studies
CMNS 130-3 Explorations in Mass Communication
(or CMNS J30-3W)
CMNS 230-3 The Cultural Industries in Canada: Global Context
CMNS 240-3 Political Economy of Communication
ECON 103-4 Principles of Microeconomics
ECO N 105-4 Principles of Macroeconomics
ENGL
210-3 Writing and Critical Thinking
!AT 102-3 Graphic Design
LING 100-3 Communication and Language
LING 110-3 The Wonder of Words
LING 160-3 Language, Culture and Society
Upper level requirements:
• Completion of at least 16 credits of upper division courses selected from the list
below:
PUB 330-4 Publication Design in Transition
or
CMNS 473-4 Publication Design and Print Production
Students
may not take both Pub 330-4 and CMNS 473-4 for credit.
PUB 350-4 Marketing for Book Publishers
or CMNS 472-4 Books, Markets and Readers
PUB 355-4 Online Marketing for Publishers
PUB 371-4 The Structure of the Book Publishing Industry in Canada
or
CMNS 371-4 The Structure of the Book Publishing Industry
in Canada
PUB 372-4 The Publishing Process
or CMNS 372-4 The Publishing Process
PUB
375-4 Magazine Publishing (crosslisted)
or
CMNS 375-4 Magazine Publishing
Students
may not take both Pub 375-4 and CMNS 375-4 for credit.
PUB 401-4 Technology and the Evolving Book
PUB 450-4 The Business of Book Publishing
or CMNS 474-4 The Business of Publishing
PUB
477-4 Publishing Practicum
Print and Digital Publishing Minor Proposal -- Publishing program
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PUB 478-4 Publishing Workshop
or CMNS 478
Publishing Project Group
Delivery methods
The program is delivered by means of
• lectures,
• tutorials,
• seminars,
• labs,
• project courses,
• small working groups,
• individual feedback,
• co-ops and practicums,
• project- and case-based pedagogy,
• coordinated research projects, and
• participation in publishing projects,
all
of which prepares students to be contributing members of their profession.
Linkages between the learning outcomes and the curriculum design
The program and curriculum includes a practicum course and co-op opportunities with
publishers have developed over the years though the
School of Communication. The
design
of the program, the areas of specialization that are possible, the project
orientations, and the group work all lead to publishing minors being viewed
as prized job
candidates. For some time it has been the case that communication majors and others
have pursued the publishing minor
as much for the applied skills it offers as for its
publishing emphasis.
Distinctive characteristics
A strengthened undergraduate minor, with the anticipation of a major to follow, should
demand warrant and resources become available, adds heft to
Simon Fraser's leadership
in publishing education. The
Publishing program with its associated Summer Publishing
Workshops is the leading publishing education program in Canada. The minor provides a
foundation
of both skills and understanding for students and valuable pre-requisite course
opportunities for students who wish to enter the Master's program without background
in
the areas covered by the publishing minor. With a foregrounded emphasis on digital as
well as print publishing, we anticipate building the national reputation of publishing
education at
SFU.
AntiCipated completion time in years or semesters
The key courses of the program are currently the upper levels courses. They are designed
to be completed within 2 to 4 semesters
of full-time study. The aim is to serve the
interests
of students (from SFU or other universities) who lack publishing knowledge and
experience and who wish to take the upper levels courses as pre-requisite to gaining entry
to the Master
of Publishing program.
Print and Digital Publishing Minor Proposal -- Publishing program
Enrolment
plan for the length of the program
Target student intake is 30 to 50 students per year.
Policies on student evaluation
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Students are evaluated on written, design, editorial, and technology assignments,
individual and group projects, intellectual and practical engagement with course content,
and examinations, in accordance with the current practices at
Simon Fraser University.
Policies on faculty appointments (minimum qualifications)
Courses are taught by a combination of tenured and tenure-track faculty and lecturers
who are established publishing industry professionals. All teaching faculty have
professional publishing experience. Because
of the historically limited availability of
credentials in publishing, the program employs both those with degrees and those with
both extensive experience and established reputations.
To maintain a foregrounded
research status for the program, a balance in favour
of those with research degrees (PhDs)
or research records is maintained.
Program resources
The Minor in Publishing in Communication has a history of high enrolments,
approximately
1,400 each year or just under 50 FIEs. The only permanent faculty to
teach the courses that the Publishing program is proposing to mount have been MPub
faculty (in the case
of Lorimer, seconded to MPub). Most other courses have been taught
by industry professionals and recruited by
MPub. Current faculty of the MPub are
capable
of teaching all of the courses in the proposed Minor in Print and Digital
Publishing.
The program owes its success to all faculty having professional experience in, and
engagements with, publishing. Like any professional program, it
is important to employ
working professionals to complement the approach
of research scholars. For this to be a
successful strategy entails allocating sufficient resources to employ part-time lecturers or
full-time lecturers who have professional responsibilities within the program and a
minimum number
of sessionals.
It is proposed to continue to combine the CFL appointments and the lectureships
of the
Master
of Publishing program, now the Publishing program, with the use of sessional
appointments to staff the Minor during this transition period. At the same time, the Dean
of FCA T has included in her 3-year plan a request for a lectureship for the fall of 2012 to
help staff the Minor in
Print and Digital Publishing. Over the medium term
it
is important
for the Master's and the Minor to maintain a balance between appointment categories to
maintain all three components
of university activity - teaching, research and service.
Those currently appointed to the Publishing program share instructional duties with new
appointees.
The faculty currently appointed to the Master
of Publishing program are:
Rowland Lorimer,
Ph.D., Professor - Publishing, books, magazines, online,
scholarly, tenured
Print and Digital Publishing Minor Proposal -- Publishing program
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John Maxwell, Ph.D., Assistant Professor - Technology, history of technology,
systems, tenure track
Roberto Dosil, M.Pub.,
Senior Lecturer, Full-time - Design, history
Mary Schendlinger,
Senior Lecturer, Half-time - Editing, production, magazines,
books, graphic novels
Thomas Woll, B.A., M.B.A., Adjunct teaching professor (sessional appointment)
- business and management
Other Adjunct Faculty to the Publishing program that contribute to teaching the Master's,
undergraduate, or
Summer Publishing Workshops include:
Kristin Cochran,
Publisher, Doubleday Canada
Peter Cocking, Art Director, D&M Pub lishing
Kevin Hanson,
CEO, Simon and Schuster, Canada
David Kent,
CEO, HarperCollins Canada
Michael Tamblyn, Vice President, Content,
Sales and Marketing, Kobo
Monique Trottier, Principal, Boxcar Marketing
Policies on program assessment
The program reviews its curriculum yearly, making adjustments for increased
complementarity as well as technological change. The program is also subject to an
external review every 7 years, in accordance with University policy.
In addition, the
program maintains contact and consults with industry members and groups to monitor the
suitability
of the Print and Digital Publishing graduates to the rapidly evolving publishing
industry.
Level of support and recognition from other post-secondary institutions
While being brought forward as a new program, in fact this is a administratively
relocated program. It has undergone the rigours
of curriculum review and is emerging as
a greatly strengthened program that takes into account the very quickly changing
technological and social environment
of reading, writing and publishing. Complementary
more specialized programs and another general programs exist at several other post-
secondary institutions in British Columbia (see below). The placement
of Master of
Publishing graduates from SFU at a whole variety of firms across the country indicates
important support and recognition. Every large book publishing firm in Canada has at
least one
SFU graduate. Graduates have found jobs within provincial governments and
their agencies and in the federal government where five currently work. Magazine
publishers from the largest to the very small also have
SFU grads working for them.
Private sector support is also significant and the program is very successful in placing its
students in internships.
SFU grads can also be found in publishing positions in India,
Indonesia, Germany, Denmark, the
UK, the US, and China. MPub grads have gone on to
PhDs at SFU, UBC and Cambridge University,
UK.
Evidence of student interest and labour market demand
The current, very limited set of offerings of the Minor in Publishing has attracted
approximately
1400 enrolments each year or nearly 50 FrEs. It is reasonable to expect,
given the planned program revisions, an initial dip followed
by enrolment growth. The
Conference Board
of Canada has recognized the creative industries including publishing
Print and Digital Publishing Minor Proposal -- Publishing program
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(the largest) as economic drivers. Creative economy theorists identify this sector as a
major contributor to the generation
of social capital.
The main principle behind the curriculum design is sequencing
of courses based on
• introductory explorations,
• basic principles,
• applications, and
• integration.
Related programs at SFU or other British Columbia post-secondary institutions
As noted this is an overdue transfer of administrative responsibilities from the School of
Communication to the Publishing program. That transfer has long been supported by the
School of Communication and by the very successful Master of Publishing program. To
some extent, inspired by the
SFU publishing program, publishing programs exist at
several other post-secondary institutions in British Columbia. We would envision an
active articulation process to grant transfer credits and to coordinate preparation for entry
into the Master
of Publishing program.
Publishing and (related) Writing Programs in British Columbia
Capilano University: Magazine Publishing Certificate
A full-time, 15-week program that focuses on magazine writing. The program includes
seven courses and an eight-week, internship. The students must take credits
of foundation
courses in magazine writing, editing, and software. University or college degree or
http://www.capilanou.caiprograms/cmns/magazine-publishing.htm}
Doug/as College: Print Futures
Foundation courses in research, writing and editing. This is a 60 credit, two-year, 21
course, diploma. It is transferable to a two-year credit at Royal Roads University towards
a Bachelor
of Professional Arts (Communications Studies). The courses focus on
introductory writing and editing skills. There is a technical writing focus as well
as
consumer magazine writing. The program includes an internship.
http://www.douglascollege.calcalendar/courses/cprfu.html
Kwant/en Polytechnic University: Associate Arts Degree: Creative Writing or SA Minor
Creative Writing
The program offers 18, 100 to 400 level writing courses. The courses are focused on
fiction, poetry and screenwriting.
http://www.kwantlen.ca/humanities/creative_writing.html
Print and Digital Publishing Minor Proposal -- Publishing program
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Langara College: Publishing
A 12-month publishing diploma program that focuses on print and web: design, writing,
editing, and production. Students must have completed high school and be
19 years or
older. There are some portfolio requirements.
Students attend three semesters worth a
total
of 62 credits. The courses range from introductory software, design, writing and
editing for publications, print production, beginning and intermediate new media, and
electronic communications. http://www
.1 angara. bc.
cal
creative-arts/pub I ishingl
Okanagan College: Diploma in Writing and Publishing
A two-year diploma in writing and publishing that offers introductory accounting,
marketing and business courses; computer software applications; and communications
http://www.okanagan.bc.calcalendar/programs/university-studies/arts/diploma-writing-
publishing -engl ish.html
University of British Columbia: BFA or MFA in Creative Writing
The undergraduate program offers a two-year studio course that students take in third and
fourth year. Workshops offered from nine different genres: fiction, poetry, creative non-
fiction, writing for children, translation, stage play, radio, screenwriting or song lyric and
libretto. Students must select three genres to study.
http://www.creativewriting.ubc.calprograms_bfa_about.shtml
The program
is two-year studio program leading to an MFA in creative writing. The
writing program
is genre oriented: fiction, poetry, creative non-fiction, writing for
children, translation, stage play, radio, screenwriting or song lyric and libretto.
http://www.creativewriting.ubc.calprograms_mfa_courses.shtml
University of Victoria: Undergraduate Writing Major, Professional Writing Minor/Harvey
Southam Diploma in Writing
and Editing/MFA
Undergraduate students are introduced to professional industry standards in journalism,
publishing and government/corporate communications. The writing major courses mainly
focus on creative non-fiction. The professional writing minor focuses on creative non-
fiction, offering a
400 level course in The Writing Business. An optional writing co-op is
advised for students. http://finearts.uvic.calwritinglpw_minor.html
The Harvey
Southam Diploma in Writing and Editing is a one-year, post-graduate
diploma for students with a degree in the humanities.
It is offered in the winter and spring
semesters with two optional co-op study terms through the Arts and Writing Co-op
Program. Courses centre on writing with an emphasis on journalism. Along with the
many journalism and non-fiction writing courses, there are two,
300 level design and
communications theory courses.
http://web.uvic.ca!calendar2005IFACSlFoFiAIDoWrlPrRe.html#THSoDiWaEThe
The Master
of Fine Arts is two-year, writing program with students specializing either
poetry, fiction, play andlor screen writing
or creative non-fiction.
Print and Digital Publishing Minor Proposal -- Publishing program
11
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http://finearts.uvic.calwritinglgrad_about.htm
For more information, on this proposal please contact Dr. Rowland Lorimer, Director,
Publishing Program at Simon Fraser University, at (778)
782-5240 or lorimer@sfll.ca.
