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    PAPER 3D
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    CANAINIA.N FAK & TILJ.ORD
    LTD.
    HEAD OFFICE AND DISTiLLV
    1240 COTTON ROAD NORTH VANCOUVER, D.C.,CANAOA • TELEPHONE 907-321
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    MILTON
    July 29,
    1966
    •
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    Dr. P. D. McTaggart-Cowan
    President
    0
    Simon Fraser University
    •
    Jv
    Burnaby, B. C.
    V
    Dear Pat:
    1 arm sorry to have to miss your Sznate meeting on August 1st, but that will
    be the first dy of my
    VCCCtiCfl
    enc
    shall be away on my boat. Frankly, the
    Pull of'the Senate is not suficent to make me change my plans
    I write this letter with what
    op is a helpful suggestion. Please feel
    free to put it before Senate, if you wish, or to sidetrack it if you feel this
    is better.
    Dennis Roberts has just been appointed Public Relations Officer for the university.
    I would strongly recommend that from the beginnLng of his work, he be asked to
    attend as an orver at Senate meetings. Indeed, If I could get away with the
    idea,
    would go even Turther and say that he should be allowed to express an
    O
    p
    inion on any occasin when he feels strongly, frcm a public relations view-
    point, about a subject which is under discussion by Senate.
    Any public relations officer worth his salt is going to be constantly engaged
    in explaining to the public and to news media the policies of his organization,
    and attempting to develop a good public image for it. This can only be done
    in an
    and
    mt
    ccmplete
    ant
    manner if the public relations officer knows
    the background of policies, how they were developed, how decisions were arrived
    at, and what forces were at work motivating them.
    This coes not mean to say that he releases all, or any of this information.
    The ccnf deria1 nature of Senate discussions would be exactly the same as
    before. -o'.ever, the decisions arrived at could be interpreted much more
    intelligently and convincingly., and the general public relations atmosphere
    of the university vastly bettered, when—the PRO has personal acquaintance .:i:h
    such background.
    S
    Good iuc. with your meeting, and
    jookin Forward to being with you again
    in September.
    Yours sincerely,
    0
    1 \
    —•
    William Hamilton
    /
    ,.
    '- r/
    I.—:;o
    PRESirS
    W"
    i
    t:
    Jr
    OFFICE.

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