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SIMON FRASER UNIVERSITY

Otlice

ofthc Dean/ Faculty or Business Administrution

MEMORANDUM

Dale: Murch 17,2010

To:

Jon Driver. VP Academic

&

Chair

Senate Committee on University Priorities

CC:

Bal Basi, Recording Secretary, SCUP

From: Colleen Collins

Associate Dean

Faculty

of Business Administration

UG Curriculum Committee

Re:

Faculty of Business Administration agenda material

SCUP lO-23R

The Undergraduate Curriculum Committee in the Faculty of Business Administration and

SCUS have approved:

1. Calendar language for Certiticatc in Corporate Social Responsibility

2. Revision to Certificate in Corporate Social Responsibility Proposal

Would you please place these items on the agenda of the next meeting oCthe Senate

Committee 011 lJniversity Priorities?

Thank

YOll,

Colleen Collins

---

Program Proposal: Certificate in Corporate Social Responsibility

Faculty of Business Administration

March

2010

1. Credential to be awarded, including the level and category of the degree and the specific

discipline or field

of study;

Certificate in Corporate

Social Responsibility,

Bachelor

of Business Administration program

2. Location of program, including justification for program site

SFU, Burnaby and Surrey campuses

3. Faculty(ies), Department(s), or School(s) offering the certificate;

The Faculty of Business Administration

4. Anticipated program start date;

Fall

2010

5. Description of proposed program:

a) Aims, goals andlor objectives;

The Faculty

of Business Administration, as a signatory to the PRME (Principles of

Responsible Management Education), seeks to "develop a new generation of business leaders

capable

of managing the complex challenges faced by business and society in the 21st

century." The faculty ranked

4th

(of

47)

in Canadian undergraduate programs on Corporate

Social Responsibility as evaluated by Corporate Knights magazine.

To this end, the purpose of the Certificate in Corporate Social Responsibility is to increase

awareness

of the broad array of social, economic and environmental issues that currently face

Ollr world and to promote the development and implementation of ideas that address these

issues by business organizations. Students will be able

to demonstrate the ability to resolve

business issues related to professional integrity, corporate governance, corporate social

responsibility and sustainability. The

challenge is for managers to meet their obligations to a

variety

of stakeholders that go beyond the traditional notion of shareholders to include

employees, consumers, society and the environment

as well as future generations.

The certificate will encourage students to take courses within the Facully

of Business related

to LOpics in ethics, social responsibility, sustainable management practices and social

innovation/enterprise and combine them with a broad variety

of courses outside the Faculty

related to environmental, social, health, cultural and economic issues. Currently, there is no

recognition

in the BBA program of this unique thematic orientation. This is a collection of

3

---

courses and experiential learning that students have told us that fits with their interests and

that is not part

of any existing functional concentration within the program. Students

interested

in these issues may currently take such courses, however the certificate will help

students to identify relevant courses more readily and students will be motivated to pursue a

series

of courses because their efforts will be recognized by the certificate. Concentrations in

the Faculty

of Business Administration follow functional lines. This certificate will be

interdisciplinary across business functions and across faculties.

The benefit

of the eclectic nature of the 2-3 non-business courses is that students can explore

various avenues

of social, economic and environmental responsibility. II is further hoped that

students who explore these courses outside the faculty may eventually decide to increase

their knowledge in these areas and apply for a joint major or minor in another faculty, further

increasing the interdisciplinary experience.

b) Anticipated contribution to the mandate and strategic plan

of the institution

Implementing the certificate program will allow the Faculty

of Business Administration

to further its goal of increasing student involvement in corporate social and

environmental responsibility learning opportunities by providing students with

recognition

of their involvement in activities beyond the minimum degree requirements.

The certificate program provides a unique opportunity for BBA major and joint major

students

to engage in broad interdisciplinary course based and external experiential

learning opportunities.

The certificate enhances the Faculty of Business Administration

and SFU goals

of promoting responsible, informed and ethical citizens and strengthening

its reputation as an innovative leader in providing unique programs for its students.

SFU

Business is a signatory to the PRME (Principles of Responsible Management Education)

initiative (See attached Appendix).

c) Target audience

The target audience

is undergraduate Business students who want to use business as a

vehicle

to change the world for the better.

This certificate will provide undergraduate Business students with formal recognition

of

their participation in learning opportunities and the acquisition of experience in the area.

Additionally,

it

will encourage students to participate in socially responsible and

sustainable initiatives, increase their exposure

to ethical and sustainability issues

affecting communities and develop the skills and knowledge required

to make a

difference

in relevant organizational! sectoral fields.

d) Content and summary of requirements for graduation

Students are required to complete a

minimum

of ] 8 units

(typically

6

courses),

in addition

to required courses in Business Ethics and Society (Bus 303) and Business Law (Bus

393).

---

These units are not additional to current degree requirements, so with careful planning

this certificate will not extend the time for graduation.

Credits applied for the certificate

may also count toward students' concentrations.

The certificate requirements are met through the following three activities:

• Course requirements: 18 units (typically 6 courses) in addition to required courses

Bus

303 and Bus 393

(1)

completion of a

minimum

of 2, Group

1

courses outside the Faculty of Business as

listed below. The topics of which relate to the social, economic or environmental

sustainability related issues that currently face our society and our planet.

(2) completion

of a

minimum

of 3, Group 2 courses in Business which develop the

students' ability to apply business and policy solutions to sustainability issues

• Experientiallearning

(3) completion

of

an

additional approved experiential or service learning component as

described below.

Group

1: Courses outside the Faculty of Business

A minimum

of two of the following courses*

Econ

260

Econ 355W

Econ 362

EVSC 200

Geog 100

Geog 221

Geog 322

Geog

383

Geog398W

Phil 120W

Phil

3191

HSCI319

Phil 320

Phil

321

Phil 421W

POL 339

POL 342

POL 373

REM

100

REM 311

REM 356

SA 363

SA 371

3 Environmental Economics

4 Economic Development

4 Economics

of Natural Resources

3 Introduction to Environmental

Science

3 Society, Space, Environment: Introducing Human Geography

3 Economic Geography

4 World Resources

4 Regional Development and Planning I

4 Nature and Society

3 Introduction to Moral

Philosophy

3 Applied Health Ethics

3

Social and Political Philosophy

3 Moral Issues and Theories

4

Ethical Theories

3 Poverty, Famine/Politics of Development

4

Relations - Developed/Developing Nations

4 Human Security

3 Global Change

3 Applied Ecology and Sustainable Environments

3 Institutional Arrangements for Sustainable Environmental Managemem

4

Process of Development and Underdevelopment

4

The Environment and Society

*

or other courses with appropriate content and prior approval from the Faculty.

Some of these courses may have prerequisites.

---

Group 2: Courses within the Faculty of Business

A minimum

of three of the following courses*

Bus

403 3 Seminar in Business Ethics

Bus 449 3 Ethical Issues in Marketing

Bus 453 3 Sustainable hmovation

Bus 467 4

Social Perspectives on Infonnation Systems

Bus

489 4 Management Practices for Sustainability

Bus 49X 3 Sociallnnovation

* or other courses with appropriate content and prior approval from the Faculty.

Some of

these courses may have prerequisites.

Experiential Or Service Learning Component

Requirements for the Experiential Learning Component can be fulfilled by one of the

following, to be completed while

at SFU:

• Co-op work semester focused on areas related to CSR andlor sustainability.

*

• Work (voluntary or paid) for a social enterprise, charitable organization, company,

corporation, or non-profit organization

in

a role related

to CSR and/or sustainability;

minimum

25 hours.

*

• Research assistant for a professor focused on areas related to CSR andlor sustainability;

minimum

25 hours. *

• Engage in other activity areas related to CSR andlor sustainability approved by the

Faculty; minimum 25 hours.

*

*Students are encouraged to request prior approval from the FHA Undergraduate Program

before beginning their activity.

Student() will submit a request to the faculty for fulfillment of the experiential component

that includes:

A description of the organization and the students' role in the organization signed and validated

by employer/supervisor

A

500 word reflective essay on their experience that identifies key experiences related to

CSR and how that influenced their current thinking about the implications of business practice

on society broadly. The essay will

be graded pass/fail.

e) Delivery methods

---

Since the program is based upon existing courses and programs, the standard delivery

methods already in place for on-campus education will be used. The experiential

component requirements will be met by students own self-initiated activities which will

be approved by the Faculty.

f)

Linkages between the learning outcomes and the curriculum design, including an indication

whether a work experience/work place term

is required for degree completion.

The expericntiallearning compollent of this certificate is specifically designed to illclucle

a variety of approved community activities that students take part in, including possible

co-op or other work! volunteer/ research assistant experience.

g) Distinctive characteristics

The certificate is unique in its focus and interdisciplinarity given the extent of business

and non-business courses involved as

we}] as the experiential learning component. UBC

Sauder has very recently introduced a concentration/ certificate in Sustainability,

comprised

of 6 courses (12 credits), a minimum of 3 courses within the faculty and one

course outside the faculty. There is no experiential component.

York University offers a Graduate Diploma in Business and the Environment currently

with their MBA. The

University of Waterloo has recently announced a School of

Environmental Enterprise and Development in environmentally responsible business.

h) Anticipated completion time in years or semesters

Students are required to complete a minimum

of 18 units (typically 6 courses).

These units are not in addition to their current requirements, so with careful planning this

certificate

will not extend the time for graduation. Credits applied for the certificate may

also count toward students' concentrations.

i) Enrolment plan for the length of the program

Participating undergraduate students will have Busincss attached to thcir program plan,

either through a major,

joint major, or honors.

j) Policies on student evaluation

As per general regulations

of the University, and the Faculty of Business Administration.

k)

Policies on faculty appointments (minimum qualifications)

Continuing faculty will hold a

PhD or equivalent.

---

1) Policies on program assessment

All academic units at

SFU are subject to external review every six years. AACSB and

Equis accreditation require additional assessment

of assurance of learning, community

involvement, and attainment

of mission every 5 years.

m) Level

of support and recognition from other post-secondary institutions, (including plans for

admissions and transfer within the British Columbia post-secondary education system) and

relevant regulatory

or professional bodies, where applicable.

This certificate

is optional for any student accepted into the Faculty of Business

Administration.

n) Evidence

of student interest and labour market demand

A notice of the potential certificate has been posted on the BBA website and students

have expressed interest. A meeting

of the NetImpact group of SFU and the Faculty of Business

several years identified a need for some method

of recognizing students' extracurricular

activities in this area

as well as related courses both within and outside the faculty. The

certificate replaces the

Segal Honors Semester in Sustainability, which attracted approximately

15 students per year for the two years it was run. Feedback from students about the Segal

Semester focused mainly on the limited accessibility of that opportunity - all courses were held

in one semester and it was limited to honors students.

0) Summary of resources required and available to implement the program

No extra resources required for implementing certificate. All courses exist and are

offered regularly. Resources already

in place.

p) Brief description of any program and associated resources that will be reduced or eliminated

when the new program

is introduced (if applicable)

None

q) List of faculty members teaching/supervising, what percentage of their teaching will be

devoted to the program, and their areas

of specialization

Current faculty

in the Faculty of Business Administration who teach relevant courses in

Business include (but are not limited to):

• Robert Adamson (lecturer) LLB, LLM, Director of SFU Center for

Corporate Governance, Commercial Law

• Mark Wexler, Professor, University Professor of Business Ethics and

Management

• John Peloza, Assistant Professor, Marketing

• Stephanie Bertels, Assistant Professor, Social Innovation

---

• Jeremy Hall, Associate Professor, Strategy, Social Innovation

• Andrew Von Nordenflycht, Assistant Professor, Management for

Sustainability

• Peter Tingling, Assistant Professor, Sustainability and Information

Systems

r) For a program where the intention is to charge a premium fee, a budget developed in

collaboration with the dean

of the faculty

Not applicable - not a program. No change in existing fees.

s) Related programs in your own

or other British Columbia post-secondary institutions.

None current! y

6. Contact information

of the institutional contact person in case more information

Dr. Colleen Collins, Associate Dean, Faculty

of Business Administration, 778-782-3653

7. In addition, attach the documentation used for internal approval; alternatively, provide a link

to a website where this information is available. Normally, the Senate materials describing

the

FPP may be used for this purpose and will be provided by the office of the A VP A to the

DQAB.

In an

October 16,2009

VCC

meeting, Faculty of Business Administration's

VCC

committee members, passed a motion of creating a Certificate in Responsible

Management. Minutes

of the meeting are securely located on the Faculty of Business

Administration website.

---

APPENDIX

The Principles for Responsible Management Education

As institutions of higher learning involved in the education of current and future managers we

are voluntarily committed to engaging in a continuous process

of improvement of the following

Principles, reporting on progress to all our stakeholders and exchanging effective practices with

other academic institutions:

Principle 1

Purpose: We will develop the capabilities of students to be future generators of sustainable value

for

business alld society at large and to work for an inclusive and sustainable global economy.

Principle 2

Values: We will incorporate into our academic activities and curricula the values of global social

responsibility as portrayed in international initiatives such as the United Nations Global

Compact.

Principle 3

Method: We will create educational frameworks, materials, processes and environments that

enable effective learning experiences for responsible leadership.

Principle 4

Research: We will engage in conceptual and empirical research that advances our understanding

about the role, dynamics, and impact

of corporations in the creation of sustainable social,

environmental and economic value.

Principle 5

Partnership: We will interact with managers of business corporations to extend our knowledge

of their challenges in meeting social and environmental responsibilities and to explore jointly

effective approaches to meeting these challenges.

Principle 6

Dialogue: We will facilitate and support dialog and debate among educators, business,

government, consumers, media, civil society organizations and other interested groups and

stakeholders on critical issues related to global social responsibility and sustainability.

We understand that our own organizational practices should serve as example

of the values and

attitudes we convey to our students.

10

---

2010/2011 Calendar entry for the Faculty of Business Administration - Undergraduate Programs

To be placed before Certificate in International Experiential Learning as seen on page 148 of the

2009/2010 hard copy calendar.

Certificate

in

Corporate

Social

Responsibility

Students are required to complete a

minimum

of 18 units

(typically

6

courses),

in addition to required

courses in Business Ethics and

Society (Bus 303) and Business Law (Bus 393) which are earned through

the following three activities.

A

minimum of three of the following courses*

BUS 403-3 Seminar in Business Ethics

BUS 449-3 Ethical Issues in Marketing

BUS 453-3 Sustainable Innovation

BUS 467-4 Social Perspectives on Information Systems

BUS 489-4 Management Practices for Sustainability

BUS 49X-3 Social Entrepreneurship

Completion

of a

minimum

of two courses* outside the Faculty of Business as listed below. The topics of

which relate to the social, economic or environmental sustainability related issues that currently face

our society and our planet.

ECON 260-3 Environmental Economics

ECON 355W-4 Economic Development

ECON 362-4 Economics of Natural Resources

EVSC 200-3 Introduction to Environmental Science

GEOG 100-3 Human Geography

GEOG 102-3 World Problems in Geographic Perspective

GEOG 221-3 Economic Geography

GEOG 322-4 World Resources

GEOG 385-4 Agriculture and the Environment/Food Production and the Environment

GEOG 398W-4 Human Ecology: Human Relations to Nature

PHIL 120W-3 Introduction to Moral Philosophy

PHIL 319-3 or HSCI 319W-3 Applied Health Ethics

PHIL 320-3 Social and Political Philosophy

PHIL. 321-3 Moral Issues and Theories

PHIL 421W-4 Ethical Theories

POL 339-3 Poverty, Famine/Politics of Development

POL 342-4 Relations - Developed/Developing Nations

POL 373-4 Human Security

REM 100-3 Global Change

REM 311-3 Applied Ecology and Sustainable Environments

REM 356-3 Institutional Arrangements for Sustainable Environmental Management

SA 363-4 Process of Development and Underdevelopment

SA 371-4 The Environment and Society

---

* or other courses with appropriate content and prior approval from the Faculty. Some of these courses

may have prerequisites.

Completion of a minimum of one approved experiential or service learning component as listed below.

• Co-op

work semester focused on areas related to CSR and/or sustainability. *

C)

Work (voluntary or paid) for a social enterprise, charitablf> organization, company, corporation,

or non-profit organization in a role related to C51{ and/or

su~tainability;

minimum 25 hours. *

• Research assistant for a professor focused on areas related to CSR and/or sustainability;

minimum 25 hours. *

• Engage in other activity areas related to CSR and/or sustainability approved by the Faculty;

minimum 25 hours. *

*Student can request prior approval from the Faculty before beginning their activity.

Students will submit a request to the faculty for fulfillment of the experiential component that

includes:

A description of the organization and the students' role in the organization signed and validated by

employer/supervisor

A

500 word reflective essay on their experience that identifies key experiences related to CSR and how

that influenced their current thinking about the implications of business practice on society broadly.

The essay will be graded pass/fail.