1. SCUP 10-37
      1. Beginning a transition
      2. Proposed Change of Status (in context)

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MEMORANDUM
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ATTENTION
Jon Driver,
DATE
:-'l:irch 26.2010
FROM
RE:
Vice Prnidcnt Academic (\: Chair
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Cheryl
Gci~lcr,
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PAGES
1
Requested Change of Status from MPub to Pub
SCUP 10-37
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Vice
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ACADEMiC
As Dean of the Faculty of Communication, Art and Technology I am pleased to submit to SCUP
this request to convert the Masters in Publishing Program to a graduate and undergraduate
Publishing Program. This proposal has been circulated and discussed in the Faculty and comes
with the support of the Directors of the
FCAT Schools, and FCAT undergraduate and graduate
curriculum committees. Please place this item on the agenda of the next meeting of SCUP. The
proposal is attached.
Thank-you.
cc:
Sarah Dench, Secretary to SCUP
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Requested Change of Status
Master
of Publishing Program
The Faculty of Communication, Art and Technology requests that the Master of
Publishing program become a program authorized to offer course programs at both the
graduate and
undergraduate levels, and that name of the program be changed from The
Master
of Publishing program to The Publishing program.
Overall Rationale
Background: The Master
of Publishing Program
The Master of Publishing program was approved in 1994 and has proved to be a
successful program. Beginning with a capacity
of 12 students, it soon moved to 15 and
later to 18 spaces in the program. In fall
2009, it expanded its capacity yet again and
created space for
21 students. The program has attracted students from across Canada and
around the world (graduates
of 95 di fferent universities) and over 90 percent of its
graduates find employment in the book, magazine,
or online publishing organizations and
associated government agencies within a year
of graduation. Many of those completing
their course work, but not the final graduating project report, also find parallel
employment.
The program has received generous support from the publishing industry including
Random House Canada, Victor Marks
of Harley and Marks, Donald and Barbara Atkins,
Pearson Canada, McClelland and Stewart, Raincoast Publishers, James J. Douglas,
HarperCollins, Friesen Printers, Adobe, Apple, and Xerox, among others. Nearly 100
firms
and organizations have acccpted MPub interns, many of whom have been paid.
Various governments and their agcncies, industry associations, and a number
of finns
have commissioned research
of
f~lCUlty
members. As well, the MPub program is a key
participants in the
CFI-funded $12 million Synergies project, a project designed to take
Canadian social science and humanities journals online, ideally using an open access
publishing model.
The Minor in Publishing
Prior to the creation of the MPub, a set of undergraduate courses in publishing, created by
the founding and current director of the MPub, were launched in the School of
Communication in the Faculty of Applied Sciences. At a certain point, these courses were
approved as a designated minor. The courses have been taught
by a combination of MPub
faculty and, in most cases, publishing professionals serving as sessionals. They have
attracted up to 1400 enrolments annually, just short of 50 FTEs.
Quoting Co-op coordinator Marcia Shimizu,
The theoretical and technical skills and knowledge that students gain in the
Publishing Minor program often gives them an edge over other candidates for
3

Communication Co-op postings. Working for an employer such as Self-Counsel
Press
or Harbour Publishing, students apply their knowledge of the publishing
industry, whereas with an organization such as
SFU International or Natural
Resources
Canada, students design a variety of printed materials.
The Current Administrative Structure of Credit Course Offerings in
Publishing at SFU
Until the recent faculty realignment, the Master of Publishing (MPub) program was
located
in the Faculty of Arts and Social Sciences and the School of Communication with
its
Publishing Minor in the Faculty of Applied Sciences. A number of years ago, the
principle was accepted by the Directors of both the School of Communication and the
MPub that these undergraduate
publishing
courses, which had more of a professional
than a critical orientation, were better housed within the
MPub than within
Communication. However, the nature of budget allocations undermined any will to see a
transfer
of responsibility. Not to be defeated in the pursuit of academic excellence, an
admirable administrative arrangement evolved whereby the School of Communication
consulted with the MPub (whose director was on a long-term secondment from the
School
of Communication to the Master of Publishing program) on the hiring of new
sessionals to teach the courses in the publishing minor.
Beginning a transition
With the formation of the Faculty of Communication, Art and Technology, and following
the recommendations
of the Phase 2 Task Force on Faculty Structure, an agreement was
reached among the two units and the Dean
of FeAT that students and the university
would best be served by the
NlPub assuming responsibility for the undergraduate courses
and programs in
publishing.
In order to make that possible, the structure of the MPub
program must now be amended to allow for undergraduate program offerings.
Proposed Change of Status (in context)
In consultation with the office of the Vice-President Academic, it was agreed that, the
Master
of Publishing program should propose to assume responsibility through a five-
step process as fo])ows:
1. On the foundation of a preccch:nt set by the mounting undergraduate courses
Resource and Environmental ivlanagcmcnt, the i\Jaster or Publishing should
mount a number of undergraduate publishing courses.
2. The Master of Publishing would then apply to extend its status within the
university from a Masters program to a graduate and undergraduate program with
the aim
of offering a minor in publishing. As part of the application for change of
status, the name of the program would be changed to The Publishing Program.
3. Immediately subsequent to this status extension, the MPub would give notice of
intent to mount a minor in Print and Digital Publishing.
4. Once the minor was approved, the resulting entity, The Publishing Program,
would then propose the mounting of other courses to till out the Print and Digital
Publishing Minor.

5. At one or more appropriate points, and bearing in mind the need to ensure that all
students \vould have the opportunity to complete the existing Minor, the School of
Communication would then delete courses that were essentially the same and
maintain two courses that it wished to cross list with MPub.
Closing Rationale
The current Master of Publishing program has the expertise to oversee the Minor in
Publishing. I
I
can attract top-flight prorcssionals to teach in the program as it has heen
doing. Moreover, it has the knowledge Joundation to oversee the updating of
undergraduate publishing courses. The intent is to serve the best interests of
undergraduate students and to more closely align the courses with the structure of the
Masters program. The courses will serve as useful pre-requisites to the Masters program
and will allow
the Master's program to teach more advanced courses than are currently
possible. Additionally, over the longer term, increased course responsibility will ease the
hiring
of full- and part-time faculty and, perhaps, allow specialization for outstanding
students at
the Master's level.
The placement of administrative responsibility for the Minor
in Publishing in the
Publishing program underscores the commitment of FCA T to maximizing the
effectiveness of teaching and learning by integrating the publishing undergraduate
courses with the Simon Fraser University's nationally and internationally recognized
Master of Publishing program where the expertise in book, magazine, and online
publishing lies and where there is substantial experience with cohort program
administration. Such a placement also affirms FCAT's commitment to community
outreach in that the teaching complement of publishing courses draws both from SFU
Faculty and from publishing professionals with whom the Publishing program works on a
weekly basis, a relationship that has provided the foundation for a highly successful
internship program at the Master's level.
3/1811
0 (AB)

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