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---

Faculty of Business Administration

Revision of Marketing Concentration for the 2010/2011 calendar.

Conclusion

The Marketing Area wishes to change the requirements for the concentration to allow students to take

Bus 443-3 as one of their 400 level concentration electives. A name change for Bus 445 has also been

included.

Rationale

BUS 443-3 New Product Development and Design was a marketing course offered through the

Entrepreneurship concentration. Allowing marketing students to include this course as part of the

Marketing concentration provides them with a broader choice of relevant options.

calendar

Change

The calendar change required is on page 145 of the 2009/2010 of the printed SFU calendar:

From:

Bus 343-3

Bus 345-4

Bus 347-3

and Three

of

Bus

444-3

Bus 445-3

Bus 446-4

Bus 447-3

Bus 448-4

Bus 449-3

Bus 459-3

To:

Bus 343-3

Bus 345-4

Bus 347-3

and Three

of

Bus 443-3

Bus

444-3

Bus 445-3

Bus 446-4

Bus 447-3

Introduction

to Marketing

Marketing Research

Consumer Behavior

Business

to Business Marketing

Analysis

of Data for Management

Marketing Strategy

Global Marketing Management

Integrated Marketing Communications

Ethical

Issues in Marketing

Services Marketing

Introduction to Marketing

Marketing Research

Consumer Behavior

New Product Development and Design

Business

to Business Marketing

Customer Analytics

Marketing Strategy

Global Marketing Management

---

Bus 448-4

Bus 449-3

Bus 459-3

Integrated

Marketing

Communications

Ethical Issues in Marketing

Services

Marketing

---

Faculty of Business Administration

Revision of the Entrepreneurship and Innovation concentrations for the 2010/2011 calendar.

Conclusion

The Business UCC wishes to combine the Entrepreneurship and Innovation concentrations to create one

concentration called Entrepreneurship and

Innovation.

Rationale

Because entrepreneurship and innovation are often (but

not necessarily) co-occurring activities, the

combined concentration allows students to choose the mix of courses that best reflects their interests.

One combined concentration also leaves more room in students' programs to take another

complementary concentration in Business Administration.

Calendar Change

The calendar change required is on page

145

of the

2009/2010

of the printed SFU calendar:

From (remove):

Entrepreneurship

Bus

342-3

Foundations of Entrepreneurship

Bus

361-3

Project Management

Bus

314-3

New Venture Finance

Bus

443-3

Marketing for New Ventures

Bus

486.3

Leadership

From (remove):

Management

of Innovation

Bus

338-3

Managing Technological Innovation

Bus

361.3

Project Management

and three

of

Bus

450-3

Bus

453.3

Bus

452.3

Bus

454-3

To:

Emerging Technologies

for Business

Sustainable

Innovation

Strategic Management of Innovation

Creativity in Business

Entrepreneurship and

Innovation

Bus

338-3

Managing Technological Innovation

Bus

342-3

Foundations of Entrepreneurship

Bus

477.3

New Venture Planning

and

two of

---

Bus 314-3

Bus 361-3

Bus 443-3

Bus 452-3

Bus 453-3

Bus 486-3

New Venture Finance

Project Management

New Product Development and Design

Strategic Management of Innovation

Sustainable

Innovation

leadership

---

Faculty of Business Administration

Cbanges to International Business Concentration (To be effective Fall

2010)

The calendar change required is on page 145 of the 2009/2010 of the printed SFU Calendar.

Rational

The International Business decided on the need to streamline its course offerings in order to allow

students greater flexibility

in selecting International Business courses that best complement their areas of

interest.

Additionally, this

change accommodates the change in course code and course name to the course

previously identified

as BUS 380-3 Comparative Management to BUS 430-3 Cross-Cultural

Management.

Amend calendar

as follows for the 2010/2011 calendar:

From:

To:

International Business

International Business

BUS 346-3 International Business

BUS 346-3 International Business

and

BUS

one

380-3

of

Comparative

Management

and

four

of

BUS 432-3 International Human Resources

Management

BUS 430-3 Cross-Cultural Management

BUS 418-3 International Financial Management

and one of

BUS 431-3 Business with East Asian Countries

BUS 434-3 Foreign Market Entry.

BUS 432-3 International Human Resources

BUS 435-3 Management of International Firms

Management

and one of

BUS 434-3 Foreign Market Entry

BUS 435-3 Management of International Firms

BUS

BUS

431-3

492-3

Business

Selected

Topics

with

East

in

Business

Asian

Countries

Administration

BUS

447-3

International

Marketing

Management

BUS 493-3 Selected Topics in Business Administration

BUS 492-3 Selected Topics in Business Administration

BUS 494-3 Selected Topics in Business Administration

(when offered in an International Business related

BUS 495-3 Selected Topics in Business Administration

topic)

Students must also complete one

of any 400 division

Other upper division courses deemed to have significant

international business course that has not previously

international business relevance

may, with prior faculty

been used to satisfy the above requirements, or one of

permission, be substituted for the above courses. These

may be offered in another faculty.

BUS 418-3 International Financial Management

BUS 447-3 International Marketing Management

Note: students concentrating in international business

Other upper division courses deemed to have significant

are strongly advised to consider combining it with

another

business

concentration.

international business relevance may,

with prior faculty

permission,

be substituted for the above courses. These

may be offered in another faculty.

.or an approved selected topics course in international

business

---

Note:

students

concentrating

in

international

business

are strongly advised to consider coinbiningit with

another

business

concentration.

---

SIMON FRASER UNIVERSITY

Senate Committee on Undergraduate Studies

Course ChangelDeletion Fonn

Existing Course Changes Recommended: Bus 443-3, Marketing for New Ventures

Please check appropriate revision(s)

Course Number: __

Credit Hour:

Title:,-"X:::- __

Description: __ _

Prerequisite:__ State number of hours for:

Lect ( ) Sem ( ) Tut ( ) Lab ( )

Course deletion: __ _

FROM:

TO

Course Number

Course Number

Credit Hour

Credit Hour

Title:

(1) Long title for calendar/schedule no more than 100 characters including spaces and

punctuation

FROM

TO

Marketing for New Ventures

New Product Development and Design

(2) Short title for enrolment and transcript no more than 30 characters including spaces and

punctuation

FROM

TO

Marketing for New Ventures

New Product Develop.

&

Design

RATIONALE:

The new name better represents the nature of the material actually delivered.

Does this course replicate the content of a previously approved course to such an extent

that students should not

receive credit for both courses?

If

so,

this

should be noted

in

the

pre-requisite.

No

Effective semester and year __

---:..F-=all=-=2~O

.... 1 ....

O ______ _

scus 2006

---

SIMON FRASER UNIVERSITY

Course ChaDgelDeletioD Form

Existing Course Changes Recommended: Bus 445-3 Analysis of Data for Management

Please check appropriate revision(s)

Course Number: __

Credit Hour:

Title:----"'X"--_

Description:--=X=--_

Prerequisite:__ State number of hours for:

Lect( ) Sem ( ) Tut ( ) Lab ( )

Course deletion: __ _

FROM:

TO

Course Number

Course Number

Credit Hour

Credit Hour

Title:

(1) Long title for

calendar/schedule no more than 100 characters including spaces and

punctuation

FROM

TO

Analysis of Data for Management

Customer Analytics

(2) Short title for enrolment and transcript no more than 30 characters including spaces and

punctuation

FROM

TO

Analysis of Data for Management

Description

FROM

Customer Analytics

The analysis

and interpretation of data, particularly multivariate data. This course is

complementary to Bus 345 but may be taken independently. Applications in management

science and information systems, organizational behavior and other areas as well as in

marketing will be examined. Prerequisite: Bus 343, 336, 360; 60 units

Description

TO

Exposes students to the art of using analytic tools from across the spectrum of data mining and

modeling to provide powerful competitive advantage in business. Students will learn to

recognize when a method should

or should not be used, what data is required, and how to use the

software tools. Areas covered include database marketing, geospatial marketing and fundamental

strategic and tactical decisions such as segmentation, targeting and allocating resources to the

marketing mix.

Prerequisite: Bus 343, 336, 360; 60 units

RATIONALE:

To better reflect what is actually taught

in

class.

SCUS 2006

---

Does this course replicate the content of a previously approved course to such an extent

that students should not

receive credit for both courses?

If

so, this should be noted in the

pre-regyisite.

No

Effective semester and year __

~F~all~2~O/:.:!Iu=O:.-...

______ _

SCUS 2006

---

SIMON FRASER UNIVERSITY

COUl'se Change/Deletion Form

Existing Course Changes Recommended: BUS 430 Cross-Cultural Management

Please check appropriate revision(s)

Course Nwnber:

X

Credit Hour:

Title:

X

Description:

Prerequisite:

__

State number of hours for:

Lect (

)Sem(

) Tut (

) Lab (

Course deletion:

FROM:

TO

Course Nwnber

380

Course Number

430

Title:

)

(1)

Long title for calendar/schedule no more than

100

characters including spaces and

punctuation

FROM

TO

Comparative Management

Cross-Cultural

Management

(2) Short title for enrolment and transcript no more than 30 characters including spaces and

punctuation

FROM

TO

Comparative Management

Cross-Cultural Management

RATIONALE:

To better reflect the level of difficulty of the material covered in this course and to

accommodate the streamlining of the International Business Concentration

Does

this course replicate the content of a previously approved course to such an extent

that students should not receive credit for both courses?

If

so, this should be noted in the

pre-requisite.

N/A

Effective semester and year __ ----"'F

..... all=-:2 .... 0 .... 1 .... 0'-- ______ _

---

SIMON FRASER UNIVERSITY

Senate Committee on Undergraduate Studies

Course Change/Deletion Form.

Existing Course Changes Recommended: BUS 431-3 Business with East Asian Countries

Please check appropriate revision(s)

Course Number: __

Credit Hour: __

Title: __ _

Description: __ _

Prerequisite: X

State number of hours for:

Lect ( )

Sem ( ) Tat ( )

Lab ( )

Course deletion: __ _

Prerequisite:

FROM

BUS 346, 360, and one of BUS 380 or 432; 60 units.

Description

TO

BUS 346, 360, and one of BUS 430 or 432; 60 units.

RATIONALE:

To accommodate the change of course number of BUS 380 to BUS 430.

Does this course replicate the content of a previously approved course to such an extent

that

students should not receive credit for both courses?

If

so, this should be noted in the

pre-requisite.

Effective semester and year __ --=-F=all=-=:2=0=10=-- ______ _

SCUS2006

---

SIMON FRASER UNIVERSITY

Senate Committee on Undergraduate Studies

Course ChaDgelDeletion Form

Existing Course Changes Recommended: BUS 435-3 Management of International

Firms

Please check appropriate revision(s)

Course Nwnber: __

Credit Hour:, __

Title: __ _

Description:,

__ _

Prerequisite: X

State number of hours for:

Course deletion: __ _

Prerequisite:

FROM

BUS 346, 360, and one of BUS 380 or 432; 60 units.

Description

TO

BUS 346, 360, and one of BUS 430 or 432; 60 units.

RATIONALE:

Lect ( ) Sem ( ) Tut ( ) Lab ( )

To accommodate the

change of course nwnber of BUS 380 to BUS 430.

Does this

course replicate the content of a previously approved course to such an extent

that students should not receive credit for both courses?

If

so, this should be noted

in

the

pre-requisite.

Effective

semester and year __

---AF..!:!all~2~O:..tl.l~0

______ _

---

SIMON FRASER UNIVERSITY

Course ChangelDeletioll Fonn

Existing Course NumberlTitle: Bus 464-3 Creativity in Business

Please check appropriate revision(s) being recommended:

Course Number: __

Credit Hour:

Title: __ _

Description:

__ _

Prerequisite:__ State number of hours for: 3

Lect

O~

)

Sem ( ) Tut ( ) Lab ( )

Course deletion:

X

RATIONALE:

We are unable to provide faculty resources to teach this course in the foreseeable future.

Does

this course replicate the content of a previously approved course to such an extent

that students should not receive credit for both courses?

If

SOt

this

should be noted in the

pre-requisite.

No

Effective

semester and year __ -.=.F.=all=-:2L:<0'41.=,O __

SCU S 2006