SiMON FRASER UNIVERSITY
MEMORANDUM
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Senate ?
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From
Senate Committee on
Undergraduate Studies
Subject ....
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Course:
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....4705,
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Date
1979-09-13
Book Publishing in Canada
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Action taken by the Senate Committee on Undergraduate Studies
at its meeting on 11 September, 1979 gives rise to the following
motion:
MOTION
That Senate approve, and recommend approval to the Board of
Governors, the proposed new course CMNS 470-5, Book Publishing
in Canada, as set forth in paper S79-85.
NOTE subject to approval of the course by Senate and the Board SCUS
has waived the time lag requirement to permit first offering in the
spring semester, 1980.
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SiMON FRASER UNIVERSITY
MEMORANDUM
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Mr. H. M. Evans, Registrar..
Subject
............ CMNS..
4.70.-,.5.,....Book Publishing
in Canada.
From ?
J.
Blanchet, Administrative.........
Assistant,
Faculty of Interdisciplinary Studies.
Date. ?
August, 8/79,.
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. . .........
I.S.C. 79-7, New Course Proposal.
Attached is the above-noted new course proposal,
which was considered and approved by the Faculty'of Interdisciplinary
Studies Undergraduate Curriculum Committee on July 10/79.
Would you please place this item on the next agenda of the
Senate Committee on Undergraduate Studies.
Attachment.
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C
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Departme^
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C hair/nan
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SEP
Dean
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Chairman,
NEW C0.RS::
PR0P0A1, 1)I1
1.
Calendar Information
Abbreviation
Code:
CMNS
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Course Number;
470__ —
Title of Course: Book Publishing In Canada
Department :c.nication
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Credit 1tour;:
5 ?
Vector: ?
2
Calendar Description of Course: An analysis of the various facets of the book
publishing industry in Canada including ownership patterns, legal foundations,
criteria for book selection and marketing. Includes examination of both commercial
and educational publishing. The industry will be analyzed within the framework
of Canadian cultural and other government policies affecting the industry.
Nature of Course Seminar
Prerequisites (or special instructions):
At least. 60 hours of credit including CMNS 230
What
approved:
course
?
(cour
None
s
es),
if any, is Utlng dropped
from
the calendar if this course is
2. Scheitil
ing
How frequently will the
course
be
offered? Once per year
Semester in which the course will first be offered? Spring 1980
Which
possible?
of your
Lorimer
present faculty
?
be available to make the proposed offering
.
To provide students with an understanding of the operation of the book publishing
industry in Canada. Such an understanding would be not only of value in itself
but would be a basis of comparison to other media discussed in other courses, eg.
telecommunications. The objectives will be accomplished primarily through the
examination of government reports, trade periodicals and scholarly books written
on the subject.
4.
Budctary and Space Re
q
uirements (for informat-ion only)
What additional
resources will be required
in the following areas:
Faculty
None
Staff
None
Library
None
Audio Visual
None
Space
None
Equipment
None
5.
App
r
oval
Date:
3. Objective!j of the Course
Attach
SCUS
73-34b:-
course odlinc).
(W)wn
completing
this form, for intructjont;
SOC
Memorandum SCUS 73-34a.
2. Rationale for Communication 470 Book Publishing in Canada.
The Department of Communication provides courses which are analyses of
the major media and the dynamics of their operation in society. Until the
present time there has been a concentration on the electronic media; i.e. radio
(commercial, public and community), TV (cable, commercial and public) and their
various spinoffs. Film (feature, documentary, non-feature) has also received
some concentration. However, print (magazines, newspapers and books) has been
only covered in introductory courses such as 230. The addition of a course
on Book Publishing will present the print medium for advanced study for students.
CMNS 470 will complement courses such as 431 and 433 in their discussion of the
interrelationships of the electronic media and society. As well, in another
sense, it complements 357 and 358 in so far as they deal with the actual
production of media artifacts. It will also draw upon material introduced in
courses such as 210, 310 and 410 since the historyof communication thought is
almost a history of print.
The numbering of the course anticipates courses on magazines and newspapers,
two related but separate areas of concern. Such courses would be mounted with
developed faculty expertise and increased involvements.
The course is being offered at the 400 level because it demands considerable
and broad sophistication of the students. An overall notion of cultural policy,
. ?
a basic understanding of the economics of small business, an ability to appreciate
the problem of balancing culture versus economics, and a perspective for
considering the pivotal position of print in the knowledge, entertainment and
education industries are all required as part of the course. The most mature
undergraduates are the ones who will benefit most from this course.
Already liason with the B.C. book publishing industry has been established.
The possibility of part-time work and summer work in the industry has emerged.
The course is designed to provide information which will be a foundation for
graduate research and taking a job in the industry. Again here, as far as
employment is concerned, a satisfactory liason can only be developed for mature
students..
0
Weck by Week Outline
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.
Book Publishing in Canada
CMNS 470
1.
Overview and Introduction: publishing as a cultural industry
A brief history of publishing in Canada, its development, and
its recognition as a cultural industry. From this basis an
introduction will be provided to the kinds of government action
which have been taken to support publishing and why government
seems to favour certain kinds of support over others.
2.
From manuscript to publication
An outline of the various steps involved in the publication
of every manuscript followed by a description of common manners
by which publishers receive manuscripts.
3.
Legal Foundations: intellectual property and copyright
An analysis of the dependency of publishing on copyright
and the notion of intellectual property. Canada's copyright
laws will be contrasted to those of other countries in terms of
the protection they provide both for authors and publishers.
Recent moves especially by the U.S. government against the inherent
territoriality involved in copyright will also be discussed.
4.
The question of ownership
An examination of the performance of various types of publishers,
their corporate structure, country of ownership, the extent of
the domination of Canadian publishing by U.S. companies, the
effect on content of ownership, etc.
5.
Canadian Publishing in an international context
Having an understanding of the general pattern of Canadian
publishing and the tendencies of the various types of
publishers (based on ownership) a comparison will be drawn
between the Canadian situation and that of other countries.
This will be followed by an analysis of the "exportability"
of Canadian materials.
6.
Markets: trade, education, mass paperbacks, bookclubs
The segmentation of the book market into the above divisions will
be discussed along with the different practises each demands.
Emphasis will be placed on the content of material from each
of the sectors.
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.
2.
r
7.
Educational publishing
The specific character of educational publishing will be
discussed in detail. Multinational enterprises will be
contrasted to projects taken on by new, smaller, Canadian
companies.
8.
Marketing and distribution
The various channels of distribution, direct mail, bookstores,
fulfillment centres, etc. will be introduced and discussed.
A contrast will be drawn between the potential in this area
of activity for cooperation as opposed to the more creative,
competitive area of attracting authors and developing material.
9.
Related industries and institutions
The relationship of the publishing industry to associated insti-
tutions such as libraries, bookstores (and booksellers) schools,
the media will be discussed.
10.
The role of government
A review of the role played by provincial and federal governments
will be reviewed. The most recent programs will be discussed with-
in the apparent perspective each takes towards the publishing
industry, i.e. the recognition or lack of recognition of publishing
as a cultural activity or industry, as opposed to an industry per-
se, welfarist style grants versus structural intervention or loans,
etc.
11.
Books and culture
A discussion of the role of the book in relation to cultural
expression. The centrality and foundation of the book to the
electronic media will be discussed in some detail.
12.
With an eye to the future
An assessment of the direction and health of the Canadian
publishing industry. Emphasis will be placed on the recent
expansion of the role of small Canadian owned publishers
and the role they have played in the recognition of book
publishing as an important cultural activity. Speculation
on how the industry will transform itself and what new inter-
ventions from government might be expected will be offered.
Primary References:
iook kublishing
in Canada
(CMNS
470.)
The primary references for this
course are the
following:
Government of Ontario, The Royal Commission on Book Publishing
Volume I Canadian Publishers and. Canadian Publishing
Volume 11 .Bçkg
round Papers
c,ueen's Printer for Ontario, Toronto, Ontario,
1972
Department of Industry, Trade and Commerce, Government of Canada
The Canadian Book Industry Ottawa,
1970.
Department of the secretary of State, Government of Canada
The Publishing Industry in Canada, Ministry of Supply and Services,
Ottawa:
1977
Department of the Secretary of State, Government of Canada
En glish
Iaguage Educational Book Publishing in Canada and
French
,._.
_
lan
.
1..
?
guage
C!.......a.__
Educational
?
rr_
Book Publishin
g
in Canada. Ministry
I
CANADIAN BOOKS ON PUB1IHERS
?
AND PUBLISHING
Alberta. Department of Education. Repçt of the_Commi
of Inry I nt Non-Canadian Influence in all Post-
Secondary Education. Edmonton, Dept. of Education, 1972.
Bailey, H.S. ,Jr. The Art and Science of Book Publishing.
Toronto, Harper and Row,
1970.
Bingley, Olive.
?
Toronto,
Pergamon,
1972.
Bohne, Harald, and Van Ierssell, Harry. Publishing: The
Creative Business. Toronto, University of Toronto Press,
1973.
Bradbury, Maureen. "Fine Prin-ting by Canadian Private Presses:
A Descriptive Listing of the Holdings of Special Collect-
ions. Part I: Presses Outside Ontario." News from the
Rare Book Room 17. (Occasional publication of the
Special Collections Unit of the University of Alberta
Library.) Edmonton, University of Alberta Library,
June
1978.
Britnell, John. Books and Booksellers in Ancient and Modern
Times. Toronto, John Britriell Sons,
1923.
Broten, Delores. The LumberJack Report: English Canadian
'Literar
y
Trade Book Publishers' Sales 1963-1972.
Peterborough, Ont., CanLit,
1975.
Campbell, H.C. Canadian Libraries. Toronto, Pendragon,
1971.
page z
Campbell, H.C. information Science in Canada. Toronto, Pen-
dragon, 1971.
Canada. Report of the Ro
y
al Commission on National Develop-
ment
inth
e
-
Arts,
-
Letters and Sciences. Ottawa, King's
Printer,
1
951. (The "Massey Report.")
Canada. Report of the S
p
ecial Senate Committee on Mass Media:
Vol. I--The Uncertain Mirror; Vol. II--Words, Music, and
Dollars; Vol. III--Good, Bad, or Sim
p
l
y
Inevitable?
Ottawa, Queen's Printer, 1971.
Canada. Reportyal Commission on Publications. Ottawa,
Queen's Printer, 1961.
Canada. Department of Industry, Trade and Commerce. The
Book Publishing and Manufacturing Industry in Canada: A
Statistical and Economic Analysis (prepared by Ernst &
Ernst Management Consulting Services, Montreal), Ottawa,
Information Canada, 1970.
Canada. Department of
Secretary
of State. Consultation
2:
Publishing. Ottawa, Infomration Canada, 1971.
Canada. Department of Secretary of State. Arts and Culture
Branch. Bureau of Management Consulting, The Publishing
Industry in Canada. Ottawa, Dept. of Secretary of State,
1977.
Canada. Department of Secretary of State. Arts and Culture
Branch. Bureau of Management Consulting. Report. Part
I--Study of Eng
lish_Langg Educational-Book Publishing
in Canada; Part II--Study of French-Language Educational-
Book Publishingin Canada Ottawa, Dept. of Secretary
of State, 1978.
L
page 13
ri
4
Canada. Economic Council of Canada. Report on inteileeLual
?
and Industrial Property. Ottawa, information Canada,
1971.
Canada. Statistics Canada. Printing, Publishing and the
Allied Industries.
(36-203)
Ottawa, Information Canada,
1973.
Canada. Treasury Board. Policy and Guide on Canadian Gov-
?
eminent Publishi. Ottawa, Queen's Printer,
1967.
Canadian Association of College and University Libraries.
?
Committee on Copyright Legir;Iation. Brief to the
Royal Commission on Book Publishing (Ontario). Toronto,
CACUL, May
1971.
Canadian Publishers Directory, Fall-Winter
'78.
Toronto,
Greey de Pencier Publications, November
1978.
Clery, Val. Promotion and Response: Report on the Media
Response Survey of Trade Book Publishing. Toronto, Can-
adian Book Publishers' Council,
1970.
Egoff, Sheila. The Re
p ublic of Childhood. Toronto, Oxford.
University Press,
1967.
Egoff, Sheila, and Blisle, Alvine. Notable Canadian Children's
Books,
(llchoie_livres
canadiens pour la jeunesse.)
Ottawa, National Library of Canada,
1973.
Ettlinger, John R.T. (ed.). Publishing in Canada II: "East
Looks West", Halifax, School of Library Science, Dal-
housie University,
1973.
12
page 4
S
Fulford, Robert, Godfrey, David, and Rotsteiri, Abraham (edsj.
Read Canadian: A Book about Canadian Books. Toronto,
James Lewis & Samuel,
1972.
Gray, John. Fun Tomorrow: Learning tobe a Publisher, and
Much Else, Toronto, Macmillan,
1978.
Gundy, H. Pearson. Book Publishing and Publishers in Canada?
before
1
900. Toronto, The Bibliographical Society of
Canada,
1965.
Guridy, H. Pearson. A History of the Canadian Book Trade.
Toronto, Canadian Book Publishers' Council, microfilm
of unpublished manuscript,
1963.
Harman, Eleanor (ed.). The University as Publisher. Toronto,
University of Toronto Press,
1961.
Hindley, M.Patricia, Martin, Gail N., and McNulty, Jean. The
Tangled Net: Basic Issues in Canadian Communications.
Vancouver, J.J. Douglas,
1977.
Howard, Wm.J. (ed.). Editor, Author-, and Publisher
?
Toronto,
University of Toronto Press, 1969.
Humanities Research Council of Canada and the Social Research
Council of Canada. A Guide to Scholarly Publishing in
Canada.(Revjsed Ed.) Ottawa, Humanities and Social Science
Research Councils, 1973.
King, A. Pen, Paper and Printing ink. Winnipeg, Western Prod-
ucer,
1970.
Klinck, Carl F. (ed.). Literary 1-iist.oy of Canada; Canadian
Literature in English
(1965).
2nd ed. Vols. I-Ill,
Toronto, University of Toronto Press,
1976.
page
.5
Kotin, David B., and Rueter, Marilyn (compilers). Reade
r,
Lover of Books, Lover of Heaven: A catalogue based on
an exhibition of the book arts in Ontario.... with a
checklist of Ontario private presses.... Willowdale,
Ont., North York Public Library,
1978.
Madison, C.A. Book Publishing in America. Toronto, McGraw-
Hill, 1966.
McMürtrie, Douglas C. The First Printing in British Columbia.
Chicago, Privately Printed, MCMXXIX
(1929).
Ontario. Royal Commission on Book Publishing. Canadian
Publishers and Canadian Publish
in g. Toronto, Queen's
Printer for Ontario,
1973.
Ontario. Royal Commission on Book Publishing. Final Report
S
on the Distribution of Paperbacks and Periodicals in
Ontario. Toronto, Royal Commission's Office, March
22,
1972.
Ontario. Royal Commission on Book Publishing.
Royal
Commission
on Book Publishi
ng Background Papers. Toronto, Queen's
Printer for Ontario,
1972.
Parvin, Viola Elizabeth. Authorization of Textbooks for the
?
Schools of Ontario
186-10.
Toronto, University of
4 ?
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,-
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-4- l.
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.-
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4
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-
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'..1_ S.
J L.
.4. Cl. 4.4. '.4 1. ?
-I-.
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I
?
L.L
I I
?
'an
1.4
ad
'.1.4.0.1 1 . i.
?
A. 4.. LJLJ LI .Z.
Publishers' Institute),
1965.
Pierce, Lorne. An Editor's Creed. Toronto, The Ryerson Press,
1960.
Pierce, Lorne (ed.). The Chronicle of a Century
1829-1929.
Toronto, The Ryerson Press, n. d. [irca
1929J.
Pierce, Lorne. The
—
House of Ryerson,
1829-1954.
Toronto,
The Ryerson Press, 1954.
page 6
Pohahac, G. (ed.). Publishing in Canada: Proceedings of the
Institute on Publishing in Canada, June 270,
1971.
Edmonton, School of Library Science, University of Alberta,
1972.
Pross, Paul, and Pross, C.A. Government Publishing in the
Canadian Provinces. Toronto, University of Toronto
Press,
1972.
Rhodenizer, Vernon Blair (ed.). Canadian Literature in English.
Montreal, Quality Press Ltd.,
1965.
Rose, George Maclean (ed.). ACyclopaedia of Canadian Biog-
raphy. Toronto, Rose Publishing Co.,
1886.
Roy, Camile (ed.). French-Canadian Literature. Glasgow,
Brook & Co.,
1913.
Ryerson, Egerton. The Story of My Life. Toronto, Wm. Briggs,
1883.
Sandilands, John (ed.) Western Canadian Dictionary and Phrase-
Book: Things a Newcomer Wants to Know. (Winnipeg, Publ-
ished by John Sandilands; Printed by Telegram Job Printers
Limited, 1913.)
Facsimile Edition, with introduction by
John Orrell. Edmonton, University of Alberta Press, 1977.
Schliewen, Rolf E. A Leisure Study -- Canada
1975.
(Published
for the Arts and Culture Branch, Dept. of Secretary of
State, Govt. of Canada.) Ottawa, Comstat Consulting
Services, 1977.
Seccombe, W.W. A Private Concern. Toronto, Nelson, Foster
& Scott Ltd. ,
1974.
V
page 7
Smith, Denis (ed.). Journal of Canadian Studies: Special issue?
on the State of gljsh_Lan
g uage
b
3
5hiflg
in Canada.
X:2, Toronto, May 1975.
Story, Nora (ed.). Oxford Conillaflion to Canadian History and
?
Literature. Toronto,OsfOrd University. Press, 1973.
Stuart-Stubbs, Basil (ed.). Bookspa
1
972; Symposi
on the Canadian Book. (Regina, Canadian Library Associ-
ation Conference.) Toronto, Canadian Library Association,
1972.
Tougas, Gerard (ed.). A Check List of Printed Materials Relat-
ing to French-Canadian Literature. Vancouver, University
of British Columbia Library,.
1958.
Tougas, Gerard (ed.) History of French-Canadian Literature
(
1
95
8
). 2nd ed. Transi. by A.L. Cook. Toronto, Ryerson,
1966.
Toye,
William (ed.).
Supplement to the oxford Companion to
Canadian Histor
y
and Literature. Toronto, Oxford Univ-
ersity Press, 1973.
Watters, R.E. AChécklist of Canadian Literature and Back-
ground Materials, 1628-19 60
. Toronto, University of
Tronto Press, 1972.
Watters, R.E. and Bell, Inglis F. On Canadian Literature
1806-1960: A Checklist of Articles, Books, and Theses
on English-Canadian Literature, its Authors and Language.
Toronto, University of Toronto Press, 1966.
. ?
Woodcock, George, et al. "Publishing in Canada." Canadian
Literature (Special issue devoted to problems of pub-
lishing in Canada.) 33:3- 62.
Vancouver, University of
British Columbia, 1967.
page 8
Yuen, Raymond. Report on Marketing Survey of Literary Presses.
Toronto, Literary Press Group (an affiliate of the Assoc-
iation of Canadian Publishers), May
25, 1976.
For additional books not directly related to Canadian publishers
and publishing, please check the following useful and fairly
complete bibliographies:
Canada. Department of Secretary of State. Arts and Culture
Branch. Bureau of Management Consulting. The Publishing
Industry in Canada. Ottawa, Dept. of Secretary of State,
1977,
pp .
209-212.
Ontario. Royal Commission on Book Publishing. Canadian
PublisandCanadjan Publishing. Toronto, Queen's
Printer for Ontario,
1
972, pp. 359-367.
(March
26, 1979)
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