SiMON FRASER
MEMORANDUM
UNIVERSITY $)
/$
SENATE ?
SENATE COMMITTEE ON UNDERGRADUATE
• ?
To ............................................
..............
.From. S.I...UD.l.ES.............
............. . ...........
.....
Subject..
CHANGES - SCHOOL OF BUSINESS
?
I
D
?
NOVEMBER 18, 1981
ADMRUSTRATION1NOCONOt4FCS...............
1
?
ae.......................................................
Action undertaken by the Senate Committee on Undergraduate Studies
at its meeting of November
17, 1981
gives rise to the following motion.
MOTION: ?
"That Senate approve and recommend approval to the
Board of Governors, as set forth in S.81-158, -
the following changes for the School of Business
Administration and Economics.
1) Dropping of Business
270-3
Introduction to
Organizational Behaviour and Decision Making as
a lower division pre-requisite for all programs -
Majors, Minors, or Honors - in Business Administration;
for Honors or Major programs in Economics; or in
Joint Majors or in Joint Honors in Business
Administration and Economics;
•
? 2)
Requirement for either
BUS.
372-3
Micro Perspectives in Organizations or
BUS.
374-3
Macro Perspectives in Organizations to be
taken as part of core Upper-Division Requirements
by all Business Administration Major, Joint Major,
Honors or Joint Honors Students;
3)
Dropping of BUS.
1444-5
Marketing Research from course offerings;
New Courses and Adding to course offerings
BUS.
348-3
Industrial Marketing
BUS.
442-3
Marketing Research I
BUS.
445-3
Marketing Research II
BUS.
4149-3
Marketing and Society;
L
i) Change in Number of Required Upper-Division Credits
and in Courses for a Minor in Business Administration;
5)
Changes in Requirements for Areas of Concentration -
Marketing, replacing BUS.
444-5
with BUS.
442-3,
Adding
Requirement of one of
•BUS.
348-3
Industrial Marketing
BUS.
445-3
Marketing Research II
BUS.
449-3
Marketing and Society;
6)
Delete BUEC
231-3
Introduction to Model Building in
Business Administration and Economics."
It was noted that a number of the changes above represent housekeeping
arising from changes initiated earlier in the curricula.
• .
?
SiMON FRASER UNIVERSITY
MEMORANDUM
10
.....Harr.....va............................
.......
.
From
....
.
Shell.Roberts
Administratie v Assistant to
...Registr...
?
................
.......... i?e.a.r).......r•t..............................
Curriculum Changes -
Subject...SP°...........
?
Date.......overn.........
.
tion and Economics
The Faculty of Arts Curriculum Committee at its meeting of
November
5, ?
1981, ?
passed the following motions
?
concerning curriculum
changes
for the School of Business Administration and Economics:
1.
That BUS.
?
270-3, ?
"Introduction to Organizational Behaviour
and Decision Making" be dropped as a Lower-Division
requirement for Business Majors, Business Minors,
?
Business
Honors, ?
Economics Majors,
?
Economics ?
,,Joint Majors
in Business Administration and Economics,
?
and Joint honors
•2.
in Business Administration and Economics.
That all Business Administration Major
.
, ?
Joint Major,
?
Honors,
or Joint Honor students must take either BUS.
?
372-3, ?
"Micro
Perspectives on Organizations" or BUS.
?
374-3,
?
"Macro
Perspectives on Organizations" as part of
?
the Upper-Division
core courses.
3.
That BUS.
?
444-5, ?
"Marketing Research" be deleted
?
from; ?
and
BUS. ?
348-3,
?
"Industrial Marketing",
?
BUS. ?
442-3, ?
"Marketing
Research I",
?
BUS. ?
445-3, ?
"Marketing Research II",
?
and
BUS. ?
449_3, ?
"Marketing and Society" be added
?
to ?
the
Department of Business Administration course offerings.
4.
That BUS. 444-5 be replaced with BUS. 442-3 in the listing
of required courses in the Marketing Area of.ConcëntratiOn,
and that BUS. 348-3, BUS. 445-3 and BUS. 449-3 be added to
the list of courses from which, a student must choose one.
IFsve attached the detailed changes for clarification.
The following motion will be considered
'by 'the Faculty of
Arts Curriculum Committee on Thursday, November 19, 1981. The
equest' has come from hoth.Fconomics and Business Administration.
5.
That BUEC 231-3, "Introduction to Model Building In
Business Administration and Economics" be dropped from
the Calendar.
The new course proposals were sent to other Faculties for
overlap on November 3., 1981 and we understand that-if there are
any concerns that the new courses will be withdrawn from the
S.C.U.S. agenda.
S. .Roberts
SR/md
Attachment
?
. ? .
21
11LUM
CHANGES
Department of Business Administration
p.
243 LOWER DIVISION COURSES - as PREREQUISITES
?
MAJORS IN BUSINESS ADMINISTRATION
CHANGE IN REQUIREMENTS:
FROM:
\ MATH 100-3 Survey of College Mathematics (if B.C.
High
School Algebra 12, or equivalent
has not been completed).
CMPT 103-4 Introduction to a High Level Programming
Language I
Any 100 division ECON course
ECON 200-3 Principles of Economics I: Microeconomic
Principles
ECON 205-3Principlesof Economics II: Macroeconomic
Principles
MATH 157-3 Calculus for the Social Sciences I
BUS. 221-3 Introduction to Accounting
• ?
BUS. 270-3 Introduction to Organizational Behaviour?
and Decision Making
any one of
ENGL 101-3
ENGL 102-3
ENGL 103-3
ENGL 104-4
PHIL 001-3
PHIL 110-3
Introduction to
Introduction to
Introduction to
Introduction to
In Pursuit of I
Introduction to
and Reasoning
Fiction
Poetry
Drama
Essay
ruth
Philosophical Concepts
NOTE: BUEC 332-3 Elementary Economic and Business
Statistics I should be taken in lower levels by
students planning to Major in Business Administratio
9
2
TO: ?
MATH 100-3 Survey of College Mathematics
• ?
(if B.C. High School Algebra 12,
or equivalent, has not been
completed).
CMPT 103-4 Introduction to a High Level
Programming Language I
Any 100 division ECON course
ECON 200-3 Principles of Economics I:
Microeconomic Principles
ECON 205-3 Principles ofEconómics II:
Macroeconomic Principles
MATH 157-3 Calculus for the Social
Sciences I
BUS. 221-3 Introduction to Accounting
any one of
ENGI 101-3 Introduction to Fiction
ENGL 102-3 Introduction to Poetry
ENGL 103-3 Introduction to Drama
ENGL 104-3 Introduction to Essay
PHIL 001-3 In Pursuit of Truth
PHIL 110-3 Introduction to Philosophical
Concepts and Reasoning
NOTE: BUEC 332-3 Elementary Economic and
Business Statistics I should
be taken in lower levels by
students planning to Major in
Business Administration.
REMARKS: The dropping of BUS. 270 as a Lower-
Division requirement is the change and
it applies to the Major
in
Business
Administration, Joint Major in Business
Administration and Economics, Honors in
Business Administration and Joint Honors
in Business Administration and Economics
as listed on
p.
243 and to Majors in
Economics, Joint Majors in Business
Administration and Economics, Honors in
Economics and Joint Honors in Business
Administration and Economics as listed
on
DO.
261-262.
U
3.
P. 243 MINOR IN BUSINESS ADMINISTRATION
FROM:
BUS.
221-3
Introduction
to Accounting
.
BUS.
270-3
Introduction
•
?
and
to
Decision
Orgahizatjonj
Making
Behaviour
Any
100 division
ECON
course
ECON
200-3
Principles of
Economics I: Microeconomic
•
Principles
ECON
205-3
Principles of
Economics II: flacroeconomi
Principles
MATH
157-3
Calculus for the
Social
Sciences I
BUS. 221-3 Introduction to AccOntjg
Any iOO division ECON course
ECON
200-3 Principles of Economics I: Microeconomic
Principles
ECON 205-3 Principles of Economics II: Macroeconomi
Principle
MATH 157-4 Calculus for the
social
Science I
RATIONALE:
?
SEE ATTACHMENT (1)
?
BS.
TO:
0
log
/
P. 244-245 CHANGE IN REQUIREMEJTSf
FROM:
CORE COURSES IN BUSINESS ADMINISTRATION
All Business Administration Major, Joint Major,
Honors or Joint Honors students must complete the
upper division core courses listed below:
BUS. 307-3 Managerial Economics*
or ECON 301-5 Intermediate Microeconomic Theory*
BUS. 328-3 Accounting for Management
or both BUS. .222-3 Accounting: Structure and?
Method
BUS. 324-3 Managerial Accounting I
BUS. 312-4 Business Finance
BUS. 343-3 Marketing
BUEC 332-3 Elementary Economic and Business
Statistics I
(Students should take this course prior to
reaching Upper Levels)
BUEC 333-3 Elementary Economics and Business
Statistics II
(Students may take this Course prior to
reaching Upper Levels)
*Students in Joint Major or Joint Honors program in
Business Administration and Economics must take ECON
301-5.
.'
5
S
TO: ?
CORE COURSE. IN BUSINESS ADMINISTRATION
All Business Administration Major, Joint
riajor, Honors or Joint Honors students must
comolete the upper-division core courses
listed below:
Bus; 307-3 1anage.rial Economics*
or ECON 301-5 Intermediate Microeconomic Theory*
BUS. 328-3 Accounting for Management
or both BUS. 222-3 Accounting: Structure
and Method
BUS. 324-3 Managerial Accounting I
BUS. 312-4 Business Finance
BUS. 343-3 Marketing
B(J.EC 332-3 Elementary Economic and Business
Statistics I
(Students should take this course prior
to reaching Upper Levels)
BUEC 333-3 Elementary Economic and Business
Statistics II
(Students may take this course prior to
reaching Upper Levels)
BUS. 372-3 Micro Perspectives on Organizations
or BUS. 374-3 Macro Perspectives on Organizations
* Students in Joint Major or Joint Honors
programs in. Business Administration and
Economics must take ECON 301-5.
RATIONAL: ?
. See Attachment 1
REMARKS: ?
The addition of either BUS. 372-3 or
BUS. 374-3 to the core courses in Business
Administration is the only .change here and
it applies to Business Administration
Majors, Business Administration Honors,
Joint Majors in Business Administration
and Economics, Joint Honors in Business Administration
and Economics, as listed on
pp.
245-46 and pp. 263-
264 of the current calendar.
• ?
. ?
.
6
p .
246-247 CHANGE IN REOUJREMENTS
FROM: MINOR IN BUSINESS ADMINISTRATION
At least 15 semester hours of upper-
division credit including the following
Courses:
BUS. 343-3 Marketjnci
BUS. 307-3 Managerial Economics
or ECON 301-5 Intermediate Micro-
economic Theory
BUS. 312-4 Business Finance
RI'S. 328-3 Accounting for Management
or both BUS. 222-3 Accounting: Structure
and Method
BUS.
324-3
Managerial Accounting I
TO: ?
MINOR IN BUSINESS ADMINISTRATION
At least 16 semester hours of upper-
division credit includinq the following
courses:
BUS. 343-3 Marketing
BUS. 307-3 Managerial Economics
or ECON 301-5 Intermediate Micro-
economic Theory
BUS. 312-4 Business Finance
BUS. 328-3 Accounting for Management
or both BUS. 222-3 Accounting: Structure
• ? • ?
and Method
BUS. 324-3 Managerial Accounting I
BUS. 372-3 Micro
P
erspective on Organizations
or BUS. 374-3 Macro Perspective on Organization.
RATIflNAL: ?
See Attachment 1.
7
I
p. 248 'CHANGE IN REQUIREMENTS ?
4. MARKETING
:FROM:
Required:
BUS. 343-3
BUS. 347-4
BUS. !444_5
and at least
BUS. .446-4
BUS. 448.4
Introduction to Marketing
Buyer Behaviour
Marketing Research
)ne of the following
Marketing Strategy
Promotion Management
TO: ?
Required:
BUS.. 343-3 introduction to Marketing
BUS. 347-4 Buyer Behaviour
BUS. 442-3 .
Marketing Research I
and at least .one of the following:
BUS. 348-
.
3 'Indus4tria1 +larkeVing
BUS. 445-3 Marketing :Research II
BUS. 446-4 Marketing Strategy
•
BUS.-448-4 tPxromdtion Management
BUS. .449- .
3 Marketi-ng
. and Scoc4ety
.RATIONALE: See Attachment 2
.
L
F.
I
?
p.254
?
NEW COURSE
?
ADD: BUS. 348-3 Industrial Marketing
SEE APPENDIX A
?
p. 256
?
NEW COURSE ?
ADD: BUS. 442-3 Marketing Research I
SEE APPENDIX B
DELETE:
BUS. 444-5 Marketing Research
NEW COURSE ?
ADD: BUS. 445-3 Marketing Research II
SEE APPENDIX C
NEW COURSE ?
ADD: BUS. 449-3 Marketing and Society
SEE APPENDIX D
RATIONALE: SEE
. ?
.
?
,.
Cr
CURRICULUM CHANGES
?
.
SCHOOL OF BUSINESS ADMINISTRATION AND EcoNoMics
p.
251 and p. 266 ?
DELETE ?
BUEC 231-3 Introduction to Model Building in
Business Administration and Economics
RATIONALE: This course has been dropped as a requirement
from all prográrrnries in Business Administration
and EconOmics. It has not been offered for the
past year and there are no plans to schedule it.
.
CD
SiMON FRASER UNIVERSITY
MEMORANDUM
B. Schoner
?
From
.........fldreWS
Coordinator
Chairman, UCC
?
MnizationalBeh.y10
Date..P9J..?..8...............................
required OB course.
Given that each business student is required to take only one course in the organization
behavior subarea, it is important that this single sample Isahigh quality, demanding course.
As can be seen from the chart below, the 372 and 374 courses can meet those criteria much
better than the 270 course.
BUS 270
?
BUS 372
?
BUS 374
Enrollment per section
Course content
Depth of Topic
Treatment
Degree of Academic
Rigor
Matching Course
Content to Student
Interest
Course
Prerequisites
200-300
covers all aspects of
OB plus some aspects
of decision making in
organizations
average
30 credit hours
60-90
covers just the micro
aspects of Organization
Behavior
high, more demanding
60-90
covers just the
major macro aspects
of organization
behavior
greater depth, more
understanding, bette
retention
high, more demanding
relatively thin cover- greater depth, more
age, superficial under- understanding, better
standing
?
retention
none
?
Students can choose whichever focus best
fits their own intended area concentration
within business
Students must complete all of the business
department lower division requirements and
have a grade point average of 2.25 or higher
Currently, we give 8 section per year of Bus 270. As a non-required course, we will
probably be able to reduce this to about 4 sections of 270 per year.
Currently, we offer 5 sections per year of Bus 372 and-3 sections per-year of Bus 374.
If each business major is required to take either Bus 372 or Bus 274, we might have to
increase the number of sections which we offer. However, we anticipate that this increase
will be no greater than and quite possibly less than the savings obtained by dropping 270
as a required course.
.
BA/mw
PROJECTED NUMBER
UI UIIKLLNb
IN OLD PROGRAM
?
IN NEW PROGRAM
5. ?
5
5
.5
.
3
,
?
2
2-3
2
3
-
3
1
- ?
. 1
-
S
18-19
20
ChANGES iN MARKETING COURSES
(1)
Adding
_a course in Industrial Marketing. The present marketing
offerings are almost totally oriented toward consumer marketing.
This course would provide an alternative of particular relevance
in our resource based provincial economy.
(2)
Splitting the prc8ent Marketing Research course into two courses.
Students are presently required to undertake a realistic project
of some scope, to design the research, carry out the research,
analyze the results, and write a report. At the same time they
are learning the techniques required to do all this. Few students
arc able to accomplish this in thirteen weeks. Under the proposal,
Marketing Research I would provide the necessary background to
examine marketing 'research from the managerial point of view, while
the second course would provide the depth and hands-on experience to
those more
pailicularly
research oriented. The present course Market
Research (BUS 444) will be deleted.
(3)
Mark!ting and Sociy. Marketing is constrained by the legal and
conventional rules of society. In turn, however, marketing activities
and motivation 1)iaY a large role in shaping society. This course
would be devoted to a wide range of issues within the format of
marketing and society. It would be the only marketing course which
would provide a critical examination of Marketing.
Resource Implications
The net new resources required by the changes in the program as outlined is
of the order of one quarter to one half of one faculty member. This is
illustrated in the table below.
.
COURSE
Marketing 343
Buyer Behavior 347
Promotion Management 448
Marketing Strategy 446•
Market Research 444
Marketing Research I 4
Marketing Research II 4_
Industrial Marketing 3
Marketing and Society 4
TOTAL UNDERGRADUATE
2.
Of course, the actual frequency of offerings will be to a considerable
degree affected by demand. The reasons that column two is not greater
are:
(1)
A greater v;iriety of advanced courses should cut down the demand
for
the existing
courses,
thus
reducing the number of offerings
required of those latter courses.
(2)
The existing Marketing Research course would be dropped.
Manpower available at present
vs. requirements:
Available: Kendall
?
1
Mauser ?
-
Meredith
Shapiro
1
Shapiro
?
1
?
Schoner/Wyckham* 1
?
5 ?
20 offerings
(* Both teach outside of marketing as well as in marketing).
W ?
Requirements (in offerings)
Graduate Program
?
4
?
4
Old Program
?
18-19
Proposed Program
?
20
?
22-23 ?
24
The existing gap must be met either by -a new hiring, or by the use of
sessional instructors. The effect of the proposed-program would be a
marginal increase.
Effect on Area of Concentration
At present, the area of concentration requires a minimum of Marketing 343,
Buyer Behavior 347, Marketing Research 444, plus either Promotion Manage-
ment 448 or Marketing Strategy 446.
The minimum requirements under the proposed program would remain the same.
Marketing Research I would be required instead of the present Marketing
Research course. Students would have a variety of options, however, for
the fourth course, as well as an opportunity for greater depth should they
choose to take further courses.
?
-
I.
o
ThE c1
OJ
.
Kieran Egan
Director, Undergraduate P'6grams
KE : vs
End.
0
C.
• ?
S1MON FRASER UNIVERSITY
MEMORANDUM
/J.!...-.
She.i.1.a ...
RQh.ort
?
... Seretary ............................
.
From .............
Kieran .Egan ,..Di.r.ector..........................................
Undergraduate Programs
DO= ...
Qf ...
Axt&.. Office
.............................................
................Faculty. of Education ............................................
•
Subject .................
CQUZSe.
.... Q.V.O.ri.aP. .....
......................................................
.. ..
Date..
....November .6th.,... 1981..................................................
The Faculty of Education has no concerns in terms of overlap
regarding Bus. 348-3, 442-3, 445-3, and 449-3.
SENATE COMMITTEE ON UNDERGRADUATE STUDIES
?
jtnk
Pt
NEW COURSE PROPOSAL FORM
1.
Calendar Information
?
Department Business Administration
Abbreviation Code: BUS.
?
Course Number: .a48
?
Credit Hours: 3 Vector: 2-1-0
Title of Course: Industrial Marketing
Calendar Description of Course: This course deals with the marketing of products and ser-
vices to industrial and other non-consumer sector buyers. The student will he expected to
apply previously acquired marketing skills to purchasing situations which
?
ar:Lse
between organizations. Due to the nature of manufacturing activity in this province,
Industrial Marketing will be approached from a resource industry based standpoint where
Nature of Course discussions permit.
LECTURE/SEMINAR
Prerequisites (or special instructions):
BUS. 343; 60 credit hours.
What course (courses), if any, is being dropped from the calendar if this course is
approved: ?
none
2.
Scheduling
How frequently will the course be offered? Once per year.
Semester in which the course will first be offered
9 -
Fall 1982 or Spring 1983
Which of your present faculty would be available to make the proposed offering
possible? ?
Meredith
Objectives of the Course The objective of the course will be to familiarize the student
with the theoretical and practical aspects of marketing to industrial and other institu-
tional purchasers. The course is justified on a twofold basis:
A.
Industrial Marketing problems differ significantly from those found in the consumer
sector.
B.
A substantial proportion of total exchange activity occurs among private and public sec-
4.
oaniig
?
pa
ih ?
y8jirv4iy1th the final consumer.
What additional resources will be required in the following areas:
Faculty.
Staff
See attached document entitled
Library
Changes in Marketing Courses"
Audio Visual
Space
Equipment
5.
Approval
Date: ?
,
?
November 10, 1981
sb
?
Departthent Chairman
?
Dean ?
ha
_
ran,SCUS
.US 73-34b:-- (When completing this form, for instructions see riemorandum SCUS 73-34a.
Attach course outline).
Arts 78-3
I.'( .'N I1ASIP UNIVERSITY
of iiüsinoss Administration
COURSE .
OtJPLTN1
1
COURSE;
?
BUS. 348
TITLE:
Industrial Marketing
Toxtbook:
Industra1M.rktinq Management, M.D. Hutt and 'r.W. Speh,
(Dryden
Ti
?
1981.
Content:
This course deals with LI)e iuiirkotincj of products aix) services to
industrial
and other non-coniuinor ucWr buyers. The student will be expected
to apply
previously acquired market-xi skills to purchasing situations which arise
between organizations. J\ u to the nature of manufacturing activity in this
province, Tndustrial WzrkeLinq will be approached from a resource industry
b1x1 standpoint where ci i.ucu*u.ons permit.
C)iit].ine:
Topic:
Text
1.
Introduction to Industrial Marketing.
Cbs.
1, 2
2.
Organizatioivii.
I'üyi.ny
Cbs.
3, 4
3.
Industrial W*rketin o
j Segmentation
Cli.
5
Industrial Market Demand Evaluation
Ch. 6
5.
Industrial Sales Forecasting
Ch.
7
6 •
Market Plànninq and Strategy
Ch.
8
Product Line Management
Cli.,
9
7
Mid-Term Exami.natior
8
Industrial Distribution
Cbs. 10, 11
Channel Management and Design
9
Channel Logistics
Ch.
12
10.
Pricing for
Industrial
Markets
Ch.
13
ii.
Marketing Conrnunications,
Advertising
and
Prcxx)tion in an Industrial Context
Ch.
14
12.
Personnel Selling for
Industrial Markets
Ch.
15
13.
Evaluation of Industrial Market Performance
Ch. 16
SENATE COMMITTEE ON UNDERCRADUATE STUDIES
0 ?
Mren
NEW COURSE PROPOSAL FORM
,•- 1. Calendar Information ?
Department ?
Business Administration
Abbreviation Code:
?
Course Number: 442 -
?
Credit Hours: 3
?
Vector: 2-1-0
Title of Course:
?
MARKETING RESEARCH I
Calendar Description of Course:
A course in the management of marketing research. The basics of design,
conduct, and analysis of marketing research studies.
Nature of Course
?
Lecture/tutorial
Prerequisites (or special instructions):
-BUS. 343, BUS. 347, BUEC 332,. BIJEC 333; 60 hours.
Students with credit for BUS. 444-5 or COMM. 443-3 may not take this course for
ThatW&k
(&448),
if any, is being dropped from the calendar if thin course is
approved:
BUS.
2. Scheduling
How frequently will the course be offered? three times per
year
Semester in
which the course will first be offered?
?
fall 1982
Which of your present faculty would beavailable to make the proposed offering
possible?
KENDALL, MAUSER, SCHONER
,-. 3. Objectives of the Course
SEE ATTACHED
4.
Budgetary and Space Requirements (for information only)
What additional resources will be required in the following areas:
Faculty
Staff ?
see attached document entitled
Library
?
"Changes in Marketing Courses"
Audio Visual
Space
Equipment
5.
A22roval
Date: ?
-, ?
November 10, 1981
' I
-,.
?
I a -
C_
4artmentChairman
?
Dean
?
''tha_rman,SCUS
SCUS 73-34b:-- (When completing this form, for instructions see riemorandum SCIJS 73.34a.
Attach course outline).
S1MON FRASER UNIVERSITY
Dëpártmëtt of Business Administration
COURSE OUTLINE
COURSE:
?
SEMESTER: T.B.A.
I
TITLE: Marketing Research
X
?
INSTRUCTOR: K. W. Kendall
AQ 6157
291-4493
Required Text
6:
I..ehmann, D
.. R.
?
Market Résèarèh and Analysis. HonéwOod, Illinois: Richard
D. Irwin, Inc.
1979..
Adler,
L.
& Mayer C. S. Readings in Managing the Marketing Reèearch FunctiOn.
Chicago, Ill: American Marketing Assocition. 1980.
O
bje
ctives
of the Course:'
This is one of two ábursea In the subject ared of Marke
i
tihg Rearch.
This is the first course in this series This course will cover the basic
elements
of marketing research and the management of marketing research it
1 designed as a lecture/
?
sion coure with cases used to tñtegraté the
theory
and
the prácticalp*oblems the managr may êcoünter.
The course to follow ihis
,
oe is Oriented to the prctica1 dpplica tions
and multivariate analysia with the dmputer on a research project(s)
developed
for the course.
Thus, the emphasis in this
,
course- is t
he
'
use of informatidn and the gath1ng
of information
by
managth
nt.
éW
One primary
Objective is
to á1e the student
a competent buyer and, more importantly, user of rèsèarch.
The student will aisd be ittrOduced tO the uses and àbues Of the
computer for analysis of matketing data;
Course Prerequisites:
The
following course& are required tO have been
cOmpleted by the
student
before this course is
avaIlable:
43LAS 343; /23347;
BUEC 332, 333.
Course Evaluation:
Task
2
points
Exams (4)
40%
200
Cases (2)
.
Written
30%
l50
Computer Problem Sets
10%
50
Class Discussion
cases
• Lccbirc/djscissjon
20%
100
100%
500
I.
-
?
page
Topics to be Covered:
Week
Marketing
I: Introduction,
Research
the
(Market
Role
research).
of Marketing Research and the
Management of
Week II: The Value of Information
Case:
Week III: Research Design - overall view
Case:
Week IV: Sources of Information and Major Research
Suppliers
EXAM
1
Week V:
Measurement and Scaling
Case:
Week VI: Survey Design and Execution, atid coding and editing responses.
Case:
Week
VII: Non Survey Research
EXAM 2
•
?
Week
VIII: Major Research Suppliers and competitive bidding and evaluation
of research services.
Case:
Week IX:
Sampling in Marketing Research
Case:
Week
X:
Basic Analysis
EXAM 3
Week .XI: An overview of multivariate analytical procedures
Case:
Week XII: Marketing (Market) forecasting
Case:
Week XIII:
Summary:
Identifying
market segments, product research and
advertising research.
EXAM
14
U
[1
SENATE COMMITTEE ON UNDERGRADUATE STUDIES
______
DepartlnentBusjness Administration
Abbreviation Code: BUS.
?
Course Number: 445
?
Credit Hours: 3Vector; 2-1-0
Title of Course:
?
Marketing Research II
Calendar Description of Course.: An advanced treatment of analytical problems and
methods in marketing research. A survey of experimental and
mul
tivariate methods,
measurement, and testing. Students will learn how to use and to interpret advanced
methods in marketing research.
Nature of Course Lecture/Tutorial
Prerequisites (or special instructions);
?
BUS. 442; 60 hours.
Students
for further
with
credit.
credit foi
BUS.
444-5 or COMM. 443-3 may not take this course
What
approved:
course
?
(courses),
BUS. 444-5
if an
.
.
yj is being dropped from the calendar if this course Is
2. Scheduling
How frequently will the course be offered?
?
Once per year. (depending upon demand)
?
Semester In which the course will first be offered? Fall 1982 o Sprlpg 1983
v
Which of your present faculty would be aailable to make the proposed offering
possible?
C. Mauser, B. Schoner
3.
in
Objectives
marketing
of
research,
the Course
which
This
focuses
course
on
is
data
designed
collection,
to complement
by providing
the
an
i
ntroductory
in-depth
course
coverage of data analysis methodology in marketing. The class will analyze a canned
data set and interpret the results in a major project. This data set will have been
instructors.
collected by either
•
a previous class--perhaps Marketing
Research-I--or
by one of our
4.
Budgetary and Space Requirements (for information only)
What additional resources will be required in the following areas:
Faculty
Staff
Library ?
See attached
d
ocument entitled
Audio Visual ?
"Changes in Marketing Courses"
?
Space
Equipment
5.
Date:
?
November 10 1981
______
Dpir ment Chairman
?
Dean, ?
7 ?
hairman, SCUS
73-341):- (When completing this form, for instructions see
'
Memorandum
scus
73-34a.
Attach course outline).
NEW COURSE PROPOSAL FORM
?
Aenct C.-
1 ?
l.n.1r
Arts 78-3
- ?
: page
Grades:
of
•
?
points ?
(500)
4.33
96%
480
A
4.00
93%
465
A-
3.67
90%
450
3.33
87%
435
B
3.00
84%
420
B-
2.67
81%
405
C+
2.33
78%
390
C
2.00
70%
350
C-
1.67
65%
325
D
1.00
60%
300
N.B. The Instructor holds the privilege of adding up to 25 points or
5% of the grade for class participation above and beyond the "call
of duty". This is a very subjective call and this extra potential
is ONLY for outstanding contribution to the class, the calibre of
which is above the expectations of the instructor.
•
?
Note: A more detailed course syllabus will be handed out in class.
.
COURSE OUTLINE
BUSINESS ADMINISTRATION
BUS. 445-3
Marketing Research II
Prerequisites: Bus 444 and Bus 347; 60 credit hours.
Description: An advanced treatment of analytical problems and
methods in marketing research. A survey of experimental and
multivariate methods, measurement, and testing. Students will
learn hoc to use and to interpret advanced methods in Exper-
imental Design
Possible Texts:
Green and Tull, Research for Marketing Decisions
Green and Wind, Multivariate Decisions in Marketing
Myers, et. al, Marketing Research and Knowledge Development
Various authors, Sage series in multivariate methods
Winer, Statistical Principles in Experimental Design
Objectives: This course is designed to complement the introductory course in
marketing research, which focuses on data collection, by providing
an in-depth coverage of data analysis methodology in marketing. The
class will analyze a canned data set and interpret the results in a
major project. This data set will have been collected by either a
previous class--perhaps Introductory marketing research--or by one of
our famous instructors.
Outline:
I. Science and measurement
A. Measurement models
B.
Management applications
II. Validity problems
A. Internal
B. External
III. Experimental. methods
A. True experimental methods
B.Quasi-experimental methods
IV. Multivariate Methods
A.
Multiple regression
B.
Factor analysis
?
.
C.
Multidemensional scaling
D.
Clustering and classification
[J
.
• ?
aitir. WMITTEE ON
UNDERGRADUATE STUDIES
NEW COURSE PROPOSAL FORM
?
Aç'en4. U
Calendar Information ?
Department Business Administration
Abbreviation Code: J3L4.5.Course
Number: 449
?
:Credit Hours: 3
?
Vector:1-2-0
Title of Course: Marketing and Society
• ?
Calendar Description of Course:
A critical examination of topics such as consumerism, marketing ethics, and social
responsibility, efficiency of marketing or ecological marketing. The particular
emphasis may vary depending on the interests of the class and instructor.
Nature of Course Lecture-Seminar
Prerequisites (or special Instructions):
Bus. 343
and 60 credit hours
What
approved:
course
?
(courses),
none.
?
if any, is being
dropped
from
S
the calendar If this course
is
2.
W_
Scheduling ?
S
Bow
frequently
will the course be offered? Once per year
Semester in
which the course will first be offered? 834
Which of your present faculty would be available to make the proposed offering
possible?
Shapiro, Wyckham, l4auser
?
.
?
. . ?
.
Objectives of the Course
See attached.
4.
Budgetary and Space. Requirements (for information only)
What additional resources will be required in-the following areas:
Faculty ?
.•
?
. . ?
.•
Staff ?
See attached document entitled
Library ?
.
?
"Changes in Marketing Courses"
Audio Visual ?
• ?
•
?
. ?
.
Space ?
•
?
- ?
. ?
..
?
. ?
.
?
.. ?
..
?
•.
?
• .
Equipment
?
•
?
•
?
S •
5. - Approval ?
.
?
•
?
. • ?
. ?• ?
•
?
• •
?
• ?
•
?
.
?
.
• ?
Date: ?
• ?
jovernber 10. 1981
D
partinent
Chairman ?
Dean ?
.
?
"rwan,
S 73-34b:- (When completing this form, for instructions see Memorandum
SCUS
73-3Tj
Attach course outline).
Arts 78-3
COURSE OBJECTIVES
The purpose of the proposed course is to familiarize students with the wide
variety of social issues associated with the use of marketing as .a method of pro-'
viding individuals, householders and organizations with goods and services. All
the other marketing courses in the standard undergraduate university curriculum
are either managerially or methodologically oriented. The Marketing and Society
course, in contrast, is designed to focus student attention on marketing as a process
which is constrained by but also effects the entire fabric of society. More specif-
ically, the new course would focus on the leg-al framework of Canadian marketing, the
consumer movement and current consumer issues, the "politics of distribution", conflict
within and between trade channels, marketing ethics, self regulation and social res-
ponsibility, the efficiency and effectiveness of Canadian marketing (does distribution
Cost too much?), comparative marketing and economic development, ecological marketing
and the limits to growth controversy, marketing and the process of social change, and
the use of marketing by government and the not-f or-prof it sector. Although most of
the issues raised are of universal interest, maximum use will be made of available
Canadian source materials.
0
IBusinesS
f
i
9 _?3
MARKETING AND SOCIETY
Credit: 3 hours
Prerequisites: Bus. 343, 60 credit hours
?
-.
Course Description: A critical
examination of topics such as consumerism, marketing
ethics and social responsibility, efficiency of marketing or
ecological
marketing. The particular emphasis and topics may
vary, depending on the interests of the class and the instructor.
Readings (Illustrative, not exhaustive)
1.
Stanley J. Shapiro and Louise Helop (eds.), Market Place Canada: Some Controversial
Dimensions (Toronto: McGraw Hill Ryerson, 1981)
2.
Donald Thompson et al (eds.), Macromarketing:
A
Canadian Perspective (Chicago:
American Marketing Association, 1979)
3.
Mel
3.
'Moyer (ed.), Marketers and Their Publics: A Dialogue (Toronto: Faculty
of Administrative Studies, York University, 1978)
4.
Kiiuon Valaskakis et al, The Conserver Society: A Workable Alternative for the
Future, (New York: Harper & Row, 197,9)
5.
Reed Moyer and Michael D. Hutt, Macromarketing
,
, (New York, Wiley, 1980)
6.
Lester Thurow, The Zero 'Sum Society, (New York: Bave Books, 1980)
7.
George Fisk, Ecological Marketing, (New York: Harper & Row, 1976)
8.
David Rados, Marketing for Non-Profit Organizations, (Boston, Auburn Rouse, 1980)
9.
W.T. Stanbury, Business Interests and the Reform of Canadian Competition Policy
1971-75, (TorontoL Carswell-Methuen, 1977)
10.
Sethi, Promises of the Good Life: The Social Consequences of Private Decisions,
(Homewood, Ill: Richard P. Irwin, 1979)
Students would be assigned a variety of readings on each of the topics of interest,
and they will be examined on the content of this assigned material. Major emphasis,
however, would be placed on the student's ability to formulate his or her own position
S ?
on a series of controversial,, value laden issues. To further this end, each student
will be required to prepare a major term paper which both explores and provides policy
prescriptions In some controversial aspect of Canadian marketing.
