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SIMON FRASER UNIVERSITY
?
Si
103
MEMORANDUM
S
TSENATE
0............................................................rorn...
YOU
?
F ?
f
SENATE
E
.........................................
COMMITTEE ON UNDERGRADUATE
DEPAPT4ENT OF
IC ?
.
S
U
b t PROPOSALS - CMNS 341-4 POLITICAL ?
I
Date ?
MAY 14, 1981
COMMLfN1CAYlON; C11N 4364 WMMU1)1CAYIIN
DESCRIPTION CHANGES: CMNS
330-5,
CMNS 431-5
Action undertaken by SCUS, at its meeting of May 5, 1981 'lives
rise to the following motion.
MOT I
ON:
'That Senate approve and recommend approval to the Board of
Governors, as set forth in 5.81-103, the proposed new courses:
CMNS 341-4 Political Communication;
CMNS 436-4 Communication and Rural Development;
Addition of two courses to the Item B, General
Requirements List (Page 308 of the 1980-81 Calendar) -
CMNS 215-3 Advertising as Soc1l Communication;
CMNS 253-3 Computers and Communication;
Discontinuation of -
CMNS 232-2 Urban Communication Networks;
CMNS 403-5 Communication and Community;
CMNS 424-5 Intrapersonal Processes: Cognitive Dimensions."
No action is being recommended at the present time to Senate
relative to CMNS 217-3 Animal Communication I, and CMNS 317-5 Animal
Communication II.
FOR INFORMATION
Acting under delegated authority, SCUS at its meeting of May 5,
1981, approved description changes for:
CMNS 330-5 - Communication and Cultural Form 1;
CMNS 431-5 - Communication Media: Theory & Research II.
0

 
us
SiMON FRASER UNIRSITY
?
-
MIMORANDUM
V .....
Mr. H.M.Evans, Reistrr
itár ....ti"eñá±e coinmitt
onU
tStudies
Subject
.....................................................
From ....
....
.
Blanchet .....ecretar....Faculty
e ?
of nterdiscip1Inary Studies
.....c4r..ci.p.ttee
Date
..........
RE: NEW COURSE PROPOSALS AND
REV iS 1 C)NS OF CA LI.iN l)AR I)ISCR I PT I ONS
FROM THE DEPARTMENT OF COMM1.JN CAl 10N.
I.S.C.81-3
The following are new course proposals presented by the Department
of Communication were considered and approved at a meeting of the
Faculty of Interdisciplinary Studies Undergraduate Curriculum
Committee held on Tuesday, March 24, 1981.
CMNS 341-4, Political Communication.
CMNS 436-i Communication and Rural Development
Revised Calendar discriptions were considered and approved for
the following two courses:
4 ?
CNNS 330-5, Communication and Cultural Form
I.
CMNS 431-5, Communication Media: Theory
?
Research II.
At a further meeting of the Committee held on April 21, 1981, the
addition of the following two courses to the list under Item B,
General Requirements (p. 308 of the 1980-81 Calendar, copy attached)
was requested:
CMNS 215-3, Advertising as Social Communication, and
CMNS 253-3, Computers and Communication.
The foregoing addition was approved by the Committee.
Would you please place the foregoing items on the next agenda of
the Senate Committee on Undergraduate Studies.
Please note that the following two new course proposals, which are
referred to in R. Lorimer's memorandum of March 27, 1981, were also
considered by the Committee, but they will not be forwarded to the
Senate Committee on Undergraduate Studies until a later date.
CMNS 217-3, Animal Communication I, and
CMNS 317-5, Animal Communication II.
iTL
Janet M. Blanchet
JMB/rbb
End.

 
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SiMON FRASER UNIVERSITY
MEMORANDUM
i.c.c. Y, -
03 (--)
C. Griffiths, Chairman, Faculty
61hdi1lry
tudies
Undergraduate Curriculum Committee
subject..
?
cfl .
From.
Rowland ..Lorimer, Chairman,
Undergraduate Studies Committee,
P p ine p .
P.c.
c.Q1flPtP.].ct1P.0 ..............
Date.. March
.
2
7
. ,.
.1981................................
'I
The Communication Department would like to make several changes
.
, _in
its undergraduate offerings. We wish to drop CMNS 232, 403 and 424; and
add CMNS 341, 436, 217 and 317. We wish to revise the descriptions of
CMNS 330 and 431.
These changes represent an attempt to expand offerings in areas of
developing faculty expertise and to strengthen weaker parts of our
program as a result of faculty attrition. 341 emphasizes the political
dimension, 436 appropriate, or community based technology, while 217 and
317 bolster our interpersonal communication courses through an examination
of inter-organismic communication. 330 becomes more concrete by examining
contemporary Canadian cultural form rather than that of Western society.
It also removes the historical dimension and leaves to 436, the examination
of theory. 436 itself drops its technological orientation in favour of
an emphasis on theory, or, frameworks by which technological innovation
might be examined.
In addition, for academic reasons (the necessity of a requisite
variety in our introductory courses in face of increased specialization
in our offerings), as well as administrative reasons (shortage of
available faculty to teach core courses), we wish to add two courses to
enlarge the choice on calendar item B under General Requirements (for a
major). The item would then read: B. at least four of: those now
listed plus CMNS 215, "Advertising as Social Communication"; CMNS 253,
"Computers and Communication".
Rowland M. Lorimer
RML:lch
cc P. Parford
0
fl-
.
-1

 
SENATE
COMMITTEE ON UNDERGRADUATE STUDIES ?
NEW COURSE °ROPOSAL FORM
1.
Abbreviation
Calendar InformationCode:
??
CMNSCourse Number: ?
341 ?
Credit
Department:
Hours:
?
communication
Vector:
--
0
fitie of Course: Political Communication
Calendar Description of Course:
An examination of the role of the public and of the media in shaping
debate on public issues, particularly in inquiries, public hearings
and regulatory agencies.
Nature of Course
Prerequisites (or special instructions):
POL. 251 &
cs
230
strongly recommended
What course (courses), if any, is being dropped from the calendar if this course is
approved:
Replaces some of course content previously covered in former courses:
2. Scheduling
?
Communication
and
Community Advocacy and Media and the Balance of Power
How frequently will the course be offered?
?
Once a year
Semester in which the course will first be offered? Fall, 1982
Which of your present faculty would be available to make the proposed offering
possible? ?
Liora Salter
' ?
3. Objectives of the Course
1.
To explore factors shaping public discussion of public issues.
2.
the examine current literature on the role of the media in shaping political
debate
3.
to compare the role of the media with that of other forums through
which political debate emerges, emphasizing the way issues are articulated
4.
Bud1jetar\ and pace
Requirements (for information only) ?
in each.
What additional resources will be required in the following areas:
Faculty ?
None
Staff
1, i brary
Audio Visual
Space
Equipment
[)ate: ?
/91
^ , M
N Mh!v^l
ow
P%A' ?
Bi
Department Chairman -
?
P
y
airman, SCUS
SCUS 73-34b: (When completing this form, for instructions see Memorandum SCUS 73-34a.
attach course outline).

 
.
COURSE DESCRIPTION
Political Communication
CMNS 341
The subject of how issues emerge and are defined in the press
and on television has long been a subject of research. This research
concern has generally focussed on the role of the media in election campaigns
but some work has also been done at a more general level on the integration
of media coverage and developing political participation.
Increasingly, media are not the only forums through which public issues
emerge for public discussion. Public inquiries, the increasing number of
environmental assessment hearings and the expanding public role of the
regulatory hearing all provide opportunities for the public to participate
in shapin g
public issues. Each has a different impact on how those
issues are articulated and debated of course. And the role of the media
is intertwined with the role of the public hearing in shaping public
perception of issues and public participation.
The purpose of this course is to examine new literature in the
S ?
field of political communication. In part, the emphasis will remain on
media studies examining the role of media in shaping public issues and
public
discussion. In part, the emphasis will extend to the variety
of new forums for discussion of public issues: inquiries, assessment
hearings and regulatory hearings.
The approach will be on the communication processes involved rather
than the institutional structure of agencies, inquiries or even the media.
The decisions made as a result of media coverage, inquiry recommendations
or regulatory decision making will be of less interest than the practices
in each of these institutions that engage the public in a debate on political
questions and the ways in which public issues are articulated, defined
and expressed through these different forums. Literature on
public
participation will supplement materials on the role of media in political
life, the nature of the inquiry and the regulatory agency and the
discussion of procedures through which the
public is
encuraged to
participate in public debate.

 
Course Outline
Week 1:
?
Introduction: definition of terms: public interest, policy process,
assessment and policy debate.
Week 2:
?
Overview: media, hearings, technological assessment, public inquiries,
hearings and regulation -- instruments of public debate in the policy
process.
Week 3: The role of the media in political campaigns.
Week 4:
?
The role of media in shaping issues in public debate.
Week
5:
The nature
of the inquiry process.
Week
6:
The role of
the public in an inquiry.
Week
7:
Technology
Assessment -- the problem of risk.
Week 8: Shaping public issues and the role of the public in technology
assessment.
Week 9:
?
The regulatory process.
Week 10: The impact of regulation on political issues and debate.
Week 11: The role of the public in a regulatory process.
Week 12: Putting it together: the role of the media in public hearings,
?
inquiries, technology assessment and regulation.
is

 
P^
?
I4J ?
'
/ I f -""
h7
Sc.'4-t
SENATE COMMITTEE ON UNDERGRADUATE STUDIES
NEW COURSE PROPOSAL FORM
1. Calendar Information
?
Department: Communication
Abbreviation Code:CMNS Course Number: 436
?
Credit Hours:
?
9
Vector: 3-2-0
Title of Course: Communication and Rural Development
Calendar Description of Course:
The course will explore poblems in rural areas associated with the spread of
advanced communications technologies. At the same time, contemporary theories
of rural and community development and social change will be analyzed in an effort
to determine their implications for the choice and design of communications
technologies appropriate to rural development tasks.
Nature of Course Lecture/seminar
Prerequisites (or special instructions):
CMNS
230-3; at least 60 credit hours.
What
course (courses), if any, Is being dropped from the calendar If
this course is
approved: ?
none
2. Scheduling
How frequently will the course be offered? Once per year
Semester In which the course will first be offered? Fall 1982
Which of your present faculty would be available to make the proposed offering
possible?
N. Patricia Hindley, Gail Martin
3. Objectives of the Course
(1)
To familiarize students with problems in rural development communications
arising from rapid spread of advanced communications technologies.
(2)
To analyze implications of contemporary social development theories for
appraising appropriateness of available communications development
strategies.
4. Budgetary and SpaceRequirements (for information only)
What additional resources will be required in the following areas:
.
27kJcç3"
?
-
-
Dean ?
p.4fhairman. SCIJS
Faculty
Staff
Library
Audio Visual ?
none
Space
Equipment
5. Approval ?
Date:
Department Chairman
SCUS 73-34b: (When completing this form, for instructions see
Memorandum
SC(,IS
73-34a.
attach course outline).

 
IWY
COMMUNICATIO 436-.-5
COMMUNICATION AND RURAL DEVELOPMENT
The course content will be approached by first looking at the development
of communications capabilities and practices here in Canada. On the one hand,
we hav the most technologically advanced domestic communications systems of
any country in the world; on the other, we have expended much effort and money
in alternative communications systems for minority groups and rural areas.
The former (high technology) development, particularly through broadcast
communications
have enmeshed us in some of the problems that are presently
besetting the developing countries; questions of maintenance of valued cultural
difference, national identity if not sovereignty, articulation of distinguishing
societal values in the face of a massive technologically-mediated cultural
invasion.
The latter developments (low or intermediate technology) have on the
other hand, given Canadian communications developments, limited though they
are, a different thrust from that imposed by the "dominant paradigm" of the
United States communications and development theorists and practitioners.
The community development tradition has informed Canadian explorations
with alternative communications systems. The Radio Forum model developed in
Saskatchewan operates in Togo, West Africa, for example. What are the
assumptions and theories that have guided the development of Challenge for
Change, community radio, neighbourhood cablecasting, two-way rural radio? Have
they guided the thinking of Canadians about rural development abroad? Why did
those working in this Canadian tradition reject the dominant paradigm more than
a decade before it was acceptable to do so?
Seeking answers to those questions will involve us in analyzing psycho-
logical theories about how people acquire new learning, and political philo-
sophies about the rights of people to self-determination. Ultimately, we will
be involved in moral questions about the values people may hold that are other
than those of the dominant technological society. The experts point out
that inevitably some traditional values give way in the face of "modernization".
But which ones? By which methods? Indoctrination and persuasion? Or increasing
2 ?
0

 
2
awareness of alternatives and of all the foreseeable consequences? And
finally, who is to decide? Foreign "experts"? The ruling elite? The
people themselves? Could the latter be accomplished? How?
The project on the development of a community development network in
the Southern Sudan and other field projects past and present will serve as
an empirical focus for examining the applicability of these approaches to
contemporary problems.
This course will nicely complement CMNS 336, Social Change and
Community Media.
p.

 
SENATE COMMITTEE ON UNDERGRADUATE STUDIES
PR0P0L FORM
1.
Calendar Information ?
Department: Communication
Abbreviation Code:CMNS ?
Course Number:330
?
Credit Hours: 5
Vector:
3-2-O
Title of Course:
?
Communication and Cultural Form I
Calendar Description of Course: An examination of the interrelationship of culture
and communication in Canadian society. Such major dimensions of Canadian society as
regionalism, Canada-United States relations, public-private ownership will be analyzed
within the context of the formative factors on the information society. FORMERLY:
Historical, review of approaches to the study of mass media and cultural form. Emphasis
will be on the interrelationship of culture and communication in Western society in the
media products of the thirties, forties and fifties.
Nature of Course
Lecture/seminar
Prerequisites (or special instructions):
CMNS 230-3
What course (courses), if any, is being dropped from the calendar if this course is
approved:
Not a new course
2.
Scheduling
How frequently will the course be offered?
?
Once per year
Semester in which the course will first be offered?
?
Spring 1981
Which of your present faculty would be available to make the proposed offering
possible? ?
Rowland Lorimer, Gail Martin
?
0
3. Rationale for Change
With the development of a greater number of courses, the Department wishes to
increase the depth and specificity of the content in a number of its offerings
such as 330. This new focus will allow students to probe issues they have been
exposed to in overview in CMNS 130 and 230.
4. Budgetar
y
and Sace Reqirements (for information only)
What additional resources will be required in the following areas:
Faculty
Staff
Library
Audio Visual
?
none
Space
Equipment
5.approval
?
/3
Date:7
?
Department Chairman
?
Dean ?
rf"rman, SCUS
scus 73-34b: (When completing this form, for instructions see Memorandum SCIJS 73-34a.
attach course outline).

 
SENATE COMMITTEE ON UNDERGRADUATE STUDIES
-
?
r ?
PROPOSAL FORM
, ?
1. Calendar Information
?
Department: Communication
Abbreviation Code:cs
?
Course Number:431
?
Credit 1-Iours: 5
Vector: 320
Title of Course: Communication Media: Theory and Research II
Calendar Description of Course:
Analysis of the way in which communication theory, research and practice reflect
wider issues in contemporary science and social science.
FORMERLY: An examination of contemporary social organizations associated with
changes in communication technology; evolution of electronic neighbourhoods and
narrowcast formats.
Nature of Course ?
Lecture/seminar
Prerequisites (or special instructions):
CMNS 331-5
What course (courses), if any, is being dropped from the calendar if this course is
approved: ?
Not a new course
2. Scheduling
How frequently will the course be offered? Once per year
Semester in which the course will first be offered?
Which of your present faculty would be available to make the proposed offering
possible? Gail Martin, William Leiss, Liora Salter
3.
RAtionale for Change
As now defined, the course is more suited to its title. It moves beyond the analysis
of specific effects and the roots of those effects in technology to a more abstract
analysis grounded first in theory and secondly in technological and/or social
manifestations.
4.
Budgetary and Space Requirements (for information only)
What additional resources will be required in the following areas:
Faculty
Staff
Library
Audio Visual
?
none
Space
Equipment
[1
5. Approval
Date: ?
kAAcL (( -
Department Chairman
1511
I,
.Chairman, SCUS
SCUS 73-34b: (When completing this form, for instructions see Memorandum SCUS 73-34a.
attach course outline).

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