SR88-44
• ?
SIMON FRASER UNIVERSITY
MEMORANDUM
To: ?
Senate ?
From:
J.W.G. Ivany
Chair, SCAP
Subject:
?
Proposal for Joint Major ?
Date: ?
November 17, 1988
Business Administration/Communication
Faculties of Business Administration and
Applied Sciences
Action undertaken by the Senate Committee on Academic Planning/Senate Committee
on Undergraduate Studies gives rise to the following motion:
that Senate approve and recommend approval to the Board of
Governors as set forth in S.88-44 the proposed Joint Major in
Business Adminstration and Communication
r
0
MEMORANDUM ?
SIMON FRASER UNIVERSITY
FACULTY OF APPLIED SCIENCES
.
To:
?
R. Heath, Registrar and Secretary to the
Senate Committee on Undergraduate Studies.
From:
?
J. Blanchet, Secretary to the Faculty of Applied
Sciences Undergraduate Studies Committee.
Date: ?
October 13, 1988
Subject:
?
Joint Undergraduate Major in Business Administration
and Communication.
The attached document has been reviewed and approved
by the Faculty of Applied Sciences Undergraduate Studies Committee
for furtherance to the Senate Committee on Undergraduate Studies.
Enclosure.
.
?
?
MEMORANDUM
Simon Fraser University
Faculty of Business Administration
To: W. Ron Heath, Registrar
From: Robert Rogow, Director
Undergraduate Program
Faculty of Business Administration
Subject: Calendar Changes
Date: October 20, 1988
The attached calendar change proposals have been approved by the Faculty
of Business Administration Undergraduate Curriculum Commmittee.
Proposed Joint Major in Business Administration and
Communication, with approval letter from Faculty of Applied
Science Undergraduate Studies Committee.
We request that these proposed changes be considered by
FBA-SCUS 88-6
PROPOSED JOINT UNDERGRADUATE MAJOR IN BUSINESS ADMINISTRATION AND
?
COMMUNICATION - WITH AN AREA OF CONCENTRATION IN EITHER
?
MARKETING OR POLICY ANALYSIS
The FBAUCC, at a meeting on September 26, 1988, a
p
proved a proposed
Joint Major between Business Administration and Communications
I. ?
GENERAL REQUIREMENTS
1.
The student must complete the Faculty requirements of either
the Faculty of Business Administration or the Faculty of
Applied Sciences, subject to the degree the student desires:
Bachelor of Business Administration or Bachelor of Applied
Sciences.
2.
The student must complete the requirements stated below for
both Business Administration and Communication.
II. BUSINESS ADMINISTRATION REQUIREMENTS FOR JOINT
BUSINESS/COMMUNICATION MAJORS:
?
1. ?
The student must qualify for and receive formal admission to
the Faculty of Business Administration to be eligible to
complete the Joint Major in Business Administration/Commu-
nication; as well, the student must be accepted as a major
by the Department of Communication.
2.. The student must complete the BUEC 232 and BUEC 333
statistics sequence.
?
BUEC 333 will NOT count as part of the
minimum 32 Upper Division hours required for Business
Administration.
?
3.
?
Lower Di
v
i s
ion Reauirementsfor
Business Administration
Math 110-3 (or Math 100-3)
Cmpt 100-3 (or Bus 237-3)
*Econ 200-3
*Econ 205-3
Math 157-3
Bus 251-3
* Econ 200-3 and 205-3 have a 100 level Econ course
as prerequisite.
Plus one course from the following:
Engl
101-3
Engl
102-3
Engl
103-3
Engi 104-3
Phil
001-3
Phil
110-3
ILI
.
4.
?
?
Upper division Business requirements (a minimum of 32 hours
required).
a)
The student must complete the 'core' courses in the
Faculty of Business Administration; this comprises 23
hours in total (not Including Buec 232 or Buec 333).
Business Administration Core:
Bus 307-3 ?
Managerial Economics
Bus 312-4 ?
Business Finance
Bus 328-3
?
Accounting for Management
Bus 336-4 ?
Mnagement Science
Bus 343-3 ?
Introduction to Marketing
Bus 372-3
?
Micro perspectives on Organization
(or Bus 374-3
?
Macro perspectives on Organization)
Bus 478-3 ?
Seminar In Administrative Policy
b)
The student must complete the courses specified below in
either the Marketing or the Policy Analysis area of
Concentration.
•
?
?
The required courses in the Marketing area of
concentration are:
(minimum 9 hours beyond core)
Bus 343-3
?
Introduction to Marketing (core)
Bus 347-3 ?
Buyer Behaviour
Bus 442-3 ?
Marketing Research, and
(one additional 400 level Marketing course:
Bus 445-3, Bus 446-4, Bus 448-4, Bus 449-3).
The required courses In the Policy Analysis Area are:
(minimum 11 hours beyond core)
Bus 478-3 Seminar in Administrative Policy
Buec 397-5
?
Government and Business
Bus 452-3
?
?
Seminar in Strategic Analysis and
(one additional 400 level Policy course:
Bus 403-3, Buec 495-3, Buec 497-5.
0
.
S.
5.
Directed Studies (Readings) and Field Placement credit
will NOT count as part of the 24 U.D. hours required by
Communication for the Joint Majors.
6.
Students graduating with a joint major In Business
Administration/Communication must meet the requirements of
both units except as modified in this document.
RATIONALE:
Two topics are of mutual but complementary Interest to the
Communication Department and to two of the Faculty of Business
Administration's areas of specialization.
?
The Department shares
?
an interest in Communications and Telecommunications Policy and
in Science Policy with FBA's Policy Analysis area.
?
It shares an
?
interest in Advertising and Media with FBA's Marketing area.
Students choosing the Joint Major will benefit from the
distinctive but mutually supportive approaches of the Department
and the Faculty, both in their intellectual grasp of these topics
and in their professional careers within these fields.
.
S
5.
Directed Studies (Readings) and Field Placement credit
will NOT count as part of the 24 U.D. hours required by
Communication for the Joint Majors.
6.
Students graduating with a joint major In Business
Administration/Communication must meet the requirements of
both units except as modified in this document.
RATIONALE:
Two topics are of mutual but complementary interest to the
Communication Department and to two of the Faculty of Business
Administration's areas of specialization.
?
The Department shares
?
an Interest in Communications and Telecommunications Policy and
in Science Policy with FBA's Policy Analysis area.
?
It shares an
?
Interest in Advertising and Media with FBA's Marketing area.
Students choosing the Joint Major will benefit from the
distinctive but mutually supportive approaches of the Department
and the Faculty, both in their intellectual grasp of these topics
and in their professional careers within these fields.
Page ?
3.
III.
COMMUNICATION DEPARTMENT REQUIREMENTS FOR JOINT BUSINESS!
COMMUNICATION MAJORS:
1.
The student must meet the Lower Division requirements of
the ?
Department
?
of
?
Communication
?
(a ?
total ?
of ?
18 ?
credit
hours) ?
and must include the following courses:
CMNS 110-3
?
Introduction to Communication Theory
CMNS 130-3
?
Explorations in Mass Communication
plus 4 additional Department of Communication courses.
2.
The
?
student ?
must ?
complete ?
24
?
hours
?
of
?
Upper ?
Division
Communication courses.
3.
(a) ?
The completion of a course in "basic science or social
science ?
methods", ?
as ?
required ?
for ?
the ?
Communication
Major, ?
will ?
be deemed fulfilled by the
?
requirements
for a Major in Business Administration.
(b) ?
The student must also complete one Methods course:
CMNS 301-4
?
Communication Network Research Methods
or
CMNS 361-4
?
Documentary Research In Communication
or
CMNS 362-4
?
Evaluation Methods for Applied
Communication Research.
the
4.
Joint
?
Majors
?
in
?
Business/Communicatio
n
must
?
complete
course sequence in Communication complementary to the area
of specialization chosen in Business Administration:
Business Polic
y
Analysis:.
EITHER
?
CMNS 333-4
?
Broadcasting Regulation and
Policy in Canada, and either
CMNS 433-4
?
Issues in Communication Policy, or
CMNS 448-4
?
Telecommunication Regulation in North
America.
OR ?
CMNS 342-4
?
Science and Public Policy
'
1: ?
Risk
Communication,
CMNS 442-4
?
Science and Public Policy II:
Standards.
Business Marketifl
EITHER ?
CMNS 221-3 Media and Audiences,
CMNS 421-4 Issues Seminar (Media)
OR ?
CMNS 215-3 Advertising as Social Communication,
and
CMNS 315-4 Cultural Dimensions in Advertising.
