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SIMON FRASER UNIVERSITY

MEMORANDUM

TO: Senate ?

SUBJECT: Communication -

DATE: ?

December 17, 1987

New Courses

Action undertaken by the Senate Committee on Undergraduate Studies at

its meeting on December 21, 1987 gives rise to the following motion:

M0110N:

"that Senate approve and recommend approval to

the Board of Governors, as set forth in S.88-5

International Communication

Media and Ideology"

ASU •1-3 

• ? 

SENATE COMMITTEE ON UNDERGRADUATE STUDIES REVISED                            

?

NEW COURSE PROPOSAL FORM 

?

SUBMISSION 8 Dec. 87 

1.

Calendar Information ? 

Department: COMMUNICATION 

. Abbreviation Code:CMNS Course Number:346 

?

Credit Hours: 4 

Vector: 

2-2-0 

Title of Course: ? 

INTERNATIONAL COMMUNICATION. 

Calendar Description of Course: 

A survey and analysis of opportunities and constraints in the field of international 

caTmunication. The course will consider perspectives fran which to understand and 

address regional differences as well as universal patterns of corrrnunication in inter- 

national relations, and particularly in development co-operation. Throughout the 

course, conparative and constrastive examples will be drawn from communication 

practices current in the Asia-Pacific region. 

Nature of Course Lecture/Tutorial. 

Prerequisites (or special instructions): 

45 or more credit hours; at least two lower division courses in 

Communication. LING 260 and/or S.A. 101 strongly recommended. 

What course (courses), if any, is being dropped from the calendar if this course is 

approved: 

NONE. 

2. Scheduling 

How

frequently 

will

the course be offered? Once per year. 

Semester in which the course 

will

first be offered? 

?

Fall 1988. 

Which 

your present faculty would be available to make the proposed offering 

possible? 

Walls 

3. Objectives 

the Course 

To develop the student's competence and sensitivity in the detection and 

analysis of concepts, traditions and institutions that promote or hinder 

international communication and development co-operation, with frequent 

reference to the Asia-Pacific region. 

4.

Budgetary and Space Requirements (for information only) 

What additional resources 

will

be required in the following areas: 

Faculty ? 

NONE 

Staff 

?

NONE 

Library ? 

See attached reading list. 

Audio 

Visual

NONE 

Space ? 

NONE 

Equipment ? 

NONE 

5.

Approval•.- 

Date: 8,/6cember1987 

tthent Chairman 

?

Dean 

?

Chairman, SCUS 

SCtJS 73-34b:

(When completing this form, for instructions see Memorandum SCUS 

73-34a.

attach

course outline). 

SiMON FRASER UNIVERSITY

MEMORANDUM

Dr. Ross Saunders 

......................................................... 

V.P. Academic 

CMNS 346; CMNS 422 

Subject

.............................................................

R.W. Wy, Ch air man 

......................... 

Sociology/Anthropology 

December 7, 1987 

Date

......................................................

I have received final revised versions of CMNS 346 (International Communication) 

and CMNS 422 (Media & Ideology) course proposals. These revisions, from my point 

of view, solve the problem of specific course overlaps with SA 467 and 

327 re- 

spectively. 

It is understood that 

101 (Introduction to Anthropology) will be designated 

as a "strongly recommended" course for students taking CMNS 346; and that 

327

(Sociology of Knowledge) will likewise be designated as a "strongly recommended" 

course for students taking CMNS 422. It is also understood that these designa- 

tions will appear as part of the calendar descriptions of the two CMNS courses; 

and that they will also appear in the course outlines made available to students 

when these two CMNS courses are offered. 

In light of the above, I withdraw the objections previously made regarding course 

overlap. 

c.c. Liora Salter, Chair, Department of Communication 

RECEIVED

DEC

1987

Registr.-'.-

U'1ce 

?

.

SiMON FRASER UNIVERSITY

MEMORANDUM

•To .........

Ron Heath 

.

From ......

.

Liora Salter, Chair, 

Registrar 

Subject....

New Course Proposals: 

.MN

...

- ..CMN....2-

Dept. of Communication 

Date ?

December 1987 

The Department of Communication is submitting revisions to 

the new course proposals for 

CMNS

346-4 and 

CMNS

422-4. 

These revisions take account of the concerns raised by 

Sociology and Anthropology, and we understand that you will 

be receiving a memo from them confirming that they have now 

withdrawn their objections to the revised courses. 

I attach copies of our correspondence related to these courses 

for your files. You will notthat I have not responded to 

the specific issues in the various memos. As the issues with 

respect to course overlap have been resolved between the 

teaching faculty involved and between myself and the Chairman 

of Sociology and Anthropology, it is not necessary to deal with 

them in a point-by-point manner. Nonetheless, I reserve the 

right to do so if at any time in the future these same issues 

are raised about the courses CMNS 422-4 and CMNS 346-4. 

Liora Salter 'c(c 

LS: 1cm 

Enclosures 

REVISED 

8 Dec. 87 

CMNS 346-4: International Communication 

(a)

Calendar Description: 

A survey and analysis of opportunities and constraints in 

the field of international communication. The course will 

consider perspectives from which to understand and address 

regional differences as well as universal patterns of 

communication in international relations, and particularly 

in development co-operation. Throughout the course, 

comparative and contrastive examples will be drawn from 

communication practices current in the Asia-Pacific region. 

(b)

Rationale: 

The addition this year of a new faculty member has made it 

possible to develop departmental offerings in international 

communication, 

?

an area of growing importance as more 

Canadians interact with overseas counterparts, particularly 

on the Asian side of the Pacific Rim. 

(c) Sample Outline: attached. 

?

(C)

Sample Course Outline. 

?

REVISED 

8Dec. 87 

CMNS 346-4 ? 

INTERNATIONAL COMMUNICATION 

Effective communication depends upon a shared understanding of 

verbal and non-verbal signs, 

?

but ? 

Canadians ? 

engaged in 

international activity find themselves increasingly having to 

communicate with non-Western counterparts whose approach to 

interaction and sign interpretation differs significantly from 

our own. 

?

In this seminar we will survey, analyse and interpret 

?

universals and variations In sign interpretation encountered in 

international communication. We will consider perspectives from 

which to understand and address regional differences as well as 

universal patterns of sign interpretation and communication in 

International ? 

relations, ? 

and

?

particularly ? 

in development 

co-operation, economic and trade relations. 

?

Throughout the 

?

course, comparative and contrastive examples will be drawn from 

sign systems ? 

and communication practices 

?

current in the 

?

Asia-Pacific region. 

PREREQUISITES: 45 or more credit hours; at least two lower 

division courses in Communication. LING 260 and/or S.A. 101 

strongly recommended. 

REQUIRED TEXTS: 

Gudykunst, William, and Young Yun Kim. Communicatin 

g

With 

Stran g 

ers. Don Mills: Addison-Wesley Publishing Co., 1983. 

Doi, Takeo. The Anatom y 

of De 

p

endence. New York: Kodansha 

International Ltd., 1981. 

Hsu, Francis L.K. Americans & Chinese: Passa 

g

e to 

Differences (Third Ed.). Honolulu: University Press of Hawaii, 

1981. 

ADDITIONAL READINGS: 

Doi, Takeo. The Anatom y 

of Self: The Individual Versus 

Societ y 

. New York: Kodansha International, Ltd., 1985. 

Hall, Edward T. The Silent Lan 

gua

g

e. Garden City, N.Y.: 

Doubleday & Co., 1973. 

Hall, Edward T. Be y 

ond Culture. Garden City, N.Y.: 

Doubleday & Co., 1976. 

Nakane, Chie. Ja 

p anese Societ 

y

. Berkeley: University of 

California Press, 1970. 

Postman, Neil. Craz y 

Talk. Stu p 

id Talk. New York: Dell 

Publishing Co., 1976. 

Terrill, Ross, ed. The China Difference. New York: Harper 

& Row, 1979. 

Watzlawick, Paul, Janet B. Bavelas, and Don D. Jackson. 

. ?

Pragmatics of Human Communication. New York: Norton & Co., 

1967. 

2

REVISED

CMNS 346-4, page 2

8 Dec. 87

LECTURE OUTLINE: 

1.

Communication, 

Sign Systems and International Co-operation 

Gudykunst, 

Intro, ? 

1, ? 

2; ? 

Hsu,

"Foreword," "Preface," 

"Prologue" 

2.

East/West Communication: 

Cultural & Sociocultural Influences 

Gudykunst, 

Chapt 3, 

?

4; ? 

Doi, "Foreword," Chapt 1 

3.

E/W Communication: Psychocultural 

&

Environmental Influences 

Gudykunst, 

Chapt 5, ? 

6; Hsu, Chapt 1, 2 

4.

Universals & Variations 

in Sign Interpretation 

Gudykunst, 

Chapt 7, ? 

19;

?

Hsu,

Chapt 3, 4 

5.

Variations in Verbal 

& Non-verbal 

Signs,East & West 

Gudykunst, 

Chapt 8,9; 

?

Doi,

Chapt 2 

6.

Situation, Sign 

& International Communication in China 

Hsu,

Chapt 

5, ? 

6, ? 

7

1

?

Mid-term Exam Will Cover the Above Topics -- 

7.

Situation, Sign and International Communication in Japan 

Doi,

Chapt 3 

8.

Translating, Interpreting, & International Communication 

Doi,

Chapt 4; 

Hsu,

Chapt 9, 10 

9.

Diplomatic Communication, East and West 

Doi, Chapt 5; 

Hsu,

Chapt 

11, 12 

10. Communication 

in International Development: China 

Hsu,

Chapt 13, 14 

11.

Business and International Communication: Japan 

Doi,

Chapt 5 

12.

Interpersonal Relationships in International Communication 

Hsu,

Chapt 15, 16 

13.

Intercultural Adaptation and International Communication 

Gudykunst, Chapt 13, 

14;

Hsu,

"Epilogue" 

REQUIREMENTS: 

1.

Three oral presentations in tutorial, using any 

?

30%

print, audio or video medium to analyse examples 

of universality and international difference in 

sign interpretation. 

2. Mid-term exam 

?

30%

3.

Final paper (15-20 page double-spaced 

?

40%

typewritten) in the form of a critical review 

of works by one writer, publisher, critic, 

dramatist, film director, etc., identifying and 

analysing recurrent attitudes and themes in the 

Lecture Outline above. 

.

.

5. Approval 

U I

Deprtment Chairman 

Chairman, SCUS 

• ? 

SENATE COMMITTEE ON UNDERGRADUATE STUDIES 

• ? 

NEW COURSE PROPOSAL FORM 

1. Calendar Information 

?

Department: 

Abbreviation Code:CMNS Course Number:422 

?

Credit Hours: 

Title of Course: ? 

MEDIA AND IDEOLOGY. 

Calendar Description of Course: 

ASU 87-3 

REVISED 7 Dec. 87 

SUBMISSION 

COMMUNICATION 

4Vector:0-0-4 

An advanced seminar in media studies focussing upon theoretical 

debates about the allegedly ideological character of mass media 

and mass culture. 

Nature of Course ? 

Seminar 

Prerequisites (or special instructions): 

At least 75 credit hours; including CMNS 221. CMNS 240, CMNS 315, 

CMNS 321, and S.A. 327 are strongly recommended. 

What course (courses), if any, is being dropped from the calendar if this course is 

approved: ? 

NONE 

2. Scheduling 

How frequently will the course be offered? 

?

Once per year. 

Semester in which the course will first be offered? Spring 1989. 

Which of your present faculty would be available to make the proposed offering 

*3.

possible?Gruneau 

Objectives of the Course 

Debates about the allegedly ideological or political nature of the media and 

mass culture are touched upon frequently in the Department's undergraduate 

courses, but there is no in-depth examination of the theories of ideology 

and cultural production that have influenced past and present research on 

mass media. CMNS 422-4 is designed to fill this gap. 

4. Budgetary and Space Requirements (for information only) 

What additional resources will be required in the following areas: 

Faculty 

Staff 

1. ibrary 

?

NONE 

Audio Visual 

Space 

Equipment 

SCUS 73-34b: (When completing this form, for instructions 

see

Memorandum SCUS 73-34a. 

attach course outline). 

REVISED 

7 Dec. 87 

CMNS 422-4: Media and Ideology 

?

.

(a)

Calendar Description: 

An advanced seminar in media studies focussing upon 

theoretical debates about the allegedly ideological 

character of mass media and mass culture. 

(b)

Rationale: 

This course is designed to take advantage of the expertise 

of a new faculty member, and to fill a need in the Department's 

area of concentration on media. 

(c)

Sample Outline: attached. 

.

(C)

Sample Course Outline. 

?

REVISED 

7 Dec. 87 

MNS 422-4 

MEDIA AND IDEOLOGY 

Rationale: 

Debates about the allegedly ideological character of mass media 

and mass culture are discussed in varying ways throughout the 

Department of Communication's undergraduate courses (e.g., with 

respect to the case of "audiences" in popular culture in 

CMNS 221-3, to popular music in CMNS 321-4; to advertising in 

CMNS 215-3 and 315-4, and to ownership and control of the 

communications industries in CMNS 240-3) . However, there is a 

need for an upper-year course which offers an in-depth and 

systematic examination of theoretical issues and recent debates 

about the problem of ideology in the mass media and mass culture. 

Prerequisite: 

At least 75 credit hours including CMNS 221. 

CMNS 240, CMNS 315, CMNS 321, and S.A. 327 are 

strongly recommended. 

Weekly Lecture Topics: 

1.

Origins and Definitions of the Concept of Ideology. 

2.

Culture, Consciousness and Ideology: An Overview of 

Divergent Research Traditions. 

3.

Early Debates About Media Effects: Culture, Ideology and 

the Traditions of Mass Culture Theory. 

• ? 

4. Ideology, the Media and the "Consciousness Industry: The 

Frankfurt School Tradition. 

5.

The Pluralist Defense of Post-War Media and Popular Culture 

and the Critique of Mass Culture Theory. 

6.

The Dominant Ideology Thesis in Post-War Media Studies. 

7.

The "Culturalist" Strand in British Media and Cultural 

Studies. 

8.

Language, Myth, and the Politics of Signification: 

Contributions from Linguistics, Structuralism and Semiotics. 

9.

Rethinking Ideology as a Material Practice: From Aithusser 

to Discourse Theory. 

10.

Problems of "Reading Ideologies" in Textual Analysis: 

Differentiating Bias, Propaganda and Ideology. 

11.

Encoding and Decoding Ideologies in the Media Discourse. 

12.

Media and Popular Culture as a Contested Ideological 

Terrain: The Gramscian Turn in Media Studies. 

13.

New Initiatives in the Study of Media and Ideology. 

Assignments 

and Grading: 

Mid-Term Examination ? 

25%

Seminar Presentation ? 

15%

Major Paper 

?

60%

.

2

-CMNS 422-4, page 2 

?

REVISED 

7 Dec. 87 

SELECTED BIBLIOGRAPHY OF GENERAL REFERENCES: 

Barrett, M., et. al. Ideolo 

gy and Cultural Production. London: 

Croom Helm, 1979. 

Barthes, R. M 

y tholo g ies. London: Paladin, 1973. 

Bennett, T., et al. Culture, Ideolo 

gy

and Social Process.? 

Milton Keynes, Open University Press. 

Bennett, T., "Popular Culture and the Turn to Gramsci", in T. 

Bennett et al., Po 

p

ular Culture and Social Relations. 

Milton Keynes: Open University Press. 

Corner, John, "Textuality, Communication and Media Power", in 

H. Davis and Paul Walton (eds.), Lan 

g ua g 

e, Image, 

Media. Oxford: Basil Blackwell, 1983. 

Ellis, John, Visible Fictions: Cinema, Television, Radio. 

London: Routledge, 1982. 

Enzensberger, H.M. The Consciousness Industr 

y

: On Literature, 

Politics and the Media. New York: Seabury Press, 

1974. 

Forgacs, D. and G. Nowell Smith. Antonio Gramsci: Selections 

from Cultural Writin 

g

s. Cambridge: Harvard University 

Press, 1985. 

Gitlin, Todd, "Television's Screens: Hegemony in Transition", in 

M. Apple (ed.), Cultural and Economic Re 

production in 

Education. London: Routledge, 1982. 

Gruneau, R. Po 

p

ular Cultures and Political Practices. Toronto: 

Garmond, 1988. 

Gurevitch, M., et al. Culture, Societ 

y and the Media. London: 

Methuen, 1982. 

Hackett, R., "Bias and Objectivity in News Media Studies", 

Critical Studies in Mass Communications, 1(3), 

September 1984. 

Hall, Stuart, "Culture, the Media and the 'Ideological Effect'", 

in James Curran, et al. (eds.), Mass Communication and 

Societe y 

. Beverly Hills: Sage, 1979. 

Hall, Stuart, "Encoding/Decoding", in S. Hall, et al. (eds.), 

Culture, Media, Lan 

g ua g 

e. London: Hutchinson, 1978. 

Hall, Stuart, "The Hinterland of Science", in Centre for 

Contemporary Studies (ed.), On Ideolo 

gy

. London: 

Hutchinson, 1978. 

Heck, Marina Camargo, "The Ideological Dimension of Media 

Messages", in S. Hall, et al. (eds.), Culture, Media, 

Language. London: Hutchinson, 1978. 

Larrain, J. The Conce 

p

t of Ideolo 

gy . London: Hutchinson, 1979. 

Nichols, W., Ideolo 

gy and the Ima 

g

e. Bloomington: Indiana 

University Press, 1981. 

Sumner, C., Reading Ideolo 

g

ies. London: Academic Press, 1979. 

Williams, 1k., Marxism and Literature. London: Oxford University 

Press, 1977. 