S

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SIMON FRASER UNIVERSITY ,, -

Nov

MEMORANDUM

To: ?

Senate

?

From: J

.

M. Munro

Chair, SCAP

Subject: Master of Publishing

?

Date: October 18, 1990

(SCAP 90- 14)

Action taken by the Senate Graduate Studies Committee/Senate Committee on Academic

Planning gives rise to the following motion:

MOTION:

"That Senate approve and recommend approval to the Board

of Governors as set forth in S.90

-50 ,

the proposed

Master of Publishing Program including the following new courses:

S

CMNS 670-4

Topics in Publishing Management

CMNS 671 -4

Editorial Theory and Practice

CMNS

672-4

Design and Production Control in Publishing

- CMNS

677-4

Directed Studies

CMNS 678-4

Contemporary Issues Seminar

CMNS 679 -8

Publishing Internship

CMNS 870-5

Text and Context

CMNS 871 -4

History of Publishing

CMNS 872-4

Technology and the Evolving Form of Publishing"

46

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SiMON FRASER UNIVERSITY

SCM

MEMORANDUM

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The attached proposed Master of Publishing Program was approved

by the Senate Graduate Studies Committee at its Meeting on

September 24, 1990, and is now being forwarded to the Senate

Committee on Academic Planning for approval.

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attach.

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'S

SIMON FRASER UNIVERSITY ?

MEMORANDUM ?

DEAN OF GRADUATE STUDIES

TO: ?

Senate Graduate Studies ?

FROM:

?

B.P. Clayman

Committee

SUBJECT:

MASTER OF PUBLISHING

?

DATE: 31 August 1990

PROPOSAL

I am pleased to present the proposal submitted by the Faculty of

Applied Sciences for the introduction of a

Master of Publishing

program. This proposal, the first draft of which was received on

10 October 1989, has been sent out for external review. The

external reviewers were:

1. Professor David Godfrey, University of Victoria

2.

Dr. Albert Greco, New York University

3.

Mr. Martin Levin, Cowan, Leibowitz & Latman Law Offices,

New York

4. Dr. Beth Luey, Arizona State University

5.

Dr. R.B. Woodings, Oxford Polytechnic

There is a wide range of opinions expressed by the external

reviewers. The assessment committee concluded that this was at

least partly due to the lack of a common frame of reference in

this newly emerging field and the criticisms, while substantial,

did not warrant a complete restructuring of the proposal,

particularly in light of the extensive input already obtained

through consultation with the industry in Canada. However, as a

result of the feedback, the "business" component of the program

was changed. Several potential new courses were eliminated;

graduate level Business courses were substituted.

You may notice that the "New Graduate Course Proposal Forms" are

missing signatures. This is the result of minor typographical

revisions being required on the forms; the original submission

has approval signatures from Dr. A. Beale for the Dep't Grad.

Studies Committee, Dr. J. Peters for the Faculty Graduate

Studies Committee, and Dr. D. George for the Faculty.

. . . 2

is

S

.

---

4 ?

I

-2-

The Assessment Committee for New Graduate

Programs approved the

final proposal and recommended that it be

submitted to the Senate

. ?

Graduate Studies Committee.

?

The Assessment

Committee for New

Graduate Programs, a sub-committee of the

S. G. S.C.,

had the

following membership:

Chair

B.P. Clayman

Faculty of Arts

R.

Jennings

Faculty of Applied Science

A.

Beale

Faculty of Business Administration

A.

Vining

Faculty of Education

R.

Barrow

Faculty of Science

A.

Lachlan

SGSC (faculty)

T.

Perry

SGSC (faculty)

P.

Percival

SGSC (faculty)

J.

Peters

SGSC (student)

Y.

Marshall

Secretary

N.

Hunter

Registrar's Office

M.

McGinn

Attachments to the proposal include the following:

- 16 October 1989 memo of approval from J. Peters, Chair,

Faculty of Applied Sciences Graduate Studies Committee

- 12 October 1989 memo from Sharon Thomas, Head, Collections

Management, Library

- comments of external reviewers

- response of Dr. Lorimer to external reviewers

I recommend approval of this proposal. It will add a new

dimension to the programs already offered at our Harbour Centre

campus.

cc: R. Lorimer

D. George, Faculty of Applied Sciences

\CMT\M-SGSC

0

IN

---

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•AUG23

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DEAN OF CRLM,\TE

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STUDIES OFF

PROGRAM PROPOSAL?

MASTER OF PUBLISHING ?

AT

SIMON FRASER UNIVERSITY

Contents

PROGRAM PROPOSAL

APPENDICES

1.

Oxford Polytechnic Publishing Program (Diagram)

2.

Proposed Graduate Calendar Entry

3.

Draft Letter of Agreement between Simon Fraser University and Publishing

Institution Regarding Internship Placement and Responsibilities

4.

Proposed Adjunct Professors

5.

New Course Proposals, Outlines and Bibliographies

6.

CV's of Current Full Time Faculty Members with Expertise in Publishing and

Media Research.

7.

Short Biographies of Proposed Adjunct Faculty

n

3.

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July, 1990

?

Master of Publishing Proposal 2

.

??

Master of Publishing

Simon Fraser University

I GENERAL INFORMATION MASTER OF PUBLISHING

1.

Title of Program: Master of Publishing

2.

Credential to be awarded to Graduates: M. Pub.

3.

Administrative Unit to offer program: the Department of Communication, Faculty

of Applied Sciences.

4.

Administrative Structure: The Publishing Studies Graduate Program

Subcommittee will be a sub-committee of the Graduate Studies Committee of the

Department of Communication.

5.

Schedule for Implementation: September, 1990.

II PROGRAM DESCRIPTION

Objectives:

To provide prospective students who are engaged in publishing or preparing for a

career in publishing with an opportunity to pursue graduate studies in publishing

on a full or part time basis.

To provide the opportunity to prospective students to increase their knowledge

and understanding of publishing and their abilities to function as professional

publishers.

To provide publishers with a way to increase the capabilities of their staff.

?

?

2. ?

Relationship of Program to Role and Mission of the University

Simon Fraser University was founded in 1965 in part as a complement to existing

higher education in the province. It has sought to address new areas and new

methods of enquiry, and to integrate university and industry by forming such

interdisciplinary departments as communication, criminology and kinesiology.

The university has also mounted interdisciplinary professional Masters programs

in recognition of the growing need and demand for professional expertise in areas

such as pest management, resource management and business administration. It

has delivered these programs over three semesters of study per year and sought

ways -- such as evening courses -- to address the needs of part time students.

With the opening of Simon Fraser Harbour Centre the university is consolidating

its commitments to mid-career learning and to professional programs for people

with already chosen careers.

The present program follows in the footsteps of other professional Masters

programs at Simon Fraser directed at particular areas of activity. The program

. ?

also builds on existing faculty research and teaching in the Department of

Communication.

Lf.

---

Master of Publishing Proposal 3

The

The

proposed

Nature of

program

the Proposed

is designed

Programfor

?

both full time and part time study. Courses

•

will normally be given in the evening. Full time students with industry

experience and/or academic background in publishing may complete course work

for the program in one year (three semesters) provided they are able to devote

their entire attention to the program.

Note: Students wishing to take an academic degree with an emphasis in

publishing should apply for admission to the M.A. or Ph.D. program in

Communication.

The full set of core courses in the program (i.e., not Contemporary Issues Seminar

and Directed Studies) will be scheduled once each academic year. The course

offerings will be spread over the three semesters of the academic year.

Two typical programs would be as follows:

Model A

Semester 1. 870, BUS 528, BUS

543

Semester 2. 670, 830, 871

Semester 3. 872, 671, 672, submission of internship project outline

Semester 4. Internship

Model B

Semester 1. BUS 528, BUS

543

Semester 2. 670,830

Semester 3. 872,671

Semester 4. 870

Semester

5.

871

Semester 6. 672, submission of internship project outline

Semester 7. Internship

The proposed program is built on an analysis of the needs of a number of types of

prospective students. They include those who:

1.

plan to enter the publishing industry

2.

wish to advance their careers in the industry

3.

may engage in publishing but work for businesses or institutions

whose primary activity is not publishing

4.

may work for agencies directly concerned with the publishing

industry, e.g., Communications Canada, the Canada Council, private

granting organizations or provincial cultural agencies

July, 1990

3.

.

5.

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July, 1990

?

Master of Publishing Proposal 4

5.

may wish to undertake applied or basic research in the area. (It is the

intent of the program to direct students wishing to become researchers or

scholars to enroll in academic programs such as Communication, English

or Business Administration, taking some of their courses from the Master

of Publishing program.)

4. ?

Current Education and Research in Publishing at Simon Fraser University

A number of existing initiatives at Simon Fraser University make it a logical

home for a Master of Publishing and for a national education and research centre

focussed on publishing industry needs. Within Simon Fraser University several

commitments to research and teaching related to the publishing industry have

already been made. For example, faculty in the Department of Communication

have carried out academic research into trade and educational publishing and

currently teach courses on book publishing in Canada. In recent months, in the

name of the Canadian Centre for Studies in Publishing, contract research has

begun. A publishing minor was mounted last year composed, in part, of a

selection of existing courses and four new undergraduate courses that are

introductions to:

1.

the publishing process,

2.

the reading patterns of the general public,

3.

the author and the book in society, and,

4.

the business, of publishing.

.

?

An annual program of professional development seminars is also being offered

through Continuing Education on several aspects of writing and editing, for

example, the history of the book, "desktop" publishing, marketing, distribution

and promotion, and business and publishing practices for short-run or specialized

titles.

The Canadian Centre for Studies in Publishing, the minor in publishing, and

proposed Master of Publishing are housed in the Department of Communication.

However, both the English Department and the Faculty of Business

Administration have been actively involved in the development of the Centre and

existing and proposed course programs.

5.

Other Graduate Programs in Publishing

At present in Canada and elsewhere, research and teaching on the publishing

industry is carried on largely by individual scholars and by industry itself. While

the press and broadcasting are studied in graduate schools of journalism and

communication respectively, the non-daily publishing industries, especially book

publishing, receive little attention.

There is no comprehensive professional graduate program in Canada in

publishing. Nor is there any program that teaches acquisition, editing, design,

production, management, marketing and cultural studies as integral parts of

publishing. This situation exists in spite of the crucial role journal and book

publishing play in the academy.

---

July, 1990

?

Master of Publishing Proposal

5

Very recently, in consultation with the Canadian Centre for Studies in Publishing,

an undergraduate program has been mounted at the Université de Quebec a

Montréal. Also, stimulated by activities generated by the Canadian Centre for

Studies in Publishing and in consultation with the Centre, Ryerson Polytechnical

Institute is mounting an undergraduate program focussed on editing. Outside

Canada there are three notable graduate programs in publishing.

1.

The first is offered by the Oxford Polytechnic and grants a graduate

diploma. It is designed to introduce the skills needed by industry entrants.

See Appendix 1 for course schema.

2.

A second program is given at the University of Bordeaux. It consists of

a graduate diploma approximately equivalent to a Master's and consists of

course work as well as an internship. In addition, a student may take a

doctorate by adding on a wider range of reading and completing a

dissertation.

3.

Finally, New York University offers a doctorate to individual students

who choose from a range of courses relevant to publishing offered

throughout the university. The doctorate is designed to be an academic

degree but it allows the student considerable exposure to the industry.

6. Relationship to programs at other B.C. universities.

A number of "feeder" programs exist in the colleges of British Columbia centred

on writing and on the technical aspects of publishing. Partly through our recent

conference "Between Theory and Practice," we have developed links to these

programs and will continue to maintain close contact so that we may predict the

level of practical skills training available elsewhere. The director of the strongest

publishing program -- at Selkirk College -- is a doctoral student in

Communication at SFU.

A second "feeder" program exists within the Creative Writing Department of the

University of Victoria. It is similar to the college programs and is composed of

three courses, Publishing Procedures and Practices (206), Publishing Procedures

(306), and Seminar in Publishing Procedures (306b). One graduate of this

program is presently enrolled in an M.A. in Communication at SFU.

No related graduate programs exist. The proposed program is a professional

program with a strong academic component that closely complements and builds

on the M.A. and Ph.D. program offered by the Department of Communication at

Simon Fraser.

.

1.

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July, 1990

??

Master of Publishing Proposal 6

7. The Proposed Program at Simon Fraser

The approach to be taken at Simon Fraser is designed to be parallel in its philosophy and

academic level to Masters programs in Journalism

and

Librarianship offered at other

universities. In overview, the program is composed of three components as follows:

1.

An academic program of four 800

level core courses drawing on existing

graduate courses

and

new specialized offerings.

2.

A series of five graduate level professional

and

technical core courses

(numbered at the

500 and

600 level).

3.

An internship similar to that offered for other professional degrees such as the

Master of Engineering.

Note: The

500

Business,

600 and 800

level courses

are all

graduate level courses. The

500, 600 and 800

series numbering denotes the academic and professional focus of the

two sets of courses and is not indicative of ranking in either academic status or difficulty.

The following outline illustrates the program.

MASTER OF PUBLISHING COURSE SEQUENCE

ACADEMIC CORE COURSES

One of CMNS 800-5, 815-5, 830-5, or 840-5 (All are courses on various

aspects of research and theory.)

CMNS 870-5 Text and Context

CMNS 871-4 History of Publishing

CMNS 872-4 Technology and the Evolving Form of Publishing

PROFESSIONAL AND TECHNICAL CORE COURSES

BUS 528-5 Accounting

BUS 543-4 Introductory Graduate Marketing

CMNS 670-4 Topics in Publishing Management

CMNS 671-4 Editorial Theory and Practice

CMNS 672-4 Design and Production Control in Publishing

ALTERNATIVE COURSES FOR ADVANCED STUDENTS

CMNS 677-4 Directed Studies

CMNS 678-4 Contemporary Issues Seminar

INTERNSHIP

CMNS 679-8 Publishing Internship

1^1

0

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July, 1990

?

Master of Publishing Proposal 7

8. ?

Curriculum

The proposed program will conform to the General Regulations for graduate

studies as set out in the SFU calendar.

Specific

requirements are set out below.

Applicants must hold a bachelors degree from a Canadian university or an

equivalent qualification from a foreign university or other post secondary

institution with some introduction to publishing. This means that certain

bachelors degrees such as some performance degrees will not be regarded as

equivalent. The minimum expected level of achievement is a second class

standing.

Masters candidates are required to complete:

- a minimum of 38 semester hours of

course work,

-

normally composed of nine specified academic and professional and

technical core courses outlined below

Note: Students with relevant work and/or academic experience will

be eligible to take CMNS 677 and 678 as part of their program. In

order to qualify to enrol, such students will be required to satisfy

the Graduate Program Subcommittee Chair that they are

knowledgeable in areas covered by the core courses of the program

and that they would gain greater benefit from 677 or 678.

- plus an eight-credit publishing internship undertaken in an applied

setting.

?

0

An appropriate, level of documentation and reporting of the internship experience

is required. For example, a student involved in a marketing program for a new

fiction list would write a report of the development and implementation of the

program and provide an evaluation of its initial success.

Courses emphasize three areas;

1.

a social analysis of publishing,

2.

the publishing arts, including writing, illustration and design, and,

3.

the business of publishing.

The intention is to ensure an integrated understanding and knowledge of the full

significance of publishing.

0

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July, 1990

?

Master of Publishing Proposal 8

8a. ?

Courses

The teaching of both fundamental principles and informing theories will be

emphasized. Courses are also designed to prepare students to make a substantial

contribution in a job setting upon graduation. They will familiarize students with

publishing practice and will also provide the knowledge necessary to understand

and lead industry.

In overview the content of the program will draw from the following bodies of

knowledge;

1.

communication, especially social theory and policy studies, theories of

communication concerning print, graphic art and design;

2.

literary studies especially composition, editing and the creation and

dissemination of literature;

3.

business especially marketing, consumer behaviour, accounting and

law.

The proposed courses are listed below. Some require access to a production lab

equipped with personal computers, a laser printer, an optical scanner, paste-up

stations and other basic tools of the trade. A recent donation by Apple Canada

has been made to partially equip such a lab. A more detailed description of each

course is contained in the proposed calendar entry in Appendix 2. Full typical

.

?

course descriptions follow in Appendix

5.

Simon Fraser University

?

Master of Publishing

Course No. Title

One of the following four existing core courses in the Department of

Communication Graduate Program

CMNS 800-5 Contemporary Approaches to Communication Studies

CMNS 815-5 The Social Matrix of Communication

CMNS 830-5 Communications Media: Research and Development

CMNS 840-5 Political Economy of Communications

Each of the following courses except 677-4 and 678-4

CMNS 870-5 Text and Context

(new Communication course open to all

communication students)

CMNS 871-4 History of Publishing

(new course)

CMNS 872-4 Technology and the Evolving Form of Publishing

(new course)

CMNS 670-4 Topics in Publishing Management

(new course)

CMNS 671-4 Editorial Theory and Practice

(new course)

• ?

CMNS 672-4 Design and Production Control

(new course)

BUS 528-5 Accounting

/0.

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July, 1990

8b.

Master of Publishing Proposal 9

BUS

543-4

Introductory Graduate Marketing

CMNS 677-4 Directed Readings

(new course for students with advanced

standing)

CMNS 678-4 Contemporary Issues Seminar

(new course for students with

advanced standing)

Required Internship

CMNS 679-8 Publishing Internship

(new)

The M. Pub. Internship

A key component of the M. Pub. program is a significant industry experience

which integrates knowledge gained during the student's graduate studies with the

demands of an applied setting. This internship is to be performed in the

workplace, typically in industry, public institutions or government. As noted, an

appropriate level of documentation and reporting is required. The internship is

expected to last four months.

Potential placements for students will be developed by the program and

specifically the Graduate Program Subcommittee Chair working in cooperation

with the Co-op coordinator of the Department of Communication. If ever a

shortfall of places or difficulty is experienced in placing the student, the

responsibility for finding a placement for his or her internship will fall to the

student.

The internship will be overseen by a Supervisory Committee composed of two

faculty members of Simon Fraser and one industrial supervisor. This committee

shall be formed in the semester prior to the planned internship and no later than

one month prior to the beginning of the internship. An outline of the project to be

undertaken during the internship must be approved by the student's supervisory

committee no later than one month prior to the beginning of the internship.

During the internship the student will receive academic supervision as required

from the student's Senior Supervisor at the university. Day to day supervision

will be the responsibility of a designated associate of the program who will be a

member of the student's supervisory committee. In the case of very small

companies, alternative arrangements may be made for supervision.

The internship will focus on -a specific project. The project will be initiated by the

student, by the student's associate or by the associate's employer. The student

will draw up an outline that defines the scope of the project, plans for

documentation and reporting, anticipated activities, schedule and conclusion. The

outline will be approved by the student's Supervisory Committee, and the Chair

of the Graduate Program Subcommittee for the Master of Publishing.

The student will be required to produce two reports; the first, a Work Report

which will be an appraisal of the student's work experience, and the second, a

Project Report which will be an investigation and analysis of a particular problem

or case. The latter will serve as a record and interpretation of the project.

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July, 1990

?

Master of Publishing Proposal 10

The Supervisory Committee and the Graduate Program Subcommittee Chair will

assess the student's project on the basis of the conduct of the project, quality of

the work, and quality of the reports. Similar to the model of the Master of

Business Administration there will be no oral examination, however, the Project

Report will be submitted in accordance with paragraph 1. 10.6 of the General

Regulations for Graduate Studies.

Commitment of the company or institution and the University to the placement of

students will be formalized by a letter of agreement. A draft of that letter is to be

found in Appendix 3.

Some examples of typical internship projects follow:

1.

The development and analysis of a marketing plan for a new title or

series.

2.

Analyses of sales patterns, e.g., by region, by genre, by author

categories, etc.

3.

Analyses of current theory and current cover designs of best sellers in

certain categories and their application to a specific new title.

4.

Analyses of design and typography of various categories of books

relating those variables to other elements such as marketing, press

identity, etc.

5.

Analyses of profitability. by genre or othercategory within one

publishing house.

6.

Presentation of a title for acquisition with readers reports, market

analysis, projected cost, sales, etc.

9. ?

Consultation with non-university agencies

The proposed program is the result of a joint university/industry consultation.'

The professional nature of the proposed program together with the lack of

comparable programs in Canada and the relative lack of such programs in other

countries suggested that the development of the program should take place in

close consultation with industry.

Industry participation has taken a number of forms. Through initial contacts with

national associations a working committee was formed consisting of respected

industry members representative of various industry sectors, e.g., scholarly

publishing, general publishing, literary publishing, genre publishing, librarianship

and editing. This working committee presented a detailed description of the

program to a national forum representative of all industry groups; writers, poets,

booksellers, editors, publishers, librarians, and academics. Following this

meeting -the 'program 'was revised and a detailed proposal of some 70 pages

entitled Prospectus of the Canadian Centre for Studies in Publishing was printed

and over 1000 copies distributed. The Prospectus included descriptions of a

research program, a set of undergraduate courses and set of professional graduate

courses complete with one-paragraph course outlines.

.

I.

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July, 1990

??

Master of Publishing Proposal 11

Ill NEED FOR PROGRAM

1.

Rationale for a Graduate Publishing Program

Until the 1960s, publishing and bookselling in Canada were limited in size--the

domestic book market was estimated to be worth $222 million per annum--and

largely dominated by subsidiaries and sales agencies. Since that time, the market

has grown to be worth over $1.4 billion per annum, and many Canadian-owned

publishing companies have sprung up in every province. Recently, Canadian

publishers have seen a number of their authors in demand in international

markets.

Such a rapidly expanding and increasingly complex industry can no longer

adequately train its owners, managers and workers on the job. The apprenticeship

system, which has produced so many of the country's excellent booksellers,

publishers, editors and designers, is a burden on an industry which depends for

survival on small profit margins. It must be replaced with an formal means of

passing on to a new generation, the knowledge and experience of those who have

created and sustained the book trade in Canada.

Given the increasing importance of textual information in society and the

increasing complexity of the industry, there is a clear need for industry personnel

to obtain professional qualifications. Consistent with professional programs in

archival studies and librarianship, it would seem wise that professional

qualifications be built on the minimum of a bachelor's degree. Because

publishers must deal with often subtle and sophisticated texts, they must possess

both a high degree of literacy and a sophistication in the subject of the text.

Publishers must also have a keen appreciation of cultural issues. Ideas germinate

in the writing of text and are made public through print (or, in some cases,

electronic displays of text). Publishers are the gatekeepers of the ideas of society.

Few publishers could expect to succeed without an undergraduate university

education.

This rationale was recently confirmed at a conference sponsored by the Canadian

Centre for Studies in Publishing. At that conference participants as widely

divergent in their positions as free-lance editors and the President of the

Publishing Division of International Thomson praised the program and initiative

of Simon Fraser noting that a Masters program dedicated to publishing would be

of immense value to the industry.

2.

Enrolment:

(a) Evidence of student interest

As a result of working with industry on this initiative, the Canadian Centre for

Studies in Publishing and this proposed Master's has commanded a certain

amount of public attention. As a result, we have received approximately 300

phone calls and letters from prospective students and we continue to receive

several each week. On the basis of those enquiries, analysis of typical employees

of the industry, examination of programs in other countries, and general

information, the student population may be expected to be have the following

characteristics: they will be highly literate, mature students, the majority in their

late 20s or early 30s, more women than men, with some publishing-related

experience. Between 25 and 33 per cent will want to enrol part time in the

i'3.

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July, 1990

?

Master of Publishing Proposal 12

program. They will most often have bachelor's degrees in the humanities and

. social sciences but some will have science degrees. A few will have other

professional degrees such as engineering. We expect to receive at least 100

applications in the first year followed by a slight drop-off to 50 or 60 per year.

(b) Enrolment Predictions:

The program will attempt to run courses in the initial years with approximately 15

students. Intake of students will be governed accordingly. As the program

becomes established consideration will be given to expanding the number of

students admitted.

Given the number of publishers in the country, some 400, the number of free

lance designers and editors - 5000, along with booksellers - 2000, wholesalers -

100, industry associations and government - 100, there is no doubt that all

graduates can be accommodated by industry.

In addition, there are at least an equal number of employment opportunities in the

area of institutional or corporate publishing. This area involves publishing carried

on as a secondary activity by institutions who need to produce textual information

for internal and external purposes.

3.

?

Types of jobs for which graduates will be suitable:

The program is designed so that graduates could take on any entry level position

in publishing including for example: editing, production, design, distribution,

• ?

publicity, marketing, acquisitions, proofing, negotiating contracts, and so forth.

In situations, where publishing is a secondary activity, graduates would be

capable of managing a publishing operation for the production of, for example, a

newsletter or annual report, by themselves. Students taking the minor have

already been hired by the industry while others involved in publications supported

by Simon Fraser (West Coast Review) have enrolled in the undergraduate

courses. One student has assumed the managing editorship of the Canadian

philosophy journal, Dialogue, now based at Simon Fraser.

.

(L(.

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July, 1990

??

Master of Publishing Proposal 13

IV PRESENT AND PROJECTED RESOURCES

?

1.

?

Administrative Personnel

Within the Department of Communication the program will be guided by the

Director of the Canadian Centre for Studies in Publishing who will serve as the

Publishing Studies Graduate Program Subcommittee Chair. This person will

Work with a Graduate Program Subcommittee composed of the following:

-the Graduate Studies Chair of the Communication Department

-two SFU associate faculty members, i.e., faculty of the university active

in research and/or teaching in publishing drawn from the

Departments of Communication and/or English and/or the Faculty

of Business Administration

-three advisors from industry

-one student enrolled in the program.

This committee will be appointed by the Dean of Applied Sciences on the

recommendation of the Director of the Canadian Centre for Studies in Publishing.

Staff Complement

Director: Half time

In addition to having responsibility for the Masters program the director

will be responsible for the development and maintenance of:

a)

an academic research program

b)

an applied research program

c)

on-going fundraising for research, scholarships, capital

equipment, centre development

d)

industry liaison through Advisory Board

e)

industry internships

f)

industry sabbaticals at SF0

g)

arranging short term appointments with industry personnel

h)

developing a program of seminars given by invited guests

i)

program expansion into other areas of publishing

j)

building international relations

k)

developing a visiting fellowships program

Program Assistant: One Full Time

(Additional secretarial services will be provided from an endowment.)

?

2. ?

Faculty, Including TA's and RA's and Lab Instructor

The full faculty complement necessary to run this program is:

4 new full time equivalent positions, (2 positions would be divided into

limited term appointments for instructors from industry.)

1 lab instructor

various sessionals, T.A.s and R.A.s.

The minimum necessary for start-up that would allow an initial partial program to

be mounted is:

1 new appointment

3 sessionals

The minimum necessary for a full start-up is:

2 new appointments (One of these may be divided into two limited term

appointments.)

approx. 3 sessional appointments

/5

---

July, 1990

?

Master of Publishing Proposal 14

. ?

The additional appointments will be required within two years.

NOTE: While faculty currently employed by Simon Fraser are capable of

contributing to the core academic courses they are

all fully committed to the

present offerings of their departments. A creative use of faculty allocations

together with sessional appointments will allow the integration of current faculty

into the program through course appointments and co-teaching.

The four positions required for the full operation of the program are described

below. It is expected that faculty would have a minimum of a Masters degree.

Position #1. Extensive knowledge of the management of a publishing house

including familiarity with marketing, financial and production control, present

and evolving production technology and changing organizational forms.

Position #2. Familiarity with editorial practice ranging from copy editing to

series editing including list planning. Extensive knowledge of publisher/author

interaction including legal foundations in contract law and copyright.

Position #3. Expertise in theory and research in literate expression, the history of

publishing, the current structure of the industry in Canada and elsewhere, and the

global organization of information companies.

Position #4 Knowledge of theory and practice in publication design, production

and production control.

As noted above in the identification of faculty requires to staff the program, given

the wide range of talents required for the program, the program can best be run

with a combination of permanent faculty and limited-term appointments of

persons drawn from industry using arrangements developed in other programs

and faculties in the university including the Faculty of Education. The use of

such instructors gives the flexibility to respond to areas of rapidly changing

technology and practice. Persons given limited term appointments will be

designated Associates, Visiting Lecturers or Adjunct Professors, as appropriate.

Specifically, it is proposed that funds be allocated for faculty positions so that

faculty may be flexibly hired under contract or permanently. It would be the

responsibility of the Director of the program to recommend a balance of

permanent and short term appointments, industry members and academics. A

half/half split between the groups should be used as a guideline. To ensure that

the program will attract the highest quality instructors there should be no salary

differential between the two groups. Faculty hired under contract would have the

same supervisory and teaching responsibilities as permanent faculty.

It is proposed that the program begin with the hiring of additional faculty and that

a number of qualified and prestigious people be appointed as adjunct professors.

A suggested list of appointments is to be found in Appendix 4.

One part time lab instructor, who may be a faculty member in the initial years to

ensure that the publishing lab is configured correctly, will be required for the

production lab.

0171

---

July, 1990

3.

4.

Master of Publishing Proposal 15

SFU's transfer credit policy will be employed to take advantage of appropriate

courses offered by other institutions.

Meetings of the industry advisors to the program will take place at least once per

year. One of the functions of the group will be to review course offerings and

internship projects.

Library Resources

The university has sought to support the area of publishing with library holdings

and the acquisition of publishers' and writers' archives. While those collections

are valuable, a recently conducted evaluation of the collection shows some need

for further acquisitions as outlined below.

Initial Grant

300 vols at $50

?

$15,000

Reference Materials ?

5.000

$20,000

Annual Support to be added to base

Expansion of approval

profiles

$7,000

Journals

8,000

Retrospective monographs

and discretionary

purchases

5.000

$20,000

Budget:

5

years

Year 1

$40,000

Year 2

$40,000

Year 3

$20,000

Year 4

$20,000

Year

5

$20.000

$120,000

A private donor has indicated an interest in assisting the university to increase

holdings in the area. Recently, SPU received assistance of $22,000 from SSHRC

to acquire the archives of one of Canada's two national associations of publishers.

Thirdly, we expect the donation of another valuable archive dealing with foreign

ownership from one of the key players in the next months.

Capital Costs (Required Immediately):

Equipment for a research and teaching publishing lab is required building from

micro-computers (preferably a mix of MacIntoshes and IBM compatibles) and

laser printers. Apple Canada has recently donated much of the equipment needed

but supplementary equipment is required.

Donated Equipment (2-year renewable loan)

4 Mac H's

2 double page b&w monitors

2 high resolution colour monitors

8 Mac SE's,

optical scanner

3 dot matrix printers

(7.

---

July, 1990

?

Master of Publishing Proposal 16

• ?

This equipment is presently housed at Harbour Centre and will be used by the

Minor, the Masters and the broader university community. Additional equipment

is needed for matching industry practice and, in the case of the NeXT, predictable

industry acquisitions.

Additional equipment needed (Immediately)

4

IBM

compatible AT's

16,000

Software (donations to be solicited)

5,000

1

NeXT

with laser printer

12,000

Memory upgrades, etc.

10,000

Dos optical scanner

2,000

1 Laser printer

8,000

Reference materials

$2,000

2 paste up stations

2,000

TOTAL

$57,000

Annual equipment requirements ?

$10,000

5. External Funds: Anticipated and Received

Support for building the program is being sought through the Bridge to the Future

Capital Campaign. Funding received to date:

Reader's Digest

$102,000

Apple Canada (equipment)

100,000

Harlequin

25,000

MacLean Hunter

15,000

Hollinger, Inc.

15,000

Samuel and Saidye Bronfman

4,000

[]

in

---

July, 1990

Master of Publishing Proposal 17

6. Budget:

The direct operating costs per annum of this graduate program are estimated to be

as follows:

Category of Expenditure

Minimum Basic

Fully Operational

Full-time equivalent apptmts

Budget

$100,000

Budget

$200,000

materials,

Lab

TOTALAdmin.

Program

Sessionals,

InstructorStipend

Assistantservices

T.A.s,

DirectorR.A.setc.

$155,00028,000

12,00010,000

5,000

$300,000

20,000

35,000

30,000

10,000

5,000

7. Associate Faculty (See Attached CV's)

Alison Beale

Peter Buitenhuis

Richard Coe

Suzanne De Caste!!

Paul Heyer

Rowland Lorimer

Roy Miki

V EVALUATION

This proposal has been developed with extensive assistance from an industry

curriculum consultant, James J. Douglas, broad consultation within and outside

Canada and in conjunction with an Advisory Board made up of senior industry

members and academics. The present constitution of that Board is as follows:

Douglas Gibson, Publisher, McClelland and Stewart

Karl Siegler, Publisher, Talonbooks

Cynthia Good, Editor and Vice-President, Penguin Books

Janice Kulyk Keefer, Writer in Residence, UPEI

Alan Twigg, Writer and Publisher, B.C. Bookworld

Kerry Longpré, Bookstore owner and President Cdn. Booksellers' Ass'n.

(1989-90), Sandpiper Books, Calgary

Francess Halpenny, Retired Professor of Library Sëience (former Dean)

(Univ. of Toronto)

Basil Stuart-Stubbs, Professor and Director of Library, Archival and

Information Studies, University of B.C.

André Vanasse, Professor, Université de Quebec a Montréal

.

H.

---

July, 1990

??

Master of Publishing Proposal 18

VI

SUGGESTED REVIEWERS

We have chosen the most highly qualified people in Canada to advise us on the

development of this program. Therefore we would suggest asking the following

people to review the program.

Basil Stuart-Stubbs, (see above)

Francess Halpenny, (see above)

André Vanasse, (see above)

On the industry side the Reader's Digest Foundation has also carefully considered

our programs and seen fit to grant us financial support. In so far as this is a

professional oriented program, in the spirit of the principle of accreditation

industry should be consulted. The person most qualified there to serve as a

reviewer is

Ralph Hancox, Chairman, Reader's Digest Foundation

In addition, others in industry have reviewed our programs and would be qualified

to give their opinions. They are:

Martin Levin,

?

Retired CEO Times-Mirror

Robert Jachino, ?

President, Publishing Division

International Thomson

Anna Porter, ?

President, Key Porter Books

The founding director of the Oxford program could also review the program

proposal. That person is:

Robert Woodings, Director, Publishing Program, Oxford Polytechnic,

Headington, Oxfordshire, England. Mr. Woodings set up the Oxford

• ?

program, has evaluated a derivative program at Napier College,

Edinburgh, and has consulted with other institutions.

The Director of the Publishing Program, New York University could also

comment on our program. He is

Albert Greco, Associate Dean, New York University. He has run a

doctoral program that is individually tailored to students and draws from

existing courses in the university.

The editor of Book Research Quarterly, the only periodical in this area could also

comment. She also runs an undergraduate program in publishing. Her name is:

Beth Luey, Editor, Book Research Quarterly, Arizona State, Tempe

Arizona

Two Canadian academics that have expertise are:

David Godfrey, Professor, University of Victoria, Creative Writing Dep't,

co-owner, Press Porcepic and Softwords. Professor Godfrey has

been involved in a variety of publishing initiatives.

George Parker, Professor, English Department, Royal Military College,

Kingston, Ontario. Professor Parker is the author of The

Beginnings of the Book Trade in Canada, the only academic

history of Canadian publishing.

I

cO.

---

July, 1990

?

Master of Publishing Proposal 19

VII LIST OF APPENDICES

1.

Oxford Polytechnic Publishing Program (Diagram)

2.

Proposed Graduate Calendar Entry

3.

Draft Letter of Agreement between Simon Fraser University and Publishing

Institution Regarding Internship Placement and Responsibilities

4.

Proposed Adjunct Professors

5.

Full Course Outlines and Bibliographies

6.

CY'sof Current Full Time Faculty Members with Expertise in Publishing and

Media Research.

7.

Short Biographies of Proposed Adjunct Faculty

S

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---

July, 1990

?

Master

of

Publishing Proposal 21

?

0

APPENDIX 2 ?

Proposed Calendar Entry ?

MASTER OF PUBLISHING (M. Pub.)

Location:

?

Room

6235

Classroom Complex

SF0 Harbour Centre

Director:

?

Rowland Lorimer (B.A., M.A. Manitoba, Ph.D. Univ. of Toronto)

Graduate

Program Subcommittee

Chair: ?

Rowland Lorimer

ASSOCIATE FACULTY AND AREAS OF RESEARCH

Alison' Beale, history of communication

Peter Buitënhüis, writers and propaganda

Richard Coe, rhetoriô

Suzanne De Castell, literacy

Paul Heyer, print, history of communication

Rowland Lorimer, publishing policy,

Roy Mild, writing and literary publishing

ADJUNCT FACULTY

James J. Douglas Retired Publisher (Douglas and McIntyre)

Paul Whitney, Acquisitions Librarian, Burnaby Public Library

Basil Stuart-Stubbs, Professor of Library Science

Francess Halpenny, Retired Professor of Library Science

Karl Siegler, Publisher, TalonbOóks

Karen Morgan, Acquisitions Editor, UBC Press

Ian Montagnes, Senior Editor, Univ. of Toronto Press

Ralph Hancox, President and CEO, Reader's Digest Canada

Jorge Frascara, University of Alberta

Crispin Elsted, Barbarian Press

Stephen Osborne, Vancouver Desktop Publishing

Laurie Lewis, University of Toronto Press

Jean Wilson, University of British Columbia Press

Jane Fredeman, Editor

171

is

---

Calendar Entry -Master of Publishing 22

DEGREES OFFERED

S ?

The Canadian Centre for Studies in Publishing through the Department of

Communication offers a program of study leading to a Master of Publishing (M. Pub.).

The M. Pub. program is designed for full time and part time study by persons in or

intending to enter the publishing industry. It is based on a set of courses plus a project

performed in an applied setting. The program encompasses the full range of publishing

activities including business, design and editing..

ADMISSION REQUIREMENTS

q nd"d'"45

141

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&

pectecL /

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-Me

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(M1ur;

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pu6IiJ'itc1L

The nermal admissien requirement to the M. Pub. pregram is

it Baehelers degree with

seGond Glass average

from-a reoegnied

university or the

equivalent.

In addition,

?

0t.'r

?

;

S

S;

0

A

applicants will be required a) to have some demonstrated familiarity with the publishing

industry, b) to be familiar with the operation of both MacIntosh and IBM compatible

micro-computers, and c) to demonstrate a suitable level of competence in English

composition.

DEGREE REQUIREMENTS

1.

Course Work:

M. Pub. candidates are required to complete a minimum of 46 semester hours work, 38

hours of course work plus an internship worth 8 semester hours. Normally the courses

.

?

will be selected from the list below but not including CMNS 677 and CMNS 678. The

Graduate Program Subcommittee Chair may grant some students leave to substitute

CMNS 677 and CMNS 678 for other courses in the program. Criteria that will be

considered in granting substitution will include clear career goals and talents focussed on

editing and extensive industry and/or relevant academic experience. Additional courses,

both graduate and undergraduate, may be required to correct deficiencies in the student's

background.

2. Internship

A key component of the M. Pub. program is an internship with a focal project which

integrates the knowledge gained during the student's graduate studies with the demands

of an applied setting. This internship is to performed in the workplace, typically in

industry, public institutions or government. An appropriate level of documentation and

reporting is required. Typically, the internship will last four months.

During the internship the student will receive academic supervision as required from the

student's Senior Supervisor at the university. Day to day supervision will be the

responsibility of designated industry supervisors. These professionals will have

appropriate qualifications and will be appointed by the University. In the case of very

small companies, alternative arrangements may be made for supervision.

The internship will focus on a specific project. The project will be initiated by the

student, by one or more members of the student's Supervisory Committee or by the

industry supervisor's employer. The student will draw up an outline that defines the

scope of the project, plans for documentation and reporting, anticipated activities,

schedule and conclusion. The outline will be aproved by the student's Supervisory

dq

---

Calendar Entry -Master of Publishing 23

Committee and the Chair of the Graduate Program Subcommittee for the Master of

Publishing. Commitment of the company or institution, the industry supervisor and the

University will be formalized by an exchange of letters.

The student will be required to produce two reports; the first, a Work Report which will

be an appraisal of the student's work experience, and the second, a Project Report which

will be an investigation and analysis of a particular problem or case. The latter will serve

as a record and interpretation of the project.

The Supervisory Committee and the Graduate Program Subcommittee Chair will assess

the student's project on the basis of the conduct of the project, quality of the work, and

quality of the reports. There will be no oral examination, however, a Project Report will

be submitted in accordance with paragraph 1. 10.6 of the General Regulations for

Graduate Studies.

C

r

---

GRADUATE COURSE CALENDAR DESCRIPTIONS

• ?

Simon Fraser University

Master of Publishing

Draft: June, 1990

Academic Core Courses

CMNS 800-5 Contemporary Approaches in Communication Studies

(See Department of Communication Graduate Courses)

CMNS 815-5 The Social Matrix of Communication

(See Department of Communication Graduate Courses)

CMNS 830-5 Communications Media: Research and Development

(See Department of Communication Graduate Courses)

CMNS 840-5 Political Economy of Communications

(See Department of Communication Graduate Courses)

CMNS

870-5

Text and Context

An examination of two fundamental elements that contribute to our understanding

of the role of publishing in society. Part 1 examines the medium of print and its

influence on human expression and thought. Part 2 discusses the publishing

programs of selected contemporary publishers in both a cultural and business

context.

CMNS 8714 The History of Publishing

A consideration of publishing from the time of Gutenberg to the present day.

Emphasis will be placed on the role of publishing and publishing policies in

Canadian and other societies.

CMNS 872-4 Technology and the Evolving Form of Publishing

An examination of the social, cultural, legal, economic and political implications

of evolving publishing business forms, publication formats, markets, policies and

especially technology. Opportunities for Canadian publishing in domestic and

global markets will be emphasized.

Professional Core Courses

CMNS 670-4 Topics in Publishing Management

An analysis of management issues essential to the daily

operation of publishing firms. Emphasis will be placed

on the distinctive nature of publishing as a cultural/

information industry, the applicability of theory and

practice in marketing and accounting and the legal

underpinnings of publishing.

CMNS 6714 Editorial Theory and Practice

The theoretical component of this course focuses on theories of composition and

rhetoric. The practical component focuses on the various types of editing that

take place in publishing. Students are examined on both the theory and their

attained competence in editing.

0

---

CMNS 672-4

Design and Production Control in Publishing

Part 1 is a consideration the principles of and current trends in graphic design and

illustration as applied in the publishing industry. Students will undertake design

exercises in addition to learning basic principles. Part

2

consists of an

examination, by means of a practical project, of the elements of production for

printed work.

BUS

528-5

Accounting

(See Faculty of Business Administration Calendar Entry)

BUS

543-4

Introductory Graduate Marketing

(See Faculty of Business Administration Calendar Entry)

Alternative Courses for Advanced Students

CMNS 677-4

Directed Studies

CMNS 678-4

Contemporary Issues Seminar

This course is offered occasionally depending on the availability of faculty with

specific detailed expertise.

Internship

CMNS 679-8

Publishing Internship

Students are placed in an applied setting. The work they undertake must be of

sufficient depth and breadth to allow the student the opportunity to demonstrate

his or her acquired knowledge and skills. Students will be required to produce

two reports; the first, a Work Report which will be an appraisal of the student's

work experience, and the second, a Project Report which will be an investigation

and analysis of a particular problem or case.

NOTE: SEE APPENDIX

5

FOR TYPICAL FULL COURSE OUTLINES AND

COURSE BIBLIOGRAPHIES

25

9

---

0

APPENDIX 3

DRAFT LETTER OF AGREEMENT RE INTERNSHIP

<Name of Person>

<Company or Institution>

<Address>

<City, Province>

<Postal Code>

Dear Sir/Madam:

This letter is meant to serve as a formal agreement between Simon Fraser University and

<Name of Company>. It outlines our understanding of the responsibilities you have

indicated you and your company are willing to undertake in return for the services you

may gain from having a student work under your supervision. Simon Fraser University is

unable to provide any compensation for these undertakings.

It is our understanding that you have agreed to accept <name of student> as an intern for

a period of four months starting <date as agreed> and that the necessary authorizations

for this arrangement have been obtained within your company. We understand further

that the above named student will be responsible to <name of industrial supervisor> who

will serve as his/her industrial supervisor.

The responsibilities of the industrial supervisor are as follows:

1.

to provide appropriate guidance to the student to enable him or her to carry out

the work as outlined on the attached project description,

2.

to provide a critical assessment of the final report which, together with the

assessments of the other supervisory committee members will determine

the acceptability of the project.

It is agreed that the above named student will

-undertake work as outlined on the attached project description,

-between the dates specified on that outline, and

-that the student will prepare a report satisfactory to his project supervisory

committee.

0

---

The student's supervisory committee is co; nposed of the following members:

1.

Senior Supervisor <name>

2.

Committee Member <name>

3.

Industrial Supervisor <name>.

Further to our discussions we would like to underline two key elements of the internship.

The first deals with work; the second, with education. At or before the completion of the

internship all students are required to provide you and us with a critical report and

appraisal of their work experience. Separate from this report, students are required to

produce a second report which is to be an investigation and analysis of a particular

problem or case. The second report should demonstrate mastery of existing knowledge,

abilities to handle documentation, and ability to synthesize empirically gathered data.

Should it be impossible for the work as outlined to be undertaken in the time period

identified, the student or industrial supervisor will inform the student's senior supervisor

or the Graduate Program Sub-committee Chair and alternative arrangements will be

made.

Thank you for your willingness to participate in this program. Internships in applied

settings are an invaluable contribution to our program.

Yours sincerely,

Graduate Program Subcommittee Chair of the CCSP.

The signature of the Graduate Program Subcommittee Chair indicates agreement of

Simon Fraser to the terms of this letter. Your signature below similarly indicates

agreement with the terms of this letter. If you agree with the terms as outlined, please

sign both copies of this letter and return one for our records.

Signature of Industrial Supervisor

Signature of other corporate or institutional officer (if necessary)

0

---

. ?

APPENDX 4

PROPOSED ADJUNC 1' PROFESSORS

James J. Douglas Retired Publisher (Douglas and McIntyre)

Paul Whitney, Acquisitions Librarian, Burnaby Public Library

Basil Stuart-Stubbs, Professor of Library Science

Francess Halpenny, Retired Professor of Library Science

Karl Siegler, Publisher, Talonbooks

Karen Morgan, Acquisitions Editor, UBC Press

Ian Montagnes, Senior Editor, Univ. of Toronto Press

Ralph Hancox, President and CEO, Reader's Digest Canada

Jorge Frascara, University of Alberta

Crispin Elsted, Barbarian Press

Stephen Osborne, Vancouver Desktop Publishing

Laurie Lewis, University of Toronto Press

Jean Wilson, University of British Columbia Press

Jane Fredeman, Editor

.

.

34.

---

APPENDIX

5

New Course Proposals, Outlines and Bibliographies*

* NOTE TO SENATORS

The Bibliographies were included in the original paper but

have not been duplicated for Senate. They are available in

the Office of the Registrar, Secretary of Senate and a limited

number of copies will be available at the Senate meeting in the

event that Senators would like to view them.

.

1]

P--j

3

---

.

.

SIMON FRASER UNIVERSITY

?

New Graduate Courst Proposal Form

CALENDAR INFORMATION:

Department:—COMMUNICATION

?

Course Number-870-5–

Title:

Text and Context

Description:

An examination of the two fundamental elements that contribute to our

understanding of the role of publishing in society. Part I examines the medium of print

and its influence on human expression and thought. Part II discusses the publishing

programs of selected contemporary publishers in a cultural and business context.

Credit hours: 5 Vector:3-0-0 Prerequisites:

Admittance to Prgm.

ENROLMENT AND SCHEDULING:

Estimated Enrolment:

15

When will course first be offered:

90/91

How often will the course be offered:

once per year

JUSTIFICATION:

A review of various perspectives describing the influence of print

and publishing on society. An analysis of the contributions of publishers in contemporary

society and the manner in which that contribution is made.

RESOURCES:

Which faculty member will normally teach the course:

Heyer, Lorimer, de Caste!!, Beale and new, visiting faculty.

What are the budgetary implications of mounting the course:

See Proposal.

Appended: a) Outline of the course

b)

Indication of the competence of the faculty member to give the

course.

cv's attached.

c)

Library resources:

see evaluation and proposal.

Approved: Dep't Grad. Studies Committee:

?

Date:

Faculty Grad. Studies Cmmtte:

?

Date:_____

Faculty:

?

_Date:____

Senate Grad Studies Cmmtte:

?

Date:____

Senate:

?

Date:_____

.

31

---

July, 1990

?

Master of Publishing Course Outlines 800 2

CMNS 870-5 TEXT AND CONTEXT

?

.

Calendar Description:

An examination of two fundamental elements that contribute to our understanding

of the role of publishing in society. Part 1 examines the medium of print and its

influence on human expression and thought. Part 2 discusses the publishing

programs of selected contemporary publishers in both a cultural and business

context.

Week by Week Outline:

Part 1 Historical and Theoretical Background

1.

Orality and literacy

2.

The Tradition of Western Literacy from Greece to the middle ages

The Printing Press and its Consequences 1

4. ?

The

P

r

in

ting Press and its Consequences 2

Part 2

Publishers and their Lists

5.

The Philosophies of Publishers

6.

The Development of the List

7.

Balancing the List

8.

Acquisitions of Manuscripts

9.

Manuscript Evaluation

10.

Case Studies: Historical

11.

Case Studies: Modern

12.

Case Studies: Canadian

13.

The Publisher as an Agent in Society

.

.

3-3

---

July, 1990

?

Master of Publishing Course Outlines 800 3

TEXT AND CONTEXT

• ?

BIBLIOGRAPHY PART 1

Bohne, H. Publishing: The Creative Business. Toronto: University of Toronto Press,

1973

Burke, J. The Day the Universe Changed. Boston: Little, Brown, 1985

Darnton, R. The Great Cat Massacre and Other Episodes in French Cultural History.

New York: Basic Books, 1984.

De Castell, S. Language. Authorit

y

and Criticism: Readings on the School Textbook.

London, Falmer Press, 1988

- Literac y

. Societ y

and Schooling: A Reader. Cambridge: Cambridge University

Press, 1986.

De Kerckhove, D. The Alphabet and the Brain: The Lateralization of Writing. Berlin:

Springer- Verlag, 1988

Eco, U. The Name of the Rose. Boston: G.K. Hall, 1984

Eisenstein, E. The Printin g

Press as an Agent of Change: Communications and Lulti.

Transformations in Early Modern Europe. New York: Cambridge University

Press, 1980.

Goody, J. Literac

y

in Traditional Societies. Cambridge: Cambridge University Press,

1975.

Havelock, E. Preface to Plato. Cambridge, Mass.: Belknap Press, 1963.

Innis, H. The Bias of Communication. Toronto: University of Toronto Press, 1973.

Empire and Communication. Toronto: University of Toronto Press, 1972.

McLuhan, M. The Gutenberg Galaxy. Toronto: University of Toronto Press.

Olson, D. Literacy. Language and Learning: the Nature and Consequences of Reading

and Writing. Cambridge: Cambridge University Press, 1985.

Media and Symbols: the Forms of Expression. Communication and Education.

Chicago: University of Chicago Press, 1974.

Social Foundations of Language and Thought: Essays in Honor of Jerome S.

Bruner. New York: Norton, 1980.

Ong, W. Oralit

y

and Literacy. London: Methuen, 1982.

JxJ11IaII. aIR.

?

£••

14

and Culture. Ithica: Cornell University Press, 1971.

.

)

-,

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July, 1990

?

Master 6f Publishing Course Outlines 90"0-10

N

A

SIMO FRSER UNIVERSITY

-J. ?

I

New Graduate Course Proposal Form

CALENDAR INFORMATION:

Departif

ent:_COMMUNICA T

i

ION ?

Ciü1sè

Numbèr_87

1-4_

Title:

History

of

of Publishing

Description

A consideaiion of publishing frorn the time fGutenberg to the present

day. Emphasis

wift

be iaèed thi the role Of publishihg and ublishing policies in

Canadian and Other sOcieties.

. ?

i.

Credit hOuls:

4

Vecto:3-0-0 Prereqbistés:

Admittahce

tO Prgm.

ENROLMENT AND SCHEDULING:

Estimated th ro

i

lment. 15 Wiki

to

Will cotiBe

'hisi be Off&ed: 90/91

How ofien will thecoke

be

Fiied:

Once per year

JUSTIFICATION An anlysis of the role of books and other forms of publishing in

Europe and North Amehca frorh an histonca1 context

RESOURCES:

/hicit ?

tll5' ?

ir will normally tádi the course:

Lorimer, hew and visibhg fácdlty; e.g. t-iálperniy.

What até the bLige

kis

o4

i

ffi

i

b

li

i

l

iitth g t e e

D

i

d

se:

See Pibposal.

Appended a) Outline of the curse

b)

Indication of tle competence of the faculty member to give the

cou'rse

cv's attached

c)

Library resourceS:

see evaluatiOn arid proposal.

Approved: Dep't Grad. Uiiis COiithit'tee:

?

Date:_____

1'&icul'

Glad. Studies Cnirnt'te:

?

Date:

Faculty:

?

Date:_____

Senate Grad Studies Cmmtte:

?

. ?

Date:_____

Senate

?

Date:_____

9

---

July, 1990

?

Master of Publishing Course Outlines 800 11

CMNS 871-4 HISTORY OF PUBLISHING

.

Calendar Description:

A consideration of publishing from Gutenberg to the present day.

Emphasis will be placed on the role of publishing and publishing policies

in Canadian and other societies.

Week by week outline:

Printing/bookselling/publishing

Inter-relationship after establishment of print in Western Europe

gradual distinction of functions in Europe

North American parallels

2.

Publishing prior to the 19th century

Religion, philosophy, literature, history, ballads

The nature of audiences

Mechanism of distribution

3.

Publishing and public authority

Licensing and censorship

Emergence of copyright

Development of copyright nationally and internationally

• ?

The place of Canada between Britain and the U.S.

4.

Models for examining publishing

descriptive bibliography

the history of the book

economic approach

5.

Publishers of the 19th and 20th centuries 1

family firms in Europe and the U.S.

rationales, policies, methods of operation

6.

Publishers of the 19th and 20th centuries 2

7.

The place of authors in publishing

the circling continuum

individual case studies

editors and their roles

the combined effect of author/publisher on society

8.

Publishing as an international operation

the role of copyright and trading markets

rights sales

agency operations by European colonizers

economic, intellectual and cultural implications

31,

---

July, 1990

?

Master of Publishing Course Outlines 800 12

9. ?

Publishing for the many

reprint series, original series, cheap editions

Everyman, Penguin, the Modem Library audiences, entrepreneurship,

distribution

it). ?

Specialized Publishing

Education, law, science, writing for children

manuals, dictionaries, encyclopedias, translation

emigrant guides, scholarly presses

private presses and small presses

11.

The influence of changing techniques of production

from hand to mono, linotype and film

lithography and offset

colour printing

12.

Distitictive characteristics of Canadian publishing 1

reading habits of early inhabitants

the book trade and education

centralization in Toronto and Montreal

aspects of regionalism

13.

Distinctive characteristics of Canadian publishing 2

the publication of Canadian writers

two industries - one nation

Significant Canadian houses

A comparison with Australia

.

.

31

---

July, 1990

?

Master of Publishing Course Outlines 800 19

•

??

SIMON FRASER UNIVERSITY

New Graduate Course Proposal Form

CALENDAR INFORMATION:

Department:_COMMUNICATION

?

Course Number-872-4—

Title:

Technology and the Evolving Form of Publishing

Description:

An examination of the social, cultural, legal, economic and political

implications of evolving publishing business forms, publication formats, markets,

policies and especially technology. Opportunities for Canadian publishing in domestic

and global markets will be emphasized.

Credit hours: 4 Vector:3-0-0 Prerequisites:

Admittance to Prgm.

ENROLMENT AND SCHEDULING:

Estimated Enrolment:

15

When will course first be offered:

90/91

How often will the course be offered:

once per year

JUSTIFICATION:

An assessment of the contemporary form of publishing operations

from multiple perspectives. Special emphasis will be placed on technology and its likely

• ?

influence on the future of publishing.

RESOURCES:

Which faculty member will normally teach the course:

Lorimer, new and visiting faculty.

What are the budgetary implications of mounting the course:

See Proposal.

Appended: a) Outline of the course

b)

Indication of the competence of the faculty member to give the

course.

cv's attached.

c)

Library resources:

see evaluation and proposal.

Approved: Dep't Grad. Studies Committee:

?

Date:

Faculty Grad. Studies Cmmtte:

?

Date:

Faculty: ?

Date:

Senate Grad Studies Cmmtte:

?

Date:_____

0

?

Senate:

?

Date:

---

July, 1990

?

Master of Publishing Course Outlines 800 20

CMNS 872-4 TECHNOLOGY AND THE EVOLVING FORM OF PUBLISHING

Calendar Description:

An examination of the social, cultural, legal, economic and political implications

of evolving publishing business forms, publication formats, markets, policies and

especially technology. Opportunities for Canadian publishing in domestic and

global markets will be emphasized.

Week by Week Outline:

Part 1 Background

1.

The Foundations of Publishing: Overview

2.

A Heterogeneous Industry: Technological, Cultural and Material Form

3.

Recent Technological Change: New Processes, new Alignments

Part 2 Current Forms, Practices and Trends

4.

Production and Manufacture

5.

Distribution and Fulfillment: National and International Systems and Structures

6.

Writing and Editing

?

S

8.

Layout, Design and Illustration,

9.

Evolving Material Forms

10.

Ownership

11.

Finance

12.

Markets and Marketing

13.

Developing Countries, their cultures and their markets

0

---

SIMON FRASER UNIVERSITY ?

New Graduate Course Proposal Form

CALENDAR INFORMATION:

Department:

--

COMMUNICATION_

?

Course Number-670-4—

Title:

Topics in Publishing Management

Description:

An analysis of management issues essential to the daily operation of

publishing firms. Emphasis will be placed on the distinctive nature of publishing as a

cultural/information industry, the applicability of theory and practice in marketing and

accounting and the legal underpinnings of publishing.

Credit hours: 4 Vector:3-0-0 Prerequisites:

Admittance to Prgm.

ENROLMENT AND SCHEDULING:

Estimated Enrolment:

15

When will course first be offered:

90,91

How often will the course be offered:

once per year

JUSTIFICATION:

An overview of the management issues relevant to publishing.

. ?

RESOURCES:

Which faculty member will normally teach the course:

New and visiting faculty.

What are the budgetary implications of mounting the course:

See Proposal.

Appended: a) Outline of the course

b) Indication of the competence of the faculty member to give the

course.

c) Library resources:

see evaluation and proposal.

Approved: Dep't Grad. Studies Committee:

?

Date:_____

Faculty Grad. Studies Cmmtte:

?

Date:_____

Faculty:

?

Date:_____

Senate Grad Studies Cmmtte:

?

Date:_____

Senate:

?

Date:

S

£1.0

---

July, 1990

?

Master of Publishing Course Outlines 600 2

CMNS 670-4 TOPICS IN PUBLISHING MANAGEMENT

is

Calendar Description:

An analysis of management issues essential to the daily operation of publishing

firms. Emphasis will be placed on the distinctive nature of publishing as a

cultural/information industry, the applicability of theory and practice in marketing

and accounting and the legal underpinnings of publishing.

Week by week outline:

Part 1: Finance and Administration

1.

Global Budget/Cash Flow

- key ratios, inventory, financing

2.

Individual Title Budgets

3.

Grants and Subsidies

4.

Agency Agreements and Distribution

5.

Industry Economics

Part 2: Marketing

6.

Structure of Markets: Domestic and International

7.

Advertising Including Copywriting

8.

Promotion

9.

Sales

10.

Developing a Marketing Strategy

Part 3: Legal and Ethical Issues

11.

Copyright 1

- subsidiary rights, reprography, public lending

12.

Copyright 2

- libel. plagiarism, obsenity, censorship, hate literature

13.

Contracts

iLf

---

July, 1990

?

Master of Publishing Course Outlines 6005

. ?

SIMON FRASER UNIVERSITY

New Graduate Course Proposal Form

CALENDAR INFORMATION:

Department:

_COMMUNICATION

_.

?

Course Number-671-4—

?

Title:

Editorial Theory and Practice

Description:

The theoretical component of this course will focus on the theories of

composition and rhetoric. The practical component will focus on the various types of

editing that are used in publishing. Students are examined on both theory and attained

competence in editing.

Credit hours: 4 Vector:2-0-2 Prerequisites:

Admittance to Prgm.

ENROLMENT AND SCHEDULING:

Estimated Enrolment: 15 When will course first be offered:

90/91

How often will the course be offered:

once per year

JUSTIFICATION:

A theoretical framework for analyzing the process of writing and

editing is presented, followed by the application and evaluation of the techniques derived

from that perspective to the editorial process.

I

RESOURCES:

Which faculty member will normally teach the course:

R. Coe,

new and visiting faculty.

What are the budgetary implications of mounting the course:

See Proposal.

Appended: a) Outline

of

the course

b)

Indication

of

the competence

of

the faculty member to give the

course.

cv's attached.

c)

Library resources:

see evaluation and proposal.

Approved: Dep't Grad. Studies Committee:

Faculty Grad. Studies Cmmtte:

?

Date:

Faculty:

?

Date:

Senate Grad Studies Cmmtte:

?

Date:

0

?

Senate:

?

Date:

---

July, 1990

?

Master of Publishing Course Outlines 600 6

CMNS 671-4 EDITORIAL THEORY AND PRACTICE

Calendar Description

?

0

The theoretical component of this course focuses on theories of composition and

rhetoric. The practical component focuses on the various types of editing that

take place in publishing. Students are examined on both editing theory and their

attained competence in editing.

Week by week outline:

PART 1 Conceptual Foundations

1. ?

Language, Thinking and Rhetoric: How Words Work in Discourse

2. ?

How People Write: The Process

When and How Editors Intervene

a)

Invention: Generating Material, Focus & Strategies

b)

Vision and Re-Vision

1) Major Revision: Reformulation

2) Minor Revision: Copy Editing

3.

?

Writing to Be Read: Editing for Readers

a) Readability

b)

Discourse Community

c)

Beginnings, Middles, and Endings

d)

Paragraphing, Headings, and Other Coherence Cues

e)

Conventions

4. ?

Persona, Style and Voice

a)

An Honest Style

b)

Metaphor: Choosing Images

c)

Diction: Choosing Words

d)

Sentence Structure

5.

?

Analyzing Writing Tasks

Analyzing Discourse Communities (a.k.a. Markets)

PART 2 Elements of Practice

6. ?

Editor and Author Relationship

Manuscript Evaluation and Editorial Decision

7. ?

Substantive Editing

8. ?

Copy-Editing: Fiction & Children's Books

9.

?

Copy-Editing: Non Fiction

.

L,L3

---

July, 1990

?

Master of Publishing Course Outlines 600 7

• ?

10. House Styling & Preparing Manuscript for Design

Preparing Manuscipt for International Publication

11.

Proofing and Indexing

12.

Editing Textbooks and Editing Graphic Books

13.

Editing on Word Processors

[

]l

44

---

July, 1990

?

Master of Publishing Course Outlines 600 11

SIMON FRASER UNIVERSITY

New Graduate Course Proposal Form

?

S

CALENDAR INFORMATION:

Departmerit:_COMMUNICATION

?

Course Number-672-4—

Title:

Design and Production Control in Publishing

Description:

Part 1 Will consider the principles and current trends in graphic design and

illustration as applied in the publishing industry. Students will undertake design exercises

in addition to learning basic principles. Part 2 will examine by means of a practical

project, the elements of production for printed work.

Credit hours: 4 Vector:2-0-2 Prerequisites:

Admittance to Prgm.

ENROLMENT AND SCHEDULING:

Estimated Enrolment:

15

When will course first be offered:

90,1

HOw often will the course be offered:

once per year

JUSTIFICATION:

A discussion of contemporary practices and principles in graphic

design and illustration. Application and analysis of learned principles to a publishing

project.

Which

RESOURCES:-

faculty member

?

will normally teach the course:

•

New and visiting faculty.

What are the budgetary implications of mounting the course:

See Proposal.

Appended: a) Outline of the course

b)

Indication of the competence of the faculty member to give the

course.

c) Library resources:

see evaluation and proposal.

Approved: ?

Dep't Grad. Studies Committee:

Date:

_____

Faculty Grad. Studies Cmmtte:

Date:_____

Faculty:

Senate Grad Studies Cmmtte:

Date:_____

Senate:

?

Date:

9

---

July, 1990

?

Master of Publishing Course Outlines 600 12

•

??

CMNS 672-4: DESIGN AND PRODUCTION CONTROL IN PUBLISHING

Calendar Description:

Part 1 is a consideration of the principles and current trends in graphic design and

illustration as applied in the publishing industry. Students will undertake design

exercises in addition to learning the basic principles.

Part 2 consists of an examination, by means of a practical project, of the elements

of production for printed work.

Week by week Outline:

1.

INTRODUCTION TO DESIGN

The purpose of design

The process of design

Tools and equipment

Relationship with author and artist

Relationship with editing, marketing and production departments

Budgeting, printer specifications, cost control

2. PRINCIPLES OF DESIGN

Balance

Contrast

Use of white space

Use of grid

3.

TYPOGRAPHY

A brief history of type

Typesetting terminology

Typesetting methods

Matching typeface to content

Output devices

Desktop and traditional systems

Software options

4. THE OFFSET PROCESS

Papers

Cloths

Leathers

Special effects

Inks

Imposition

Printing and presses

Binding

5.

CHARACTERISTICS OF ILLUSTRATION AND PHOTOGRAPHY

The relationship between designer and illustrator/photographer

Making photo decisions

Integrating illustrative material with type

---

July, 1990

?

Master of Publishing Course Outlines

600

13

Colour characteristics

The principle of halftones

Separations and printing

Preparation of film for lithography

Special effects

6.

THE DESIGN PROCESS

Critical paths

Casting off the manuscript

Choosing the format, paper and type

Thumbnail sketches

Designing the body, prelims and end-matter

Drawing up specifications

7.

PRINCIPLES AND PRACTICES OF LAYOUT

8. PREPARATION OF ART

Using mechanicals

Using the computer

Electronic pagination software

9.

DESIGNING THE CASE AND THE COVER

10.

DESIGNING THE ILLUSTRATED BOOK

Commissioning art and photography

Use of illustration archives and stock photo suppliers

11 .DESIGNING DIFFERENT KINDS OF BOOKS

Textbooks

Belles-lettres

Cookbooks

Children's books

How-to books

Limited editions

12.

DESIGNING HOUSE, IMPRINT AND SERIES GRAPHIC STANDARDS;

DESIGNING CATALOGUES AND OTHER MARKETING MATERIAL

13. PRODUCTION CONTROL

Scheduling

Buying type, print and binding

Purchase orders and contracts

Budgeting and costing as they relate to design options

Relationship with other departments

Proofing

.

n

0

---

July, 1990

?

Master of Publishing Course Outlines 600 19

0 ?

SIMON FRASER UNIVERSITY

New Graduate Course Proposal Form

CALENDAR INFORMATION:

Department:---COMMUNICATION

?

Course Number-677-4—

Title: Directed Studies

Credit hours: 4 Vector:3-0-0 Prerequisites: Admittance to Prgm.

ENROLMENT AND SCHEDULING:

Estimated Enrolment: 15 When will course first be offered: 9091

How often will the course be offered: once per year

JUSTIFICATION: Allows students with advanced standing to pursue other subject

areas.

RESOURCES:

Which faculty member will normally teach the course:

To be determined by subject matter.

What are the budgetary implications of mounting the course:

See Proposal.

Appended: a) Outline of the course

b)

Indication of the competence of the faculty member to give the

course. cv's attached.

c)

Library resources: see evaluation and proposal.

Approved: ?

Dep't Grad. Studies Committee:

Faculty Grad. Studies Cmmtte:

Date:_____

Faculty:

Senate Grad Studies Cmmtte:

Date:_____

Senate:

0

---

July, 1990

?

Master of Publishing Course Outlines 60020

SIMON FRASER UNIVERSITY

New Graduate Course Proposal Form

CALENDAR INFORMATION:

Department:—COMMUNICATION

?

Course Number_67874_.

Title:

Contemporary Issues Seminar

Description: This

course is offered occasionally depending on the availability of faculty

with specific detailed expertise.

Credit hours: 4 Vector:3-0-0 Prerequisites:

Admittance to Prgm.

ENROLMENT AND SCHEDULING:

Estimated Enrolment: 15 When will course first be offered:

90,91

How often will the course be offered:

once per year

JUSTIFICATION:

Allows the mounting of special topic courses for advanced students.

RESOURCES:

Which faculty member will normally teach the course:

To be determined.

What are the budgetary implications of mounting the course:

See Proposal.

Appended: a) Outline of the course

b) Indication of the competence of the faculty member to give the

course.

c) Library resources:

see evaluation and proposal.

Approved: ?

Dep't Grad. Studies Committee:

Date:_____

Faculty Grad. Studies Cmmtte:

Date:_____

Faculty:

Senate Grad Studies Cmmtte:

Date:_____

Senate:

.

.

419

\44

---

July, 1990

?

Master of Publishing Course Outlines 600 21

SIMON FRASER UNIVERSITY

New Graduate Course Proposal Form

CALENDAR INFORMATION:

Department:

COMMUNICATION

?

Course Number-679-8—

Title:

Publishing Internship

Description:

Students are placed in an applied setting. The work they undertake must be

of sufficient depth and breadth to allow the student the opportunity to demonstrate his or

her acquired knowledge and skills. Students will be required to produce two reports; the

first, a Work Report which will be an appraisal of the student's work experience, and the

second, a Project Report which will be an investigation and analysis of a particular

problem or case.

Credit hours: 8 Vector:

?

Prerequisites:

Admittance to Prgm.

ENROLMENT AND SCHEDULING:

Estimated Enrolment: 15 When will course first be offered: 90,1

How often will the course be offered:

once per year

.

?

and skills gained in an applied setting.

?

opportunity tor students to

?

ledge

RESOURCES:

Which faculty member will normally teach the course: N/A

What are the budgetary implication of mounting the course:

See Proposal.

Appended: a) Outline of the course

b)

Indication of the competence of the faculty member to give the

course.

cv's attached.

c)

Library resources:

see evaluation and proposal.

Approved: Dep't Grad. Studies Committee:

?

Date:_____

Faculty Grad. Studies Cmmtte:

?

Date:_____

Faculty: ?

Date:

Senate Grad Studies Cmmtte:

?

Date:

Senate: ?

Date:_____

0

---

ATTACHMENTS TO MASTER OF PUBLISHING PROPOSAL

1.

16 October 1989 memo from J. Peters, Chair, Faculty of Applied Sciences Graduate Studies

Committee

2.

12 October 1989 memo from Sharon Thomas, Head, Collections Management, Library

3.

Comments of external reviewers

4.

15 June 1990 memo from Dr. Lorimer

SIMON FRASER UNIVERSITY

?

School of Computing Science

?

MEMORANDUM

TO:

?

B. P. Clayman,

?

FROM: Joseph G. Peters,

Dean, Graduate Studies

?

Director, Graduate Studies

RE:

?

Master's Program in Publishing

?

DATE:

?

October 16, 1989

At the meeting of the Faculty of Applied Sciences Graduate Studies

Committee on October 4, 1989, the proposal for a new Master's Program in

Publishing, put forward by the Department of Communication, was discussed.

The committee voted to accept the proposal.

oseph G. Peters

JG P :kj

.

51

---

SIMON FRASER UNIVERSITY

MEMORANDUM

?

OCT 1'989

DE 4

J4

O (: .'DUA1U

?

£TUDZ G FiC

TO:

?

Rowland Lorimer,

?

FROM: ?

Sharon Thomas,

Canadian Centre for

?

Head, Collections Management

Studies in Publishing

SUBJECT:

?

DATE: ?

October 12, 1989

The proposed Master's Program in Publishing (M.Puh.) imposes

three obligations on the Library:

1)

To support eight new graduate level courses.

2)

To build and maintain a research collection in publishing

adequate to support the needs of faculty and graduate

students.

3)

To provide, where appropriate, additional copies of books

and journals for the Belzberg Library in order to meet the

needs of both the main campus and Harbour Centre.

NEW COURSES

1) ?

CMNS 870-5 TEXT AND CONTEXT

We have a reasonably good collection of materials cited for

this course with the Library already owning

70%

of the monographs

and 100% of the annuals needed. However, much

of:

this material

is already heavily used and, additional copies of the most

important titles should be purchased. In addition we should add

about 30 monographs which are not yet owned by the Library.

The bibliography includes eleven standard trade reference

works, all of which involve ongoing subscriptions. The Library

already subscribes to all these titles but they are primarily

used as working tools for library staff and should be duplicated,

either for the Belzberg or Bennett Libraries.

. .2

.

Sol

---

-2-

2)

CMNS 871-4 THE HISTORY OF PUBLISHING

Our collection of materials on publishing history is not

extensive but we do own about 61% of the titles cited in the

bi bliograp

hy

.

The addition of some 35 titles would greatly

enhance the Library's support for this course. In addition, a

number of the important titles are in the reference section of

the Bennett Library and should be duplicated for Harbour Centre.

3)

CMNS_872-4 TECHNOLOGYAND THE

EVOLVING

FORM OF PUBLISHING

Again, the Library owns about 60% of the cited sources with

many of them heavily used on the main campus.

4)

CMNS 670-2 ?

PUBLISHING LAW

Our collection is small but would appear adequate to meet

the specific needs of this course with the purchase of a few

additional copies.

5)

CMNS 671-4 THEORY AND PRACTICE IN WRITING AND EDITING

The existing collection of titles relating to this course

has been built to support broad, cross-disciplinary interests in

writing, editing and scholarly publishing. Since demand on the

main campus is unlikely to decline we should purchase additional

copies of the core works.

6) CMNS 672-4 ?

DESIGN AND PRODUCTION CONTROL

We have never collected heavily in this area and the Library

can offer only minimal support for this course from the exisiting

collection. However, although we need to buy fairly heavily in

order to build the collection, its usage should be limited to

Publishing Program participants and single copies should suffice.

7) CMNS 673-4 MARKETING FOR THE PUBLISHING INDUSTRY

The Library collects marketing materials quite extensively

in support of the Faculty of Business Administration but we are

quite weak insofar as works specific to the publishing industry

are concerned. We need to buy the more specialized materials as

well as adding copies of the core general titles.

...3 ?

0

63

---

-3-

ORGANIZATIONAL FINANCE

AND ADMINISTRATION

OR THE PUBLISHING INDUSTRY

•8)

?

CMNS 675-4

.

As in the previous course, and for similar reasons, we are

strong on general titles and weak on those specifically oriented

to the publishing industry with similar remedies required.

Costs for the support of these new courses will be included in

the estimate for the program as a whole but it should be noted that

these expenditures, unlike those involved in building the general

collection to an adequate level, should be funded as soon as possible

if the M.Pub. is approved for implementation in September, 1990.

BUILDINGA RESEARCH COLLECTION

It is relatively simple to prepare the Library for the eight new

course

s.

Given appropriate funding and sufficient lead time (a minimum

of six months would be desirable) we could provide adequate support For

the individual courses which support the M.Puh. program. However,

building a research library is a much more difficult

1

time-consuming and

expensive procedure. It implies a collection of far greater depth and

complexity than one designed to simply support a group of courses and

it is when the Library is examined in this context that its weaknesses

become apparent.

T

he subject catalog reveals a collection which covers a wide

variety of topics (several hundred subject headings) in a consistently

superficial manner. Where coverage exists to a greater depth than one

or two citations the existing collection is frequently in heavy use

already for existing communications courses.

The journal collection is adequate for undergraduate usage and

serves the working needs of the Librarians well but will require

considerable enhancement before it is useful for research nurposes.

The new M.Pub. will begin with one considerable resource at its

disposal. The recent purchase, courtesy of a SSHRC grant, of the

archives of the Association of Canadian Publishers provides a rich

resource for research in Canadian publishing. In addition, the

Library's Special Collections houses the archives of Talonbooks as well

as those of several Canadian literary journals.

. . . 4

---

-4-.

Building a research library is a long slow process which will, if

successful, proceed over a number of years and involve extensive

consultation between faculty and librarians. It will result in the

gradual development of a collection designed to meet, as precisely as

possible, the unique needs of this program. This implies a funding

pattern which will include an addition to the Library's base budget

sufficient to ensure consistent support for at least the next five

years.

This funding requirement is, of course, in addition to the monies

required immediately, on a one-time basis, to support the proposed new

courses.

THE HARBOUR CENTRE FACTOR

Before the Belzberg Library had been open a week we were forced

to realize that our assumptions about the joint usage, sharing, and

portability of library materials had been naive and far too

conservative and nothing that has happened during the following four

months has caused us to revise that realization.

If the M.Puh. is based at Harbour Centre and if a significant

part of the teaching and research activity takes place downtown the

M.Puh. will incur the additional costs involved in duplicating

material already held on the Burnaby campus. However, although it is

far too early to assess the impact of the Harbour Centre factor on the

ongoing support of the M.Pub., funding levels must he adequate to

ensure the almost inevitable need for duplicating significant amounts

of material.

COST SUMMARY

If the M.Puh. is to be inaugurated in September 1991 the first

budget should include a one

'

-time grant for specific support as well as

the first annual addition to the base.

A. ?

Initial Grant

1) To support new courses

300

vols. at

$50

----

-

$ 15,000 ?

Reference Materials -- $

5,000?

$-

20,000

. .

.5

r

---

.

.

-5-

B. ?

Annual Support

(to

be added to base)

1)

Expansion of approval profiles --

$

7,000

2)

Journals ------------------------

$

8,000

3)

Retrospective monographs and

discretionary purchases ---

$ 5,000

/year

C. ?

Budget: 5 years

1990/91

initial grant --- $

20,000

addition to base- S

20.000

1991/92

?

$

20,000

1992/93 ?

$

20,000

1993/94 ?

$

20,000

1994/95 ?

$

20,000

$120, 00

1SO463( ST

?

M^'

-

I

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VICTORIA ?

TEL No

?

6047276418 May 0790 15:47 P.02

Ma

y

7th, 1990.

Mr.

B.P.

Clayman

Dc.an of Graduate Studies

Simon Fre.r University

Burnaby Dritish Columbia

Canada V5 1S6

Fax:

604-291-3080

USERBCLTJ@SFU.BITr.JET

De.ir Ben Clayman.

1. BACKGROUND

I

Rowly

have.

Lorimer

reviewed

on

this

his

proposal

goals and

very

understanding

thoroughly

of

and

the

was

proposal

able to

just

have

last

a

brief

Saturday

discussion

evening.

with

As you know, the University of Victoria has been teaching book publishing courses for at

on

least

work-terms

the past 12

this

years.

summer

We have

Is attached.

a well-established Co-op programme a list of students out

regionalization

The

than

indicative

key

available

(actor

of any

students

is

of

weakness

how

the Canadian

few

overall;

of

in our

them

book

I

programme,

do

are

publishing

think

working

It

since

is

for

indicative

industry.

we

book

consistently

p

There

ublishers.

of the

are

g

have

eneral

not

I do

more

many

not

weakness

think

jobs

new

offers

this

jobs

and

is

created on an annual basis

I

n

this industry. As structured, the SF11 programme will reduce

beyond

tho limited

book-publishing

number of jobs

in any

available

case.

for our students, but then most of

ours take jobs

When the SFU programme was first broached, it was discussed with UVIC as a graduate,

research-oriented programme that was not in competition with our programme. The. cur-

rent proposal is very strongly in competition with our well -established programme. Unless

there are more jobs out there than I ant aware of,

I

feel this is somewhat reckless in terms

of the limited funding available to B.C. universities for new programmes.

H, TNTROTDUCTJON

1.

The proposal obviously represents a substantial body of work anti preparation. There has

been a good deal of consultation and .pal ballooning since original Planning began.

2.

As stated, there Is indeed a great need for the Canadian-owned book publishing in-

dustry to

have a

number of universities across the country heavily involved in basic

research. This research should focus on communication structures and patterns in Canada

and on book publishing in that context. There

should be a Strong emphasis on regional is-

sues, minorities and native peoples. There is a genuine need for serious, long-term scholars

who will take on the role that members of the industry, (such as Harold Bohne.) have

characterized

for

played

Strong

in gathering

voices

the

best

in

and

support

of

interpreting

Canadian

of the

publishing

independence

facts,

trends

in the

and

through

past

de facto

two

local

decades,

policies.

ownership

There

cause

is equal

which

need

has

3.

It is also close to self-evident that there will be

'

a.

high demand by students for access to

it

the.re

Masters

be jobs

degree

for these

that

professionally

promises entrance

trained

to

Individuals?

the

"glittering"

world of

pub1ihing. But

will

4, The essential question is whether or not this proposal represents the correct programme

n

11

L

67

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:[IFTW0RDS VICTORIR ?

TEL No. ?

6047276418 May 07,90 15:48 P.03

under the circumstances. To answer that, one

must

deal with some background, but also

with one crucial Observation: what is presented hero is really two programmes:

Programme

A suggests it

will

prepare researchers to deal with the industry in an academic context;

Programme B suggests it will

prepare students for entry-level

jobs

in the industry, at a

professional level such as the MBA. The proposals emphasis is very

much on Programme

B. My evaluation will deal with both programmes.

Ill. BOOK PUBLISHING IN CANADA

1. One way of summarizing the book publishing industry In Canada at the current time is

to divide participants into 4 groups: Barons, Entrepreneurs, Managers and the great ex-

ploited". Although they

will

devour any useful information provided, Barons

and

Entrepreneurs are not formally trained. They are, however, smart enough

to

want the state

to train large numbers of potential staff.

. The universities do train managers,

usually as MBA's, for all kind of Barons and

Entrepreneurs. Trainees of these kinds of students would likely say that there is nothing

that different about book publishing; from a managerial point of view, they

would

be

quite correct. When Barons and Entrepreneurs hire managers, they are likely to continue to

look

to the normal sources: experienced people in the industry, hot-shot MBA's, and VP's

from Pe

p

si

with

a good marketing track

record,

3.

This leads us to the conclusion that it

is on

the churning mass of "the great exploited

that the programme will focus. In an industry where highly-qualified staff with ten years

of experience in the industry are taking home $2,000 a year, it is not hard to find ex-

am p

les of this mutual exploitation. And,

having

watched dozens of the brightest minds of

the last three decades struggle to find solutions. I must admit that it is to a large extent

mutual exploitation; many people want to do what publishing does, and they are willing to

. ?

pay

a price

in pure economic terms. Bureaucrats and academics who

feel there is some ?

magic

cure in new practices or new attitudes are simply

fooling

themselves.

4.

Precisely because this industry is less materialistic than many

other

sectors, many young

people

are attracted to publishing as a

place where

the intelligent human spirit

can still

find

expression. It is this natural and laudable as

p

iration

which

creates the push-demand

for all publishing programmes.

S.

The question is, however, does the pull-demand

exist? If this programme produces 15

graduates a

year,

will

they be hired by the book publishing industry at $35,000 a year (a

starting wage for a Masters in Computing Science)? I suggest the answer is no.

6.

Why is this so? Each year, Canadian universities

p

roduce hundreds of graduates In

English, Psychology, French, Anthropology, Political Science, etc. These graduates, at

both the bachelors and Masters level, face a fairl

y

high level of under-employment, and a

goodly number

will

do almost anything to be hired by a book publisher. The best of them

also have many of the text-editing

skills required by

editors and perhaps even some fresh

knowledge of a niche market.

7. Also, for each job

that is offered, dozens of individuals also

surface who took a job in

government, journalism or Industry

while

they were "waiting" for their true love, book

publishing. In these jobs, they often gained maturity and experience. Give any hard-

pressed publisher the choice of a

M.PUb.

at $35,000, or someone

with

five years ex-

perience, a Masters in English pr Anthropology, and a lust to

work for $24,000 a year, and

the choice will not be a difficult one.

IV. PROGRAMME B.

.

?

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5T

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:

:

[IF11dOR[)S VICTORIA

?

TEL No ?

6047276418 May 07,90 15

:

48

p.oa

1. Programme

B,

the main factor in this propos21

1

bears a

strong resemblance to the UVIC

undergraduate programme. This undergraduate programme matches the 871, 872, 670.

671. 672, 673 and 674 elements of the suggested programme very closely, although it

places more emphasis on networks and databases.

In

addition to formal courses, UVIC

place students in 4 or $ work terms in various areas of the industry and they all either find

jobs

graduates?

they like Or go on

to graduate studies. What Is the UVIC experience

with

placing

2, Within the book publishing sector, the demand-pull is not there, even if students are

willing to work for 20% less than they could receive elsewhere. The I.JVIC programme also

more

covers,

demand-pull

quite deliberately,

than we

magazine,

can satisfy.

government and industrial publishing.

Here,

there is

tifiably

3.

Rowly

different

Lorimer

than

has stated

t

h

e UVIC

to mc

programme,

that the SFU

but

programme

I find that Quite

is indeed

difficult

going

to

to

accept

be quan-in

a

One-year programme without a thesis. After 12 years, 1

know

fairly well how long it rakes

to train an individual to be ready for entry-level work in the publishing industry and yet

graduate

enough.

ferent

open to

skills

future

degree.

It

certainly

and

ad

attitudes

v

ancement

iS not

than

enough

and

our

I

graduates.

to

doubt

produce

if one

What

15

year,

students

they

w

ith

Will

a

no

year

have

work

with

that

experience,

quantifiably

is different

is long

is

dif-

a

indication

4.very

trained

no

It

longer

s

appears

p

ecific

skills

adequately

that

skills:

to

because

the

inc

industry

designers,

thai

train

no

the

prernim

intends

its

central

educational

owners,

is

to

fallacy

re

do

managers

q

exactly

uired.

text

In the

editors,

Where

that

rationale

and

and

children

workers

they

will

is

do

on

pay

books

want

on

page

no

the

training

marketers,

premium

j

II;

ob."

'the

There

it

industry

for

will

etc.

is

proven

be

every

can

for

3. In addition, in the past decade, there has been a strung tendency to replace salaried staff

by free lancers in order to cut direct and secondary costs. While the number of books

Produced has been rising, the number of individuals with full employment has not shown

an e

q ual increase.

6.

are

rent,

The

400

p

ast

key

p

and

ublishers,

missing

projected

factor,

5000

employment

as

free

far

lance

as Programme

in

designers

book publishing,

B

and

is concerned,

editors,

it is not

etc.

is

enough

One

any CEIC

must

to say

data

demonstrate

that

on

there

cur-

demand-pull from the industry. How many of those 5.000 free lancers have excellent

qualirications

dreaming of tenure?

and

An

are

M.Pub

waiting

may

in

be

a

the

position

answer

similar

for them;

to

it

that

may

of

not.

part-time sessionals

7.

Most successful university programmes at the utilitarian level, whether medicine, law or

the

engineering,

profession.

are

This

characterized

restrictive

by

factor,

a

standards

absent in

membership

publishing,

body

helps

which

ensures

regulates

adequate

entry

levels

into

of staff and equipment for those authorized to train the entrants; it provides the symbiotic

elitism which benefits both universities and professionals. SFU graduates will enter into a

great tide of challenging competition and can expç( very few s

pecial

favours.

V. PROGRAMME A

It is Programme A which was first presented

t o

VYIC and which received an unofficial

blessing during its planning stages. One is struck here by

its secondary role. Indeed, [page

such

4

1 'students

as Communications,

wishing to become

English

researchers

or Business

Or

Administration,'

scholars

[will enroll] in academic programs

-3- ?

.

5-q

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;[iFTlji0RDS VICTORIA

?

TEL No.

?

6047275418 May 07,90 15:49 p.03

do

about

2.

There

research

this

is

industry.

a

about

clear

the

need

This

publishing

for

should

a location

be

industry

done

where

primarily

in

students

Canada

at the

and

In Canada

Ph.D.

could

level

be

could

trained

rather

go to

to

than

teach

learn

the

how

others

M.A.

to

As in other serious graduate programmes, the M.A. would be an initial stepping stone for

those wishing to develop full-time careers

in

research.

3.

In

these terms. I

was

strucks by the "non- university" descriptions of the

now

staff mem-

bers [page 141. Where are the requirements that would indicate they are scholars?

4. Where

IS

the

thesis requirement?

The

Internship projects suggested

are

the kind of

projects UVIC students do at the undergraduate level, before they are allowed Out on their

first work term. One cannot consider such projects to be worthy of a Masters degree.

secondary

5.

In conclusion

in planned

then,

staffing

the A programme,

and almost entirely

where

b

i5

yp

real

assed

need,

in terms

is inadequate

of curriculum.

In

g oals, very

VI. CONCLUSIONS

ally

I think

es

p

this

oused.

proposal

At the

requires

graduate

a

level,

major

universities

revision, based

should

on

first

Some

meet

of the

research

premises

needs

SFU

and

origin-then

look

at very specific job training.

If there are limited jobs but

high

trainee demand, then

that student demand should not be used to help justify the research programme,

Programme A

There is

a need for a Ph.D. programme covering the art and skills of research into book

and magazine publishing in Canada. Carleton, Western and others cover daily journalism

adequately. Such a

programme should be a normal, university. research-oriented

.

programme. This

proposal should address

these

needs far more adequately than it now

does, If there are insufficient students to justify such a programme, then that challenge

should be stated and addressed. The research domain definitely exists and is full of thesis

OpportUflitiCS.

Prngranne B

There is no proven need for

an

expensive,

graduate programme at the Masters level

duplicating the

work

done by UVIC (and others) at the undergraduate level. Such training

should be provided at the regional level, with strong regional inputs.

If

there

is

demand-pull I am

not aware of, and that is possible, that demand-pull should

be demonstrated statistically and through interviews with experts,

such as Don Bailey,

before funding is provided and students enticed.

In my opinion,

any real

demand-pull will

come from industry and government. This being

so, the context of the courses should be modified accordingly.

Based on our experience,

if

such a programme is approved,

it

should be based on a Co-op

model and follow a two-year sequence. Such a model, in addition to its training benefits,

would enable SI

T

U to test the

job

market by seeing how many book publishers it could

convince to pledge to hire M,Pub. Co-o

p students for six consecutive work terms at even

$2,000 per month per student. Success or failure of this type of canvas

would be

a

useful

indicator of real demand-pull for M.Pub. training.

Before such a programme is funded, Otler programmes already funded by the B.C.

government should be closely consulted to ensure that there is real need and limited over-

0

?

-4-

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;

UFTWUDS VICTURIR ?

TEL No.

?

6047276418 May 07,90 15

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50

P.c

.

APPENDIX A

These are minor

points not covered in the general discussions.

I. Cost-benefits. 4 PDE's for 15 students seems a little high. On

the

other hand, this is

cost-intensive and keeping up with the technology in this industry is not simple.

2.

Staffing. Hiring professionals at the

p

ractIcal level Is difficult. There are major

p

roblems with sessionnis and there are major

contradictions

between doers and researchers.

There are not many people who can live In both worlds at once with any success.

Academics tend to be quite envious of

people

With real-world success and "doers' tend to

have difficulty understanding the goals and practices of academics. Rowly Lorimer seems

to have a good understanding of

most

of these difficulties.

3.

was

There

not interested

is no mention

in the

made

electronic

here of

publishing

an u

n

derstanding

field at

made

the

graduate

by Rowly

level

Lorimer

and was

that SFU

quite

ready to leave that to UVIC if it wished to establish such a programme.

4.

There is scant attention paid to the regional imperative In Canadian publishing. This is

reflected in the lack of a course on B.C. publishing, for instance. If

SF1)

is to play any

What

kind of

provinces

a major

such

role in

as

this

Quebec,

field,

Ontario,

it will have

Manitoba

to become

and Newfoundland

less ego-centric

will want

in

its

is

planning.

help in

getting their own programmes established, not a big brother on the for West Coast.

on

S.

The

or expej-

annual

j

ence.

allocation

Even

for

without

hardware

doing

and

any

software,

research

atlO,0OO,

In the field,

is

one

very

Could

inadeivate

easily spend

based

that simply providing existing tools to students so that

they are reasonably competent when

they first go to work. Research activity would rapidly increase these costs.

6.need

Most

checking

of the

for

data

accuracy.

about the UVIC programme is wrong and the

bibliographies definitely

7.

Although it is kind of Readers Digest to donate money to these activities, one should be

aware that

many

o1 the leading Canadian publishers strongly support the Federal policy of

eventual full Canadian ownership of the book-publishing sector as a key element of cul-

tural sovereignt y

and thus will be extremely SUSpICiOuS

of

any programme so

clearly sup-

ported by one of the key opponents of this and similar policies,

8.

Early work on Canadian publishing at Queens and Sherbrooke $hO14 be referenced

May 7th, 1990

W. D Godfrey

University of VicLrcepic Limited

cc Vice-President Academic, UVIC

"I

---

CITY

STUDENT

gMPLOYER

Victoria, ?

B.C.

An90W, Beth

Pacific Goo cter,ce Ctr.

Victoria, ?

D.C.

Atkinson, Phil

Coopers & Lybrand

Victoria,

?

B.C.

Dykun. Rick

Orca Books *

Gr. ?

Vic. ?

Hospital ?

Soc.

Victoria,Victoria,

??

B.C.

B.C.

FrykkIfld, Dasgar

Monday Magaztfl'

B.C.

Henry, Tom

ndride0fl, ?

fan

Min. Social

?

Serv.

Victoria,

Victoria, ?

B.c.

Leykaf,

u Cris

flue. ?

& ?

Indus.

?

Uiv. ?

Ctr.

Victoria, ?

B.C.

Nicholson, Jennifer

Vic. ?

Fringe Festival

Victoria, ?

B.C.

Quaale, Barbara

Pacific Forestr

y

Ctr.

Vkcoria,

?

B.C.

Quinlan, Michael

Press Porcepic

Victoria, ?

B.C.

Readehaw, Kerry

This Week Magazine

Victoria, ?

D.C.

Reichheld,

David

uVic

?

- ?

Pending

Victoria, ?

B.C.

Roy, Rhonda

C.U.E.B.C.

Victoria,

?

D.C.

Shutty, Myron

Mm. Advanced Ed.

Environment

Victoria,

?

B.C.

Tarrida, Joelle

Mm. ?

of

Porcepic

Ii-

Press

Victoria, ?

D.C.

WorobtZ, Terry

Soaks, ?

D.C.

West, Carolyn

SuOkO Mirror

QIglc.I

Robson, ?

B.C.

Banyard, Antonio

Hear Gram Prec

Gibsons, ?

D.C.

Carpenter, Jeff

Sunshine Coast News

Cpmo, ?

B.C.

Cloutier, Claudette

North 1lil.3nd COIlPOR

Vancouver, D.C.

DAngwlo, Anna

Business in Vancouver

Smitherm,

?

B.C.

Hutchin5ofl, Dianne

D.C. Forest

Spry.

Salmon Arm.

?

B.C.

Lafmafld, Laurelte

Salmon Arm Observer

Island Collcgc

Coma,', ?

B.C.

Lawler, John

Liddle, Doug

North

Alaska Highway Daily

Ft.St.Johfl, ?

B.C.

Vancouver, ?

B.C.

Melvin, Wayne

Transport Canada

Vancouver, B.C.

Neff, Lyle

Ad Buterc Quarterly

News Group

Maple Ridg,B.C.

Powell, Andrew

The

Vancouver. ?

D.C.

Remuseafl, Greg

The Province

Coot Kootenay Comm.Col

Cranbrook,Vancouver, ?

?

B.C.B.C.

Sekyor,

Blanko, Shawn

Dean

B.C. Hydro

Smiley, Cheryl

Hancock House Pub. *

Surrey, ?

B.C.

iarnloop, ?

D.C.

Storehouse, Andy

Kamloops This Woek

MANITOBA

Flin Fun,

?

Men.

Pieber, Pamela

North Light Comm.

Ottawa, Ont.

Qu&, Barry

Agriculture Canada

Ottawa, Ont.

McCraw, Michael

Stats. ?

Can. ?

(Ed.Serv.)

Ottawa, Ont.

Moore,

Claudia

Stats. ?

Car. ?

(Lab. ?

I. Ho.)

Hull, Quebec

Stewart, Maria

Consumer & Corp. Affairs

WhitahOree, ?

Yk.

Yeager, Sherryl

Indian & Northern Afra.

4 ?

.

Don

*

°•

DBsbd

0d ?

0:9I 06'60

6Q

W

8IP92L09

ON 131 ?

UI?iO1JIt ?

SQQ1JJIJS

S

/

I

El

I

SOFIWORDS VICTORIA

?

TEL No.

?

6047276418 May 0990 16

:

06 P.02

April

----- -

t, 1990

TO:

?

Creative Writing Department

Faculty & Staff

0d

PROM; ?

Don Bailey, Co-ordinator

CreativC Writing Co-op

Clear ihue 8309

SUBJECT:

For your information, here

Ic a

list of our Creative Writing

Co-op students

placed for the Summer 1990;

---

I ?

4

New York University

A private university in the public service

Gallatin Division

715 Broadway, 6th Floor

New York, N.Y. 10003

Telephone: (212) 998-7370

"A Review of the Proposed Master's in

?

Publishing (M. Pub.) Graduate Program

?

at Simon Fraser University"*

Albert N. Greco

?

Associate Dean and Director of Publishing Studies

?

New York University's Gallatin Division

?

April 1990

*This report was submitted to B.P. Clayman,

Dean of Graduate Studies at

Simon Fraser University

Burnaby, British

j2

Columbia

?

I

(,3

---

L

The Proposed Academic Program

A number of significant points were raised in the documents

that you sent me; and this section of the report will deal with

the substantive issues raised in the proposal.

The objectives of the proposed Master in Publishing

(M. Pub.) are clear, and this new area of concentration appears

to fit into Simon Fraser University's educational mission. Cur-

rently, there are only a few colleges in North America offering

academic degrees in publishing, and I believe that SFU is the

only college or university in Canada active in this newly emerg-

ing niche in the mass communications field.

My major question about the proposal centered on the word

"publishing." "Publishing" was used throughout all of these

documents. To most people familiar with the mass communications

field, this word conjures up images of books, periodicals, jour-

nals, electronic publishing formats, the miscellaneous field

(annuals, directories, newsletters, etc.), and possibly news-

papers.

Yet a review of the proposed course syllabi and bibliogra-

phies indicated conclusively that this academic program was

devoted almost exclusively to

book

publishing.

Clearly Canada has an exceptionally active book industry. In

addition publishing firms in this nation have carved out markets

3

r

---

I

in consumer and business magazines as well as academic, profes-

sional, and technical journals. Serious consideration has been

given by some of these companies to issuing information in non-

print formats, e.g., electronic databases and on CR-ROM discs.

So I was intrigued by Simon Fraser University's decision to

concentrate almost exclusively on books. I believe that the

publishing industry, since at least since, has been directly, and

at times adversely, influenced by two major events: (1) the

development of a global marketplace, dominated at times by_U.S.

and European firms, and (2) the creation of approximately one

dozen truly global publishing firms.

These conglomerates were forged using the advanced manage-

ment tools and creative financial instruments long associated

with mergers and acquisitions. This process has allowed certain

individuals to create large publishing firms with synergies and

vast financial and human resources. Because of these events,

global companies have been able to carve out major market shares

in most of the significant publishing niches listed above.

So in light of the Canadian publishing industry's existing

market strengths, and the market share held by global firms, why

was the decision made to exclude consumer and business magazines,

journals, databases, CD-ROM products, and miscellaneous publish-

ing formats from your N. Pub. program?

Publishing students should be exposed to these pivotal

markets which' are distinct from the world of books, especially in

the advertising, editorial, and financial areas. So if university

4

S

S

---

I ?

I

resources permit it, I recommend that the faculty and appropriate

administrative personnel consider the following recommendations:

(1)

develop one course on consumer and business

magazine publishing (with special attention

paid to advertising, sales, research, promotion,

circulation, and fulfillment);

(2)

create one course addressing the managerial,

marketing, and financial issues related to

the development and support of electronic

database and CD-ROM publishing; and

(3)

establish a course dealing with the immensely

intriguing and lucrative miscellaneous

publishing business.

•

?

?

If specific courses cannot be created, perhaps someconsid-

eration could be give to establishing an "introduction to pub-

lishing studies course," similar to the "History of Western Civi-

lization" that many of us took in college. The instructor of such

a course could cover the other publishing formats.

I am immensely impressed with the proposed list of required

and elective courses (including internships). This sequence will

provide students with comprehensive training in the key publish-

ing areas, including history, business, writing, editing, legal,

etc.

Appropriate academic "quality control" procedures were

outlined that should make sure that internships will be the

5

---

I

?

I

equivalent of standard courses, which is always an area of con-

cern.

?

- ?

S

The course descriptions were clear; and the detailed materi-

al contained on the "new graduate course proposal forms" was

splendid. The bibliographies were so comprehensive that profes-

sors in other publishing programs will (or should) use-them as

models. Consideration could be given to adding some of the more

important articles published in the Book Research Quarterly of

Scholarly Publishing.

I only have a few specific questions about the courses and

bibliographies. The instructor of the publishing law course (CMNS

670-2) might want to address some of the newly emerging issues

related to global publishing. Would it be possible to address the

other

components

of the publishing industry (e.g., magazines,

journals, etc.) in Theory and Practice in Writing and Editing

(CMNS 671-4), Design and production Control (CMNS 674-4), Market-

ing for the Publishing Industry (CMNS 673-4), Organizational

Finance and

Administration

for the Publishing Industry (CMNS 674-

4), Text and Context (CMNS 870-5), and the History of Publishing

(CMNS 871-4)? This approach just might be the most effective one

from both the academic and

financial

point of view.

Overall, the academic

component

of the proposal has great

merit and integrity. Indeed, the curriculum

planning

work done at

SFU will become a model to be followed by other institutions in

North America, Europe, and in other parts of the world.

6

S

---

Simon Fraser University's Resources

Based on a review of the faculty's academic records (as

listed in the C.V.$), it is clear that Simon Fraser University's

existing tenured (or tenure track) faculty has the appropriate

academic and professional background to provide an impressive

graduate educational program to prospective students in the

proposed N. Pub. program. In addition the willingness of the

University to attract publishers as "professionals in residence"

is a laudable move that will enrich your already splendid academ-

ic resources.

My only concerns, and clearly they are minor ones, center on

the proposed internships and the need for continued institutional

support from SFU in several key areas (library holdings, capital

costs, and the need to provide continuing professional develop-

ment training for your existing [or proposed] publishing

faculty).

I believe that internships provide students with an invalu-

able opportunity. However, it is my understanding that the major-

ity of the Canadian publishing industry is located in Toronto and

Montreal, and that a limited number of firms are located in

British Columbia. This current situation, which can certainly

change in the next few years, might limit the flexibility of SFU

to place students into internships.

In order to provide students with practical hands-on intern-

ships, the faculty might consider the following. Perhaps SFU

could develop internships with the Simon Fraser University Press

I

?

7

coy

---

and/or the University of British Columbia Press, SFU's university

bookstore (in the college textbook department), and commercial

bookstores. These experiences would provide students with a

realistic overview of the interests and needs of the Canadian

consumer and student markets.

A second option would be to establish an in-house publishing

journal, patterned on the classical law school review, that would

allow students to see how a publishing "house" really operates

(i.e., provide realistic insight into the acquisition of manu-

scripts, the editorial process, composition, printing, binding,

fulfillment, and circulation). Perhaps advertising space could be

sold by the students (assuming this would be permitted under

existing laws or regulations of Simon Fraser University and the

province) to offset the costs associated with such an endeavor;

this task would offer students invaluable insight into the corn-

petitive business side of the publishing industry.

I did not find any materials outlining existing holdings on

publishing studies in the University's library. However, based on

the submitted budget related to "library resources," it appears

that institutional support covering at least a five year period

will be needed to fill gaps in the existing collection.

What will be the impact on the program and the students if

the anticipated goal of $120,000.00 is not reached? Obviously,

the same question would have to be asked in relation tO the need

to obtain capital equipment (at an initial cost of $57,000.00,

with an additional annual expenditure of $10,000.00).

8

---

•

??

Clearly, laudable efforts have been to generate external

funds from Canada's major publishing firms, totaling $261,000.00

to date. SFU will assume the leadership role in the training of

the next generation of publishing leaders in Canada (and also on

a global plane). So it might be wise for SFU to try to develop an

endowment, directly supported by the other large and medium sized

publishing corporations and firms in the allied industries (e.g.,

paper manufacturing, printing, etc.) that would alleviate the

need to rely on tuition, yearly gifts from individuals, or annual

grants from the university. A certain sense of self-sufficiency

could be created for the program and its students; and the uni-

versity would be relieved of certain budgetary obligations. I

urge the university's top administrators to take a major role in

this development area.

Unlike many other academic departments, for example history

and literature, publishing professors must attend scholarly and

business-professional conferences. Some consideration should be

give to the special financial needs of these publishing profes-

sors.

The Demand for the Proposed Program

?

Among Prospective Students

Publishing is an "invisible" industry. This is true even

though we are totally surrounded by a plethora of published

products. Last year over 54,000 new books were published in the

U.S., as were +15,000 magazines and countless thousands of schol-

S

?

9

10

---

any, technical, and professional journals and newsletters and

directories. While the scale might be a little different in

Canada, I am sure that a similar pattern could be found in your

nation.

Publishing in the U.S. and I also assume Canada has never

conducted any type of consumer public relations campaiqn to

attract students to a publishing curriculum at universities or to

a career in the publishing industry. Statistical data released by

various U.S. educational organizations reveal a startling fact:

U.S. students do not list publishing among the top twenty careers

that interest them; journalism is mentioned, as is television

reporting. However, these are journalistic and not publishing

fields. I would imagine that Canadian students are equally unin-

terested in a career in publishing because they know very little

about this dynamic industry.

However, in the last three months, we ran an advertisement

in the New York Review of Book, The New York Times Book Review,

and Publishers Weekly announcing the publishing curriculum at New

York University. This ad appeared twice in the U.S. editions of

the Times and the N.Y. Review of Books and once in Publishers

Weekly.

We received slightly more than 200 inquiries. While the

majority of them were from individuals in the U.S., between

forty-five and fifty responses were from people in England,

Scotland, France, Holland, Germany, China (PRC), and Africa. Four

inquiries were from Canadian citizens in Toronto and Montreal.

10

.

It

---

I believe that if Simon Fraser launched a similar advertis-

ing campaign, SFU would be able to attract more than enough

students from Canada (and abroad) to make their new M. Pub.

program a

success.

The Demand for Graduates of the Proposed Program

A review of the available statistics indicates conclusively

that the publishing industry is one of the major employers in

both North America and Europe. The following table, drawn from

the July 31, 1989 "Fortune International 500" (pages 291-310)

lists the seven largest European publishing firms; all of these

corporations have a major presence in Canada.

.

.

?

11

---

Table 1.1 / Major International Publishing Corporations

(U.S.

$

Million)

?

.

Fortune Firm

?

Country Sales

?

Employees ?

Profits

500 Rank

121

Bertelsmann

W. Ger

$6,538

411961

$127.8

182

News

Australia

4,383

28,305

343.6

Corporation

195

Hachette

France

4,098

28,500

55.0

240

Reed

U.K.

3,424

31,300

492.4

363

Pearson

U.K.

2,127

26,017

313.0

381

Maxwell

U.K.

2,010

30,000

241.5

454

Springer

W. ?

Ger.

1,617

11,594

-53.2

Verlag

Totals

$24,197 197,677

$1,626.5

In the last five years, I have had discussions about human

resources management with the Presidents and Chief Executive

Officers of most of the major U.S. based global publishing firms

(Time-Warner, Hearst, Capital Cities/ABC, Thomson, Random House,

McGraw-Hill, and from four of the companies listed above). All of

these individuals were concerned about the shortage of qualified

publishing managers.

Historically these firms hired key managers away from coin-

12

S

El

13

---

petitors or promoted from within. While these procedures have

merit, they are fraught with peril, and the recent sea of red ink

illustrates graphically this fact.

Based on my research, I believe that the emergence of a

global publishing market is a clear sign that: (1) this industry

will continue to need talented individuals well into the first

decade of the next century, and (2) given the strength of both

the existing Simon Fraser publishing curriculum and the historic

role Canada has played in the U.S. and European publishing mar-

kets, there will be a sharp demand for graduates from the pro-

posed SFU program. In fact I believe that the publishing industry

will need such a large number of managers that Simon Fraser

University alone will be unable to satisfy the industry's human

resources needs.

Summation

Overall, I believe that the proposed M. Pub. program is

impressive, academically sound, carefully developed, and worth

the total support of Simon Fraser University. The academic lead-

ers and faculty members in this area of concentration have the

appropriate training and ability to create one of the finest

industry specific training programs in the world.

Early in this century, a small group of scientists realized

that there was a need to develop academic courses and training in

the newly emerging area of theoretical physics. While some pro-

fessors were openly critical of these developments, the vision-

A

1 ?

13

---

t ?

I

aries wéré pr'oveh to be crrect.

Today

we

are ?

inessin ?

the creatIon o

?

ubiishing stUdies,

a new áreä of cohcentatj6n th the mass c münictjons field.

Aga

in ?

P ?

sos háe raised Ieg l

i

t

'

imáte ?

cebs 'abdt

the

"need1ë9

?

frágieat1oxi" Of the aädñi

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ld;, just a

?

they did

eã1iér iii thiséntury aboUt tho-éti6ä1

?

hsics

Yet the need td establish

?

viábié ?

b11s6jg

siáeth

cur-

riculum is not a sign of intellectual polarization; rather, the

Simon Fraser Uriersity

?

Ub1ishihg curr

?

iiun IevCiopmeht process

was based oxt

?

systei.tic ana1ys1of

?

a1istâdeiriis who

want to jrdvide sound ihdUst

?

ori.HtCd trairihg constructed

within aUn

ii

ivéty and

bate

dick

Of mass communi-

cations théOris, lifiportAnt res

-

eArCh stlidiéth, pkdcticcil intern-

ships, ái

?

rèaliatib inpU

?

i'oth ?

dustry's lédders. This is,

-

?

--

after

all,

a procedUre developed rät

4

hér effectively by schools

and cbi1

?

Of

bU

s{hessdihItriôij,

?

pUblic health,

and education.

Publ1shjnc is nOW one "Of the newly emerging ProfessiOns. I

t

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---'-..- -.

?

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in

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urge Simon Frer

?

University to

?

parti cip

ae

t

?

his exciting

ventUre.

14

7.

---

MASVIPI 5. COWAN

SIDNEY L UEWITi

LEWIS A. COWAN

1UR J.

QEENSA

DAVID

QOLD9ER

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SIMOhI GERSON

SCTEA 04. poRcI.0

ALAN LA?MAM

I3.I9841

Telex 428243 CII?

Cable Address COWUEL.AI NY

Fax (12) 986-2390

605 Thud Avenue

New York, NY 10158

(212) 503-6200

May 7,

1990

COUNSEL

MAA7IM

fr. LIVIN

JtA

I. O€L2.MAN

LThN S. IPUCHYCA

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Cowan, Liebowitz Lat man, P. C.

Law Offices

WRIT(M5 MRILCT DIAL NUI4CR

(212) 503-629

FA.X 604-291-3080

Dr. B. P. Clayman

Dean of

Graduate Studies

Simon Fraser University

Burnaby, British Clumbia

CANADA V5A 156

Dear Dr. Clayman:

First let me express my admiration of the initiative in

establishing a comprehensive masters program in publishing.

I am suggesting a major variation in the program. Publishing

in the professional and text book area is highly specialized and

curriculum.

requires

a

discrete body of knowledge not now offered in your

The process of acquisition of manuscripts, the development of

texts and reference books, the marketing and promotion is

create

significantly

a course

different

in

Professional

in the

professional

Publishing

area.which

?

teaches

I suggest

these

you

differences to the student. As you know, the professional and

reference

education.

publishing area is large, profitable, and In need

of

I also suggest that you do a placement examination to

establish the basic skills needed - and that if the entering

student needs a refresher the student should be allowed to tal'e

these courses in the university

proper.

A publisher should be able

to write effectively, be proficient at mathematics, etc. You may

be attracting graduate students who have an excellent undergraduate

without

education

any

and,

problem.

if so, they will

all pass

the placement examination

1b

---

MPI,/j h

00804 / ;l c

(signed oe his behalf)

7'$<

f'L-

6

-7

tin P. Levin

Iii -.-0T-0 fION 14 :t52 CONLIEB0WIT.LI.T

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P - 03

Cowan, LIebuwitz & tatmn, P.C.

Dr. B. P. Clayman

Page 2

h r

Jy

7, 1990

I woi.1d also hope that you add to this program a series ut

lect:.us over the period, durLn9 which outstanding writers, udito

and

understanding

publishers

of the

give

profession.

talks that

One such

will

lectiirt:

P11rich

Thou1c1

t.hc

be

sirL's

in the

field of ethics in puhlihjng

1 an sorry to be late with my eo'nniorits.

Si neurely,

1]

Pi

1'l

---

}iriona 6tale University

• ?

Department of History

Tempe, Arizona 85287-2507

6021965-5778

:.

April 10, 1990

B. P. Clayitan

Dean of Graduate Studies

Simon Fraser University

Burnaby, B.C.

Canda V5A 1S6

Dear Dean Clayman:

I have reviewed the proposed Master's in Publishing graduate

program. I read not only the proposal itself, but also descriptive

articles by Rowland Lorimer and Ann Cowan that will appear in the

spring issue of Book Research Quarterly. Through participation in

the organization of the International Association for Publishing

Education, I have met Mr. Lorimer and Ms. Cowan, as well as

several of the proposed adjunct faculty members.

I believe this to be a strong, carefully conceived program with a

. ?

firm foundation already laid among Canada's publishers and

scholars in related fields. It will provide useful training that

is academically grounded to serve an industry that badly needs

such personnel. The suggestions I shall make in the course of the

report should be viewed in that context: as changes that might be

made to strengthen what is already a well-designed program. I

shall address the four areas on which you requested comments and

then raise specific concerns.

1. Academic merit and structural integrity

The proposed program provides a strong academic giounding with

courses rooted in well-established academic disciplines. By

requiring would-be publishers to understand their role in society

and to learn the historical background of their industry, the

program will produce graduates with a strong sense of their

social responsibilities, national concerns, and cultural

traditions. This sort of background is lacking in the business

school-centered training that is offered in many programs, and I

am pleased to see it included here.

The academic core courses are relevant to the professional goals

of the students, creating a structurally integral program. Both

sets of core courses progress logically and provide understanding

that students need. Students will learn how the publishing

. industry works as well as how to perform specific tasks required

in the industry. The integration of these varieties of knowledge

differentiates the educated publisher from the "accidental" one--

-19

---

B. P.

Cla

yman ?

<2>

?

April 10, 1990

the

or undrstanding.

pblisr who.falls

It also

into

provides

the business

the kind

withoutany

pf eduction

backgroundthat

op-

?

Is

the-job or in-house training cannot by generalizing practices

beyo the anc4otal.

2.

Adequacy of faculty and resources

The faculty and phr resources as proposed are adequate o begin

the progaji The faculty members are highly qualified and bring a

diversity

9

'

k qpp

?

roches to their

3"j

ub

66f

I support the rationale

for using adjunt faculty as stated in the proposal I might also

note thatt

Pe

se of such adjunct fØlty

nanpE.s

the

prpgraa's

ties

with

industry and its ability to raise funds, arrange

internships, and place

duates.

?

gra The only dp ?

.ib

I have in this

regard is qet1er the position of direct

p

i can long remain a

half-time one.

I strongly encourage ie university tp pursue the acquiition of

archival material Such resources are vital to research and, if

not collected, may be lost. The computer resprces are important,

as is the presenpe of someone trained to instruct student's in

their use

?

to supervise the fcility.

3. Demand among

S4Is

I believp that the demand for the prppósed prpgram will be strong

enough to s.ippprt the program. In this connectjqn, I would

pncourage hé tniversity to restrict enrollment to the levels

indicated in the proposal. Students arelikely to come with a

broad varipty of experience: new college graduates, peop.e

already pyd in publishing, and returning students (e.g.,

teap± and librarians) seeking a career change. To meet the

needs of so diverse a population, small classes are a necessity.

4.

Demand fpr graduates

My experience with Canadian publishers-suggests

thdt

the demand

for graduates of the program

will

be high. The industry in Canada

seems to be

seriously

concerned about attracting quaiified

personnel and about securing continuing education for its staffs.

I think pblishers will be extremely supportive of the program.

Indeed

'

?

have already demonstrated such support.

In summary, the proposal has considerable academic merit and

structural integrity; the proposed faculty and resources are

adequate; and the program is likely tobegreeted

enthusiastically by both students and prospective employers..

0

IL

---

B. P. Clayman ?

<3> ?

April 10, 1990

Specific comments

I do have some comments on various aspects of the proposal that I

hope the faculty will consider at some time in the future.

1. Possible additional courses

Students should have the opportunity to pursue additional work

in the professional core areas. One course in editing, for

example, will provide adequate training only for entry-level

employment. Because students are expected to arrive with some

background in publishing, they should have the opportunity to

pursue more advanced work in order to qualify for higher-level

positions.

Similarly, some

requirement for

experience. For

in art and some

allowed to omit

advanced course

2. Faculty work

provision might be made

students with a good de

example, a student with

professional experience

the design course or be

in its place.

loads and evaluation

for waiving or altering a

l of professional

an undergraduate degree

in design might 4be

required to take a more

•

?

Publishing is a new area for academic research, and a good deal

of spadework must be done before a researcher can actually

accomplish much. I do not know what the teaching loads of faculty

will be, but I would urge that the faculty be given adequate time

to pursue research, along with adequate travel funds and research

assistance. It might also be helpful to provide faculty with

opportunities to spend an occasional term working on a project in

an industry setting. It will also be important to establish

criteria for promotion and tenure that reflect the sometimes

nontraditional nature of the research that faculty may choose to

pursue.

3. Student internships and placement

It will be important to resolve certain details about student

internships and placement. For example, will publishers be

expected to pay interns? If so, are negotiations about salary and

the like to be conducted by students or by the director? Are

internships with the student's current employer acceptable, or

must a student acquire experience in a different setting?

Especially in early years, students will need assistance in job

placement. This will require not only individual counseling but

efforts to publicize the program generally among publishers.

These tasks would logically fall to the director, whose half-time

appointment is already a bit stretched.

---

Again,

B. P. ClaymanI

strongly

?

support the proposed

<4>

?

program and

April

envision

10,

it

1990as

?

.

a success for the university, for the Canadian publishing

industry, and in the long run for Canada's reading public. If you

have any questions about my review, please call or write.

Sincerely,

?

• 7

/ Beth Luey

Senior Lecturer

Director, Historical Editing and Publishing

Editor, Book Research Quarterly

.

0

---

Gipsy

Lane Headington Oxford

0X3 OBP

Telex

G83147 VIA

Facsimile

0865 819073

.

?

Switchboard

(0865) 741111

Direct line

(0865) 819460

Department of Visual Arts, Music & Publishing

Head: Tony Evora MA

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(1.0)

At the outset I should make it clear that I am very supportive of the

idea of developing a Master's programme in Publishing, and that I have no

doubt that Simon Fraser is one of the few academic institutions with the

necessary environment for such a development. The justification for such a

programme, as set out in the preliminaries to the Proposal, is a balanced

presentation of the case, and that logic has been followed through into the

overall organisation of the Program Proposal itself.

(1.1) But I think that, as it stands, this Proposal does raise some very

real problems, both in terms of the professional objectives being sought

and of the educational requirements for higher degree stud

y

. As a result

of these, I am firmly of the view that further work should be required

before the Assessment Committee for New Graduate Programs grants its

approval to this Program Proposal.

(1.2) I should perhaps note that these reservations, which I will be

setting out in detail in what follows, derive particularly from my

experience of the publishing industry and from having served as academic

adviser for other proposed courses in publishing.

(2.0) Two minor queries that do need to be settled initially.

(2.1) First, what is understood by 'Publishing'? Throughout the

documentation only book publishing is treated, and even academic journals

barely put in an appearance. At Master's level it is usual to define the

specialism under treatment; and where Publishing is concerned this is

particularly desirable given the existence not only of other print forms

(eg newspapers), but of other emergent publishing forms (eg dtp and

electronic media). Without such qualification, the present inclusiveness

of title is likely to misleadenquirers and even risk a subsequent charge

of misrepresentation.

.

?

•1-

P.

---

.

(2,2) Second, what is the relation of this MA Proposal to the existing

undergraduate Publishing Minor Program

?

Surel y

more extensive reterence

should be made to this other programmme, since its devising and present

operation must have influenced the Master's planning

?

In any case,

presumably,

' a

relationship has to exist between the'two, both of similarity

and dissimilarity - in terms of approaches, resources, staffing, etc - and

especially as regards the vocational training and academic qualifications

that each will be providing.

(3.0) It is a characteristic of vocational courses at any degree level that

they find themselves pulled in contrary directions by, on the one hand, the

requirements of vocational training, and, on the other, those of academic

development 'and study.' The assumption, all too' frequently, is that those

function '

like the two faces of a coin, rigidly separated into opposing

requirements.

(3. 1) At first

,

sight it appears that the present Proposal accepts that

approach, with its firm distinction between the two sets of Core Courses,

the Academic Core Courses, and the Professional and Technical Core Courses.

(3.2) Yet, in fact, the former quite rightly recognise how the two

functions must Interlock in such a programme. I would single out CMNS

870-

5 Text and Context as both an excellent introductor

y

Course for the overall

programme and a Course that most effectively sees history within

contemporary publishing, and present publishing practice as profoundly

infiltrated by history.

(3.3) Ironically, that recognition is not carried into the Professional and

Technical Core Courses. Instead, these courses keep playing down the very

technical skills that they ought to be handling because ot the tacit

Intervention of the need to be 'academic' in their approach.

(3.4) More negative still is the very formulation of the 'Need for Program'

itself. There (p.11) the necessity for 'professional qualifications' for

publishing is defined in terms of the role of publishers as 'gatekeepers of

the ideas of society', and thereby their necessity to 'possess both a high

degree of literacy and a sophistication in the subject of the text'. Bu€

these are authorial qualifications (otherwise very little would be

published!).

(3.5) If publishers are such gatekeepers, that has relatively little to do

with their 'sophistication in the subject of the text', but every

ti.

ng to do

with their publishing professionalism - the ability to know how to

successfully publish such material, which means their knowledge of the

publishing process and especially of how to conduct their activities as a

business that will ensure the continuing possibilities of publication.

-2-

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.

3.

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(4. 0) This mistaken 'rationale', I would argue, Leads to the first basic

difficulty Of this Master's Proposal. Quite rightly, the Programme's

overall objective is described as 'to provide the opportunity to

prospective students to increase their knowledge and understanding of

publishing and their abilities to function as professional publishers' (my

itals) and 'to provide publishers with a way to increase the capabilities

of their staff' (p.2). That must mean, inter alia, that these graduates

are going to develop through their studies an identifiable set of

professional skills and practices. And, in particular, to guarantee their

salaries with their future employers, those skills should be those that

match emergent industry needs. Without trying to be comprehensive, these

should surely include in the perspective of the 1990s:

computerisation

electronic publishing formats

reassessment of traditional marketing approaches

internationalism

exploitation of published product

alternative costings bases

editorial management

company reorganisation

decision taking

retail trade changes.

(4.1)

?

Of ?

course,

I recognise

that many or

?

these heads are covered within

the Professional

Core modules,

but only in passing

?

as individual items

within the sort

of sequence

of ?

such which would be otfered In an

undergraduate overview.

But

for graduate students those heads relate to

skills,

?

and they

are skills

which any employer would expect an M. Pub to be

qualified in.

(4,2) Most particularly. I think that it would be seen as a signal failure

- especially since the Programme is hoping to attract applicants from the

industry - if there was not a course on Computers and their Publishing

Applications. The impact of computerisation is now felt in all publishing

departments and has led - and is continuing to lead - to basic changes

within publishing management as a whole.

t4,3) Because I feel that these Prof esional Core Courses do need to be more

specific, much more directed to industry concerns and much less glossed

with academic approaches and the urge to sweep together as many components

as possible, I would suggest the following reorganisation:

that CMNS

670-2

Publishing Law is replaced by a Computers In

Publishing course

that the essential legal Items in CMNS 670-2 are redistributed between

CMNS 871-4 and CMNS 872-4

that CMNS 671-4 Theory and Practice in Writing and Editing is recast

as an Editorial Theory and Practice course.

en

-3-

'4.

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(4. 4) This latter suggestion is made because editing, as such, is currently

undergoing significant changes, and publishers are desperately seeking

individuals who have not only traditional text skills, but abilities as

managers of editorial programmes, administrators of budgets and organisers

of personnel. Such a course would also draw in authors (not adequately

treated elsewhere), the handling of different categories/genres of text,

and those actual writing requirements that editors have to meet - the

provision of different sorts of copy.

(4.5) The same issue of lack of direction in the proposed Course mat 1erial

is also encountered in CMNS 673-4 Marketing for the Publishing Industry and

CMNS 674-4 Organisational Finance, etc. There's nothing wrong per se In

what is included, but the coverage is so compacted that students cannot

possibly have opportunity to practise any of it. At this academic level,

to repeat an earlier argument, it has to be important to identify

particular skills and then cut these Courses' coats in order to direct

specific attention to the primary treatment of those. In these two

Courses, in particular, this would allow for the development of what is not

handled elsewhere, basic financial skills - profit and loss accounting for

an Individual title, breakeven analysis, cash flow calculations, marketing

costings, etc.

?

In any publishing department these days, especially with

the emergence of relevant software programmes, staff are expected to be

able to handle such figure work.

(5.0) This brings me to the second basic difficulty with this Proposal, the

provision for a Publishing Internship (.(,MNS 879-9). I think that those who

drew up this MA programme were absolutely right In seeing the importance of

direct publishing experience for the prospective students. This indeed is

the most direct way of enabling theory and practice to'come together.

5. 1) But by this point in time the evidence Is overwhelming of how

difficult It is to envisage such practice in terms of students working on a

specific project in a particular commercial company:

a)

a 'greenhorn' working alongside employees just gets in the way;

b)

companies are reluctant to open their records (financial, sales,

outlets, etc) so completely to an outsider;

(c)

supervision is nigh impossible when the student is working on a

for real' subject;

(d)

actual commercial projects just refuse to adhere to the academic

timetable;

(e)

even an embryonic M Pub student cannot have the skills required to

analyse a 'for real' project;

(f)

a 'for real' project is unlikely to be available for subsequent

citation as evidence of a M Pub's skills to a potential employer

because of the confidential material that It is likely to contain;

(g)

a specific project is inevitably restrictive In what it enables a

student to see of a company in operation.

Considered in terms of these considerations, the examples of 'typical

internship projects' (p.10) have surely to be seen as implausible.

-4-

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S

7,5-

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16 ?

e

'5.2)

Given this analysis, can I suggest that the present internship

Proposal is divided into two two parts.

(5.3) First, a student is required to spend a specified period

of

time

working in a publishing company, on tasks specified by the publisher in

consultation with the MA Programme Director, and subsequently to produce a

critical report and appraisal of his/her experience and of* designated

aspects of the company. This Is likely to enable the student to acruieve a

far better sense of how 'publishing' operates, and to lead to a clearer

sense of what sort of job In which sort of department the student may wish

to work subsequently.

(5.4) As the other part of this suggested division

of

the present

internship Proposal, I would suggest that a student is required to

undertake the investigation and analysis of a particular 'problem'

/'

case'.

This will require the use of existing knowledge, the ability to handle

available documentation, and discussions and Interviews with publishers and

publishing staff members. All those examples given of 'typical internship

projects' (p.11) could be handled tar better within this sort or format.

Besides, such an approach would actually permit a student to select his/her

desired area for Investigation, and individual companies are much more

likely to give their cooperation.

(6.0) I acknowledge that this review has not followed the breakdown by

category that was suggested in the Dean's letter. But it did seem to me,

•

? on consideration, that the commentary required by this MA Proposal did

warrant a different sort of treatment.

k6.1) But to assist the Assessment Committee more precisely, I will

conclude with briet attention to the areas desIgnateu in that letter.

a) academically I believe that a proposal for an MA Publishing

Programme Is a sound one, but I would argue that certain basic changes are

required in the Program Proposal as submitted to establish its applied

validity.

(b) On the question of resources, the present Proposal is right to

argue for the introduction of publishers to contribute to the courses, and

for the making to new faculty appointments

of

individuals from the

publishing industry or with substantial industrial experience. At Master's

level the teaching

of

Intending publishing professionals can only be

undertaken by those who are or have been such. Academic courses elsewhere

have demonstrad how disastrous It can be to assume that the evidence of

publication or

1

a higher degree in a humanities discipline will enable a

scholar to lecture and teach a commercial activity such as publishing.

c) From my own experience of being responsible for a related

programme, I can vouch for the demand for such a programme from prospective

students. But I would stress that such applicants - at least those

seriously motivated - do expect to acquire particular skills, and are

suspicious of an unjustified 'academicism'. After all, this programme is

directed at those who are already graduates and even - more demanding still

. ?

- at graduates already in publishing employment.

- 5 -

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'

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A

d) Similarly I can vouch for the demand for gradutes from such a

programme by the publishing industry, and from employers within information

development and supply areas who are seeking evidence In potential

employees of bright Intelligences and basic knowledge. The caveat, as

above, is that these employers know what they expect to find

In such

graduates. They realise that they cannot appoint such at very junior

level, but that means that such graduates must be able to handle basic

publishing work and thereby make themselves available for more senior

positions. That Is why, throughout this review, I have been stressing

skills, anØ skills which are basic to publishing. In my experience

publishers want publishing graduates for they ought thereby to, Pe able to

contribute to the forwarding of the publisher's business concerns) but they

are suspicious of an overly 'academic' approach to their Industry,

R B Woodings

Principal Lecturer in Publishing

Oxford Polytechnic

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S

.

F1

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MEMORANDUM

.

?

CANADIAN CENTRE

FOR STUDIES IN PUBLISHING

SIMON FRASER UNIVERSITY

To: Bruce Clayman, Dean of Graduate Studies

From: Rowland Lorimer, Co-director

re: External Evaluation of proposed Master of Publishing

Date: June 15, 1990

In what follows I have addressed the main points raised by all reviewers and by your

committee. In a meeting with the Dean of Business Administration and Aidan Vining

subsequent to the committee meeting we developed a plan to address Professor Vining's

concerns. In my opinion, these deliberations have made a stronger program out of one

that was already eagerly anticipated by industry.

1. Business Courses. First, I shall outline the changes agreed upon by myself and

Business. Let me preface that outline by saying that I am especially pleased with the

participation of the Business Faculty. Replacing our two proposed courses in (a)

Organizational Finance and Administration and (b) Marketing, and expanding our

proposed course on law to assist students to evaluate the applicability to publishing of

. ?

general theory and practice in finance and marketing should strengthen the program and

assist in moving the industry towards sound business practices. We will, of course, be

monitoring the situation and be working with the Faculty of Business Administration to

ensure that those courses serve our needs.

To be precise:

Communications 673-4: Marketing for the Publishing Industry and

Communications 674-4: Organizational Finance and Administration for the

Publishing Industry

are deleted from the proposal. They are to be replaced by

Business

528 Accounting and Business 543: Introductory Graduate Marketing.

Communication 670-2: Publishing

Law will be augmented in content and credit hours.

It will be retitled

Communications 670-4: Topics in Publishing Management. In

addition to providing the basis for students to understand the unique character of

publishing and, therefore, the applicability of general theory and practice in finance and

marketing to publishing, this course is crucial to the preparation of the student for an

internship. We have been working with lawyers from Milrad and Agnew in Toronto and

have had initial discussions with McCarthy and Tetrault in Vancouver and are confident

we can introduce the necessary material on law and ethics in the time now allotted.

The results of these changes increase the emphasis on the financial and managerial

aspects of publishing. It may prove necessary to augment the editorial side for those

whose intend to follow an editorial career path. To allow for that eventuality we have

added a condition to enrolment in our "Directed" courses, 677-4 and 678-4. It is that

students who are confident that their careers will be editorial in orientation may request a

..

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Response to External Review of Master of Publishing Program ?

2

substitution of BUS 528 with an additional directed readings course in editing. (see page

7 of the proposal)

2.

Consideration of External Reviews. The evaluations of the external reviewers made

me think through our proposal once again. The reviews are reminiscent of many of the

discussions we had in our developmental process. That process has involved extensive

consultation with both academics and representatives of industry. The reviews point out

that in this very new field there is not an agreed upon nomenclature nor organization.

3.

Books versus Publishing: Program Name. The major point

that

nearly every reviewer

raises is our narrow concentration on books, especially when we refer to

the

degree as a

Master of Publishing. The point is obviously germane and we have spent much time in

considering the pros and cons of different courses of action. Indeed, at one point we

brought to our Advisory Committee a proposal that we attempt to incorporate periodical

and book publishing from the inception of the program.

After lengthy discussion we decided against that course of action and to stick with books.

However, I should point out, as is apparent in a close reading of the courses, that we

begin with books and stop at the specific distinctive characteristics of other publications.

The emphasis is on

publishing.

Our first examples will be books, however, those

examples will be in the context of other forms of publishing such as periodicals and

electronic publishing especially in such courses as Technology and the Evolving Form of

Publishing.

4.

Phasing. Our decision to begin with books included a second decision, to "phase" our

approach to publishing by building a foundation of basic courses on books and expanding

into other types of publishing. I consider the development of a program fully

encompassing one area of the industry in the absence of a cadre of full time teaching

faculty and few program models (none in Canada) a considerable accomplishment. We

see the program as academically and professionally sound. Secondly, to have attempted

more was to court an unworkable partnership with industry. Finally, as the person who in

the end was responsible for the academic quality of the proposed program, I was not

convinced we could build a program of wider scope yet I wanted to lay the foundation for

further growth.

5.

Comprehensiveness of Program: Breadth. Having now laid the foundations we have in

the course outlines presented, I am confident that we can indeed broaden our scope. I

will be monitoring the situation closely in our initial program offering.

To prepare for such a broadening, we have begun discussions with representatives from

the periodical industry (Toronto, April 27) including Southam, the Globe and Mail,

Reader's Digest and Telemedia. Specifically, we have discussed which courses might be

adapted and what new courses would be necessary. We have also designed an

undergraduate survey course in magazine publishing which this group reviewed. To

facilitate an increased breadth in our program, we will be looking to appoint individuals

with knowledge spanning book and other forms of publishing.

6.

Comprehensiveness of Program: Depth. We are also not insensitive to the issue that

Beth Luey raises, that we need more than one course in some areas such as editing. Once

the program is established and demand clearly identified we will be proposing additional

specialty courses. For the time being, we will be advising students to augment their

program with non-credit offerings that the Centre provides through the Writing and

Publishing Program. ?

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Response to External Review of Master of Publishing Program

I would now like to turn to some of the main points that specific reviewers raise.

0 ?

Robert Woodings

First Basic Difficulty: An Identifiable Set of Professional Skills and Practices

Revision. The replacement of the proposed CMNS 673-4 and CMNS 674-4 with BUS

528 and 543 plus the augmentation of CMNS 670-4 more than addresses this concern.

The use of case studies, coverage of general theory and practice, and exploration of the

unique characteristics of the industry provide ample opportunity for the development of

skills, practices and understandings.

Revision. (See Point 11 below) Title Change 671-4 from "Theory and Practice in

Writing and Editing" to "Editorial Theory and Practice."

Discussion.

7.

Professional Skills in an Academic Framework. Woodings is concerned about skill

acquisition in some areas. Following the example of New York University, we could

have addressed the depth Woodings considers necessary by simply by employing a

project- and case-oriented process of teaching, an approach which Woodings later

recommends. We are going farther by using a combination of general courses in the

Business faculty and industry specific courses within the proposed program. At the same

time, faculty appointed to the program will be given the explicit responsibility to develop

course materials with skill components to facilitate the acquisition of skills and the

gaining of familiarity with industry practice. We are also planning to facilitate the

development and exchange of course and casebook materials with other programs.

8.

Playing Down Professional Skills. The greatest challenge the program faces, as

Woodings suggests, is the integration of analysis with professional skills. As we have

discovered with the minor, those with professional skills, no matter their background,

have a great tendency to teach only skills. To ensure that they place such professional

skill acquisition in an analytic framework we have conceived the courses in the manner

presetited. I am trying to avoid the opposite problem of concern to Woodings, of all

skills and no analysis.

9.

What Skills in Which Courses? Regarding Woodings comments on Need for Program

in his paras 3.4 and 3.5, I would say that we would both agree that publishers require a

sophistication about authoring, editing and business. With the changes we have made we

have increased our emphasis on business. We will monitor the reaction of students and

industry to see whether we need to provde additional opportunity in the area of

author/editor interaction.

High end editing, acquisitions, list building, etc., which Woodings appropriately

emphasizes, will be dealt with in Text and Context.

10.

Computer and Other Skills. In his list of topics requiring skills, first, I should

comment on computers. In Woodings' own program and in the British industry in

general, there is a sore lack of computers in favour of teaching traditional professional

skills. In our program, and somewhat to the concern of our Advisory Committee, some of

whom work for firms that are not fully computerized, computers are intrinsic to every

course with any skill component. Moreover, all submitted work will be expected to be

computer output. This is why computers are not given a specific course.

0

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a

Response to External Review of Master of Publishing Program

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4

Yet, still, in a "macro" context computers will be discussed thoroughly in Technology,

and the Evolving Form of Publishing as will all except two items on his list requiring

knowledge of skills and practices. The two missing elements are company re-

organization and abstract discussion of decision taking. We do not see the need for these

topics at the present time.

11.

Editing. Woodings' comments on editing agree with Luey's and reflect that one

course is not enough to train an editor fully. Editing can be roughly divided into three

levels; copy editing, structural editing, acquisitions and planning editing. We intend to

cover copy and structural in our editing course. In our Text and Context course we

intend to cover acquisitions and planning. Having said this, I would be more than happy

to change the title of the editing course to Editorial Theory and Practice to allow growth

in the direction he suggests, a direction that is far more developed in Britain and the U.S.

than in Canada. I should also point out that there are a great variety of specialized non-

credit courses in editing. These courses will continue to expand as numbers warrant.

12.

Relation to Minor. The minor is intended to create familiarity with the industry in

such basic areas as business, design, production, the publishing process, policy, reading

patterns, and relations between author and editor. It will provide a valuable

informational background for Master's students. It will provide students entering the

Master's program with a body of information and ideas that will help make up for a lack

of work experience. At the same time, it will provide those who do not enter the program

with a set of understandings and skills that will assist them in entering the industry.

Second Basic Difficulty: Provision for a Publishing Internship

Revision. 1. The business course changes will assist in the preparation of students to

gain maximum benefit from their intership and to make them valuable to the firms in

which they undertake that internship.

2. I have added a paragraph to our internship agreement as follows.

Further to our discussions we would like to underline two key elements of the

internship. The first deals with work; the second, with education. At or before

the completion of the internship all students are required to provide you and us

with a critical report and appraisal of their work experience. Separate from this

report, students are required to produce a second report which is to be an

investigation and analysis of a particular problem or case. The second report

should demonstrate mastery of existing knowledge, abilities to handle

documentation, and ability to synthesize empirically gathered data.

Revision. I have also amended the calendar description of the internship (679-8). The

following revision has been deleted: "Two reports will be produced; one an appraisal of

the student's work experience, and the second, an investigation and analysis of a

particular problem or case. The latter report is mandatory and will serve as a record and

interpretation of the project." This amendment has been replaced with, "Students will be

required to produce two reports; the first, a Work Report which will be an appraisal of

the student's work experience, and the second, a Project Report which will be an

investigation and analysis of a particular problem or case." This change has been

incorporated into the description and requirments for the internship.

Discussion.

13.

Internship Structure. Woodings' suggestions for the Internship are realistic and quite

possible within the present framework. We have already had this discussion with the

is

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p

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Response to External Review of Master of Publishing Program

Advisory Board and have determined that it will take considerable effort to ensure that

• ?

students have both of the components Woodings suggests. We will be ready to be

flexible with the four month period for the internship. I think we will be able to negotiate

with industry for four months of an unpaid presence and additional time on salary thereby

allowing students and firms the flexibility for the experience to be worthwhile.

Godfrey

Discussion.

14.

Context of Critique. Professor Godfrey represents the point of view of the Canadian-

owned sector of book publishing, a sector made up of small, heterogeneous, regionally

diverse, culturally committed firms the main contribution of which is the publication of

Canadian authored, Canadian-oriented trade books. His firm, Press Porcepic/Softwords,

is one such firm. The view of this sector is that all public policy should be designed to

strengthen their participation in the market. Much of my own research has been oriented

to documenting the cultural contribution made by this sector. It accounts for

approximately

25

per cent of annual book sales in Canada.

15.

Overall Comments and Overlap. It is not legitimate to split a program in half and

criticize one half for being inadequate. It is also highly questionable to claim that several

undergraduate courses fulfill the same function as one-half of our program, a five-course

graduate program. It is not surprising that the some of the same areas might be covered.

It is the depth of mastery of the material which is relevant. In addition, the changes made

with the business courses underline that the program is entirely different to the University

of Victoria program in the Department of Creative Writing.

16.

A Professional Masters: the Integration of Knowledge and Skills. The bringing

. ?

together of what Godfrey refers to as Program A (Academic Core Courses) and B

(Professional Core Courses) is what we see as the necessary constituents of a Master's

program. In my happenstance meeting and discussion with him, he entirely overlooked

the academic core courses and was of the firm opinion that we were duplicating his

program. The integration of knowledge from both those areas is intended to produce

graduates who can perform at an entry level in the industry but understand and eventually

direct the larger picture.

I should add that, generally speaking, the graduates of Godfrey's program are not sought

out in preference to graduates from the two-week Banff program (more below).

Moreover, although our Advisory Board was fully aware of both Godfrey's and the Banff

program, they were of the firm belief that a professional Master's program would be of

great benefit to the industry. One year ago, at a conference which Godfrey attended, I

presented a now- published paper outlining the elements of the present program.

17.

Hiring of Graduates. The involvement of publishers such as Penguin, McClelland and

Stewart, Talon Books, Reader's Digest, Maclean-Hunter, Telemedia, and International

Thomson, refute Godfrey's notion that the publishing industry will not hire managers that

are graduates of our program. They have said explicitly that they are involved because

they need special managers for their unique industry.

17a. Consistency of Critique. While claiming that our program does nothing different

than his, in addressing the point about managers, which he does not claim to produce,

Godfrey says the industry will not hire our graduates. It seems to me that there is an

inconsistency. Again, our changes to the business courses emphasize our commitment to

producing graduates with management capabilities.

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Response to External Review of Master of Publishing Program

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6

18.

Distinctiveness of Program and Adequacy of Skills. (Re Program B para 3) At the

present time many individuals enter the industry with a two-week, "pressure cooker"

training course from the Banff School of Fine Arts. Nine graduate courses (nearly double

the course load of a normal academic graduate program) together with a (minimum) four

month internship (that will have both a research and a practical component) will certainly

produce graduates with quantitatively and qualitatively different skills and attitudes than

other programs in Canada. What UVic offers is equivalent to our minor except that they

have a formal co-op requirement.

19.

Relations with other programs: Banff. We have also had rather tense relations with

Banff at various stages in our development who also felt, initially, that We were just

doing what they were doing. In this case also our Advisory Board had the confidence

that we were not duplicating their two-week program. The end result of our Banff

relations is that the program coordinator would very much like to teach at Simon Fraser

once the program is set up. This national award-winning designer sees the chance to

integrate research with practice in our program.

20.

Industry Training Plans. (Re para 4) The enthusiastic involvement of many industry

members representing all major associations in the book community suggest Godfrey is

wrong in thinking that the industry wants to and will continue to train its own. They have

said explicitly that this is not the case.

21.

Job Demand. (Re demand, para 6) Our assessment is that there is extensive demand

for graduates of our program outside what Godfrey considers to be the industry. We

have placed four of our minors with no effort except a response to requests for names.

?

Is

22.

Regulation through Professionalism. (Re para 7) This is an interesting point on

regulation of entry that we have discussed throughout our development. We and our

Advisory Committee see our program as a significant contribution to the

professionaJization of the industry. Godfrey seems unaware that complementary

initiatives are beginning with the professional association of editors, the Freelance

Editors Association of Canada. We are working in consultation with them.

Beth Luey

Discussion.

23.

Directorship. Regarding Beth Luey's comments on the half time directorship, the

management of internships is where quantities of time will be taken up and why it will be

necessary to have highly qualified staff to assist with the process of setting up the

program. If I thought there was any chance the university could provide additional

release time for the director I would certainly request it.

24.

Altering Requirements. Courses 677 and 678 allow for "waiving or altering a

requirement for students with a good deal of professional experience."

25.

Internships. Internships with the student's current employer are acceptable.

Internships will be assumed to be without pay unless other arrangements are made

(especially with current employers).

Greco

Discussion.

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Response to External Review of Master of Publishing Program

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7

• ?

26. Comprehensiveness. I appreciate his positive comments and would actually dearly

love to be able to take on all he suggests.

Levin

Discussion.

27. Professional Publishing. Levin has identified an important element of publishing.

Moreover, the market in North America, and to some extent world wide, is dominated by

American firms. Once the program is established we may be able to turn our attention to

professional publishing, a lucrative and expanding field.

.