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S.92-6
SIMON FRASER UNIVERSITY
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MEMORANDUM
To:
?
Senate ?
From: ?
J.M. Munro, Chair
Senate Committee
on Academic
Planning
Subject: Faculty of Business Administration ?
Date: ?
December 10, 1991
Graduate Curriculum Revisions
SCAP Reference: SCAP 91-51
Action undertaken by the Senate Committee on Academic Planning and the Senate
• ?
Graduate Studies Committee, gives rise to the following motion:
Motion: ?
"that Senate approve and recommend approval to the Board of
Governors as set forth in S.92-6 graduate curriculum revisions
in the Faculty of Business Administration as follows:
New courses BUS 893-4 Selected Topics in Business Administration Ill
BUS 894-4 Selected Topics in Business Administration
IV"
SIMON FRASER UNIVERSITY
?
S
NEW GRADUATE COURSE PROPOSAL
4
CALENDAR INFORMATION: ?
.........
Department-
Faculty of Business tinistration
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Course Number
Tide:
lted Topics in Business Administration(
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BUS 89H
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Description:
Same as descri
p tion in 1991-92 Ca1ndr (ntis R9-4, ntis 896-4)
Credit Hours:
?
—Vector:
0-4-0
Prerequisite(s) if any
Not applicable
ENROLLMENT AND SCHEDULING:
_-Estimated- Enrollment. -
20 --- -
-
-
Whenwili-the-course first- -be offered:_-
92-1 -
How often will the course be offered:
Once per year
JUSTIFICATION:
There are an insufficient number of selected topics courses to
accommodate the number of electives being offered in the
Day MBA Program
RESOURCES:
Which Faculty member will normally teach the course:
?
N/A
What are the budgetary implications of mounting the course:
?
N/A (full y
budgeted)
Are there sufficient Library resources (append details): ?
Ytm
Appended: a) Outline of the Course
b) An indication of the competence of the Faculty member to give the course.
•
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c) Library resources ?
Dr. Stanley Shapiro,. Professor and Dean of the
Faculty, will be offering the Business 893-4 in
the 1992 Spring Semester. His curriculum vitae is
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attciehed for your
rviw
Approved:
Departmental Graduate Studies Committee:.
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Date:___________
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Faculty duate tu e
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_____
X-' '" ?
1
Date:
Date(JS3'IIJ
c
Senate Graduate Sturies Committee: . (<
G2 .-
?
Date:>z---v
?
/
Senate: ?
Date:
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/
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SIMON FRASER UNIVERSITY. ?
Faculty of Business Administration
COURSE BUS 893-4 ?
SEMESTER: Spring 92-1
TITLE: ?
Marketing and Society INSTRUCTOR: Si. Shapiro
TEXT: ?
No test is used. Students are required to purchase
collections of readings from the instructor.
COURSE DESCRIFFION:
This course differs from other marketing courses in that it is neither
managerial nor methodological in emphasis. Rather, it focuses on a
variety of marketing or business related social issues. Each class has
been clearly structured to focus your attention on one or two key
issues. Some of these are marketing related (advertising directed at
children, the product liability crisis, conflict in marketing channel);
others focus on business ethics (paying bribes to get contracts,
business responsibilities to the environment), and readings
concerned with equity issues (preferential treatment for women and
minorities). The relative role of government and the market system
is a theme running throughout the course.
PREREQUISITES & LIMITATIONS:
The real prerequisites for this course include an inquiring mind, a
willingness to participate fully in class discussion, and an ability to
live with academic ambiguity (in many cases there are only personal
beliefs, not right answers). Prepare to participate rather than to
absorb! Willingness to carry your own weight in the successful
completion of a term project on some aspect of marketing and society
is also essential.
TOPICS TO BECOVERED
• The Appropriate Role of the Corporation
• Regulatory Controversies
• Pay Equity
I
Minimum Wage
* Thc
Market for Human Body Organs / User Fees
* Product Liability
* The Conserver Option / Green Marketing
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