S.93-28
is
?
SIMON FRASER UNIVERSITY
Office of
the Vice-President, Academic
MEMORANDUM
To: ?
Senate ?
From: ?
J. M. Munro
Chair, Senate Committee
on Academic Planning
Subject: ?
Proposed Non-Credit Certificate ?
Date: ?
April 14, 1993
Program in Writing and Publishing
and Non-Credit Certificate Program
in Management
(SCAP 93- 17)
Action undertaken by the Senate Committee on Academic Planning and the Senate
Committee on Continuing Studies gives rise to the following motion:
Motion: ?
"that Senate approve and recommend approval to the Board of Governors,
as set forth in S.93 - 28 the proposed Non-Credit Certificate Program in
Writing and Publishing and the Non-Credit Certificate Program in
Management."
L4
SCAP 93-17
SIMONFRASER UNIVERSITY
Continuing Studies, Office of the Dean
?
Memorandum
To: Alison Watt, Secretary ?
From:
Jo Lynne Hoegg, Chair
Senate Committee on Academic
?
Senate Committee on
Planning
?
Continuing Studies
Re:
Proposals for Certification of
?
Date: ?
March 29, 1993
Non-Credit Programs
Attached are two proposals for Non-Credit Certificate Programs:
Non-
Credit Certificate Programs in Writing and Publishing
and
Certificate
Program in Management. The Senate Committee on Continuing Studies has
recommended that these proposals go forward to SCAP for consideration,
approval and forwarding to Senate. Could you please place these proposals
on the agenda for the Senate Committee on Academic Planning.
JLH/dw
Ends.
• ?
-_
9
^A
PROPOSAL
.
.
Writing and Publishing Program
Non-Credit Certificates in
• Business Writing
• Technical Writing
• Publishing
Prepared March
22,
1993
R^
NON-CREDIT CERTIFICATE COURSES IN WRITING
Table of Contents
BUSINESS WRITING
Core Courses:
• WRIT 103 - Ethics and the Writer.................................................................................5
• WRIT 117 - Managing Communications in Organizations ......................................5
• WRIT 205 - Advanced Study in Writing for Business and the Professions ...........6
• WRIT 410 - Basic Proofreading.....................................................................................6
Internal Communications:
• WRIT 215 - Developing Policy and Procedures Manuals ........................................
7
• WRIT 220 - Grammar: A Quick Review of Common Puzzles in
Today's English .........................................................................................7
• WRIT 231 - Writing Successful Proposals: A Process Approach.............................8
• WRIT 240 - Effective Letter and Memo Writing ........................................................8
External Communications:
•
WRIT 112 - Public Participation ...................................................................................
9
•
WRIT 115 - Giving Effective Speeches and Presentations ........................................
9
• WRIT 122- Introduction to Public Relations .............................................................
10
• WRIT 145 - Writing Speeches .....................................................................................
10
• WRIT 150 = You and the Media: Appearing at Your Best.......................................
11
• WRIT 225 - Writing Better News Releases...................... .........................................
12
• WRIT 310 - Copywriting: Words That Motivate......................................................
13
Electives:
• WRIT 416 - Publication Design and Print Production (lab) ...................................13
• WRIT 417 - Publication Design and Print Production (lecture) .............................. 14
• WRIT 426 - Editing Techniques..................................................................................15
• WRIT 440 - From Outline to Blueline: Publishing Effective
Newsletters and Brochures....................................................................15
LI
3
TECHNICAL WRITING
.
Core
• WRIT
Courses:
103 - Ethics and the Writer...............................................................................
17
• WRIT 205 - Advanced Study in Writing for Business and the Professions .........17
18
• WRIT 426 - Editing Techniques ..................................................................................
• WRIT 510 - Writing Approaches ................................................................................
18
19
• WRIT 518 - Document Design ....................................................................................
• WRIT 525 - Online Documentation............................................................................
20
21
• WRIT 540 - Project Management................................................................................
• WRIT 545 - The Tools of Technical Writing ....................... ........................................
21
22
• ?
WRIT 580 - Final Project ..............................................................................................
PUBLISHING
Core
• WRIT
Courses:
103 - Ethics and the Writer...............................................................................23
• WRIT 205 - Advanced Study in Writing for Business and the Professions .........23
• • WRIT 426 - Editing Techniques..................................................................................24
• WRIT 427 - Editorial Vision and Literate Design ....................................................24
• WRIT 460 - Marketing/ Management ........................................................................ 25
Electives:
?
-
•
WRIT 403 - The Art and Science of Indexing ..........................................................25
• WRIT 410 - Basic Proofreading...................................................................................26
• WRIT 411 - Book Design Principles ...........................................................................26
• WRIT 416 - Publication Design and Print Production (lab) ...................................27
• WRIT 417 - Publication Design and Print Production (lecture).............................28
• WRIT 420 - Introduction to PageMaker as Aldus Would Teach It .......................28
• WRIT 425 - Designing With PageMaker ...................................................................28
• WRIT 437 - Aldus Freehand for the Macintosh .......................................................29
• WRIT 440 - From Outline to Blueline: Publishing Effective
Newsletters and Brochures....................................................................
• WRIT 446
?
Successful Publishing on a Small Scale ................................................
• WRIT 447 - Substantive Editing .................................................................................
• WRIT 450 - Typography ..............................................................................................
30
31
32
4
NON-CREDIT CERTIFICATE
PROGRAMS IN WRITING
Business Writing Technical Writing Publishing
Background
The Writing and Publishing Program was established ten years ago and has
operated out of Continuing Studies in downtown Vancouver. It has been advised by
an interdisciplinary committee appointed by the Vice-President Academic, and by
sub-committees established to oversee the development of particular sequences of
courses or individual projects. Currently the program offers approximately 100
professional development courses at the university level, and employs a mix of
university faculty, professional writers, and publishers to teach the courses and
assist in curriculum development. In addition, the program has conducted in-house
courses for a number of agencies, and was responsible for the development of the
communications curriculum in the School of Engineering Science and the business
writing course that is offered in the Faculty of Business Administration. The
Canadian Centre for Studies in Publishing is an outgrowth of professional
development courses in publishing and the resulting partnership with the
Department of Communication.
The program employs seventy-five instructors annually and enrolls 1,500 to 2,000
students. It is the largest of its kind in Canada and has received national recognition.
Rationale
Given the extent of the courses developed, the expertise of the faculty and
instructors, some of whom have taught in the program regularly for ten years, and
the growing demand in the professional community for certification of recognized
and sequential mid-career professional development, the organization of three
certificates is timely and feasible. Furthermore, both federal and provincial
governments have indicated through the Canada Labour Force Development Board
and the British Columbia Training and Adjustment Board an emphasis on mid-
career development and are challenging educational institutions to respond in an
appropriate and accessible fashion. Non-credit certificates which provide
professional upgrading at the post-graduate level, scheduled to provide maximum
accessibility, are consistent with industry needs and university standards and
mandate.
4 .
?
Students
The typical student will normally have a post-secondary degree or certificate and
will be seeking further qualifications to enhance their career opportunities or their
effectiveness on the job. The certificates in publishing and technical writing are also
appropriate to those seeking a career change or an entry level qualification. Our
experience in offering these courses indicates that our students are already
6
competent writers seeking specialized knowledge. They are highly motivated, and
since they or their employers bear substantial expense, attend regularly and
complete assignments. They are efficient and appreciate, and indeed insist on,
focused content and well-prepared and relevant course materials. They participate
well in class discussions, prepare between classes and bring substantial professional
experience to the discussion. Our faculty frequently comment on the degree to
which their own knowledge is augmented by the students.
Evaluation
Students will be evaluated on class assignments and projects and, where
appropriate, examinations. It is expected that students will complete the 120-hour
program in two years. The advisory committee has stressed the need for stringent
exit standards.
Eligibility
Normally students will be required to have a post-secondary degree or certificate.
Prospective students will be required to submit résumés and writing samples before
being admitted to the program.
Program Requirements
The certificates as they are described are consistent with the level and content of
similar mid-career programs in universities elsewhere in Canada and in the United
States.
Program Management
The proposed Certificate Programs will be administered by the Writing and
Publishing Program, Continuing Studies at Harbour Centre. This includes
scheduling, registration, student advising, and the awarding of certificates.
èI ?
Governance
The programs will be sponsored by the Writing and Publishing Program University
Advisory Committee. Members of the Committee are Dr. Rick Coe (English, on
sabbatical), Dr. Janet Giltrow (English), Dr. Rowland Lorimer (Communication), Dr.
Daniel Shapiro (Faculty of Business Administration), Dr. Jim Cavers (School of
Engineering Science), and Kathy Sayers (President, International Wordsmiths).
Budgetary Implications
The certificates will operate, as the current courses do now, on a cost-recovery basis.
The additional costs incurred by the recording of student evaluations and
administering entrance procedures will be covered by a fee for the certificate. There
are no budgetary implications, therefore, for the university.
Non-Credit Certificates in Writing and Publishing
?
Page 2
.
BUSINESS WRITING
Participants must take a minimum 120 hours of courses. Required courses are:
• WRIT 103 - Ethics and the Writer. 12 hrs
• WRIT 117 - Managing Communications in Organizations. 7 hrs
• WRIT 205 - Advanced Study in Writing for Business and the Professions. 30 hrs
• WRIT 410 - Basic Proofreading. 5 hrs
Participants will be required to take one of the following courses in Internal
Communications:
• WRIT 215 - Developing Policy and Procedures Manuals. 7 hrs
• WRIT 220 - Grammar: A Quick Review of Common Puzzles in Today's
English. 10 hrs.
• WRIT 231 - Writing Successful Proposals: A Process Approach. 12 hrs
• WRIT 240 - Effective Letter and Memo Writing. 7 hrs
and one of the following courses in External Communications:
• WRIT 112 - Public Participation. 13 hrs
• WRIT 115 - Giving Effective Speeches and Presentations. 14 hrs
• WRIT 122 - Introduction to Public Relations. 8 hrs
• WRIT 145 - Writing Speeches. 14 hrs
• WRIT 150 - You and the Media: Appearing at Your Best. 7 hrs
• WRIT 225 - Writing Better News Releases. 13 hrs
• WRIT 310 - Copywriting: Words That Motivate. 12 hrs
In addition, participants can choose from the following:
• WRIT 416 - Publication Design and Print Production (lab). 12 hrs
• WRIT 417 - Publication Design and Print Production (lecture). 12 hrs
• WRIT 426 - Editing Techniques. 10 hrs
• WRIT 440 - From Outline to Blueline: Publishing Effective Newsletters and
Brochures. 15 hrs
The core courses are comparable to undergraduate composition and rhetoric courses
and writing courses offered in business faculties. The optional courses are typical of
skill-based professional development courses. All but two have been offered
regularly by the Writing and Publishing Program for five to ten years. Writers
choosing courses from the External Communications stream will be well positioned
to take the Canadian Public Relations Society accreditation exams.
Non-Credit Certificates in Writing and Publishing
?
Page 3
TECHNICAL WRITING
All courses (128 hours) are required:
• WRIT
103 - Ethics and the Writer. 12 hrs
• WRIT
205 - Advanced Study in Writing for Business and the
Professions. 30 hrs
• WRIT
426 - Editing Techniques. 10 hrs
• WRIT 510 - Writing Approaches. 20 hrs
• WRIT 518 - Document Design. 10 hrs
• WRIT 525 - Online Documentation. 10 hrs
• WRIT 540 - Project Management. 10 hrs
• WRIT 545 - The Tools of Technical Writing. 10 hrs
• WRIT 580 - Final Project. 16 hrs
Courses in Technical Writing have been developed in conjunction with an advisory
committee made up of employers and senior technical writers in the industry.
PUBLISHING
Participants will be required to complete 120 hours. Required courses are:
• WRIT 103 - Ethics and the Writer. 12 hrs
• WRIT 205 - Advanced Study in Writing for Business and the
Professions. 30 hrs
• WRIT 426 - Editing Techniques. 10 hrs
• WRIT 427 - Editorial Vision and Literate Design. 8 hrs
• WRIT 460 - Marketing/ Management. 20 hrs
In addition, they may choose from the following:
• WRIT 403 - The Art and Science of Indexing. 12 hrs
• WRIT 410 - Basic proofreading. 5 hrs
• WRIT 411 - Book Design Principles. 10 hrs
• WRIT 416 - Publication Design and Print Production (lab). 12 hrs
• WRIT 417 - Publication Design and Print Production (lecture). 12 hrs
• WRIT 420 - Introduction to PageMaker as Aldus Would Teach It. 8 hrs
• WRIT 425 - Designing With PageMaker. S hrs
• WRIT 437 - Aldus Freehand for the Macintosh. 8 hrs
• WRIT 440 - From Outline to Blueline: Publishing Effective Newsletters and
Brochures. 15 hrs
• WRIT 446 - Successful Publishing on a Small Scale. 13 hrs
• WRIT 447 - Substantive Editing. 20 hrs
• WRIT 450 - Typography. 6 hrs
Non-Credit Certificates in Writing and Publishing
Page 4 ?
9
COURSE DESCRIPTIONS: BUSINESS WRITING
è&' WRIT
103 - Ethics and the Writer. 12 hrs (required)
Participants in this seminar will focus on case material and examples of applied
ethical issues faced by the writer. The course is intended to sharpen and aid in the
development of critical, moral and evaluative reasoning particularly as it applies to
the changing role of the writer in the modern society. The role of the writer whether
as storyteller, analyst, commentator, interpreter, consultant, translator technician or
administrator will be addressed. Three levels of ethical analyses will be brought to
bear upon the changing role of the writer—the writer as an individual, the writer in
institutional settings and the writer in society. Examples of issues to be discussed in
case studies and within seminar participants' diaries will include: plagiarism and its
many guises; misusing the trust of audiences: style versus substance, changing
views on intellectual property, representing others' views, contractual relationships,
stress and the livelihood of writing, censorship and regulation, and the duties and
rights of authorship.
Evaluation: Participants will be evaluated on the basis of a take-home exam.
Mark Wexler, B.A., M.A.,
Ph.D., is professor of policy analysis and the director of
research in the Faculty of Business Administration. His teaching and research focus
on the social and moral complexities of conducting business.
' WRIT 117 - Managing Communications in Organizations. 7 hrs (required)
Knowledge of organization theory will benefit business writers. This one-day course
will examine organization structures, how organizations-work, and how people fit
into organizations.
Topics include:
• mechanistic and organic structures of organizations.
• strengths and weaknesses of both types of organizations.
• how organizational strategies are developed to fit business environments.
• how strategies reflect preferences of management, availability of human
resources, and the organizational culture.
• the five kinds of organizational climates.
• how organizational culture defines the kind of information used to make
decisions.
Evaluation: Participants will be evaluated on a written assignment.
Neil Abramson,
M.B.A, Ph.D., is Assistant Professor of International Business in the
Faculty of Business Administration. He has worked in insurance and advertising, as
a consultant to business and government, and has run a small business.
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0
Non-Credit Certificates in Writing and Publishing
?
Page 5
• ?
WRIT 205 - Advanced Study in Writing
• ?
for Business and the Professions. 30 hrs (required)
The course focuses on the process approach to writing, an approach based on
research conducted over the past decade which emphasizes the process by which
the successful writer creates effective, well-crafted documents. Participants in the
course are introduced to each stage of the experienced writer's composing process—
inventing, drafting, and revising—and study in detail the techniques and strategies
the good writer uses to overcome procrastination, generate ideas, draft quickly,
revise effectively, and communicate clearly.
The course is offered in ten sessions to allow for individual consultation with the
instructor and includes:
• an introduction to the writing process and an analysis of. writing habits
• invention—some proven techniques for getting started
• rhetorical context—methods for defining audience, establishing purpose and
occasion
• drafting—how to draft quickly
• revision—the key to good writing; time allocation, point of view; techniques
for revising the structure of the whole piece, individual paragraphs and
sentences.
mechanics—punctuation and grammar
Texts:
• Elbow, Peter, Writing with Power
Bell, James B and Corbett, Edward P.J.,
The Little English Handbook for Canadians
Evaluation: Participants will be evaluated on written assignments.
Anne Hungerford, B.A., M.A.,
Ph.D. candidate, is the senior business writing faculty
member in Simon Fraser University's Writing and Publishing Program and heads
the business writing consulting service. For several years she was part of the writing
referral centre at the Burnaby campus where she has taught composition at all levels.
She is also an instructor in the Department of English.
NLI ?
WRIT
410 - Basic Proofreading. 5 hrs (required)
Everyone responsible for written material needs to know how to proofread. This
course is suitable for the novice and experienced proofreader.
Topics include:
• the importance of proofreading and the process of proofreading
• budgeting time to ensure that proofreading can be done effectively and
publication deadlines met
• the difference between copy editing and proofreading
• kinds of errors
• marking copy for correction and checking corrections
Non-Credit Certificates in Writing and Publishing
Page 6 ?
10
• the word processor and proofreading
avoiding common errors of style, punctuation, grammar, and spelling
Evaluation: Participants will be evaluated through a written exam.
Barbara Tomlin, B.A., M.A.,
has worked as an editor, copy editor and proofreader
for 12 years. As both an employee and a freelancer, she has completed projects for
trade and educational publishers, magazine publishers, advertising agencies, non-
profit organizations, professional associations, university departments, and
government offices.
Business Writing Certificate: Internal Communications
WRIT
215 - Developing Policy and Procedures Manuals. 7 hrs
This course defines the concepts, explains the processes and provides the tools for an
agency to develop its own policy and procedures manual.
Topics include:
• development: analysis, infrastructure, writing
• implementation
• maintenance
• development of policies
• development.of procedural guidelines
• desktop publishing in manual production
• electronic manuals
Evaluation: Participants will be evaluated on a written assignment.
Christopher Curtis, B.A.,
is a communications consultant pecia1izing in the
research, development and writing of policy and procedures manuals. He has been
retained by both private and public sector organizations to speak on policies and
procedures and the development of manuals to contain them. Recent clients include
MacMillan Bloedel and the Department of Fisheries and Oceans.
WRIT 220 - Grammar. A Quick Review of
Common Puzzles in
Today's English. 10 hrs
The workshop offers participants a review of basic grammar and some practical
techniques for improving style. It is not intended as an ESL course but is helpful to
those without recent formal training in grammar. We offer Errors and Expectations:
A Writing Workshop for Professionals Whose First Language Is Not English
and would
direct individuals with difficulty in written English to that course as a possible
prerequisite to entering the Certificate Program.
.
Non-Credit Certificates in Writing and Publishing
?
Page 7
Topics include:
• a short review of the parts of speech
• a review of sentence structure
• a review of punctuation
• an analysis of common grammatical errors
• techniques for editing sentences
• techniques for developing and combining sentences
Texts:
• Fowler's Modern English Usage
• Executive Guide to Grammar
Evaluation: Participants will be evaluated on written assignments.
Anne Hungerford, B.A., M.A.,
Ph.D. candidate, is the senior business writing faculty
member in Simon Fraser University's Writing and Publishing Program and heads
the business writing consulting service. For several years she has been part of the
writing referral centre at the Burnaby campus where she has taught composition at
all levels. She is also a lecturer in the Department of English.
Al
?
WRIT 231 - Writing Successful Proposals: A Process Approach. 12 hrs
This course examines personal writing processes and will examine strategies for
writing proposals and other targeted documents with greater speed and
effectiveness. The course outlines the special qualities of successful proposals and
the characteristics of the variety of formats they may take.
Topics include:
• researching and targeting the proposal
• drafting the proposal
• revising the draft quickly
Evaluation: Participants will be evaluated on a written assignment.
Wad Konieczny, B.A., M.A.,
is Director of Publications, Office of University
Development at Simon Fraser University. His responsibilities include writing and
editing proposals to foundations and corporations.
a.. ?
WRIT 240 - Effective Letter and Memo Writing. 7 hrs
The course provides a framework within which participants consider the purpose of
the correspondence, its intended audience, and the message to be conveyed. The
course will examine the importance of tone and structure and in a workshop
atmosphere explore the nuances of language. Participants also learn basic writing
techniques to make their correspondence clear and concise.
Non-Credit Certificates in Writing and Publishing
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Page
Evaluation: Participants will be evaluated on a written assignment.
Gary Harper, LL.B., teaches writing and conflict resolution to a variety of clients. He
is a former general manager of the Insurance Council of BC and was a lawyer for the
Workers' Compensation Board.
Business Writing Certificate: External Communications
WRIT 112 - Public Participation. 13 hrs
This interactive workshop is designed for managers and executives who want to
know more about the benefits to an organization of a community relations program.
Participants will identify the knowledge and skills needed to carry out an effective
community relations program, and discuss strategies for incorporating it into the
corporate planning structure.
Topics:
• community relations and corporate planning
• research and issues identification
• preparing, communicating, implementing, monitoring and evaluating the plan
• developing media opportunities
• running effective meetings
• using external meetings, advertising, presentations/ seminars, and special
events as community relations tools.
Evaluation: Participants will be evaluated on a written assignment.
Heather Stewart
has 15 years experience in community and economic development
in government and not-for-profit organizations. Since 1986 she has received
numerous local and national awards from the Canadian Public Relations Society and
the International Association of Business Communicators.
Greg Tolliday,
B.Ed., has extensive experience in directing and implementing
community relations activities throughout British Columbia and the Yukon.
WRIT 115 - Giving Effective Speeches and Presentations. 14 hrs
The course uses a combination of instructional techniques, including individual
private coaching. Activities include writing, speaking, evaluating others, small
group discussion, question periods, and quizzes. On the second day, participants
present a five- to seven-minute work-related speech. During the week between
sessions, the instructor schedules individual half-hour coaching sessions.
• importance of communication attitude
• impromptu speaking techniques
• physical skills: voice, body language, word choice, mannerisms
Non-Credit Certificates in Writing and Publishing
Page 9 ?
15
• speechwriting skills and exercises
S
.
preparation: talking through, positive visualization, situational analysis
• speech assignment
• stories, anecdotes, humour; handling the question period
• speeches and evaluations (including videotaping of speech assignments with
oral and written feedback from peers and instructor)
Evaluation: Participants will be evaluated on a written assignment and an in-class
presentation.
Margaret Hope, B.P.E.,
MEd. (Speech), teaches speech and presentation skills to a
variety of clients. She worked with Expo 86 staff to teach more than 300 volunteer
speakers to handle public relations for the world's fair. A member of Toastmasters
International, she has been selected six times to speak at its international convention.
She has taught presentation skills in the School of Engineering undergraduate
program and the Engineering Management Program for several years.
WRIT 122 - Introduction to Public Relations. 8 hrs
This seminar explores the specialized field of public relations and introduces basic
concepts and skills that participants require if they are to become effective managers
in public relations or if their position requires a knowledge of public relations.
Topics:
• types of public relations—government, media, special interest group
• strategic planning model for public relations
• difference between asymmetrical and symmetrical communication
• how to get your message across—matching messages, media and audiences
• law as it applies to public relations
• ethical dilemmas faced by public relations practitioners
Evaluation: Participants will be evaluated on a written assignment.
Susan Tinker, B.A., M.A., has been a journalist, university public affairs officer, and
public affairs advisor at a major oil company. She has a broad background in a
variety of public relations activities.
èt
'
?
WRIT 145 - Writing Speeches for Senior Managers. 14 hrs
Corporate communications professionals are required to ensure that senior
managers are provided with an appropriate speech and that the best use is made of
the individual's delivery skills, and that the individual is prepared for questions.
This course covers both speechwriting and coaching and preparation for questions
that accompany many assignments.
Non-Credit Certificates in Writing and Publishing
Page 10 ?
1 *
Topics include:
• purpose and limitations of a speech
• background preparation for speechwriting assignments
• analyzing the subject and the presenter and developing the best approach
• structure of an effective speech
• shape of a speech
• writing for effective presentation
• research techniques
• reviewing and rewriting
• coaching techniques including the handling of questions from the audience
and the media
• preparing your speaker to handle questions from the audience and from the
media
• recycling and maximizing material
• the venue (checking out the facility—a check list)
Evaluation: Participants will be evaluated on a written assignment.
Leslie Millin, B.A., C.M.S.,
is a writer, policy analyst and consultant with an
international practice. He has written speeches for business people, cabinet
ministers, and senior academics for more than 20 years, as well as for himself. He
has addressed major conferences in Italy, England, Mexico, and the United States as
well as Canada. He studied clinical psychology at the University of British Columbia
and management studies at Oxford University, and has been a visiting professor of
communications at the University of Ottawa. Most recently, Leslie was editor in
chief and advisor to the chairman, Citizens' Forum on Canada's Future.
WRIT 150 - You and the Media. 7 hrs
?
-
Media relations is becoming an increasingly important part of today's world. More
people in business, politics, the arts, voluntary agencies are finding themselves faced
with requests for television appearances or interviews from print or broadcast
reporters.
Media skills can be learned. Knowledge of media requirements and constraints plus
practice in interview situations can improve performance.
Topics include:
• media relations theory
• how to get your message across to the media
• media overview
• general guidelines for media relations success with reporters
• generating news
• after the interview
Each participant is interviewed on videotape. Tapes are assessed by the individual
and by the group.
Non-Credit Certiticates in Writing and Publishing
Page 11 ?
14S
Evaluation: Participants will be evaluated on their participation in class, including
• ?
improvement in interview skills.
Christine Hearn, B.A., M.A.,
has taught executives and managers from a number of
crown corporations, private companies, and other agencies. She brings to her media
teaching and consulting 19 years as a journalist in television, radio and print. She
was Ottawa bureau chief for BCTV for six years following her stint as a reporter for
the
Vancouver Sun,
and did a daily political commentary for a Vancouver radio
station. She is currently director of Simon Fraser University's Writing and
Publishing Program.
WRIT 225 - Writing Better
News Releases.
13 hrs
The seminar offers practical information to help participants write, package, and
distribute releases which will be treated seriously by the media.
In a workshop /seminar, participants create, from their own experience, case studies
for the group. Participants also become familiar with formats and distribution.
Topics include:
• an examination of what defines a news release and how news releases fit into
the overall news process
• ?
• a procedure for targeting news releases to appropriate media, and timing news
releases to get maximum coverage
• techniques for appealing to editors
• elements of writing style in a good news release and appropriate format
• how and when to expand a news release into a press kit
• how and when to organize a news conference.
Texts:
• Canadian Press (CP) Stylebook
• CAPS and Spelling
(Canadian Press)
• Reilley, David, Canadian News Release Handbook
Evaluation: Participants will be evaluated on a written assignment.
David Reilleij,
B.Sc., is a communications consultant and president of Integrate
Creative Services, an accredited advertising agency based in Victoria, B.C. Clients
include government, resource corporations, community groups and retail
businesses. Reilley is a former weekly newspaper reporter and government
communications officer.
.
Non-Credit Certificates in Writing and Publishing
Page 12
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1b
WRIT 310 - Copywriting: Words That Motivate. 12 hrs
This course examines the principles of motivational writing for a variety of purposes
in several formats. Participants through weekly assignments, develop copy for a
range of advertising media.
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0
Topics:
• an analysis of audience and the rhetoric and psychology of persuasion
• format and structure of display advertising
• production and the relationship between the copy writer and art director
• the professional practice of copywriting, including client relations.
Evaluation: Participants will be evaluated on the basis of a written assignment and
an in-class presentation.
Trudy Lancelyn
is Manager of Communications at the Vancouver Board of Trade,
where she is responsible for media relations, the editing and publication of the
Board's newspaper,
The Sounding Board,
and the production of various promotional
materials. Prior to joining the Board of Trade, Trudy was managing editor at
Business in Vancouver.
Note: She was one of the first participants in the Writing and Publishing Program
and is typical of the professional writing community in that she is a dedicated
instructor and student.
Business Writing Certificate: Publishing
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0
WRIT 416 - Design and Print Production (lab). 12 his
This lab/critique course is taught in the Macintosh lab atthe Harbour Centre
campus using Microsoft Word and Aldus PageMaker. Participants are required to
bring a current print production project they are working on or to set up a sample
project with the instructor in advance of the first class.
Students will be expected to work on their projects between sessions and can access
the labs at the Harbour Centre campus for this purpose. In the last full-day session,
final output will be produced on all the projects in the morning and the afternoon
will include critique and information on how to use a second colour and how to
prepare the final artwork for the printer. Students should have some prior
knowledge of the Apple Macintosh computer as well as some experience using
Aldus PageMaker.
Texts:
• Nelson, Roy Paul, Publication Design
• Pocket Pal
0
Non-Credit Certificates in Writing and Publishing
Page 13
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1?
Evaluation: Students will be evaluated on their ability to incorporate principles of
publication design and typography into their production project. A final mock-up
will be presented at the last class and turned in for evaluation purposes.
Ron Woodward, B.A.,
M.A. and Ph.D. candidate, has been working and teaching in
the printing and publishing fields for the past twenty years. For ten years he
operated a commercial print, design, and publishing house in the West Kootenays.
In 1984 he was hired by Selkirk College to develop the graphic communications
department where he was chairperson, taught electronic publishing, and guided the
development of the curriculum. Current consulting assignments include several
newsletters and magazines. He also is a regular instructor in the Design and Book
Publishing programs at the Banff Publishing Workshop.
?* ?
WRIT 417 - Publication Design and Print Production (Lecture). 12 hrs
The lecture/ demonstration course goes through the entire process of publishing
from concept to printed piece including planning, design, typography, photography,
illustration, and print production. This course will expose participants to the
terminology and rules of thumb used in the print publishing industry. Examples are
used to illustrate the principles of design, typography, and print production that are
discussed in the course. Information on freelancing, client relations, and cost
estimating desktop design and production jobs is included. The class is informal and
participants are encouraged to ask questions. It is useful for writers who are
. ?
responsible for the publication of material, whether or not they carry out the
production process.
Texts:
• Nelson, 'Roy Paul,
Publication Design
• Pocket Pal
Evaluation: One advance assignment and one take-home assignment between
sessions will be used to evaluate this course.
Ron Woodward, B.A.,
M.A. and Ph.D. candidate, has been working and teaching in
the printing and publishing fields for the past twenty years. For ten years he
operated a commercial print, design, and publishing house in the West Kootenays.
In 1984 he was hired by Selkirk College to develop the graphic communications
department where he was chairperson, taught electronic publishing, and guided the
development of the curriculum. Current consulting assignments include several
newsletters and magazines. He also is a regular instructor in the Design and Book
Publishing programs at the Banff Publishing Workshop.
Non-Credit Certificates in Writing and Publishing
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is
WRIT 426 - Editing Techniques. 10 lirs
Business and professional editing requires a specialized mindset sensitive to the
communications objectives of the corporation or the expectations of the professional
discipline. This course will provide both practical techniques and conceptual
strategies for adapting basic editorial skills to these fields, from both freelance and
in-house viewpoints.
Topics will include:
• Determining industry /professional editorial standards
• Establishing a house editorial style
• Maintaining editorial consistency across a coordinated communications program
• Issues of confidentiality, copyright and libel
Evaluation: Students will be assessed upon their application of principles taught in
the course to projects from their own workplace.
Brian Scrivener, B.A., M.A.,
has been active in publishing for 15 years. He has served
on the executive of the Association of Canadian University Presses and the
Association of Book Publishers of British Columbia. From 1978-86, he worked at
UBC press in editing, production and acquisition. Currently, he is proprietor of
Scrivener Communications, providing editing and writing services to corporate and
institutional clients.
WRIT 440 - From Outline to Blueline:
Professional Newsletters and Brochures. 15 hrs
Many businesses and business-related associations rely on newsletters to project
their message-to staff, the public and the media. This course discusses issues of
editorial policy, design, and production in the context of effective business
communications.
This workshop begins with a session devoted to production planning. Practical
solutions to common problems which occur at the planning, editorial, production
and distribution stages are covered, as are strategies for implementing new ideas
and procedures. The first day focuses on design and production (including
principles of layout, choosing formats, printing techniques, desktop publishing,
illustration and basic typography). Knowledge of desktop publishing is not a
prerequisite. The second day focuses on setting editorial goals, an overview of
editing and writing for newsletters, copyediting and proofreading.
Topics include:
• production
• editorial planning and content
• design
• analysis and critique
Non-Credit Certificates
Page
in Writing
15
and Publishing
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Iq
Texts:
• Canadian Press Style Book
• Pocket Pal: Graphic Arts Production Handbook
• Chicago Manual of Style, 13th edition
• White, Jan,
Editing by Design
Evaluation: participants will be evaluated on a take-home assignment—a sample
newsletter mock-up. Marks will be awarded on editorial content and the student's
newsletter design.
Constance Brissen den
is
a Vancouver-based magazine and corporate writer and
editor. As managing editor for Expo 86, she produced eight monthly newsletters
including
Communiqué,
awarded Best Canadian Newsletter of 1985 by the
International Association of Business Communicators. As a freelance writer, she has
been published in Maclean's, The Globe and Mail, Western Living, B.C. Business, V, The
Province Weekend Magazine
and many others. She is the editor of the Vancouver
YMCA's
Info to Go for Wonien on the Go,
and a contributing editor to
Chinese Edition
Lifestyle Magazine.
Stephen Osborne, B.A.,
founded Pulp Press in 1971. He has been designing books,
newsletters and magazines since the mid-1970s. He is the desktop publishing
consultant to dozens of publishers across Canada, past president of the Association
of Book Publishers of British Columbia and director of the Vancouver Desktop
Publishing Centre.
.
Non-Credit Certificates in Writing and Publishing
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ao
COURSE DESCRIPTIONS: TECHNICAL WRITING
WRIT 103 - Ethics and the Writer. 12 hrs (required)
Participants in this seminar will focus on case material and examples of applied
ethical issues faced by the writer. The course is intended to sharpen and aid in the
development of critical, moral and evaluative reasoning particularly as it applies to
the changing role of the writer in the modern society. The role of the writer whether
as storyteller, analyst, commentator, interpreter, consultant, translator technician or
administrator will be addressed. Three levels of ethical analyses will be brought to
bear upon the changing role of the writer—the writer as an individual, the writer in
institutional settings and the writer in society. Examples of issues to be discussed in
case studies and within seminar participants' diaries will include: plagiarism and its
many guises; misusing the trust of audiences: style versus substance, changing
views on intellectual property, representing others' views, contractual relationships,
stress and the livelihood of writing, censorship and regulation, and the duties and
rights of authorship.
Evaluation: Participants will be evaluated on the basis of a take-home exam.
Mark Wexler, B.A., M.A.,
Ph.D., is professor of policy analysis and the director of
research in the Faculty of Business Administration. His teaching and research focus
on the social and moral complexities of conducting business.
NLI
?
WRIT 205 - Advanced Study in Writing
for Business and the Professions. 30 hrs (required)
The course focuses on the process approach to writing, an approach based on
research conducted over the past decade which emphasizes the process by which
the successful writer createseffective, well-crafted documents. Participants in the
course are introduced to each stage of the experienced writer's composing process—
inventing, drafting, and revising—and study in detail the techniques and strategies
the good writer uses to overcome procrastination, generate ideas, draft quickly,
revise effectively, and communicate clearly.
The course is offered in ten sessions to allow for individual consultation with the
instructor and includes:
• an introduction to the writing process and an analysis of writing habits
• invention—some proven techniques for getting started
• rhetorical context—methods for defining audience, establishing purpose and
occasion
• drafting—how to draft quickly
• revision—the key to good writing; time allocation, point of view; techniques
for revising the structure of the whole piece, individual paragraphs and
sentences.
• mechanics—punctuation and grammar
Non-Credit Certificates in Writing and Publishing
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*A1
Texts:
• Elbow, Peter, Writing
with Power
• Bell, James B and Edward P.J. Corbett,
The Little English Handbook for Canadians
Evaluation: Participants will be evaluated on written assignments.
Anne Hungerford, B.A., M.A.,
Ph.D. candidate, is the senior business writing faculty
member in Simon Fraser University's Writing and Publishing Program and heads
the business writing consulting service. For several years she was part of the writing
referral centre at the Burnaby campus where she has taught composition at all levels.
She is also an instructor in the Department of English.
WRIT 426 - Editing Techniques. 10 hrs (required)
Business and professional editing requires a specialized mindset sensitive to the
communications objectives of the corporation or the expectations of the professional
discipline. This course will provide both practical techniques and conceptual
strategies for adapting basic editorial skills to these fields, from both freelance and
in-house viewpoints.
Topics will include:
• Determining industry/ professional editorial standards
• Establishing a house editorial style
• Maintaining editorial consistency across a coordinated communications program
• Issues of confidentiality, copyright and libel
Evaluation: Students will be assessed upon their application of principles taught in
the course to projects from their own workplace.
Brian Scrivener, B.A., M.A.,
has been active in publishing for 15 years. He has served
on the executive of the Association of Canadian University Presses and the
Association of Book Publishers of British Columbia. From 1978-86, he worked at
UBC press in editing, production and acquisition. Currently, he is proprietor of
Scrivener Communications, providing editing and writing services to corporate and
institutional clients.
WRIT 510 - Writing Approaches. 20 hrs (required)
The purpose of this course is to identify and apply techniques and approaches
specific to technical writing:
Analyzing information: identify purpose, audience, tasks
• who are the users? (audience)
• what will they do? (task)
• where will they do it? (environment)
• what do they know? what do they need to know?
• what's the mandate for the document? (purpose)
Non-Credit Certificates in Writing and Publishing
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;A
Selecting organizing principles
• what are the choices?
• when do you use each?
• what are major types of technical documents?
Selecting presentation techniques
• what are your graphic choices, and
• when do you use them?
• what are your choices of writing techniques, and
• when do you use them?
• graphics vs writing
Writing in style
• elements of technical writing
• stripped back style
• words as visuals
• graphics as visuals for words
Evaluation: Written assignment to rewrite documents based on specific examples,
applications.
Duncan Kent, B.A., M.A.,
has more than 13 years experience as a business and
technical writer. Through his firm, Duncan Kent and Associates Ltd., he provides
consulting, editorial, and production services to clients in business and government.
The firm specializes in preparing computer end-user manuals and policy and
procedures manuals. Duncan has directed manual writing projects for numerous
provincial ministries, high-tech firms, software developers and mega-projects,
including SkyTrain, the Los Angeles mass transit program and the EuroTunnel
project in London, England.
WRIT 518 - Document Design. 10 hrs (required)
This course will introduce the basic elements of document design that lead to good
(written and online) communication. By the end, students will be able to identify
typefaces and page layouts that produce readable and legible documents. They will
recognize standards to follow in choosing paper stock, page sizes, binders and tabs.
Students will be introduced to basic design concepts and learn how to work with
designers and printers. They will learn when it's appropriate to use tables, charts,
logos, graphics, illustrations and callouts. In the final class, a technical writer will
join the designer to discuss the basic elements of a manual and a screen. They will
discuss the design decisions involved in producing manuals and online
documentation.
Topics:
• review of typefaces, page sizes, page layouts, paper stock, binders, tabs.
• review of graphic elements used in technical writing: tables, charts, logos,
graphics, illustrations and callouts.
Non-Credit Certificates in Writing and Publishing
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• review of basic design concepts, working with designers and printers.
discussion of the design decisions involved in producing manuals and online
documentation.
Prerequisite: Writing Approaches, The Tools of Technical Writing
Evaluation: Students will be evaluated on their ability to review manual and screen
samples, measure them against design standards and recommend improvements to
their design.
Lynda Bennett,
B.Ed., B.A., has had fourteen years experience documenting
mainframe and microcomputer software products. This includes the research,
planning, writing, review and production of guides and manuals, as well as training
and reference.
David Lirn,
a graphic designer with 14 years experience, has been a graphic design
consultant for the last 10 years.
WRIT 525 - Online Documentation. 10 hrs (required)
By the end of this course, students will be able to identify the strengths and
weaknesses of paper and online documents, evaluate what kind of information is
appropriate for online, identify the kinds of online documentation, and describe the
characteristics of good online documentation. They will also be able to select and
apply appropriate methods of organizing information for online retrieval and to
write in a style that works for electronic media. The course consists of two lectures
and two labs.
Topics:
kinds of online documentation, paper vs online; thaiacteris tics of a successful
online document; online development strategies; appropriate documents for
online
• select organizing principles to produce an online tutorial
• select appropriate presentation technique for a tutorial
• create an online review of typefaces, page sizes and layouts, paper stock,
binders and tabs
Prerequisite: Writing Approaches, The Tools of Technical Writing, Document Design
Evaluation: Students will be evaluated on the basis of an online tutorial they
produce.
Kathleen Sayers, M.P.A.,
is co-founder of International Wordsmiths, Vancouver's
oldest and largest technical writing firm.
S
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014
WRIT 540 - Project Management. 10 hrs (required)
The purpose of this course is to identify and apply the methodology for planning a
documentation project. By the end of the course, students will be able to identify
elements of a document plan and will know how to gather appropriate information
for each element in the plan. They will know the steps involved in constructing a
plan and be able to produce one. The document plan will tie together
all
the course
work completed to date.
Topics:
• audience analysis: purpose, objective, audience profile, task analysis
• document specification: detailed outline of document; page design and layout;
sample section; print specifications; tools, equipment, materials.
• work plan: breakdown of work activities; time estimates for each activity;
person assigned to each activity; resources needed; schedule of deliverables.
• review of Document Plans prepared by students.
Prerequisite: Completion of all course work except for the Final Project.
Evaluation: Students will be evaluated on their ability to prepare a document plan
for an assigned project.
Sheila Conlin-Jones, B.A.,
is president of International Wordsmiths, Western
Canada's largest provider of technical writing services to the high-tech industry. She
has managed major technical writing projects for government and industry, and has
led teams of editors to establish guidelines for manual projects.
• ?
WRIT 545 - The Tools of Technical Writing. 10 hrs (required)
This course is intended to teach the principles common to software tools that
technical writers use. By the end of the course, students will understand the
concepts behind word processing packages. The course presents an overview of text
processing packages with emphasis on how they work and how to use them
efficiently. Students will learn how to create a document that can be maintained and
revised easily. The course will be taught through lecture-demonstrations with lab
assignments. At the end of each session, a lab problem will be assigned, which is
due at the following session.
Topics:
• writing: entering text, selecting fonts, page breaks, directories and subdirectories
• editing: selecting, cut/copy/paste, search/replace, spell check, dictionaries,
merging documents, create and edit dictionaries.
• formatting: fonts, bold, indents, justification, tab sets, page breaks, styles
(defining, changing, loading, catalogues), columns and tables, tables of
contents, import and maintain styles.
• importing from other packages (graphics, spreadsheet data, data links); set up
and maintain indexes; using a thesaurus, grammar checker (reading level
checks).
Non-Credit Certificates in Writing and Publishing
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Prerequisite: Basic computer skills: how to start up an application; how to save a file.
• ?
Some limited experience on any word processing package.
Evaluation: Students will be evaluated on a combination of assignments and a final
written exam.
Eric Brown, B.A.,
is Managing Editor, Publications Services Department for
Dynapro Systems Inc. Dynapro publications have won Society for Technical
Communication awards for quality. He has been a Sessional Lecturer in the Cinema
Department at Concordia University and has worked extensively in educational
video production and sound recording.
WRIT 580 - Final Project. 16 his (required)
This course will require students to demonstrate the ability to apply concepts
learned in this program.
By the end of the course, students will have produced a document that incorporates
all the elements outlined in the Document Plan. They will have carried through a
documentation project from start to finish.
Schedule:
• Week 1: Class will meet to discuss criteria for appropriate projects. Students
0
are encouraged to seek out their own projects.
• Week 2: Class will submit project ideas for evaluation.
• Week 3: Class will present document plans for discussion and review.
• With instructor's approval, students will work independently on
documentation projects. They will have access
.
to one instructor informally
during the following weeks. The "telephone tutor" will answer questions and
provide guidance.
• Weeks 5-8: Students will present progress reports at weekly meetings until the
final class, when documents are submitted for a grade.
Prerequisite: All previous courses in the program.
Evaluation: Students will be evaluated on the quality of the document they produce.
Bob
Aiim, B.A., M.A.,
is a freelance technical writer and consultant. Before
developing a private practice, he was a faculty member at the British Columbia
Institute of Technology and the University of British Columbia.
Diane Forsyth, B.A.,
Extended Studies Diploma, has been a technical writer in the
Vancouver area for the past 10 years. She is currently a senior technical writer at
Mobile Data International.
[ID
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Page 22
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COURSE DESCRIPTIONS: PUBLISHING
WRIT 103 - Ethics and the Writer. 12 hrs (required)
Participants in this seminar will focus on case material and examples of applied
ethical issues faced by the writer. The course is intended to sharpen and aid in the
development of critical, moral and evaluative reasoning particularly as it applies to
the changing role of the writer in the modern society. The role of the writer whether
as storyteller, analyst, commentator, interpreter, consultant, translator technician or
administrator will be addressed. Three levels of ethical analyses will be brought to
bear upon the changing role of the writer—the writer as an individual, the writer in
institutional settings and the writer in society. Examples of issues to be discussed in
cases and within seminar participants' diaries will include: plagiarism and its many
guises; misusing the trust of audiences: style versus substance, changing views on
intellectual property, representing others' views, contractual relationships, stress
and the livelihood of writing, censorship and regulation, and the duties and rights of
authorship.
Evaluation: Participants will be evaluated on the basis of a take-home exam.
Mark Wexler, B.A., M.A.,
Ph.D., is professor of policy analysis and the director of
research in the Faculty of Business Administration. His teaching and research focus
on the social and moral complexities of conducting business.
.
WRIT 205 - Advanced Study in Writing
for Business and the Professions. 30 hrs (required)
The course focuses on the process approach to writing, an approach based on
research conducted over the past decade which emphasizes the process by which
the successful writer creates effective, well-crafted documents. Participants in the
course are introduced to each stage of the experienced writer's composing process—
inventing, drafting, and revising—and study in detail the techniques and strategies
the good writer uses to overcome procrastination, generate ideas, draft quickly,
revise effectively, and communicate clearly.
The course is offered in ten sessions to allow for individual consultation with the
instructor and includes:
• an introduction to the writing process and an analysis of writing habits
• invention—some proven techniques for getting started
• rhetorical context—methods for defining audience, establishing purpose and
occasion
• drafting—how to draft quickly
• revision—the key to good writing; how to make sure you have time left to
revise, and how to revise from the point of view of your reader; techniques for
revising the structure of the whole piece, individual paragraphs and sentences
to achieve your purpose
• mechanics—punctuation and grammar
Non-Credit Certificates in Writing and Publishing
Page 23
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oil
Texts:
• Elbow, Peter, Writing
with Power
. ?
• Bell, James B. and Corbett, Edward P.J.,
The Little English Handbook for
Canadians
Evaluation: Participants will be evaluated on written assignments.
Anne Hungerford, B.A., M.A.,
Ph.D. candidate, is the senior business writing faculty
member in Simon Fraser University's Writing and Publishing Program and heads
the business writing consulting service. For several years she was part of the writing
referral centre at the Burnaby campus where she has taught composition at all levels.
She is also an instructor in the Department of English.
a.. ?
WRIT 426 - Editing Techniques. 10 hrs (required)
Business and professional editing requires a specialized mindset sensitive to the
communications objectives of the corporation or the -expectations of the professional
discipline. This course will provide both practical techniques and conceptual
strategies for adapting basic editorial skills to these fields, from both freelance and
in-house viewpoints.
Topics will include:
• Determining industry /professional editorial standards
• Establishing a house editorial style
• Maintaining editorial consistency across a coordinated communications program
• Issues of confidentiality, copyright and libel
Evaluation: Students will be assessed upon their application of principles taught in
the course to projects from their own workplace.
Brian Scrivener, B.A., M.A.,
has been active in publishing for 15 years. He has served
on the executive of the Association of Canadian University Presses and the
Association of Book Publishers of British Columbia. From 1978-86, he worked at
UBC press in editing, production and acquisition. Currently, he is proprietor of
Scrivener Communications, providing editing and writing services to corporate and
institutional clients.
WRIT 427 - Editorial Vision and Literate Design. 8 hrs (required)
Much can be accomplished in the fruitful though sometimes dangerous borderland
between editing and typography. This course is designed to be of intellectual
interest and practical value to working editors and typographers, and to writers who
are seriously concerned with the final form of their work. Its intent is to make
substantial improvements in the level of communication and cooperation among
practitioners in all three fields.
Evaluation: Participants will be evaluated on a written assignment.
Non-Credit Certificates in Writing and Publishing
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.1 t
Robert Bringhurst is
a poet and cultural historian. His recent books include
The
Elements of Typographic Style
and
The Black Canoe: Bill Reid and the Spirit of Haida
Gwaii.
?
0.
ALI ?
WRIT
460 - Marketing/Management. 20 hrs (required)
This course covers the management responsibilities particular to the publishing
enterprise which is entrepreneurial in nature. Publishers must establish a business
plan for each publication and manage both new titles and backlist. Therefore,
essential knowledge includes:
• market research,
• financial planning,
• inventory control,
• production management and cost control,
• distribution,
• import and export strategies,
• contracts, libel, copyright
• the aquisition and sale of foreign rights, and
• new technologies as they affect production, management and distribution
James Douglas,
LL.D., founder of Douglas and McIntyre, British Columbia's largest
publisher;
Peter Milroy,
Director, University of British Columbia Press, and
Karl
Siegler, B.A., M.A.,
Publisher, TalonBooks, have all taught a similar course in the
undergraduate program.
Ralph Han cox,
President, Readers Digest Canada is also
available to teach this course once or twice a year.
Evaluation: class assignments, final project.
Publishing Certificate: Electives
iLl ?
WRIT
403 - The Art and Science of Indexing. 12 hrs
The course covers both the science and the art of preparing a good index. The
mechanics of indexing include such topics as alphabetization, punctuation,
subdividing entries, and the unique grammar of indexes. Many of the tedious tasks
in indexing such as sorting and typing can now be done using specialized computer
software. We will examine several of these programs, discuss how they can help
with the indexing task, and demonstrate features of an index in progress. Also
covered will be the process of adapting traditional indexing work procedures to
computerization and presentation formats of the final product.
Equal time is given to the creative side of indexing: putting yourself into the reader's
mind, distilling a concept into a few words, choosing one term over another, leading
the readers to related topics, and developing your judgement —what to include and
what to leave out.
?
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Evaluation: Participants will be evaluated on a written assignment.
Annette Lorek, B.A.,
M.L.S. (McGill University) has been involved in computer
applications for a variety of information management tasks over the past 10 years.
She is principal of Infoplex Information Associates Inc., which specializes in
computer-assisted indexing, technical writing, online research training, and
database management projects. Ms. Lorek is a member of the British Columbia
Library Association and the Indexing and Abstracting Society of Canada.
Claudette Reed Upton, B.A.,
has a business specializing in indexing, editing, writing,
and proofreading.
• WRIT 410 - Basic Proofreading. 5 his
Everyone responsible for written material needs to know how to proofread. If you
have no proofreading training or experience, this course will be particularly useful;
if you have had some proofreading training or experience, you will find the course a
worthwhile refresher.
Topics include:
• convincing others of the importance of proofreading
• budgeting time to ensure that proofreading can be done effectively,
particularly in cases where publication deadlines must be met
.
?
• the difference between copy editing and proofreading
• kinds of errors to look for
• the process of proofreading
• marking copy for correction
• checking corrections
• the word processor and proofreading
?
-.
• avoiding common errors of style, punctuation, granmar, and spelling
• where and when to hire professional proofreaders
Evaluation: Participants will be evaluated through a final exam.
Barbara Tomlin, B.A., M.A.,
has worked as an editor, copy editor and proofreader
for 12 years. As both an employee and a freelancer, she has completed projects for
trade and educational publishers, magazine publishers, advertising agencies, non-
profit organizations, professional associations, university departments, and
government offices.
WRIT 411 - Book Design Principles:
Understanding the Form and Developing a Design Style. 10 hrs
This course examines book design principles and how to use those principles to
develop a personal design style. This is not a production course.
Non-Credit Certificates in Writing and Publishing
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30
Topics:
• cover design—the role of the cover, design considerations, balancing market
concerns, audience, design trends
?
0
• text design—including legibility, aesthetic considerations; and books with
images—editing and sequencing.
Evaluation: Participants will be evaluated on a written assignment.
Barbara Hodgson
is a freelance book designer and art director whose clients include
publishers and corporations. She also teaches graphic design at the Emily Carr
College of Art and Design.
WRIT
416 - Design and Print Production (lab). 12 hrs
This lab/critique course is taught in the Macintosh lab at the Harbour Centre
campus using Microsoft Word and Aldus PageMaker. Participants are required to
have a print production project they are working on or to set up a sample project
with the instructor in advance of the first class.
Students will be expected to work on their projects between sessions and can access
the labs at the Harbour Centre campus for this purpose. In the last full-day session,
final output will be produced on all the projects in the morning and the afternoon
will include critique and information on how to use a second colour and how to
prepare the final artwork for the printer. Students should have some prior
knowledge of the Apple Macintosh computer as well as some experience using
Aldus PageMaker.
Texts: ?
-
Nelson, Roy Paul,
Publication Design
• Pocket Pal
Evaluation: Students will be evaluated on their ability to incorporate principles of
publication design and typography into their production project. A final mock-up
will be presented at the last class and turned in for evaluation purposes.
Ron Woodward, B.A.,
M.A. and Ph.D. candidate, has been working and teaching in
the printing and publishing fields for the past twenty years. For ten years he
operated a commercial print, design, and publishing house in the West Kootenays.
In 1984 he was hired by Selkirk College to develop the graphic communications
department where he was chairperson, taught electronic publishing, and guided the
development of the curriculum.
9
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9
WRIT 417 -
Publication Design and Print Production (Lecture).
12 his
The lecture/ demonstration course goes through the entire process of publishing
from concept to printed piece including planning, design, typography, photography,
illustration, and print production. This course will expose participants to the
terminology and rules of thumb used in the print publishing industry. Examples are
used to illustrate the principles of design, typography, and print production that are
discussed in the course. Information on freelancing, client relations, and cost
estimating desktop design and production jobs is included. The class is informal and
participants are encouraged to ask questions.
Texts:
• Nelson, Roy Paul,
Publication Design
• Pocket Pal
Evaluation: One advance assignment and one take-home assignment between
sessions will be used to evaluate this course.
Ron Woodward, B.A.,
M.A. and Ph.D. candidate, has been working and teaching in
the printing and publishing fields for the past twenty years. For ten years he
operated a commercial print, design, and publishing house in the West Kootenays.
In 1984 he was hired by Selkirk College to develop the graphic communications
department where he was chairperson, taught electronic publishing, and guided the
development of the curriculum.
WRIT 420 -
Introduction to PageMaker® as Aldus
Would Teach It 8 his
This course provides a function-oriented introduction to Aldus PageMaker®, the
international standard for desktop publishing software. The course uses the
curriculum developed by Aldus in its PageMaker Discovery Series®. Each
participant will work at a Macintosh station.
Topics:
• setting up a publication by specifying margins and column guides
• setting up master pages with text and graphics
• placing text and graphics created with other applications
o
creating additional text and graphics right on the page
• positioning items exactly using PageMaker's "snap to" guides, rulers
• changing text specifications, with and without style sheets
• editing text and adjusting its placement
• adjusting graphics right on the page—from basic techniques such as resizing
and cropping to special effects such as wrapping text around the graphic
• applying spot colour so that a commercial printer can change black-and-white
originals to multicolour publications
The course assumes that participants are experienced with the Macintosh® personal
computer but new to desktop publishing.
.
Non-Credit Certificates
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in Writing
28
and Publishing
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432o
Evaluation: Participants will be evaluated on an assignment.
Ellen Sangster, B.Sc., is
Manager of the Microcomputer Store and has been a systems
consultant with the publishing support group in Computing Services at Simon
Fraser University. She is a proficient user of PageMaker, and began teaching
PageMaker on a regular basis for computing services in February 1988.
WRIT 425 - Designing With PageMaker. 8 hrs
Using a combination of lectures, slides and several exercises, the course provides a
basic vocabulary of graphic design and typography, and includes:
• using PageMaker's advanced features and capabilities for design
• analysing information about the nature of a company in order to produce
materials that reinforce the feeling or message the company is trying to convey
to its market
• examining each element in a design to ensure that it enhances both the
legibility and the overall visual appearance of -the design
• distinguishing between various typefaces and type styles
• using PageMaker to create non-printing grids for designing page layouts and
to actually design page formats, sizing text and graphics according to that grid
• repeating design elements to create strength and consistency throughout a
design
• designing technical publications (such as user manuals or spec sheets) and
marketing brochures
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0
The course assumes that participants are familiar with the basic operation of the
Macintosh® and PageMaker but are new to layout and design. The course content is
applicable to both Macintosh and IBM PC versions of PageMaker.
Evaluation: Participants will be evaluated on an assignment.
Rick Sharpe, B.A.,
is responsible for Computer Integrated Media Development at
Simon Fraser University. He has 16 years of experience in publishing, including
computer-aided typesetting and word processing, typographic design and layout,
and writing and editing technical documents. He has taught numerous workshops
for desktop publishers, including sessions on PageMaker, typography, and design.
ALI ?
WRIT
437 - Aldus Freehand for the Macintosh. 8 hrs
This course provides a function-oriented introduction to Aldus Freehand®, a widely
used computer graphics package. The course uses the curriculum developed by
Aldus for its Freehand Classroom Series®. Each participant will work at a
Macintosh station.
Topics:
• drawing basic shapes and freeform paths
• adjusting graphics by moving, adding and deleting points
Non-Credit Certificates in Writing and Publishing
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Page 29
• using FreeHand's autotrace function to trace objects
• working with lines, fills, patterns and colours
• cloning and duplicating objects to quickly create special effects
• using grids and layers
• working with text—creating text blocks, changing type specifications, placing
text along a path
• using FreeHand's transformation tools to rotate, scale, skew and reflect objects
• opening and creating templates
The course assumes that participants are experienced with the Macintosh personal
computer but new to Aldus Freehand®.
Evaluation: Participants will be evaluated on an assignment.
Ellen Sangster, B.Sc., is
Manager of the Microcomputer Store and has been a systems
consultant with the publishing support group in Computing Services at Simon
Fraser University. She is a proficient user of PageMaker, and began teaching
PageMaker on a regular basis for computing services in February 1988.
WRIT 440 - From Outline to Blueline:
Professional Newsletters and Brochures. 15 hrs
Many businesses and business-related associations rely on newsletters to project
their message to staff, the public and the media. But what is the message? And
how—in terms of editorial policy, design, and production—can it best be expressed?
This workshop begins with an evening session devoted to production planning.
Practical solutions to common problems which occur at the planning, editorial,
production and distribution stages are covered, as are strategies for implementing
new ideas and procedures. The first day focuses on design and production
(including principles of layout, choosing formats, printing techniques, desktop
publishing, illustration and basic typography). Knowledge of desktop publishing is
not a prerequisite. The second day focuses on setting editorial goals, an overview of
editing and writing for newsletters, copy editing and proofreading.
Topics include:
• production
• editorial planning and content
• design
• analysis
Texts:
• Canadian Press Style Book
• Pocket Pal: Graphic Arts Production Handbook
• Chicago Manual of Style, 13th edition
• White, Jan,
Editing by Design
Non-Credit Certificates
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in Writing
30
and Publishing
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*34
Evaluation: participants will be evaluated on a take-home assignment—a sample
newsletter mock-up. Marks will be awarded on editorial content and the student's
newsletter design.
Constance Brissenden is a
Vancouver-based magazine and corporate writer and
editor. As managing editor for Expo 86, she produced eight monthly newsletters
including
Communiqué,
awarded Best Canadian Newsletter of 1985 by the
International Association of Business Communicators. As a freelance writer, she has
been published in Maclean's, The Globe and Mail, Western Living, B.C. Business, V, The
Province Weekend Magazine
and many others. She is the editor of the Vancouver
YMCA's Info to Go for Women on the Go,
and a contributing editor to
Chinese Edition
Lifestyle Magazine.
Stephen Osborne, B.A.,
founded Pulp Press in 1971. He has been designing books,
newsletters and magazines since the mid-1970s. He is the desktop publishing
consultant to dozens of publishers across Canada, past president of the Association
of Book Publishers of British Columbia and director-of the Vancouver Desktop
Publishing Centre.
WRIT 446 - Successful Publishing on a Small Scale. 13 hrs
A workshop for self-publishers and special interest publishers, as well as individuals
and organizations who are contemplating publishing projects. Topics include:
Editorial Development and Project Management:
• establishing the Publishing Objective
• the editorial process
• final draft
Production and Finance:
• some simple models for establishing unit and run-on costs, forecasting profit!
loss, comparing methods of production, forecasting cash flow, establishing a
"safe" press run, considering financial publishing objectives, considering
"ideological" publishing objectives, defining "success."
• review of production methods. The limitations and techniques of small and
medium run publishing.
• cost control—finding printers and binders; developing a marketing budget.
Distribution and Marketing:
• methods of distribution—trade avenues and non-trade avenues such as direct
mail, book clubs, etc. Cost controls and budgeting in distribution and
• advertising.
• marketing and distribution—setting goals related to your original financial and
ideological reasons for publishing a title. Developing a plan to fit the
production and the budget, and measuring your success against those goals.
fe
Non-Credit Certificates in Writing and Publishing
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Page 31
Evaluation: participants will be evaluated on a take-home assignment—an editorial,
production and marketing plan for a publication.
Stephen Osborne, B.A.,
founded Pulp Press in 1971. He has been designing books,
newsletters and magazines since the mid-1970s. He is the desktop publishing
consultant to dozens of publishers across Canada, past president of the Association
of Book Publishers of British Columbia and director of the Vancouver Desktop
Publishing Centre.
Mary Schendlinger
has been an editor, typesetter, production manager, and
marketing consultant for several book publishers. Currently managing editor at
Harbour Publishing, she is also the Treasurer of the Association of Book Publishers
of British Columbia. She is co-author of
Quotations from Chairman Zalm
and has won
an Alcuin citation for the design of a scholarly book.
WRIT 447 - Substantive Editing. 20 his
The course focuses on the skills of substantive, or structural, editing: reorganizing,
rewriting, clarifying content, writing transitions and summaries, and consulting
effectively and diplomatically with authors and publishers. The substantive editor
may also suggest places for major cuts in a manuscript and identify that need
expansion. The course will take into account the professional editorial standards for
structural editing adopted by the Freelance Editors' Association of Canada. The
S ?
emphasis of the course will be on non-fiction books, although the principles
?
discussed will apply to other kinds of publishing as well.
There will be a review of copy-editing techniques, but most of the eight-week course
will be taken up by work on different manuscripts and discussion of the problems
encountered, providing practical experience in how to perform well as a substantive
editor. Those taking the course will be encouraged to raise their own editing
problems for class discussion.
Often the very process of having a manuscript edited enables an author to become
aware of improvements that can drastically increase the work's readability and
range of audience. Editors initiate that process. Suggestions, comments, and queries
made by such a person, whose business it is to spot problems and propose solutions,
put the "substantive" in "editing."
Suggested reading in preparation for the course:
• Callenbach, Ernest,
Publisher's Lunch: A Dialogue Concerning the Secrets
of
How
Publishers Think and V'That Authors Can Do About it.
• Chicago Manual
of
Style,
13th edition.
• Gross, Gerald, ed.,
Editors on Editing: An Inside View
of
What Editors Really Do.
• Boston, Bruce 0.,
Stet!: Tricks
of
the Trade for Writers and Editors.
• Skillin, Marjorie A, Gay, Robert M., et. al,
Words into Type.
.
Smith, Datus C., Jr.
A
Guide to Book Publishing.
Non-Credit Certificates in Writing and Publishing
Page 32
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16
Prerequisite: Editing Techniques.
Evaluation: Participants will be evaluated on a written assignment.
Anne Norman, B.A., M.A.,
has been editing manuscripts since 1977. She began her
editing career in Toronto working on audio-visual educational materials, worked at
Douglas & McIntyre Educational for five years as Senior Editor and since 1986 has
worked as a freelance substantive editor of a variety of trade and text books.
WRIT 450 - Typography for Desktop Publishers. 6 his
This course is designed to equip participants with a basic understanding of the
fundamentals of type and design, and with "rules of thumb" which they can
immediately begin to use in their own document creation. Exercises and
demonstrations introduce the essential building blocks of design—picas, points,
fonts, leading, styles, and typesetting conventions—before going into the details of
kerning, letter spacing, and the many fine points of handling type on the page.
Also covered are the mechanics and the language of page design for brochures,
books, reports, and periodicals; a primer of typestyles and their uses; and notes on
copyfitting.
Participants are encouraged to bring samples of their current projects to the course.
Samples
supplied to
of
each
type
participant.
and. documents are provided at the seminar, and pica rules will be
0
Evaluation: participants will be evaluated, on an in-class quiz based on the skills they
have been taught in the class.
? -
Stephen Osborne, B.A.,
founded Pulp Press in 1971. He has been designing books,
newsletters and magazines since the mid-1970s. He is the desktop publishing
consultant to dozens of publishers across Canada, past president of the Association
of Book Publishers of British Columbia and director of the Vancouver Desktop
Publishing Centre.
fl,
Non-Credit Certificates in Writing and Publishing
Page 33 ?
il
Proposal for a
Certificate Program in Management.
with Specializations in
General Management
?
Marketing ?
Risk Management
?
Employee Benefits
Submitted by:
Dr. Carolyne Smart
Associate Dean
Faculty of Business Administration
Nancy Petersen
Program Director
Continuing Studies
March 1993
3$
RATIONALE ?
is
Simon Fraser University has been offering non-credit courses leading
toward the certification programs of a number of professional associations
since 1984. Prior to that time, students could apply to the University under a
special category of admission and were allowed to take the necessary
courses without meeting all the prerequisites. In the mid-1980s, due to
enrolment pressures in the Faculty of Business Administration, the
Faculty decided they could no longer accommodate students on this basis.
With the agreement of the Faculty and the Institute of Canadian Bankers
(the primary association at that time), first- and second-year level courses
were made available on a non-credit basis through Continuing Studies.
Since 1984 the program has grown substantially and now involves nine
associations and eighteen different courses.
At the present time, the courses offered through the University lead only to
the certification granted by the professional associations. We are proposing
that a non-credit SFU certificate with several specializations be developed,
based on these courses. This would serve several purposes. For the
association students, it would grant them a university certificate which
would complement their professional certification. Such a certificate would
be generally accepted within the business and professional communities
which is of particular importance to those planning a future career
change. These students are taking university-level courses and should
receive university recognition of this. It may also give these students a
greater sense of affiliation with the university.
For the University, a non-credit certificate would allow us to provide
recognition of students' academic accomplishments. While intended
primarily for those pursuing both a professional designation and the
certificate, we would plan to make it available to others as we are able to
meet demand. Thus, the certificate would also serve to increase the
presence of the University in the business and professional communities.
With an expanded market for the courses, we would also, over time, be able
to develop additional courses. Currently we are unable to offer a number of
elective courses to the associations because of insufficient demand within
the associations themselves. We may also be able to expand the course
offerings to the Burnaby Mountain Campus, given classroom and
instructor availability.
Certificate programs are offered at many universities across the country.
Western institutions offering certificates include the Universities of
Victoria, Alberta, Calgary, Regina, Saskatchewan, and Manitoba. Most of
these offer courses for certificate credit only and courses are not
transferrable to a degree program. Several of our courses have already been
accepted under special arrangements towards certificates at the
universities of Victoria, Calgary, and Saskatchewan. Most of these
programs also meet the requirements of various professional associations.
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31
•
?
SFU will be offering courses on a non-credit basis only and the promotion of
the certificate will make it clear to students that the courses can not be
applied towards an undergraduate degree.
PROGRAM
STRUCTURE AND REQUIREMENTS
Course Requirements
Successful completion of eight courses would be required, and a minimum
C average over all courses (2.0 CGPA). Five courses would be required with
the remaining three to be chosen from
one
of the specializations. Students
would also be able to select additional specializations by completing three
additional courses in the specialization. Students would have up to five
years to complete the certificate.
Total contact hours depends upon the specialization chosen but would
include 188 hours in required courses and between 99 and 168 hours in the
specialization. This is substantially beyond the minimum required for a
non-credit certificate.
Required Courses
MGMT 111 Writing in the Workplace
MGMT 115 Organizational Behavior
• ?
MGMT 120 Introduction to Business Administration ?
MGMT 250 Fundamentals of Accounting
MGMT 420 Business Strategy (to be taken last)
Specializations
General Management Specialization (three courses)
MGMT 110 Communication in Business
MGMT 230 Introduction to Economic Theory
MGMT 240 Introduction to Marketing
MGMT 310 Human Resource Management
MGMT 350 Business Finance
MGMT 360 Business Law
Marketing Specialization (three courses)
MGMT 240 Introduction to Marketing (required)
MGMT 340 Consumer Behaviour
MGMT 342 Marketing Strategy
MGMT 343 Direct Marketing
Risk Management Specialization (three courses)
CRM 105 Structure of the Risk Management Process
CRM 205 Risk Control
CRM 305 Risk Financing
0
7L,
Employee Benefits Specialization (three courses)
CEBS 100 Government-Sponsored Benefit Programs
CEBS 200 Life, Health and Other Group Benefit Programs
CEBS 300 Pension Plans and Other Retirement Arrangements
These three courses have been developed by The Centre for Management
Development at Dalhousie University for the Certified Employee Benefit
Specialist Program offered nationally by the International Foundation of
Employee Benefit Plans.
Instructors
Instructors are drawn primarily from the business and professional
community. Some have been or are currently sessional instructors in the
Faculty of Business Administration. The majority have completed a
Master's degree with a few receiving one of the professional designations.
All are well established in their professional fields and have practical
experience. Instructors have been selected on the basis of a combination of
academic credentials, practical experience and teaching abilities and are
subject to review by the Faculty of Business Administration. A listing of
current instructors is included in the appendix.
Admission Requirements
Grade 12 graduation or equivalent
Advanced Standing
As many students may have taken courses previously at another university
or college, we are proposing that a maximum of three exemptions be
allowed. Students would be required to take a minimum of five courses
through Simon Fraser University. Exemptions would be approved by the
Faculty of Business Administration. A list of the most common exemptions
will be developed and others will be reviewed on an individual basis.
Students must submit official transcripts to request the exemptions.
Evaluation
Current evaluation procedures are described on a course-by-course basis
under the course descriptions. Standard university evaluation approaches
(exams, projects, assignments, participation) apply to most courses and
may vary slightly depending on the instructor. One exception to this is the
three CEBS courses used for the Employee Benefits Specialization. The
evaluation consists of a multiple choice national examination which is
developed and marked by The Centre for Management Development at
Dalhousie University, the body responsible for ensuring the quality and
credibility of the examinations. Students receive either a pass or fail based
solely on the examination. The Risk and Insurance Management Society
has also required that 75 percent of the grade for the three risk
management courses be based on the final examination; the exam itself is
developed by the individual instructors. The relationship between the
evaluation requirements for the certificate and the associations would be
monitored to ensure the academic integrity of the certificate.
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41
.
?
Retroactive Certificates
As we have been offering courses since 1984, we are proposing that those
students who have already completed courses be allowed to apply these
toward the certificate.
Fees
Course tuition fees would be the same as those currently set for the
association programs. They currently range from $270 to $455/course.
Textbooks and course materials are in addition to any course fees.
Application Fee: $25
Exemption Fee: $50/course
Future Developments
The current proposal includes courses which are already in existence and
being offered on a regular basis, with the exception of MGMT 111 Writing in
the Workplace. With an expanded market there is the potential to develop
additional courses and specializations. Potential courses, given sufficient
demand, include Management Accounting, International Marketing,
Advertising, and at least two human resources-related courses. Over time,
specializations in Finance and Accounting, Purchasing and Human
Resource Management may be developed. We will also continue to pursue
possible relationships with other professional associations which may lead
to additional courses.
0
?
COURSE DESCRIPTIONS
MGMT 110 Communication in Business (K.
Harrison, V. Hunter)
This course focuses on interpersonal and group communications. Students
will learn how to enhance their communication strengths and to develop
attitudes and communication techniques that break down barriers and
improve their work performance.
Evaluation: Midterm Exam (1/3), Group Project (1/3), Final Exam (1/3)
MGMT 111 Writing in the Workplace (P.
Buitenhuis)
This course introduces writers to some proven and effective ways to write
through the process approach. The course addresses common problems of
expression, such as writer's block, wordiness and lack of clarity, by using
material from participants' daily writing tasks. The course will cover the
generation of ideas, drafting, and revising for common business formats
such as letters, memos, proposals and reports.
MGMT 115 Organizational Behavior
(R. Humphries, G. Holtom, S. Scott-
Hallam)
This course explores organizational issues and problems in the context of
individual, intra-group and inter-group behavior, as well as behavior in,
41
?
and of, the total organization. The focus will be on management principles;
various applied topics including delegation, productivity, and the
relationship between technology and the organizing process will also be
Evaluation:
addressed. ?
Midterm Exam 35%, Final Exam 35%, Assignment 30%
do
MGMT 120 Introduction to Business Administration (I.
Hall, H. Gosal, B.
Pleet, G. Holtom)
This course is an introduction to the fundamentals of business operation
and management. Students will gain an understanding of the functional
areas of business, their interrelationships, and the administrative
processes necessary for effective operation. Topics to be covered include:
production, finance, planning, marketing, sales, human resources, and
measuring results.
Evaluation: Participation 20%, Case Study 25%, Quizzes 15%, Final Exam
40%
MGMT 230 Introduction to Economic Theory (D.
Reddick)
This course introduces key concepts in both micro and macro-economics
and will provide an understanding of their impact on the business
environment. Topics to be covered include: supply and demand,
competition and monopoly, monetary and fiscal policy, balance of payments
and foreign exchange, etc.
Evaluation: Participation 5%, Assignments 25%, Midterm Exam 30%,
Final Exam 40%
MGMT 240 Introduction to Marketing
(R. Prepchuk, S. Mudd)
This course will introduce the concepts, items, theories and analysis
techniques of marketing. It will provide a basic understanding of the
marketing function within the business organization and within the
economy.
Evaluation: Participation 10%, Assignments and Project 30%, Midterm
Exam 25%, Final 35%
MGMT 250 Fundamentals of Accounting (P.
Woolley)
An introduction to the accounting process with a full review of the
important financial statements. An in-depth look at the accounting
system. A review of accounting for assets, liabilities, and owner's equity.
An analysis of financial statements with particular emphasis on the
liquidity and solvency aspects as applied by the bank analyst. An
introduction to some fundamental accounting theory.
Evaluation: Assignments 25%, Midterm Exam 25%, Final Exam 50%
MGMT 310 Human Resource Management
(0. Athwal)
This course is a general introduction to the range of concerns and activities
involved in human resource management. Topics include: recruitment
and selection, orientation, training, performance appraisals, compensation
and benefits, human rights and employment equity, conflict management,
organizational development, and labour relations.
Evaluation: Participation 10%, Assignments 20%, Midterm Exam 30%,
Final Exam 40% ?
0
LI
MGMT 340 Consumer Behavior (S.
Mudd, M. Sharzer)
This course aims to familiarize students with the basic concepts of
consumer behavior, including individual and group influences and the
consumer decision process; to relate consumer behavior concepts to the
development and implementation of practical marketing strategies; to
practice research into significant consumer behavior issues; and to develop
students' capability to analyze consumer behavior research with a basic
computer program. No computing background is required.
Prerequisite:
Introduction to Marketing
Evaluation: Midterm Exam 15%, Project 50%, Case Study 10%, Final Exam
25%
MGMT 342 Marketing Strategy
This course provides the advanced frameworks and concepts required to
manage the marketing process strategically. Topics include market
segmentation strategy, product life cycle management, market positioning,
and competitive market analysis. The course is focussed towards the
practical applications of concepts to real life business situations.
Prerequisite:
Introduction to Marketing required. Introduction to
Business Administration recommended.
MGMT 343 Direct Marketing
(R. Hirsch, G. Tibbo)
The objective of this course is to educate students to become informed buyers
. ?
of direct marketing services. The course provides participants with the tools
to oversee all management aspects of direct marketing (from planning to
fulfillment) including writing a direct marketing business plan;
telemarketing; when and how to select a direct marketing agency; how to
deal with suppliers, list brokers, and "creative types"; how to manage the
fulfillment function; the role of research and testing.
Prerequisite:
Introduction to Marketing
Evaluation: Midterm Exam 30%, Project 20%, Participation 20%, Final
Exam 30%
MGMT 350 Business Finance
(R. Humphries)
The purpose of this course will be to study the nature and objectives of
Financial Management in Canada. The course will emphasize the role of
the financial manager in the process of maximization of shareholder
wealth. Topics to be covered include: time value of money, investment
project evaluation and selection (capital budgeting), risk and valuation of
securities, financial mix (capital structure), dividend policy and financial
analysis, evaluation and control.
Note: This course runs over two semesters.
Prerequisite:
Fundamentals of Accounting
Evaluation: Midterm Exams 30%, Quizzes 40%, Final Exams 30%
LIO
MGMT 360 Business Law
(K. Thornicroft)
include
This course
the legal
is a general
system,
introduction
torts, contracts,
to business
negotiable
law
instruments,
in Canada. Topicsreal
?
Is
property, forms of business organizations and credit transactions.
Evaluation: Case Studies
20%,
Midterm Exam 40%, Final Exam 40%
MGMT 420 Business Strategy
(S.
Scott-Hallam)
This course attempts to integrate what the student has learned in prior
courses on the various functional areas of managing a business. The aim
is to show how the functional areas of marketing, finance, production and
personnel blend into a cohesive plan to provide a directional focus for an
organization. The student will view the process from the point of view of the
chief executive officer in the development of corporate strategy, matching
corporate competence and resources with economic opportunities and risks
and managing the strategic process. To maximize the value of this course
it is essential that students have an understanding of the functional areas
of business and be comfortable with the analysis md interpretation of
financial statements.
Note:
This course should be taken last.
Evaluation: Group Presentation 40%, Case Studies 40%, Participation 20%
CRM 105 Structure of the Risk Management Process
(K. Gibson, B.
Shakespeare)
This course familiarizes students with the basic concepts and processes of
risk management in a Canadian environment. Subjects treated include:
risk management in an organization and its effect on profits, risk
management techniques, risk identification and analysis, property risks,
income risks, liability risks, personnel loss risks, probability risks, risk
management decision-making and capital budgeting methods.
Evaluation: Midterm Exam
25%,
Final Exam
75%
CRM 205 Risk Control
(K. Gibson, B. Shakespeare)
This course explores the selection, implementation and monitoring of risk
control techniques. Subjects treated include framework for risk control;
criteria for risk management decision-making; accidental causes and
costs; controlling personnel losses; loss control motivation; integrative
approaches to risk control; non-insurance transfers; management of risk
control. This course is a prerequisite to Risk Financing (tentatively
planned for the fall of 1988).
Prerequisite:
Structure of the Risk Management Process
Evaluation: Midterm Exam
25%,
Final Exam
75%
CRM 305 Risk Financing (K.
Gibson, B. Shakespeare)
This course explores the selection, implementation, and monitoring of risk
financing techniques--ways in which an organization can obtain funds to
pay for any accidental losses which strike it. Subjects treated are
framework for risk financing; criteria for risk financing technique
selection; insurance as a risk financing technique; financing property, net
income and personnel losses; accounting and some income tax aspects of
45
• ?
accidental losses; insurance pricing; selection of insurers and their
representatives; implementing risk retention--available options, including
use of affiliated insurers; and risk cost allocation.
Prerequisites:
Structure of the Risk Management Process and Risk
Control.
Evaluation: Midterm Exam 25%, Final Exam 75%
CEBS 100 Government-Sponsored
Benefit
Programs
This course is designed to give participants an understanding of the types
and extent of benefits available from the public sector in Canada. Subjects
covered include Unemployment Insurance, Disability Benefits, Old Age
Security and Canada Pension Plan Benefits, medical benefits, and others
administered by Health and Welfare Canada, and provincial and other
agencies.
Evaluation: National Exam 100%
CEBS 200
Life,
Health and Other Group
Benefit
Programs
This course analyzes how protection against the financial hazards
resulting from illness, disability, unemployment and premature death is
available through both government-sponsored benefit programs and group
plans established by employers and unions. Among the topics covered are
the administrative and funding methods of employee benefit planning, the
group insurance mechanism, life insurance benefits, medical expense
benefits, short and long term disability income, dental and vision care,
. ?
prepaid legal services, and other direct and indirect benefit plans.
Evaluation: National Exam 100%
Course 300 Pension Plans and Other Retirement Arrangements
This course is designed to teach candidates the contemporary
fundamentals of pension plans and other types of retirement plans
available. Among the topics covered are profit-sharing plans, stock bonus
plans, retirement savings plans (RRSPs), plan design, actuarial aspects
(costs and funding), disclosure and taxation.
Evaluation: National Exam 100%
4'
APPENDIX
Instructor Biographies
0. Athwal, M.B.A. (UBC) is the Manager of Labour Relations at the B.C.
Maritime Employers Association and has taught in-house courses at
Canada Post, BC Gas and BCMEA.
P. Buitenhuis, Ph.D. is the former chairman of the English Department at
SFU and has taught composition at all levels of the university. He is a
member of the faculty of the writing program for the Canadian Institute for
the Administration of Justice, and has taught writing for many firms and
organizations in Alberta and B.C.
K. Gibson, CRM, is the Risk Manager for the Municipal Insurance
Association of B.C. and a director of the Risk Management Education
Committee for Canada of the Risk and Insurance Management Society He
has been a guest lecturer at the Justice Institute, University of Victoria and
University of Manitoba.
H. Gosal, M.P.P.M. (Yale) is an investment consultant and part-time
instructor at VCC.
I. Hall, M.B.A. (Western Ontario), M.Sc. (UBC, in progress), is the
Assistant Vice President for Planning at University Hospital and a
sessional instructor in the Faculty of Business Administration at SFU. He
has also taught at the Universities of B.C., Manitoba and Winnipeg, Red
River Community College, Banff School of Management, and BCIT.
K. Harrison, B.A. is a human resource development consultant
specializing in training and professional development of management and
staff for small and large businesses, government and non-profit
organizations. She has been teaching communications for 11 years at both
TJBC and SFU.
R. Hirsch, M.B.A. (UBC), is the Director of Marketing at BCA.A and has
taught at BCIT and the Institute of Canadian Advertising.
G. Holtom has been with IBM for 27 years in a variety of management and
sales positions, and has been teaching for 15 years at both BCIT and SFU.
R. Humphries, M.B.A. (SFU), is the Manager of Financial Services for the
Coquitlam School District. He has been a T.A. at SFU and has taught
organizational behaviour and business finance for nine years.
S.
Mudd, M.B.A. (SFU) is a self-employed marketing consultant and a
sessional instructor in the Faculty of Business Administration at SFU. She
has also taught at BCIT at the Emily Carr College of Art and Design.
41
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B. Pleet, M.B.A. (Western Ontario) is the Marketing Manager for Xerox
Canada and has taught for BCIT as well as a Process Management
Workshop for Xerox.
R.
Prepchuk, M.B.A. (McGill), is an advertising and marketing specialist
currently employed by BC Gas Inc.
D. Reddick, M.A., Ph.D. candidate (SFU) is a full-time faculty member at
Kwantlen College and has taught as a sessional instructor in the
Economics Department at SFTJ.
S.
Scott-Hallam, M.B.A. (Alberta), is currently the Executive Director of the
EMBA Program at SFU and has taught at the University of Alberta
(certificate, undergraduate and graduate), and Kwantlen College.
B. Shakespeare, FIIC, is a Risk Manager with West Coast Energy Inc. and
has taught at the University of Toronto.
K. Thornicroft, Ll.B., Ph.D. candidate (Case Western Reserve), is an
Associate Professor in the Faculty of Business Administration at Memorial
University. Prior to entering graduate school, he practiced litigation law in
Vancouver and is the author of over 35 journal articles and conference
papers. He is currently on research leave to complete his dissertation.
. ?
G.Tibbo, M.B.A. (UBC), is a consultant specializing in direct and database
marketing and management assistance. She has taught a variety of
seminars in marketing, consumer behaviour, market research and related
techniques.
P. Woolley, M.A. (Cambridge), CA, FCA, is a full-time faculty member at
BCIT, a sessional instructor in the Faculty of Business Administration at
SFU, and has taught for the Foundation Program in Management for
Women.
CEBS Courses - Instructors are drawn directly from the local employee
benefits community. As they are teaching material prepared by Dalhousie
University, attention is paid to industry qualifications (e.g., CFA, Actuary,
CEBS) and background and teaching abilities, rather than academic
qualifications.
I
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