1. Page 1
    2. Page 2
    3. Page 3
    4. Page 4
    5. Page 5
    6. Page 6
    7. Page 7
    8. Page 8
    9. Page 9
    10. Page 10
    11. Page 11
    12. Page 12
    13. Page 13
    14. Page 14
    15. Page 15

 
S.97-57
?
SIMON FRASER UNIVERSITY
OFFICE OF THE VICE-PRESIDENT, ACADEMIC
MEMORANDUM
To:
?
Senate
From: ?
D. Gagan, Chair
Senate Committee
Committee on Academic Planning
Subject: ?
Proposed Non-Credit Certificate Program in Editing
(Reference: SCAP 97-32) --
Date: ?
June 19, 1997
Action undertaken by the Senate Committee on Continuing Studies and the Senate
Committee on Academic Planning gives rise to the following motion:
?
Motion:
?
"that Senate approve and recommend approval to the Board of
Governors, as set forth in S.97 - 57 , the proposed Non-Credit
Program in Editing."
0

 
WRITING AND PUBLISHING PROGRAM
PROPOSAL FOR A CERTIFICATE IN EDITING
Submitted by
The Writing and Publishing Program, Continuing Studies
Ann Cowan, Director
with the support of
The Canadian Centre for Studies in Publishing
Dr. Rowland Lorimer, Director
The Centre for Research in Academic and Professional Writing, Department of
English
Dr. Janet Giltrow, Director
The proposed Certificate in Editing meets the "Criteria for Certification of Non-Credit
Prograrns";November-1989(see-attached);--
Participants are drawn from the business and professional community and the
publishing industry and will be evaluated on the successful completion of 130 hours of
required courses and 20 hours of elective courses. The courses are part of the regular
offerings of the Writing and Publishing Program which operates 135 short non-credit
courses per year on a cost recovery basis. Certificates previously approved by Senate in
this program include the Certificate in Publishing, the Certificate in Technical Writing,
and the Certificate in Business and Management Communication.
Participants will apply for admission to the certificate program and will be evaluated on
the completion of each course. Courses are offered evenings and weekends and in the
summer. It is anticipated that completion will require 18 to 24 months of part-time
study.
Non Credit Certificate in Editing, Simon Fraser University

 
RATIONALE
The Certificate in Editing program will provide an opportunity for prospective editors to
learn the basic skills of the editing profession and for experienced editors to gain access
to ongoing professional development. Those editors consulted in the development of this
proposal stressed the importance of making this type of formal education available as it
does not currently exist within the publishing industry.
Today's editors work in various disciplines and fields and the tasks they perform are
much more wide-ranging than even ten years ago; many editors work in the corporate
sector or various publishing and communications spheres of government and
institutions. Increasingly, editors become involved in design and layout work, do
research using such nontraditional sources as the internet, and edit "new media"
including web sites and CD-ROMs. In addition, editors are now often engaged in
onscreen editing of manuscripts and desktop publishing.
The curriculum for the Certificate
in
Editing addresses the above circumstance and is
consistent with programs designed for editors in the United States and Britain. It has
been developed in consultation with several senior editors affiliated with the
Editors'Association of Canada.
Much of the curriculum useful to an editor can be found in existing courses offered in the
Writing and Publishing Program's Publishing Certificate and Technical Writing
Certificate. Other existing courses offered by the Writing and Publishing Program are
also appropriate to the Editing Certificate. These courses have a proven track record
and will not depend solely on the enrollment of certificate students, and thus have the
advantage of being cost effective. Additionally, it is expected that proposed new
courses will find an audience beyond the certificate program. All these courses are and
will be operated on a cost recovery basis.
LOCATION IN THE UNIVERSITY
The Writing and Publishing Program is located in Continuing Studies and will manage
the Certificate as part of the regular program. The Canadian Centre for Studies in
Publishing and the Centre for Reseach in Academic and Professional Writing in the
Department of English will oversee the ongoing development of the courses through
representation on the Certificate Advisory Committee.
Membership includes but is not limited to:
Rowland Lorimer, Jane Cowan and
Ron Woodward, Canadian Centre for Studies in Publishing
Janet Giltrow, Anne Hungerford, Department of English
Perry Millar, Catherine Bennett, Claudette Reed Upton, Editors Association of Canada
Ann Cowan, Janice Bearg, Continuing Studies
r
Non Credit Certificate in Editing, Simon Fraser University
?
2

 
CURRICULUM: CERTIFICATE
IN EDITING
0
?
Entrance Requirements
Applicants must submit a sample of their writing or, where possible, editing. This work
may be drawn from the workplace, from volunteer work, or from a course of study. A
resume outlining education and experience should accompany the application. An
undergraduate degree or the equivalent is a recommended prerequisite. A realistic
timeline for completion of the 150
hours*
required for the certificate is 24 months or 18
months if courses are taken during the summer.
Required Courses
130 hours
The foundation of an editor's skills are copy editing, proofreading, and substantive
editing. There are several other areas where expertise should be attained, such as
computer literacy and knowledge of grammar and ethics.
Basic Proofreading
6 hours
Copy Editing: An Introduction
12 hours
Substantive Editing
17.5 hours
Concepts and Practice of Editing
12.5 hours
Grammar: A Quick Review
12 hours
Ethics and Legal Issues in Publishing
12 hours
Publication Design and Print Production
12 hours
Advanced Study in Writing for Business and the Professions
30 hours
Multimedia Editing
16 hours
Elective Courses
20 hours
Elective courses are aimed at enhancing and expanding an editor's experience and
knowledge once a working knowledge of the core areas of competency has been
acquired. It will be critical to monitor the profession's rapid expansion in the face of
evolving communications technology. Simon Fraser University's excellent computer
facilities and experts with specialized knowledge of publishing applications make it
possible to offer courses in new and developing fields such as editing in
multidisciplinary media on the World Wide Web or indexing in hypertext environments.
While traditional editing skills are necessary for this work, additional knowledge and
skills are also needed. Editors in these new areas will work more frequently in content
development and production teams, and the curriculum is designed to reflect the
changes in the working environment for editors. In addition to the courses below,
participants may choose two courses from the Certificate in Publishing.
The Art and Science of Indexing
?
12 hours
Editing Techniques for Business and the Professions
13 hours
An Introduction to Designing Training Materials
6.5 hours
Publishing Effective Newsletters and Brochures
15 hours
Research: On-line and Traditional Sources (new course)
9 hours
Textbooks and Educational Editing (new course)
8 hours
Manuscript Assessment and the Marketplace (new course)
8 hours
Magazine Editing (new course)
12 hours
Production Editing (new course)
6 hours
*hour(s) means contact hours with instructor
Non Credit Certificate in Editing, Simon Fraser University
?
3

 
CURRICULUM: CERTIFICATE IN EDITING
COURSE DESCRIPTIONS
?
0
Required Courses
Basic Proofreading
(6
hours)
Everyone responsible for written material needs to know how to proofread. Topics
include the proofreading process, the difference between copy editing and proofreading,
how to mark copy for correction, the word processor and proofreading, and where and
when to hire professionals.
Instructor: Barbara Tomlin,
BA, MA, has worked as an editor, copy editor and
proofreader since 1978. Her clients have included book and magazine publishers,
professional associations, non-profit societies and government. She is a founding
member of West Coast Editorial Associates.
Copy Editing. An Introduction
(12
hours)
When it comes to producing a good publication, copy editing makes
all
the difference. A
copy editor can improve any document by eliminating errors, addressing grammar
problems, and making sure that design specifications are followed. Topics include using
editing marks, watching for mistakes in spelling and punctuation, striving for
consistency, and preparing style sheets. Participants will have the opportunity to
complete assignments based on book excerpts, journal articles, and other print material.
Instructors: Barbara Tomlin and Claudette Reed Upton
Claudette Reed Upton
BA, ELS, is currently managing editor of the
BC Medical Journal.
She has worked as an in-house editor of a multidisciplinary northern science journal
and has freelanced in numerous roles on scholarly papers, science textbooks, trade and
professional books on scientific and medical subjects, patient education publications,
conference proceedings and newsletters.
Substantive Editing
(22.5 hours)
This course is for those with some experience in applying basic editing skills. Classes
include discussion of various editorial problems and solutions, and working through
practical examples from manuscripts. The course covers identifying structural problems;
reorganizing, reworking, and rewriting manuscripts; communicating with authors;
considering the needs of the reader; and dealing with issues such as sexism and
stereotyping. Examples are drawn from books, government documents, articles, and
educational materials, but the course does not deal with editing fiction or poetry.
Participants should have completed
Copy Editing: An introduction,
or have some prior
copy editing experience. Two sessions deal with line editing.
Instructors: Nancy Flight and Ann Norman
Nancy Flight
has worked in book publishing since 1972 editing both trade books and
text books at
all
levels for publishing companies in Canada and the United States. She is
currently editorial director of Greystone Books, a division of Douglas and McIntyre.
Anne Norman,
BA, MA, has been editing manuscripts since 1977. She has edited
Non Credit Certificate in Editing, Simon Fraser University
?
4

 
audiovisual educational materials and worked at Douglas and McIntyre Educational as
senior editor for five years. Since then she has worked as a freelance substantive editor.
.
?
Concepts and Practice
of
Editing
(12.5
hours)
In this foundation course, participants discuss case studies based on editorial
assignments and explore the opportunities for editorial work in several situations
including book and periodical publishing and specialty houses. Topics include
introduction to copy editing, decisions of style, discussion of line-by-line editorial
decisions, stylistic editing for fiction, preparing a manuscript for typesetting, basic page
layout, editor as marketer and editor as manager.
Instructor: Trudy Lancelyn
Trudy Lancelyn is
the communications director of the Fraser Valley Real Estate Board.
She has also worked as a communications officer for the Vancouver Board of Trade,
managing editor of
Business in Vancouver
and
Easy Living Magazine,
and as a freelance
writer and editor.
Grammar:A Quick Review
(12
hours)
A working editor often must make difficult decisions about commas, agreement, usage,
hyphens. In order to make the best decision possible based on English usage, particularly
in a situation where opinions might vary, a clear understanding of grammar is necessary.
This course will review the basic principles of grammar and concentrate on examples of
tricky, even imprecise problems encountered in editing. This course could be waived for
applicants who pass a grammar exam.
Instructor:Anne Hun gerford or Viad Konieczny
Anne Hungerford,
BA, MA, PhD candidate, has extensive experience in teaching writing
in the business community. She is jointly appointed to the Department of English and
the Writing and Publishing Program.
Viad Konieczny,
BA, MA, is a freelance writer and former director of publications and
foundations at the Development Office, SFU. He has nineteen years experience as a
freelance writer and editor and teacher.
Ethics and Legal Issues in Publishing
(12
hours)
Drawing on examples and cases from participants' own experiences as well as other
sources, this course will focus on ethical and legal issues faced by writers, editors, and
publishers. The course is intended to develop critical, moral and evaluative thinking by
addressing problems confronting those working with the printed word.
Instructor: Claudia Cornwall,
BA Hons, PhD, is a successful freelance writer and novelist
whose recent book, Letter from Vienna, a daughter uncovers her family's Jewish past,
won
the BC Book Prize for non-fiction. She earned her PhD in Philosophy from the University
of Calgary and has taught philosophy at the University of Toronto.
Publication Design and Print Production
(12
hours)
This lecture/demonstration course covers the basic principles of publication design,
typography, print production and publishing technology. Topics include the principles
of design and typography, the process of design, choosing a format, obtaining quotes
from printers, building and using grids, producing mockups and making design
presentations, the effective use of illustrations and photographs, the offset process,
Non Credit Certificate in Editing, Simon Fraser University

 
choice of output and printing processes, working with a printer, and how to formulate a
budget.
Instructor: Ron Woodward,
BA, MA, PhD candidate, is the production director and
lecturer for SFUs Master of Publishing program, the Director of the SFLJ Summer
Publishing Workshops, and former director of the Graphic Design program at Selkirk
College. He has operated a commercial print, design and publishing house and currently
runs his own design firm.
Advanced Study in Writing for Business and the Professions
(30
hours)
Editors must be aware of each stage of the experienced writer's process—inventing,
drafting, and revising. By understanding, in detail, the techniques and strategies the
good writer uses to overcome procrastination, generate ideas, draft quickly, revise
effectively, and communicate clearly, they are better equipped to assist writers in
reworking their material at the substantive editing phase. A tutorial session specifically
for editors deals with rewriting authors' material and retaining the authorial voice.
Instructor: Anne Hun gerford, Viad Konieczy or Tom Swankey
Tom Swankey,
BArch, BA, MRAIC, manages his own consulting firm and provides
writing and communication services to a broad range of business academic and
government organizations across Canada. He is also a sessional instructor in the Faculty
of Business Administration.
Multimedia Editing
(16
hours)
With the emergence of the World Wide Web and increasing reliance on it as a way to
communicate information, sell products, or advertise services, there is a need for editors
to assist in producing web site material that is accessible in terms of reading and
searching but is still visually pleasing. This course examines on-screen editing techniques
and concentrates on the skills needed to edit web sites and CD ROMs by integrating
sound, text, and images that enhance accessibility.
Instructor: TBA
Elective Courses 20 hours
Art and Science
of
Indexing
(12
hours)
The mechanics and the creative side of indexing. The course considers computer
programs that can take care of many of the tedious tasks indexers face. Freelance
editors, librarians, and authors will find this course useful, and in-house editors will
broaden their understanding of the indexing process.
Instructor: Annette Lorek,
BA, MLS, has been involved in computer applications for a
variety of information management tasks over the past decade. She is president of
Infoplex Information Associates, Inc. which specializes in computer assisted indexing.
Editing Techniques for Business and the Professions
(13
hours)
The communications objective of a corporation or the expectations of a professional
discipline require a specialized mindset from an editor. This course will provide both
practical techniques and conceptual strategies for adapting basic editorial skills to these
fields, from both freelance and in-house viewpoints. Topics include determining
industry-professional editorial standards; establishing a house editorial style;
Non Credit Certificate in Editing, Simon Fraser University
?
6

 
maintaining editorial consistency across a coordinated communications program; and
issues of confidentiality, copyright, and libel. Previous editing experience or
Concepts and
Practice of Editing, Concepts and Practice of Technical Writing
or
Copy Editing: An
• ?
Introduction
are required.
Instructor: TBA
An Introduction to Designing Training Materials
(6.5
hours)
Basic principles of instructional design and adult learning. This course provides an
overview of the systems approach to instructional design, introduces basic adult
learning theories, and presents practical techniques for developing competency-based
training. Topics include the systems approach, getting started, identifying trainees, job
and task analysis, performance objectives, selecting media and methods, and how
adults learn.
Instructor: Jaye Routledge,
BA, is president of NuTech Training Ltd. She specializes in the
custom-design-of training materials-and-the delivery of-train-the-trainer workshops.---- - - -- --
Publishing Effective Newsletters and Brochures
(15
hours)
A newsletter or brochure—for a business, special-interest group or government; for
internal or external readership—represents a major investment in human and financial
resources. The course reviews the elements of editorial planning, writing, and design for
newsletters and brochures with a keen eye to today's print and publishing trends.
Instructors: Constance Brissenden, Stefan Witkowski
.
?
Constance Br-issenden is
a writer, editor, and teacher. She has written hundreds of
magazine articles, and two corporate histories. She has also had a career as a corporate
writer and was communications director of Expo
86.
Stephan Witkowski,
BA Hons, is a graphic designer who specializes in the design and
production of newsletters, audiovisual presentations and support brochures. His clients
include the Montreal Expos, Bell Canada and CP Rail.
New courses to be offered, beginning September 1998
Research: On-line and Traditional Sources
(9
hours)
Research, whether in a library using traditional print and catalogue sources or using CD
ROMs or the World Wide Web, requires specialized knowledge of sources as well as
techniques specific to the electronic sources. Without this knowledge a great deal of time
is wasted. This course will introduce the student to both traditional and non-traditional
research sources, efficient on-line research techniques, and the requirements of photo
research.
Instructor: TBA
Textbooks and Educational Editing
(8
hours)
Editing textbooks requires sensitivity to audience, knowledge of educational policy and
practice, and more attention than usual to consistency. This course will focus on each of
these areas, including how to keep abreast of changes in the shifting world of
educational practices.
Instructor: TBA
Non Credit Certificate in Editing, Simon Fraser University
?
7

 
Manuscript Assessment and the Marketplace
(8 hours)
Editing a manuscript is a different process for a freelancer than an in-house editor. To
the freelance editor it means advising and assisting authors to prepare the manuscript
for submission to a publishing house; to the in-house editor it means assessing a
manuscript's compatibility with the publishing house's needs. For both it will mean
having a good understanding of the marketplace. This course will examine the
assessment process from both perspectives.
Instructor: TBA
Magazine Editing
(12
hours)
There are many different types of magazines, from news magazines to trade magazines,
from specialized magazines for a general audience to specialized magazines for
specialists. All have different requirements as well as a lot in common. This class win
cover generating articles, writing heads, working with authors and designers, and some
of the requirements of highly specialized magazines.
Instructor: TBA
Production Editing (6
hours)
As both freelance and in-house editors today are being asked to coordinate projects
from conception to publication, a good foundation in production editing is important.
This class will examine budgets, subcontracting, dealing with art and photographs, what
to do with page proofs, what to check in bluelines.
?
0
Instructor: TBA
Publishing Certificate Program
Because a knowledge of many aspects of publishing is useful, even necessary, registrants
in the Editing Certificate program may take any two of the courses offered in the
Publishing Certificate program.
.
Non Credit Certificate in Editing, Simon Fraser University
?
8

 
CONSULTANTS
SThe following editors of the Editors' Association of Canada (EAC), the national
professional organization of editors, were consulted in the initial stages of developing
this proposal and are available to oversee its development. The titles of those who are
in-house editors are noted; the rest are freelance editors. All have at least ten to twenty
years experience in their areas of specialization.
Janis Barr,
Beachside Editorial Services Education, textbooks
Chair BC Branch, EAC (1994-1996)
Runner-up Fairley Award for Excellence in Editing 1995
Frank Chow,
F & M Chow Consulting
Technical and scientific materials specialist, manuals, desktop design
Peter Colenbrander,
Department of Indian Affairs and Northern Development
Research, reports, Native Claims Commission
Chair BC Branch, EAC (1990-1992)
National President, EAC (1992-1994)
Jay Draper,
Workers' Compensation Board
In-house editor, Communications Department
WCB newsletter editor, developed in-house style guide manual, editor of internal and
external publications
John Eerkes
Corporate and government publications, textbooks, trade books
Winner Fairley Award for Excellence in Editing 1984
Nancy Flight,
Douglas and McIntyre and West Coast Editorial Associates
In-house editor Greystone Books, an imprint of Douglas and McIntyre
Instructor SFLJ continuing studies,
Substantive Editing
Co-Chair, EAC Long-Range Planning Committee
Winner Fairley Award for Excellence in Editing 1988
Anita Jenkins
Government publications Chair, Prairie Branch, EAC
Georgina Montgomery, C.
Montgomery and Associates
Corporate and government publications
Ann Norman,
West Coast Editorial Associates
Textbooks, trade books
Instructor SFU continuing studies,
Substantive Editing
Jonathan Paterson
Bilingual editor, educational materials, trade books
Chair, Quebec and Atlantic Canada Branch
Non Credit Certificate in Editing, Simon Fraser University
?
9

 
Ruth Pincoe
Indexes, music editing, trade books, educational materials
Natiorial Chair, EAC (1994-96)
Rosemary Tanner,
Clare Schoolhouse Editorial Services
Science and textbook editor
Current National President, EAC
Barbara Tomlin,
West Coast Editorial Associates
Textbooks, trade books
Instructor SFU continuing studies,
Proofreading
and Copy
Editing
Claudette Reed Upton,
Managing Editor,
BC Medical Journal
Textbooks, science and medical editing, government publications
Current Vice-President, National, EAC
Instructor
SFLJ continuing studies,
Copy Editing, Science and Medical Editing
Yvonne Van Ruskenveld,
West Coast Editorial Associates
Government publications, textbooks
Tom Vrandenburg
Government publications, magazines, computer materials
Chair, National Capital Region
Jean Wilson,
Managing Editor, UBC Press
Academic editor
Katherine Zmetana
Former editor Time-Life Publications
Textbooks, trade books
Past Chair, BC Branch, EAC
Perry Millar
Academic and trade editing
Chair, EAC Western Branch 1994-1995
Catherine Bennett
Educational, arts, and trade editing
EAC Western Branch Executive Member 1996-1997
.
.
4/
0
Non Credit Certificate in Editing, Simon Fraser University
?
10

 
S
BROCHURE DISTRIBUTION
Once you have produced a brochure, flyer or invitation, the distribution process
begins:
Give the Mary-Jane Clapton, receptionist, 125 copies which she will then distribute
according to the list below. In addition put a brochure in each mail box in Continuing
Studies and in the display racks .outside the office.
Archives - 1 copy
Carol Knight Continuing Studies, Burnaby - 30 copies
CJSF Radio - 1 copy
----Conference-Servces,BbyLcopy_
Dr. B. Clayman, VP Research - 1 copy
Dr. C. Jones, Faculty of Science - icopy
Dr. Evan Alderson, Dean, Faculty of Arts - 1 copy
Dr. J
.
Munro, VP Academic - I copy
Dr. Jack Blaney, VP H.C. -1 copy
Dr. John Stubbs, President - 1 copy
S
Dr.
Dr.
R.
Roger
Martenuik,
Ward, VP
Dean,
Finance
Applied
& Administration-1
Sciences - 1 copy
copy
Dr. S. Shapiro, Dean Business Administration. - I copy
Dr. Warren Gill, Executive Director, Harbour Centre. - 1 copy
Gregg MacDonald, Presidents office - 1 copy
Information & Registration. Harbour Centre. - 30 copies
J .
Osborne, Associate VP, Academic - 1 copy
Linda Goodall, Continuing Studies, Burnaby - 15 copies
Margaret Clarke, Development office - 1 copy
Media & Public Relations, Burnaby. - 1 copy
Reception, Continuing Studies, Burnaby - 1 copy
Reception, Continuing Studies , Harbour Centre - 1 copy
Reception, Distance Education - 1 copy
Rick Smith, Registrars - 1 copy
Robin Barrow, Dean, Faculty of Education - I copy
Switchboard, Burnaby - 1 copy
The Peak - 1 copy
0
It is also a good idea to display brochures and flyers at any related special events.

 
Direct Mail Distribution
?
S
Developing and updating mailing lists is an incredibly time-consuming task. If possible,
keep updating your mailing list throughout the year, so you are not overwhelmed with
making all the changes right before a major mailing.
When it is time to do a mailing there are two main ways of sending out brochures:
In-house mailing (sending brochures from SFU)
Mailing houses (Mail-O-Matic or Benwell Atkins)
Mailing Houses
Mailing houses can save a lot of time and expense sending out brochures:
. they can send out mail at bulk rates
• you don't have to stick & stuff thousands of envelopes
• the SPU mailroom people like you better
A popular mail-house that many people use for bulk mailings is Mail-O-Matic. They
are at:
2720 S. Ingleton Ave.
Burnaby, B.C.
tel: 439-9668
Mail-O-Matic requires a cheque to cover the postage costs before they mail out brochures
If possible, call them a few weeks before you want the mailing to go out to let them
know the specifics of the mailing (size of brochure if you are sending it in envelopes or
if it is a self-mailer, etc.) They will give you a quote for approximately how much the
job will cost. They will also indicate the cost of the postage so you can then submit a
cheque requisition to Financial Services for this amount. It has to be coordinated so that
Financial Services will have the cheque ready at approximately the same time that the
brochures are ready.
Benwell Atkins also processes bulk mailings. They do not require prepayment to cover
the postage costs before mailing brochures.

 
.
Mailing Lists
When getting your mailing list ready for a large bulk mailing, you will probably
want to export your students from Marcea and add them to your mailing list.
To export from Marcea,
Open Marcea
Click on CLASS LIST
Open Class
Choose FILE and OPEN
Choose SEARCH
do the following:
.
Choose CLASS NUMBER, CONTAINS, NCP @
Open on 1 course
—EXPORT--
Choose
First Name
Last Name
Address (mailing address)
Save document (name document something like Arts export)
Open Excel
Open document
• check for duplicates - using the Duplicate function on FileMaker
• export students in from Marcea to Excel (For information on exporting, see
Marcea section) It is recommended that you export from Marcea to Excel because
it is faster and easier to delete duplicates in Excel than in FileMaker. Once you
have sorted and eliminated all the duplicates, export into your mailing list. Be sure
to check for duplicates again after you have exported into FileMaker.
• When checking for duplicates, remember to check by both last name and by postal
code.
• Once you feel you've eliminated all duplicates, you're ready to convert to an ASCII
file.
To create an ASCII file:
Make sure you have all records chosen in your FileMaker document and then sort
by last name
• Open FileMaker document
• Choose file - export
• Name new file (e.g. ASCII NCP
95)
Choose:
First Name
Last Name
/c3.

 
Address 1 (organization's name)
Address 2 (address)
Address 3 (address)
Address
5
(city)
Address 6 (province)
Address 7 (postal code)
Save your ASCII File onto disk (Mail-O-Matic likes fields to be comma separated and
saved onto an IBM disk). Remember that most mailing houses need about 3 days to
get the mailing to the post office from the time they receive your disk and brochures.
In-House Mailing
If you are doing an in-house mailing, estimate how many envelopes and labels you
will need and let the Administrative Assistant know to be sure there will be enough in
stock. You also must submit to the Budget Assistant a "Record of Materials Used"
form so she can charge your program area's account. The Mailroom needs advance
notice of at least a week.
Drop-Offs
For Program areas that offer courses that appeal to a general audience, it is a good
idea to drop off brochures for display where there are lots of people walking by.
For example, the Writing & Publishing Program drops off brochures at book stores
and community centres. This is a relatively inexpensive way to advertise your
programs.
You can cut costs by coordinating the distribution of your brochures with another
program (or programs). For example, the Writing and Publishing Program
brochures are often distributed to book stores and cultural centres along with the
Harbour Centre Catalogue.
Libraries
Libraries are really good places to display brochures. You can send brochures to the
Great Vancouver Library Federation and they will distribute your brochures to each
library in Greater Vancouver for free. They only request that you separate your
brochures into bundles for each branch. It is a good idea to send about 10-15
brochures to the smaller branches and 20-25 to the Vancouver Main branch. Their
truck distributes brochures to the main branches daily and to the small branches in
the suburbs every two or three days. See attached list.
Vancouver Great Library Federation
#110-6545
Bonsor Ave.
Burnaby, B.C.
V5H 1H3
tel: 437-8441
ra
14

Back to top