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p
SFU
Wm
UNIVERSITY SECRETARIAT
S.07-11O
.
MEMO
Simon Fraser University
?
TO
?
Senate
8888 University Drive
Burnaby BC V5A 1S6
?
FROM ?
Alison Watt, Director, University Secretariat
Canada
?
RE ?
President's Aaenda
tel ?
778.782.3495
?
DATE ?
27 September, 2007
fax ?
778.782.4860
The Board of Governors approved the President's Agenda for 2007/08 at its meeting on
25 September, 2007, and it is forwarded to Senate for information.
.
?
Part 1 Agenda for 2007/08
Part 2 Report on quantitative indicators for 2006/07
r
Th
PRAJ '
.
SIMON FRASER UNIVERSITY
THINKING OF THE WORLD

 
.SFU
lip
MICHAEL STEVENSON, PHD
PRESIDENT AND VICE—CHANCELLOR
PART 1
Simon Fraser University
8888 University Drive
Burnaby BC V5A 1S6
Canada
TEL
778.782.4641
?
August 22, 2007
x 778.782.4860
stevensn@sfii.ca
?
Dr. Nancy McKinstry
www.s Lu. ca
?
Chair
Board of Governors
Simon Fraser University
Burnaby, BC V5A 1S6
Dear Nancy,
In order to complete the strategic planning and performance review exercise led by
the Board this Summer, I am writing to summarize my objectives for the academic
year 2007/8.
I will continue to give high priority attention to:
improving the research culture and level of research intensity at SFU
managing student recruitment and enrolment growth without cost to the
quality of our programmes
elevating the profile of SFU in media attention and community recognition
I will continue to benchmark our progress on these fronts by reference to the
quantitative indicators we agreed upon last year. Further I will pursue the broader
logic of my 5 year agenda, encouraging the development of a more differentiated mix
of distinctive and competitive graduate and interdisciplinary programmes which
sustain SFU's reputation for innovation and excellence.
As an elaboration of these latter concerns, I am committed to three broad strategic
initiatives which I hope will provide substantive direction for the coming year:
First, I am committed to the further elaboration of our profile in the health sciences:
to extending the range and depth of the Faculty of Health Sciences' programmes in
public and population health, global health and infectious disease control, and mental
health; to building on strengths in the Faculty of Science and the School of
Kinesiology in areas of medicinal chemistry, nanomedicine and physiology; and to
encouraging a major new multidisciplinary initiative in genomics, building on
strength in many Faculties.
Second, I am committed to building our strengths in environmental studies, especially
Second page
SIMON FRASER UNIVERSITY
THINKING OF THE WORLD
L

 
Dr. Nancy McKinstry
August 22. 2007
positioning SFU as a leader in environmental economics and policy research, in
fisheries management, conservation and the sustainability of coastal communities, and
in alternative energy research in the materials sciences.
Third, I am committed to encouraging a significant development of programmes that
enhance our understanding of cultural change under the conditions of globalization
and the evolution of multicultural societies. In this regard, I am especially committed
to furthering the development of the School of International Studies and allied
programmes, and to facilitating the evolution of a new multidisciplinary synergy and
collaboration between programmes in contemporary arts, media and communications,
and design. I have indicated my personal support for a proposal to create a new
Faculty uniting programmes in these latter areas.
I believe this three point strategic focus responds to urgent social needs as well as to
enormous opportunities at SFU. I look forward to working with the Board as well as
with my university colleagues to affect change in these areas.
Yours sincerely,
Michael Stevenson
President and Vice-Chancellor
MS:eo
?
11,
­
A07\1. 1.21 \iitckiiistry-gencti.doc
I
3.

 
SFU: RECREATING CANADA'S MOST EXCITING UNIVERSITY
?
THE PRESIDENT'S AGENDA 2005-2009
Michael Stevenson ?
June 2005
(1) ?
Introduction
This agenda follows my previous statement "SFU @ 40" written four years ago. That
document summarized a number of priorities that have defined fundamental change in the
intervening period.
Very significant new academic initiatives have been made over the last few years to
realize my first agenda, the most notable of which have been:
> the establishment of the Surrey campus and the approval of the new School for
Interactive Arts and Technology;
> the conclusion of the undergraduate curriculum review and approval of
recommendations for far-reaching curriculum revisions to establish writing and
quantitative skills as well as breadth requirements in every SFU degree progranme;
> the establishment of a new Faculty of Health Sciences, approval of its first curriculum
• ?
proposals and hiring authorization for the first of its graduate programmes in
Population and Public Health;
> the establishment of new, interdisciplinary graduate programmes in public policy
analysis, urban studies, and development studies;
> the development of a comprehensive strategic plan for internationalization, and the
reorganization of administrative support for such plans through the establishment of
SFU International.
Notable achievements in research include:
> continued leadership of the comprehensive universities in research, including ranking
4th
amongst all Canadian research intensive universities in the humanities and social
sciences, and 5
th
among all in science and engineering, for the number of
competitively awarded grants per 100 faculty members;
> the award of major infrastructure grants from the Canadian Foundation for Innovation
to support leading clusters of expertise at SFU in materials science, mathematics,
computing and other areas;
numerous individual awards to faculty and students, which continue SFU's tradition
of out-ranking other institutions for the national and international recognition of
scholarship.
Major changes in campus development include:
a soon to be completed computer science building, and renovations enabling the
. ?
occupancy by engineering science of the former applied sciences building;
> three new undergraduate residences linked to a new cafeteria facility in the student
residence complex;
> approval for fit-out of the Surrey Campus and opening of the first two floors of that q
facility;
Pa.g-4--oF-1

 
> completion early in the next academic year of the new Segal Graduate School for
Business as part of the Vancouver campus;
> approval of projects to build a new science and applied science building, a new arts
and social science building, a new health sciences building, and a new- gymnasium
and recreation facility;
> approval for the relocation of the School for Contemporary Arts as part of the
Woodward's redevelopment in downtown Vancouver.
Major efforts have been made to diversify funding in support of the university. Tuition
has been increased significantly across the board, and differential fees have been introduced in
higher cost programmes, and for international students. These increases have allowed the
university to manage declining per FTE grants without any compromise in quality, and to invest
in infrastructura.l and other initiatives not funded by government. We have also made major
strides towards realizing new fundraising targets which entail a four- to five-fold increase in
endowments and other financial contributions to the university in the period 2000-05 as
compared to the preceding five years. The Reaching New Heights campaign is in its final phase,
and we are confident of realizing a $125 million target by the end of the 40
th anniversary year.
(2) ?
Environmental Scan
The broad environmental pressures confronting the university remain essentially
unchanged from the time I outlined my first agenda, although progress has been made on two
fronts. Recent government action has substantially addressed the problems of demand for and
accessibility to higher educational institutions in B.C. with the commitment to fund an additional
25,000 seats throughout the province. And the chronic facilities and infrastructure deficit faced
at the beginning of the decade will be addressed to a large extent by projects to build academic
and other facilities at SFU valued at close to $400,000,000.00.
In both these areas, however, there remain important concerns. SFU, like the other BC
universities, has yet to receive adequate grant funding for these new enrolment targets, and
enrolment growth will compromise quality at current funding commitments. The infrastructure
requirements have also not been fully met. Despite very significant government financing of key
projects, government funding covers only about
75%
of the space requirements previously
agreed to as necessary for the match of academic facilities to enrolment targets. Further, we face
unprecedented inflation in construction costs within the Lower Mainland. Again, therefore,
absent future improvements in infrastructure funding, we cannot sustain quality.
Other pressures remain: intensifying national and international competition in higher
education; the increasing necessity of diversified sources of funding; the increasing pressure for
engagement with external communities, and the increasing demand for greater accountability to
external stakeholders.
In these
the
circumstances,
best liberal arts
our
and
general
science
objectives
education
must
in Canada;
remain: to establish
?
9
the most innovative interdisciplinary and professional programmes; and
the most responsive engagement with the broader community.

 
It is clear however that these general objectives do not give sufficiently clear direction or
motivation for change. For the next five years, I propose a series of more refined objectives
relating to academic quality enhancement; greater attention to and recognition of the quality of
student life; and an improved public profile.
(3) ?
Academic Qualit
y
Enhancement
I believe there are four important dimensions in which our academic programmes should
be improved.
First, we need to improve the mix of graduate student enrolment in our total activity. In
my view we should aim to increase the proportion of our total enrolment in graduate
programmes to 25% of total enrolment. The importance of graduate enrolment relates very
much to the research mission of the university and to its competitive position in the distribution
of funding for research. Over the past decade, there has been a sharper differentiation of higher
educational institutions and an increasing advantage to more research intensive institutions as a
result of changes in federal and to some extent provincial funding. No university can remain in
the front ranks, as we aim to do, without sustaining a front-ranking position in research and
research funding. No institution can do that without having front-ranking graduate programmes,
• ?
and relatively high graduate student enrolment.
To achieve this objective, we must obtain government funding of graduate student
enrolment, which has not been the case in BC since 1990. Further, we must expand financial
assistance budgets for graduate students. Partly, this will be achieved by the expansion of our
research activity which should follow from expanded faculty complements as a result of
enrolment growth, and expanded graduate enrolment which adds to the research capacity and
productivity of faculty. However, it is necessary to give strategic priority to private fundraising
for graduate student assistance if we are to be truly competitive in this area.
Second, we must continue to increase the diversification of our programmes, increasing
the number of professional and quasi-professional programmes, as well as creating new
interdisciplinary specializations. In the restricted span of the next
4-5
years, we should
concentrate on assuring that the new campus at Surrey, and the new Faculty of Health Sciences
become home to as rich an array as possible of differentiated programmes. At the Vancouver
campus we should continue to develop new applied and professional programmes, once we open
up the new Segal Graduate School for Business. And on the mountain, we should attempt to
create a stronger balance of science programmes and enrolment, reducing the relative size of
enrolment in arts and social science, but allowing for greater selectivity and a greater weight of
graduate enrolment and research in all programmes at our largest campus.
Third, we must successfully complete the undergraduate curriculum revisions now
• ?
underway, thereby assuring higher quality undergraduate programmes across the board. These
innovations in the establishment of written communications, quantitative reasoning and breadth
requirements should be closely monitored, with data on successful implementation widely
publicized. In addition, we should dramatically extend the scope of the Semester in Dialogue
programme. This experiment in undergraduate education has proved very effective in

 
developing cohort bonding, service learning, team work and lateral thinking across disciplinary
boundaries. It deserves to be expanded to accommodate a significantly greater number of
students in their final year. A capstone course like this should become a distinguishing feature of
the SFU undergraduate experience.
?
-
Fourth, we should continue the expansion of international enrolment and programmes,
especially in partnership with front-ranking international institutions. In this light, we should
expand the development of Joint degree programmes on the model of the SFU-Zhejiang degree
in Computer Science. Such programmes can become a defining mark of the distinctive academic
experience offered at SFU. More generally, astronger mix of international enrolment enhances
the quality of the learning environment for domestic students, and, as importantly, it allows an
independent source of funding for expanding teaching and research complements as well as
infrastructure. International enrolment targets should move from 10% to 15% of total enrolment.
(4) ?
Student Life
No university can claim a place amongst the leading institutions of the world without
guaranteeing students a unique social as well as educational experience. In my view there are a
number of areas that require attention.
We must resolve the problems of undergraduate course availability.
There remain far too
many students who indicate they cannot get the courses they wish to take, or worse, the courses
they must take to complete degree programmes. Close attention must be paid by departmental
and faculty administrators to obtaining the necessary information on course demand in excess of
spaces provided in any semester, and assuring that adjustments are made to subsequent course
offerings and scheduling.
We must meet the targets of the strategic plan for internationalization, assuring that
students have richer contact with international students at SFU, and that they obtain an
international experience themselves through exchange or field school programmes. In the
contemporary world, a high quality undergraduate student experience demands an international
component.
We must improve the
q
ualit y
of student services at SFU. This will require optimizing the
capacities of the new student information system and of other web-based communication with
students. It will also however require improved counselling and support for student life, and we
need to research the benchmark capacities in such areas of our leading competitors before
creating clear and achievable targets for improvement at SFU.
We must invest in improved extra-curricular programmes at SFU. To begin with, we
must build on investments already underway in improving our athletics and recreation facilities.
Careful investigation should be made of the possibilities of specialized fitness counselling and
personal training as a general option for SFU students. Second, we should investigate ways in
which to invigorate extra-curricular programming at SFU. The new Dean of Continuing Studies
and AVP Student Services should take leadership in this area, building on the already significant
activity at SFU Vancouver, and ensuring more varied programming on Burnaby Mountain and in
Surrey. New appointments to the University's Art Galleries should be mandated to create more

 
Svaried programming in the visual arts, and we should investigate the possibility of an
appointment in Student Services to handle the mandate of an "impresario" assuring that we
create opportunities to see interesting film, theatre, dance, and music not available elsewhere.
Our objective should be to ensure that SFU becomes a destination for members of the
community interested in the performing arts and in public affairs dialogue and debate, as well as
providing our students a stimulating on-campus life outside the classroom.
(5) ?
Public Profile
Most members of the SFU community feel, I believe correctly, that the university's
public profile and reputation lags behind its real achievements. We must rectify this situation.
First, we need to improve SFU's media profile. In part, this requires completion of a
visual identity programme currently in progress. More important, we need better focus on
strategic media opportunities, with cultivation of press, radio and TV contacts to assure that they
pick up on these opportunities. Senior administrators, especially the President, need to emulate
the considerable success of SFU faculty members who serve as "expert consultants" to the
media.
Second, we need to improve communications and connections with alumni. In part, this
. ?
is a matter of providing more regular and detailed information on changes at the university, as
we have begun to do with reasonable success. More important, however, is the development of
effective feedback and communication from alumni, and most important will be the creation of
effective networking amongst key alumni who can assist with the broad advancement,
government relations, academic and community outreach agenda of the university.
Third, we need to make further improvements in private fundraising. For a new
institution, SFU has made very significant progress in this area. However, we need to move
from the innovations introduced around the 40
th
anniversary, "Reaching New Heights"
campaign, to a sustainable capacity to plan and market high quality proposals from all quarters of
the university, manage effective cultivation and stewardship of external donors, and generate a
much higher level of commitment through annual campaigns and bequests from the SFU
community of faculty, staff and alumni.
Clearly none of these improvements in our institutional profile can be achieved without
an additional investment of resources. We must find ways, despite very tight operating budget
constraints, to initiate those investments, or the university will be unable to hold its place, let
alone improve its standing in the increasingly competitive environment we face. I am hopeful
that the Board of Governors will take an active role in advising on all these fronts, and that all
sectors of the university community will embrace the need to give these matters priority
attention, as I will.
r
'if-!--

 
gill 1
CF
?
PART 2
MICHAEL STEVENSON, PHD
PRESIDENT AND VICE—CHANCELLOR
July 3, 2007
Dr. Nancy McKinstry, Chair
Board of Governors
Simon Fraser University
Burnaby, BC V5A 1S6
Dear Nancy,
I am writing in regard to my performance assessment for the year 2006-7. As
indicated in my correspondence with your predecessor, Saida Rasul, I have agreed to
focus my activity in this period in three areas, and to report on relatively simple,
quantitative indicators. In these terms, I would summarize the year as follows:
Simon Fraser University
8888 University Drive
Burnaby BC VsA iSó
Canada
Tel 604.291.4641
Fax 604.29t.4860
stevensn@sfii.ca
www.sfu.ca
.
1. Research Intensity
I have worked actively with Mario Pinto to increase the level of research intensity at
SFU. I believe we have been very successful during the year, as indicated in the
memo from Mario ofJune 7, attached.
As he indicates, SFU has enjoyed an 11.6% increase in research funding in the last
fiscal year, bringing the total level of research revenue to $67 million. This continues
a strong linear improvement from 2004-5, when Mario took over his portfolio.
A second indicator of the intensity of research at SFU this past year is the success rate
for our faculty in grant competitions as compared to the national average. Our
scientists have a 14% better success rate for NSERC discovery grants than the national
average; our faculty in the social sciences and humanities a 13% better success rate for
SSHRC grants, and even faculty competing for Canadian Institutes of Health
Research grants do 4% better than the average in Canada. Although these success
rates are impressive, we aim to do more to benchmark activity more narrowly against
the top research institutions in the country, and await comparable data on the number
of research grants per full-time faculty member for 2006-7.
A third indicator focuses on the output rather than financial inputs to research.
Although we had data for 2006 showing that SFU was the top comprehensive
university in Canada by a measure of "publication effectiveness", meaning that we
produced more high-impact publications at lower cost, there is not yet new data
available for 2007.
Second page...
SIMON FRASER UNIVERSITY
THINKING OF THE WORLD

 
Dr. Nancy McKinstry
July 3. 2007
In summary, the more refined data on research performance are not available as I had
hoped, and I have to rely on the success rates for grant applications, and the aggregate
increases in research funding. I am confident that when we have additional data in
hand they will confirm a very positive story of SFU's successful advances in research
intensity.
2. Enrolment Management
Despite the pressures of declining domestic high school graduating classes, increasing
funded spaces available in B.C. post-secondary institutions, and increasing
competition for international students, SFU's record of enrolment management in
2006-7 was very satisfactory (see the memo from Joanne Heslop).
We were within a fraction of 1% of our domestic undergraduate enrolment target,
and considerably above the domestic graduate enrolment target. The result was a
comfortable excess of domestic enrolment over target.
International enrolment was far less satisfactory, with a nearly 15% shortfall on the
international undergraduate target. This shortfall is on less than 9% of our total
undergraduate student target so it makes only a marginal impact on the mix of the
student population. Budgetary impacts are more serious, although we are able to
manage internal budget allocations in response to enrolment each semester, thereby
limiting expenditures beyond the revenue realized from international student fees.
Clearly, international enrolment management remains a critical issue. We have
reduced targets for the coming year, and will continue to manage budget allocations
to Faculties in response to actual performance on enrolment management.
As important as meeting numerical targets is the ambition to sustain the quality of
student admissions in face of declining application pools. In these terms, SFU
continued to do well
-
last year, with all
Faculties reporting average grades in excess of
80% for students entering directly from grade 12. The continuing pressures of
declining demographic demand and increased accessibility to post secondary
institutions will make it difficult to maintain this position next year. However, the
most important evidence of our attention to issues of enrolment management this
year is qualitative evidence of far-reaching organizational change in student services
and related improvements in the management of recruitment and retention, so we
look forward to continued success.
3. University Profile
There has been very marked change in the management of media and government
relations this past year. As indicated in the attached documentation, SFU now
generates over 1,000 stories in the mass media per month. I believe most observers
would say that we have also succeeded qualitatively in generating higher-impact
stories.
It is nevertheless the case, as indicated by comparable data generated from the same
comprehensive news monitoring service that so far in this calendar year we have
generated fewer print media references than UVic, which has a greater monopoly
position in a local market, and less than half the references generated by UBC.
/0.
.—Rege 20f 3

 
Dr. Nancy McKinstry
July 3. 2007
We will be able at the end of the calendar year to make a more exact analysis of
?
whether we have improved relative to our competitors on a year over year
comparison. So far, the evidence is clear that we have a lot of ground yet to make
UP.
With respect to government and community relations, the evidence summarized in a
memo attached from Mavis MacMillen shows that I have personally been involved in
an average of more than one contact per week with government officials, and more
than one contact per working day with community leaders. As compared to last year,
government contacts are marginally down, while community contacts have been
considerably increased. On balance, I believe my more detailed reports to the Board
show a continued high level of activity on this front.
Finally, with respect to advancement, the memo from Cathy Daminato points to a
very successful year. Aggregate commitments increased from $30,275,730 to
$37,704,602 over the last two fiscal years. This increase is entirely due to a single gift,
and it will be difficult to
maintain
this level of achievement in the year ahead,
especially after the formal closure of the Reaching New Heights Campaign.
However, work is far advanced on the shaping of a new Advancement strategy,
integrating our strategic research plan and the broader 3 year academic plan.
4. Conclusion
I believe this has been a very positive year in all the dimensions of interest to the
Board. Much of the credit is due other members of the senior
administration,
?
including those not directly referenced in this memo.
When we discuss the year ahead, I will look forward to building on the discussion I
initiated at the Board's Strategy Session earlier this year. My efforts will be devoted
to
refining
a strategic focus on initiatives that build SFU's profile in three areas:
health (e.g. infectious disease and global health; Asian and indigenous medicine;
nano-medicine and applied genomics), environment (e.g. environmental policy and
regulation; fisheries
conservation
and management, and environmental health), and
cultural change (e.g. contemporary arts, interactive art and design, cultural change in
relation to domestic immigrant adaptation and
international
affairs). Although I hope
to show qualitative evidence for progress on these fronts, I believe the three foci of
this performance report should remain key objectives for next year.
I look forward to discussing these matters with you at your convenience.
Yours sincerely;
AN
dVa4/-_I_
Michael Stevenson
President and Vice-Chancellor
MS:eo
.
?
Enclosures
g:\07\1.1.21\mckinsrry
- pres assessment to board.doc
?
I,

 
.
SIMON FRASER UNIVERSITY
OFFICE OF THE VICE-PRESIDENT, RESEARCH
?
Memorandum
TO:
Michael Stevenson
?
FROM: B. Mario Pinto
President & Vice-Chancellor
?
Vice-President, Research
RE: Performance Criteria
?
DATE: June 7, 2007
Further to your memo of February 26th, the following are the relevant data for those
performance indicators related to my portfolio. My apologies for the lateness of response: the
2006-07 statistics were just finalized.
1. Research Intensity
Objective:
To increase the scope, impact, and competitiveness of SFU's research activity.
Indicators:
(a) The percent increase in research funding 2006 to 2007:
The total research revenues from
all sources for this year is $67 million. This is an increase of 11.6% over the previous year.
?
0
S
/Q?.
Research Intensity 2006-07 ?
9/27/07

 
r
(b)
The percent of faculty successful in holding NSERC, SSHRC, Canada Council or CIHR
grants, 2006 to 2007:
NSERC
In the 2007 NSERC Discovery Research Grants competition, 68 projects were funded
out of 81 new SFU applications: a success rate of 84% as compared to the national average of
70%. When broken down by success rates within SFU Faculties, the Faculty of Science had the
best success rate at 32 out of 38 applications funded (88%); Applied Science 27/32 (84%); and
Arts & Social Sciences 9/12
(75%).
SSHRC
In the 2007 SSHRC Standard Research Grants competition, 39 projects were funded
out of 75 SFU applications: a success rate of
52%
compared to the national average of 39%.
When broken down by success rates within SFU Faculties, the Faculty of Health Sciences had a
100% success rate (as they submitted only one application that was funded); Business
Administration at 6/8
(75%);
Arts & Social Sciences
26/45 (58%);
Applied Sciences
2/5
(40%);
Education 4/16
(25%).
CIHR For the September 2006 Operating Grants competition, the results for which were
released in January 2007, we submitted 15 grants and three were funded (Chaudhury, Lear,
Leroux), for a success rate of 20%. The national success rate was 16%. An analysis of funding
breakdown by Faculty is not available as of the date of this memorandum.
'3.
Research Intensity 2006-07 ? PV-2-f1
?
9/27/07

 
In an analysis of federal granting council and NCE funding for 2006/07, including Canada
Council and the Canada Research Chairs program, the percentage of funding by Faculty is as
follows: Science, 48%; Applied Sciences, 27%; Arts & Social Sciences, 17%; Education,
5%;
Business Admin, 2%; and Health Sciences,
0.5%.
(c)
The number of peer reviewed publications—ranking of SFU in humanities and social
sciences, and natural sciences:
A 2006 report by ReSearch Infosource Inc. ranked SFU the top comprehensive university in
Canada when the cost of research is measured against its impact (quality)—a new measure called
"publication effectiveness." The underlying philosophy behind this indicator is that SFU, as the
top ranking university in this measure, is more effective at producing high-impact publications at
lower cost. Re$earch Infosource compiled information from approximately 6,000 leading
international peer-reviewed journals covering the Natural Sciences, Health Sciences, Social
Sciences and Humanities during the period 1999-2004. These are the latest data available.
The ReSearch Infosource statistics on research intensity, which measure the number of research
grants obtained per full-time faculty member, are not yet available for the 2006-07 year.
.
.
Research Intensity 2006-07
?
9/27/07

 
4
1...
Kirk Heber, 05:58 PM
1910612007,
Re: Fwd: President's Performance Criteria
X-Spam-Level: Spam-Level
X-Mailer: QUALCOMM Windows Eudora Version 7.1.0.9
Date: Tue, 19 Jun 2007 17:58:12 -0700
To: Mavis Macmillen <mamacmil@sfu.ca
>, joanne@sfu.ca
From: Kirk Heber <raheber@sfu.ca
>
Subject: Re: Fwd: President's Performance Criteria
Cc: jhw@sfu.ca
X-Virus-Scanned: by antibody.sfu.ca
running antivirus scanner
Hi Mavis,
Here are the GPA averages for the BC12 registered entry cohort, Fall 2005:
FAS8O.9%
FASS 84.4%
BUS 87.8%
SCI 85.3%
HSC N/A
Cheers/Kirk
At 08:12 AM
6/13/2007,
Mavis Macmillen wrote:
141 Joanne, Kirk - Michael would like to have the Fall 2005 numbers for GPA as well - I need to
put this together for early July, so would appreciate it whenever you can get it to me
thanks a lot
Mavis
At 03:54 PM 08/05/2007, you wrote:
Mavis, here is the information that MS requested from me regarding his Board performance
evaluation. Please let me know if this is sufficent.
X-Spam-Level: Spam-Level
X-Mailer: QUALCOMM Windows Eudora Version 7.1.0.9
Date: Tue, 08 May 2007 10:00:36 -0700
To: John_Waterhouse@sfu.ca
From: Joanne Heslop <joanne©sfu.ca>
Subject. Presidents Performance Criteria
Cc: Bill _Krane@sfu.ca, Kirk Heber <raheber@sfu.ca
>
X-Virus-Scanned: by antibody.sfu.ca
running antivirus scanner
John,
In response to Michael Stevenson's Feb 26 memo to you regarding "President's Performance
Criteria", Bill asked me to provide the following enrollment management indictors directly to
Printed for Mavis Macmillen <mamacmil@sfu.ca
>

 
Kirk Heber, 05:58 PM 19/0612007, Re: Fwd: President's Performance Criteria
you.
a)
Percentage of domestic enrolment target achieved, 2006/07:
Undergraduate 16,460 Actual /16,568 Target = 99.3%
Graduate ?
3,012 Actual / 1,775 Target = 169.7%
Total Univ ?
19,472 Actual / 18,343 Target = 106.2%
b)
Percentage of international enrolment target achieved, 2006/07:
Undergraduate 1,280 Actual / 1,500 Target = 85.3%
The above actual and target enrollments are measured in program FTE's.
Source: Office of Analytical Studies.
c)
GPA average for undergraduate entrance qualifications by Faculty:
FAS 81.3%
FASS 83.6%
BUS 87.4%
HSC 82.7%
SCI 83.8%
GPA averages provided for BCl2 registered entry cohort, Fall 2006.
Source: Kirk Heber, Student Services.
Please contact me if you have any questions.
Joanne
Joanne Heslop, Acting Director
Office of Analytical Studies
Simon Fraser University
8888 University Drive
Burnaby, B.C. V5A 1S6
Ph: 604-291-4525 Fax: 604-268-6599
e-mail: joannesfu.ca
web: www.sfu.ca/analvtical-studies
John Waterhouse
Vice-President, Academic and Provost
Simon Fraser University
IL..
Printed for Mavis Macmillen <mamacmil@sfu.ca
>

 
O
MEDIA COVERAGE
Public Affairs and Media Relations makes a daily average of 4-6 pitch calls to media, all trying to
"sell" stories on SFU people, programs and achievements. They also send out one or more news
releases every working day. (In their biggest week recently they sent 10).
As well, the media relations staff (two FTE5) handle 15 to 30 media calls a day, giving answers to
reporters' questions or tracking down SFU experts to do interviews. Reporters tell us we are
much more responsive and faster than UBC in this field.
PAMR has also increased the flow to media of
Issues and Experts.
That's a twice-a-week
(sometimes more often) compendium of story ideas, tips, and contact information for quotable
SFU experts. It offers to the media experts on issues in the news and coming into the news.
As well, PAMR has updated SFU's online directory of experts (almost 400 faculty members now
have volunteered to talk to media) and are adding searchable listings of languages other than
English that our experts can speak. PAMR has also stepped up the number of media training
workshops it provides, along with efforts to attract more faculty members to act as expert sources
for the media.
And PAMR has begun to make arrangements with China's largest TV network for a visit to SFU
later this year for a program about the
World's Most Famous Universities.
Media coverage statistics:
2007 print media references:
(In parentheses, the item count for the same period
last year)
SFU
4D
UBC
UVic *
685
(560)
January
January
2007
?
518
(531)
989
(1134)
February-2007
?
496
(606)
1203
(1359)
935
(633)
March 2007
?
613
(672)
1594
(1588)
869
(897)
April 2007
?
588
(486)
1508
(1225)
776
(717)
May 2007
?
607
(571)
1332
(1133)
704
(708)
June 2007
?
611
(532)
932
(832)
660
(869)
Total ?
3433
(3398)
7558
(7271)
3925
(4384)
In the first six months of 2007, then, we averaged 18.8 mentions a day. That was up from 18.6 a
day in the first half of 2006.
* NOTE:
UVic's coverage is heavily 'local", in the
Victoria Times Colonist
and
Vancouver Island
Newsgroup's community papers. It does not get the national or province-wide exposure that we
do at SFU.
And for 2006 as a whole:
SFU ?
UBC ?
UVic*
All 2006
?
6660 ?
(n/a) ?
14855
(n/a) ?
8888 (n/a)
All the counts above are seriously understated. They are limited to Canadian print media
monitored by a single service, lnfomart. Broadcast media are not covered at all, nor are many
• magazines and ethnic media outlets. The figures definitely understate the "real" story counts by at
least 50% (and some PR people would argue more like 10096). But we find the understated
numbers useful for watching trends.
fl.

 
July 2005 - June 2006
July 2006 - June 2007
64 ?
211
58 ?
269
(b)
__•1.
SFU
OFFICE OF THE PRESIDENT
MEMO
Simon Fraser University
?
ATTENTION
Michael Stevenson
8888 University Drive
FROM ?
Mavis MacMillen, Executive Assistant
Burnaby BC VA iS6
Canada
RE
?
President's Performance indicators
Tel 604.291.4641
Fax 604.291.4860
?
DATE ?
June 26, 2007
www.sfu.ca
Your letter to the Board Chair in September of 2006 identified three quantitative
performance expectations for you as a part of your annual performance review. One
of the measures for raising the profile of SFU in the general public and among
community leaders is the number of contacts made with government and communit
Leaders. I have reviewed your bi-monthly Presidents Activity Briefings over the last
two years and have come up with the following statistics:
Government Contacts Community Contacts
it
I have taken a liberal view of what constitutes a "contact" keeping in mind that the
goal is raising the university's profile, and that consistency will be the major
consideration in assessing contacts in subsequent years.
g:\07\1.1.21\community-gov-stats.doc
117
0
SIMON FRASER UNIVERSITY
THINKING OF THE WORLD

 
) (C)
SIMON FRASER UNIVERSITY
THNViN
?
)F THE WLJLD
University Advancement
?
Fundraising Summary 2006/07
1.0 Introduction
Fiscal year 2006/2007 saw the successful completion of the Reaching New Heights
campaign (see final report attached) and a total of $35,704,602 in fundraising
activity recorded for the fiscal year -- a new high at SFU. This achievement sets a
new benchmark for future fundraising.
2.0 ?
Results
Table 1: Gifts by Purpose
Capital Projects
$
10,595,530
$
16,825,999
Academic Support, Endowed
$
8,149,189
$
7,143,453
Academic Support, Non-endowed
$
5,355,139
$
1,706,607
Unrestricted
$
40,546
$
40,511
Collections
$
894,645
$
894,948
Equipment
$
297,752
$
5,659,807
Other
$
117,499
$
103,670
Student Aid, Endowed
$
4,082,715
$
2,284,319
Student Aid, Annual
$
742,715
$
1,045,288
$ ?
30.275.730
S
?
35.704.602
S
Gifts by Purpose
Over the past year
ar
more than
S'&,000,000
$16,000,000
UCaptal Projct
$16,000,000 was
J ?
514.000.000
•Academic
raised in support of
$1000,000
Support, Endowed
SFU's capital
$10,000,000
•Academic5u3port, Nor-
endowed
58.000,000
projects. Pledges
$6.000.000
•Unrestcted
and gifts to the
54.000.000
i
Segal Graduate
52,000,000
iCollecticns
A W--
$-
School of Business,
2005/06 ?
2036/07
the School for the
Contemporary Arts, SFU's Surrey Campus, and our new Health Sciences
building exceeded capital fundraising in any other single year. The overall
Fundraising Summary
Fiscal Year 2006/2007
?
Page/
iq

 
SIMON FRASER UNIVERSITY
TINHN. OF THE W0LtJ
increase of more than $5 million in gifts and pledges to SFU iii this fiscal
year over last is largely due to the increase in gifts to capital projects
?
With donations of almost $9,000,000 to endowed and
one-time academic support, donor interest in this university priority
continues to be strong. A $4.9 million donation of equipment from IBM,
divided between the Faculties of Arts & Social Sciences and Applied
Sciences, brings gifts that support the work of our faculty members to nearly
$14 million, approximately the same amount raised last year in these
categories.
• ?
Donors contributed nearly $3.5 million towards student
support in the form of endowments and annual gifts. Although this amount
is a reduction in fundraising in this area over last year, which had included
an extraordinary bequest of $2 million, it is nevertheless part of a generally
increasing trend in fundraising for student aid. The Burnaby Mountain
Matching Program served to encourage gifts endowed gifts.
StudentSupport
6,000,000
5,000,000
1,000,000
0
2001/02 2002103 2003/04 2004105 2005106 2006/07
—Total S/B Endowment =Total S/B Annual ==Total Student Support
Fiscal
Fundraising
Year 2006/2007Summary
??
Page
jo

 
4
SIMON FRASER UNIVERSITY
THINKLi OF THE WORLD
3.0 Notable Achievements
• ?
A $5 million pledge of land to Simon Fraser University's School for the
Contemporary Arts initiative at the former Woodward's site.
• ?
A gift of $10,123,750 in shares from Stewart and Marilyn Blusson to our
new Faculty of Health Sciences - the largest single donation in SFU's
history. Through a gift agreement, $12 million will flow to the university
from this gift.
• ?
Merck Frosst Canada Inc. pledged $1 million to our Chair in Arthritis
Research
?
IBM pledged a $4.9 million gift in kind to be shared by the Faculties of
Applied Sciences & Arts & Social Sciences
• ?
BC Cancer Foundation pledged $1.5 million to the Chair in Health
Disparities in Cancer
• Our Annual Program raised $1,107,286 - a 9.6% increase over 2005/2006 -
from campus and alumni donors, through three distinct efforts: our Fall and
Spring Calling Campaigns, and our Campus Campaign. Over the last five
. ?
years gifts raised through these programs have increased by more than
100%, evidence of increasing support from our alumni, faculty and staff.
Annual Program Fundraising
sijmpw
IIT
$500000
2002/03 ?
2003/04 ?
2004/05 ?
2005/06 ?
2006/07
Fundraising Summary
Fiscal Year 2006/2007
?
Pagej
01
1

 
$12,292
$11,330,935
$26,078,294 ?
$30,754,844 $35,704,602
.
SIMON FRASER UNIVERSITY
THIV-I
VI
?
-JF THE WORLD
4.0 Comparison to Previous Years Fundraising Activity
?
Table 2: Fundraising Activity by Fiscal Year
p
Overall donations to Simon t'raser University nave mcreasea to a new level.
Gifts and pledges have nearly tripled over the past three years, thanks in part
to our Reaching New Heights Campaign, which ended in December 2006,
and to the leadership of our President and Chancellor. Donations have
been received from faculty and staff through our newly invigorated Campus
Campaign, from our loyal alumni donors through our annual calling
program, and from our generous major gift donors.
Does not include $14,334,354 gift of assets
from
the SFLJ Community Corporation, which later became
the SFU Community Trust
Fundraising Summary
Fiscal Year 2006/2007
?
Page/

 
SCnDo,w,
101Ir xb,4c
UGOw,rm,,nt
Fo,mdat,,s
Co,nmw luu,ps
Endowed Funds Raised
5.0
1%
_
-
•I SIMON ERASER UNIVERSITY
THINK! Nr OF THE W0LD
Table 3: Summary by Source of Funds for Fiscal Year 2006/07
Source
Corporations
$ ?
14,802,658
41.46%
Alumni
1,505,527
4.22%
Campus Donors
435,506
1.22%
Friends
13,920,750
38.99%
Estates
17,077
0.05%
Government
372,258
1.04%
Foundations
2,908,458
8.15%
Community Groups
1,742,368
4.88%
$ ?
35,704,602
As is often the case, gifts from individuals make up a significant proportion of our
donations. Individual alumni, campus members, and community donors gave a
• ?
total of 15,861,783 or 44.43% of our gifts. Corporations come close with 41.6% of
gifts. We anticipate an increase in 2007/08 in the percentage of gifts through
bequests and other estate vehicles with the successful recruitment of a Director of
Planned Giving.
Sources of Funding —by#of donors
?
Sources of Funding by $ raised
University fundraising augmented the University's endowment by $9,427,772,
with endowed gifts to support faculty and departmental initiatives and student
scholarships, bursaries and awards.
• Fundraising Summary
Fiscal Year 2006/2007
?
Page/3

 
SIMON ERASER UNIVERSITY
TNN ?
'Z)FTHE W[HLE
6.0 ?
Cost per dollar raised
During the fiscal year 2006/07, University Advancement spent $2,280,387 for
salaries, benefits and expenses. Faculties contributed another $420,000, for a total
cost of $2,700,387. SFU's cost per dollar raised, with total fundraising activity at
$35,704,602, is 7.6. Fundraising literature suggests that fundraising costs at post
secondary institutions can run as high as
20%2.
In a recent article, the University of
Alberta projected that fundraising costs for its capital campaign, ending in 2008,
will be 14% if the fundraising goal is achieved.3
7.0 University Advancement Productivity
Industry
standards
suggest that productivity in effective post-secondary fundraising
programs is $1 million raised for each advancement staff member (includes
fundraisers, support staff, and prospect management: excludes advancement
services, such as systems support and donations processing). As of the end of fiscal
2006/07, University Advancement had 30.5 FTE, of which 21.5 met the criteria
described above (13.5 fundraisers, 5 support' staff and 3 researchers). With $35
million raised, our productivity was $1.74 million for each advancement staff
member.
8.0 Summary
The fiscal year 2006/07 saw the successful completion of our Reaching New
Heights capital campaign. We surpassed our fundraising activity for 2005/06 and
set a new benchmark for achievement in the future. The addition of critical
fundraising staff, including an Advancement Officer in our Faculty of Health
Sciences, a Director of Planned Giving, a Director of Leadership Gifts, and a
Manager of Donor Relations will go a long way toward achieving those goals. We
will also look to our Faculty liaisons to help set new fundraising priorities and
integrate new requirements into our ongoing responsibilities. Our challenges in
the coming year include developing comprehensive Planned Giving and
Stewardship Programs, and serving increasing demand for University Advancement
services across a broad range of faculty and department needs. We know we can
rely on our partners and advisors on our Board of Governors, in the university
community, and in the community at large to help us meet our challenges.
2
Greenfield, James.
Fundraising: Evaluating and Managing the Fund Development Process (1999)
University of Alberta Advancement Services Updated
October 2004
Fundraising
Fiscal Year 2006/2007Summary
??
Page
, c

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