S.08-20
SIMON FRASER UNIVERSITY
Senate Committee on University Priorities
?
Memorandum
TO:
Senate
FROM:
John Watei
Chair, SCU
Vice Presid
RE:
Proposal for a Joint Major
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DATE: ?
January 4,
in Interactive Arts & Technology and
Business Administration in the Faculties of
Applied Sciences and Business (SCUP 07-78)
At its December 19, 2007 meeting SCUP reviewed and approved the proposal from the
Faculty of Applied Sciences and the Faculty of Business Administration for a Joint
Major in Interactive Arts & Technology and Business Administration.
Motion
That Senate approve and recommend to the Board of Governors, the proposal for a
Joint Major in Interactive Arts & Technology and Business Administration in the Faculty
of Applied Sciences and the Faculty of Business Administration.
end.
C:
M. Hatala, M. Fizzell
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Page 1
PROPOSAL
0-
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Major in Interactive Arts & Technology and Business Administration
SlAT Undergraduate Curriculum Committee
Faculty of Business Undergraduate Curriculum Committee
Simon Fraser University
Revision A - October 17, 2007
Executive Summary
A new joint major program in Business and Interactive Arts and Technology is proposed as a collaborative initiative
by the Faculty of Business Administration and the School of Interactive Arts and Technology to be administered
under the Faculty of Business Administration and the Faculty of Applied Sciences.
The intent of this proposal is to bring together the expertise from these two areas and to allow for a broad and
comprehensive undergraduate education in the rapidly growing area of the new media industry
• ?
The majority of graduates will obtain BA or BBA degree. To obtain the BSc degree additional requirements must be
met as specified in the Interactive Arts and Technology major program.
The proposed program addresses the following university goal as stated in the President's Agenda 2005-2009
(Michael Stevenson, June 2005)
"we must continue to increase the diversification of our programmes, increasing the number of professional
and quasi-professional programmes, as well as creating new interdisciplinary specializations."
Based upon existing courses, this program can be mounted immediately with minimum requirement for new
resources.
The program will be directed by an undergraduate Coordinating Committee, comprised of two representatives from
each of the Faculty of Business and the School of Interactive Arts and Technology.
While we expect the first students in the new joint major to be transfers from the current Business Administration,
Interactive Arts and Technology, or TechOne programs, we are confident the program will attract new students to
SFU.
Graduates of this degree will be well-prepared to move on to jobs in the growing area of new media industry with the
broader set of skills.
Approval History:
SlAT Undergraduate Curriculum Committee: 16 Jan 2007
?
SlAT School Meeting: 25 Jan 2007
Faculty of Business Undergraduate Program Committee: June 26, 2007
FAS UCC, October 24, 2007
.
Background
In School of Interactive Arts and Technology students learn about the broad reach and power of design, arts, sciences
and information technologies and apply their knowledge to tangible projects that are useful in all walks of life. They learn
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team management and human relations skills that are highly sought after by industry and that bring wide acceptance to
their work. The SlAT offers an undergraduate degree program that comprises three concentrations: Design, Media Arts,
and Informatics. The School offers both the Bachelor of Science and Bachelor of Arts degrees in Interactive Arts and
Technology.
The Joint Major between SlAT program and SFU Business Administration program aims to prepare well rounded
graduates who are equipped both with expertise in areas of SlAT concentrations as well as solid business knowledge.
Business offering at SFU Surrey campus concentrates on Entrepreneurship, Management & Technology, Finance, and
Marketing. In the Joint Major between SlAT and BBA, students can combine any of the three SlAT concentrations with a
core business program and can extend it into any business coursework concentrations such as Entrepreneurship or
Management & Technology.
1.
Credential to be awarded:
Joint Major, Interactive Arts & Technology and Business Administration, B.A.
Joint Major, Interactive Arts & Technology and Business Administration, B.Sc.
Joint Major, Business Administration and Interactive Arts & Technology, B.B.A.
2. Location:
SFU, all campuses, Surrey being considered the home campus
3.
Faculty/Department/School offering the new program:
School of Interactive Arts and Technology, Faculty of Applied Sciences, and
Faculty of Business
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4. Anticipated program start date:
September 2008
5.
Description of proposed program:
a)Aims, goals, and/or objectives
SFU Business@Surrey offers two innovative new areas of specialization
—Entrepreneurship
and
Technology - along with two of our most popular areas of study, Finance and Marketing. Taking an interdisciplinary
approach to business, the BBA program at Surrey takes full advantage of on-line educational technology and alternative
delivery methods combined with face to face learning to create a technology rich learning environment.
In the School of Interactive Arts and Technology, students at SFU Surrey learn about the broad reach and power of
design, arts, sciences and information technologies and apply their knowledge to tangible projects that are useful in all
walks of life. They learn team management and human relations skills that are highly sought after by industry and that
bring wide acceptance to their work. The IAT offers an undergraduate degree program that comprises three
concentrations: Design. Media Arts, and Informatics. The School offers both the Bachelor of Science and Bachelor of
Arts degrees in Interactive Arts and Technology.
The intent of this proposal is to bring together expertise from these two areas and to allow for a broad and
comprehensive undergraduate education combining business knowledge with expertise in the new media, informatics,
and design, with a minimal requirement for new resources.
b)Anticipated contribution to mandate and strategic plan of the institution
The proposed program meshes well with one of the important dimensions in which our academic programmes should be
improved
o "we
as stated
must continue
in the President's
to increase
Agenda
the diversification
2005-2009 (Michael
of our programmes,
Stevenson, June
increasing
2005)
the
?
number of professional
0
and quasi-professional programmes, as well as creating new interdisciplinary specializations."
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3
c)Target audience
•
The proposed curriculum will graduate Business and Interactive Arts and Technology majors with both a new media,
technology and design and business background together with sufficient concentration in each field to be gain a special
competitive advantage in this new growing industry.
This joint program is responding directly to the growing demand of current students, recent graduates, and new
industries for specialised design and technical skills in the covered areas combined with solid business knowledge. In
addition to the opportunities in the new media industry graduates will be well prepared for advanced degrees in areas
covering both technical and business aspects of the new media.
d) Content
Lower Division (LD) Requirements
General LD Requirements: 6 required credits
Business: 22 required credits
Interactive Arts and Technology: 18 required credits
Total Lower Division Requirements: 6 General + 22 Bus + 18 IAT = 46 credits
Upper Division (UD) Requirements
Business: 19 required credits plus 3 additional credits (total 22 credits)
Interactive Arts and Technology: 21 required credits*
*
for BSc option the students must complete 30 credits of LID coursework as specified in the IAT major program
Total Upper Division Requirements: 22 Business + 21 IAT = 43 credits
Total Requirements
Subtotal: 46 Lower Division + 43 Upper Division = 89 credits
LD or UD Electives: Students will supplement the specified courses to satisfy WQB graduation requirements
UD Electives: 3 credits selected from any university LID courses
Total: 120 credits
Note: Students must obtain a grade of C- or higher in all required courses.
University Breadth Requirement:
The breadth requirements are not fully satisfied in the areas B-Sci and B-Hum by this proposal. Students will have to
complement the proposed coursework with selecting appropriate electives to satisfy the breadth requirements.
University Writing Intensive Requirement:
The lower division writing requirement will be satisfied for the students entering the program from the TechOne
program or by selecting another elective W course. A highly recommended course, BUS360W, will satisfy the upper
division writing requirement.
Co-Operative Education
• Optional
0
• Administered through the Faculty of Business and Interactive Arts and Technology co-op coordinators
e)Delivery Methods
Since the program is based upon existing courses the standard delivery methods already in place for on campus
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education, Lecture/Lab/Tutorial, will be used.
f)Linkages between learning outcomes and curriculum design
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g)Distinctive characteristics
The Faculty of Business and Interactive Arts and Technology have a joint interest in new media industry ventures
and entrepreneurship where many SlAT graduates find employment. Until now there was no formal connection
between two programs except that both programs draw on the TechOne students on the Surrey campus. The
proposed new joint major will benefit students who have otherwise been pursuing their interests through major/minor
combinations. These interests are better accommodated by a joint major program.
This joint major degree will recognize a student's breadth of learning and his/her commitment to developing a
combination of knowledge and skills in Interactive Arts and Technology with Business Administration
h)Anticipated completion time
This joint degree program will be completed in four academic years if taken on a full-time basis (30 credits per year).
Similar to other joint majors offered between the FBA and other faculties, students will be required to complete a
minimum of 120 credits to achieve the joint degree. A course matrix is attached as Appendix I.
i)Enrolment plan for the length of the program
The students will be admitted to the Joint major program from the other programs at SFU or via transfer from other
post-secondary institution. The students will be primarily those who were enrolled into the Business or Interactive
Arts and Technology programs and wish to broaden their area of study through the programming in this Joint
Program. Students in this category can enrol into the program anytime during their studies once they satisfy the
criteria for enrolment into one of the major programs. Another pool of potential students is TechOne program - a
cohort program in Faculty of Applied Sciences offered on Surrey campus. The TechOne is a home to students who
were admitted directly into one of the major programs in FAS or Business as well as those students who have not
decided their major yet.
We will facilitate the enrolment of students into the joint program by offering Business courses in Surrey as required
by the joint program (Note: SlAT courses are primarily offered on Surrey campus. To raise awareness of the SlAT
program across broader SFU student community SlAT is planning to offer some of its courses on other campuses
especially in the lower division.
We were monitoring an increase of interest in the programming covered by this joint program within the current
student population. Based on the current enrolment of students in the respective minor versions of both programs, on
the enrolment of students on the upper division courses, and increased inquiries to student advisors we estimate the
initial enrolment to be 40 students. We expect this number to reach 60 students.
The substantial interest of existing students indicates that this Joint Program can be a specific program offering that
can target a new student audience resulting in the increases enrolment into SFU programs.
j)Policies on student evaluation (degree requirements)
As per general regulations of the University and the Faculty of Applied Sciences.
k) Policies on faculty appointment (minimum qualifications)
Students enrolled in the joint major will enroll in courses currently already offered by the Faculty of Business
Administration and the School of Interactive Arts and Technology. We do not anticipate that there will be any
additional faculty appointments directly related to this joint program. Should there be any such appointments they will
conform to SFU policies as defined by the Board of Governors.
l)Pol Ic ies on program assessment
The Joint Major Degree in Business Administration and Interactive Arts and Technology will be governed and
managed in conformity with Faculty and University regulations. The Undergraduate Curriculum Committee meets
regularly (usually at least two times a semester) to discuss curriculum-related issues including the content and
governance of this joint program. All academic units at SFU are subject to review by external experts and agencies
every six to ten years.
k) Level of support and recognition from other post-secondary institutions (including plans for admission and
transfer within BC) and relevant regulatory or professional bodies
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There is already a high demand for the Business program from high schools and colleges within BC and
internationally. The opportunity to combine this program with technical and design skills offered through the School of
• ?
Interactive Arts and Technology should increase the appeal of both programs.
As per SFU's transfer credit procedures, students may transfer from BC colleges or universities to enrol into this
program. There is no applicable regulatory or professional body in this field in BC.
n)Evidence of student interest and labour market demand
Businesses are looking for students who have been broadly educated and who have expanded their education
through international activities, competitions, conferences, co-operative education and extra-curricular activities.
We are monitoring an increase of interest in the Joint Program within the current student body. Based on the current
enrolment of students in the respective minor versions of both programs, on the enrolment of students on the upper
division courses, and increased inquiries to student advisors we estimate the initial enrolment to be at 40 students.
Such students are requesting and will be attracted to the proposed program requiring only 120 credits as opposed to
the greater number required in their combination programs.
o)Related programs at SFU and other British Columbia post-secondary institutions
The combination of the two programs is unique in the context of SFU and British Columbia.
6. Additional Information Required by SFU:
1.
Contact information for the faculty member responsible for program development
Maureen Fizzell, Associate Dean, Academic Director, Undergraduate Program
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Faculty of Business Administration
Telephone: (604) 291-3653
fizzell@sfu.ca
Bill Holmes, Executive Director, Undergraduate Program
Faculty of Business Administration
Telephone: (604) 291-3700
wholmes@sfu.ca
Marek Hatala, Chair, Undergraduate Program Committee,
School of Interactive Arts and Technology,
Telephone: 778-782-7431
mhatala©sfu ca
John Bowes, Director
School of Interactive Arts and Technology,
Telephone: 778-782-7500
jebowes@sfu.ca
.
2.
Summary of requirements for graduation (courses, project/thesis, etc.)
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A minimum of 120 credit hours, including: at the 100-200 level, 46 credits including 6 general credits, 22 credits of
Business, and 18 credits of Interactive Arts and Technology; at the 300-400 level, 45 credits including at least 22 credits
of upper division Business and 21 credits of upper division Interactive Arts and Technology. Elective and breadth course
make up the balance of the University's degree requirements.
3. Summary of resources (faculty members, space, and equipment) required to implement the program
Minimal additional resources are required. The program can be accommodated with present courses and faculty. No new
courses are required.
4.
Brief description of any program and associated resources that will be reduced or eliminated when the
new program is introduced
None.
6.
Proposed Calendar descriptions:
.
.
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Proposed Calendar Description - School of Interactive Arts
&
Technology
The following text is proposed to be placed
in the
School of Interactive Arts and Technology
section
under
Faculty
•APPlied Science.
Joint Major in Interactive Arts & Technology and
Business Administration
l'hjs ',)1-02ram, prepares ?
1-rounded. graduates who are equipped with
eNpertise in areas of SlAT concentrations as well as solid business
knowledzc. SI AT proL
y rat y i in all concentrations is human-centered and
technolo.zv-oricmcd. (.'dmbinin these aspects with business
l<now1edc pmeparcs students l'or leadership positions in industr y with a
Stiong understanding of how to deploy design processes in larger
managerial and technological contexts as well as identifying market
onpor1uni1es and etting funding.
Business Requirements
Lower Division
I
(
1
3-3 F( (
)N I 05-3
. \1.'\ [NI 57-
• BU[IC 232-4 or I A I 270-3
BUS ?07-. 13(5 251-3. BUS 254-3
3
credit
vrmnu course
Upper Diision*
•-•-
?
.'- ,-
?
L:-4.
-, ?
- ?
-S ? -,
B
?
74-3 or BU 31-3
additional minimum of 3 credits irom 400 level Business course
I liuhi
.
recommended: BUS 360_4\.\:
'Studerns na
y
also choose a concentration in business hut additional
couses wal he required.
lnteractive
Arts and Technolog
y
Requirements
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Pa-e8 ?
-
Lower Division
?
t
IAT 100-3.
1 ,
02-3. 201-3.
235-3
CMPT I 20-3.JAT/CMPT 265-3
One 01 EAT 202-3 (for Concentration in Media Arts), 233-3 (for
Design) or 2t'-7-3 (!'or I nfbrrnatics)
Upper Division*`--
EAT 402-3 and 404-3 1
1,
r BSc)
tI
•
1 Al 403-3 and 405-3 ((Or 1A
Plus S c urse< (niinimuni of 15 credits) in a. single area of
concentration hek,':
• Desin: 5 oHAT 333-3. 334-3. 336-3. 337-3, 338-3. 43 1-3
• informatIcs:5011A4 351-3. 352-3. 355-3, 410-3. 452-3. 455-3
• Media Arts:
S
oIlAi3I3-3.
320-3.343-3. 344-3, 443-3. 445-3
?
S
r.
i'r the I3Sc earec students must ensure that the
y
satist\ the
con)ptctc BSc rquren'tent of" -
)( ;pper Division credits as specified in
the SI A
I lSc reLtuirenicuts in t h e calendar. Ibis ma
y
require taking
Zic
i
?
courses
hC\ofld those required h\ this Joint Major.
\otc: Siudenis nILIst obtain a grade of'
C"-
or hi g her in all required
CU1'Se5
Spec I ?
ifl It11 S .101 1 , 1:
Mayor.
Proposed Calendar Description - Faculty of Business
The following text is proposed
to be placed in
the
Faculty of Business section.
Joint Major
in interactive Arts
&
Technolog
y
and
Business Adrn in isiral ion
CL
Join Mii in I .eraetj\L' Arts & 1ecliIov and Business
OI) 011L'
\X
ha
rcuuirements
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Appendix 1: List of All Courses in the Joint Major
0
There follows a list of all the courses mentioned in the joint major. All these are existing SFU courses.
GBA Courses ?
Other Courses
I.
BUS 251-3
1.
CMPT
120-3
2.
BUS 272-3
2.
ECON 103-3
3.
BUEC232-4
3.
ECON 105-3
4.
BUS207-3
'• MATH
157-3
5.
BUS 254-3
6.
BUS 303-3
7.
BUS 312-4
8.
BUS
343-3
9.
BUS 3604W
10.
BUS 374-3
11.
BUS 381-3
12.
BUS 393-3
13.
BUS 478-3
SJATCourses
1.
IAT 100-3
2.
IAT 102-3
3.
IAT/CMPT265-3
4. iioi-
.
5.
1AT202-3
6.
tAT 233-3
7. 1AT235-3
8. tAT 267-3
9. IAT3!3-3
10.
tAT 320-3
II. 1AT333-3
12. 1AT334-3
11
1AT336-3
14. tAT 337-3
15. 1AT338-3
16. tAT 343-3
17. tAT 344-3
18. 1AT351-3
19. 1AT352-3
20.
tAT 355-3
21. 1AT402-3
22.
[AT 403-3
23. 1AT404-3
24.
[AT 405-3
25. IAT4I0-3
26. 1AT431-3
27.
tAT 443-3
28.
tAT 445-3
AW
2 9- tAT 452-3
30.
tAT 455-3
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Appendix 2: Matrix for Proposed Joint Major BBA and
BA/BSc
in SlAT
• Students must meet entrance requirements for both programs
• The following is a suggested plan for completion in eight semesters
• Elective courses totaling 31 Credits are not included in this matrix
Semester
1 (12 Cr)
Semester
2 (12cr)
CMPT 120-3 Intro CS & Programming I
IAT 102-3 Graphic Design
IAT 100-3 Systems of Media
ECON 105-3 Macroeconomics
ECON 103-3 Microeconomics
BUS 251-3 Financial Accounting I
MATH 157-3 (requires Math 12 grade of B)
W-Writing Course (3cr)
Semester 3 (13 Cr) ?
-
Semester 4
(12
Cr)
IAT/CMPT
265-3
Multimedia Programming
BUS 207-3 Managerial Economics
IAT 20 1-3 HCI and Cognition
BUS 254-3 Managerial Accounting I
BUS 272-3 Behavior in Organizations
IAT 235-3 Information Design
BUEC 232-4 or STAT 270 Statistics
One of
IAT 202-3 New Media Images
IAT 233-3 Spatial Design
IAT 267-3 Intro to Technological Systems
Additional Business Requirements
Additional SlAT Requirements
(Semesters
5-8)
(Semesters 5-8)
BUS 303-3 Business. Society and Ethics
IAT 402/404 Interdisciplinary Design Studio I and
If (Science)
BUS 312-4 Introduction to Finance
or
BUS 343-3 Introduction to Marketing
tAT 403/405 Interdisciplinary Design Studio I and
*BUS 3604W Business Communication
II (Arts)
BUS 374-3 or
381-3
Or- Theory/Intro HRM
BUS 393-3 Commercial Law
BUS 478-3 Seminar in Admin Policy
Business (3-4Cr)'
SIAT Concentration (15 Cr)***
is
S
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I Additional 400 level Business Course
Design
Informatics
Media Arts
5 q
5 o
5 o
1AT334
IAT35I
1AT343
lAT333
IAT352
lAT445
1AT336
lAT355
1AT344
[AT 337
lAT410
lA1443
IAT
338
tAT 452
IAT 320
IAT43I
1AT455
IAT313
* BUS 3604W Business Communication highly recommended but not required. Students must take an upper division writing (W) course
**Students may also choose a concentration in business but additional BUS course will be required.
***Students take
5
courses from one of the available SlAT concentrations
Notes: Business JM Students exempt from: BUS
237-3
(Replaced by IAT/CMPT 265) and BUS 336-4 Data and Decisions Il
S
.
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