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PAPER 3D
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CANAINIA.N FAK & TILJ.ORD
LTD.
HEAD OFFICE AND DISTiLLV
1240 COTTON ROAD NORTH VANCOUVER, D.C.,CANAOA • TELEPHONE 907-321
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MILTON
July 29,
1966
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Dr. P. D. McTaggart-Cowan
President
0
Simon Fraser University
•
Jv
Burnaby, B. C.
V
Dear Pat:
1 arm sorry to have to miss your Sznate meeting on August 1st, but that will
be the first dy of my
VCCCtiCfl
enc
shall be away on my boat. Frankly, the
Pull of'the Senate is not suficent to make me change my plans
I write this letter with what
op is a helpful suggestion. Please feel
free to put it before Senate, if you wish, or to sidetrack it if you feel this
is better.
Dennis Roberts has just been appointed Public Relations Officer for the university.
I would strongly recommend that from the beginnLng of his work, he be asked to
attend as an orver at Senate meetings. Indeed, If I could get away with the
idea,
would go even Turther and say that he should be allowed to express an
O
p
inion on any occasin when he feels strongly, frcm a public relations view-
point, about a subject which is under discussion by Senate.
Any public relations officer worth his salt is going to be constantly engaged
in explaining to the public and to news media the policies of his organization,
and attempting to develop a good public image for it. This can only be done
in an
and
mt
ccmplete
ant
manner if the public relations officer knows
the background of policies, how they were developed, how decisions were arrived
at, and what forces were at work motivating them.
This coes not mean to say that he releases all, or any of this information.
The ccnf deria1 nature of Senate discussions would be exactly the same as
before. -o'.ever, the decisions arrived at could be interpreted much more
intelligently and convincingly., and the general public relations atmosphere
of the university vastly bettered, when—the PRO has personal acquaintance .:i:h
such background.
S
Good iuc. with your meeting, and
jookin Forward to being with you again
in September.
Yours sincerely,
0
1 \
—•
William Hamilton
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PRESirS
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OFFICE.